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Author : Malcolm McDonald
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing by Matrix written by Malcolm McDonald and published by N T C Business Books. This book was released on 1993 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerard Hastings
Publisher : Routledge
ISBN 13 : 0415678617
Total Pages : 226 pages
Book Rating : 4.4/5 (156 download)
Download or read book The Marketing Matrix written by Gerard Hastings and published by Routledge. This book was released on 2013 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide and explains how these not only feed the spectre of ever-growing levels of consumption, but also cause great social, economic and environmental problems. An accessible book which will be of interest across the social sciences and in particular for those marketing students who'd prefer a critical perspective to the standard ritualization of their discipline.
Author : Malcolm McDonald
Publisher :
ISBN 13 : 9780608079677
Total Pages : 174 pages
Book Rating : 4.0/5 (796 download)
Download or read book Marketing by Matrix written by Malcolm McDonald and published by . This book was released on 1992-01-01 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alex Lowy
Publisher : John Wiley & Sons
ISBN 13 : 1118046633
Total Pages : 359 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Power of the 2 x 2 Matrix written by Alex Lowy and published by John Wiley & Sons. This book was released on 2011-03-23 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They use opposition, creative tension, iteration and transcendence to get to the heart of issues and involve critical others in finding the best solutions. The authors demonstrate how to apply the 2 x 2 approach to a wide range of important business challenges.
Author : Malcolm McDonald
Publisher : National Textbook Company
ISBN 13 : 9780750604086
Total Pages : 168 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing by Matrix written by Malcolm McDonald and published by National Textbook Company. This book was released on 1992 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized in ten sections, using 100 matrices, Malcolm McDonald and John Leppard have created a book that will stimulate creativity, prompt ideas and new avenues of thought for practical decision making.
Author : Venkat Venkatraman
Publisher : LifeTree Media
ISBN 13 : 1637560214
Total Pages : 308 pages
Book Rating : 4.6/5 (375 download)
Download or read book The Digital Matrix written by Venkat Venkatraman and published by LifeTree Media. This book was released on 2023-03-07 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-anticipated updated edition of this digital-first playbook equips a new generation of leaders to win in a business landscape dominated by disruption. Since the publication of the first edition over six years ago, the analysis and predictions presented in The Digital Matrix have played out in the global economy, as more industries have gone digital-first. Some legacy companies have gone under in the interim, while others continue to grapple with the question of how to pull off a life-saving digital transformation. The digital giants and tech entrepreneurs are no longer at the periphery of traditional industries but have emerged as the rule-makers in industries as diverse as financial services, health care, media and entertainment, retailing, and automotive sectors. The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company’s success along the way. With The Digital Matrix, you will: Learn to navigate the world of digital ecosystems Discover ways of competing and collaborating with other companies to create and capture value Realize how powerful machines can amplify your company’s human talent Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rule book for the digital future Digital technology has proved to be essential for navigating the uncertainties of work, health, and life during the pandemic; and it will prove to be more central to how companies refine their strategies and business models for the postpandemic world. The defining challenge for today’s generation of managers (who will be tomorrow’s leaders) is to prepare their organization to discard the rules perfected in the industrial age and develop their own unique rule book for their digital future. Your company’s future depends on its ability to harness digital technology. Don’t wait!
Author : 50MINUTES,
Publisher : 50 Minutes
ISBN 13 : 2806266157
Total Pages : 37 pages
Book Rating : 4.8/5 (62 download)
Download or read book The BCG Growth-Share Matrix: Theory and Applications written by 50MINUTES, and published by 50 Minutes. This book was released on 2015-09-02 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to portfolio management! This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Analyze the activities in your business portfolio and identify the role they play in the business as a whole • Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs • Identify the future market shares and growth to make sure you invest in the right activities ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Author : Kevan Hall
Publisher : Nicholas Brealey International
ISBN 13 : 190483843X
Total Pages : 207 pages
Book Rating : 4.9/5 (48 download)
Download or read book Making the Matrix Work written by Kevan Hall and published by Nicholas Brealey International. This book was released on 2013-02-07 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gives individuals and managers working in the matrix the tools to take control of their own goals and support others
Author : Jay R. Galbraith
Publisher : John Wiley & Sons
ISBN 13 : 0470450541
Total Pages : 257 pages
Book Rating : 4.4/5 (74 download)
Download or read book Designing Matrix Organizations that Actually Work written by Jay R. Galbraith and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organization structures do not fail, says Jay Galbraith, but management fails at implementing them correctly. This is why, he explains, the idea that the matrix does not work still exists today, even among people who should know better. But the matrix has become a necessary form of organization in today's business environment. Companies now know that if they have multiple product lines, do business in multiple countries, and serve many customer segments through a variety of channels, there is no way they can avoid some kind of a matrix structure and the question most are asking is "How do we learn how to operate the matrix effectively?" In Designing Matrix Organizations That Actually Work, Galbraith answers this and other questions as he shows how to make a matrix work effectively.
Author : Susan Z. Finerty
Publisher : Hillcrest Publishing Group
ISBN 13 : 193729398X
Total Pages : 167 pages
Book Rating : 4.9/5 (372 download)
Download or read book Master the Matrix written by Susan Z. Finerty and published by Hillcrest Publishing Group. This book was released on 2012-01-10 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the experiences and ideas of over 100 matrix practitioners ... the frameworks, ideas and tips provided are shaped around the [seven] ... matrix mastery techniques"--Page 4 of cover
Author : Mike Meldrum
Publisher :
ISBN 13 : 9780333645635
Total Pages : 246 pages
Book Rating : 4.6/5 (456 download)
Download or read book Key Marketing Concepts written by Mike Meldrum and published by . This book was released on 1995 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
Author : Barbara E. Kahn
Publisher :
ISBN 13 : 9781613630860
Total Pages : 0 pages
Book Rating : 4.6/5 (38 download)
Download or read book The Shopping Revolution written by Barbara E. Kahn and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach--and their companies out of business. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them? How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today? How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath? How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success? How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion? Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's--and tomorrow's--retail environment. The Shopping Revolution is a must-read for those in the retailing business who want to develop an effective strategy, entrepreneurs looking at starting their own business, and anyone interested in understanding the changing landscape in which they are shopping. Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming Dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also Vice Dean of the Wharton Undergraduate program. She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and co-author of The Grocery Revolution: The New Focus on the Consumer, which documented the changes in the grocery business in the mid-1990s when Walmart became a force in the industry.
Author : Marty Neumeier
Publisher : New Riders
ISBN 13 : 0134172973
Total Pages : 181 pages
Book Rating : 4.1/5 (341 download)
Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Author : Alan Axelrod
Publisher : Sterling Publishing Company, Inc.
ISBN 13 : 9781402754104
Total Pages : 196 pages
Book Rating : 4.7/5 (541 download)
Download or read book Risk written by Alan Axelrod and published by Sterling Publishing Company, Inc.. This book was released on 2009-01-06 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: All games, RISK included, are matrices in which one decision affects another. Successful players visualize how each separate choice contributes to the entire strategy and fashion a winning game plan; they make smart tradeoffs and gambits, allocate scarce resources wisely, and even sacrifice outright in order to win. Alan Axelrodone of the world s great experts on decision-makingevaluates the decisions made by leaders in the realms of diplomacy, agriculture, economics, politics, war, business, and technology. Some choices produced positive results, others negative, and a few had mixedeven entirely unexpectedoutcomes. Both the good and the bad are equally valuable instructional tools for those who want to master decision making in complex, high-stakes environments: the very world in which we all live, move, and decide. "
Author : Evan Christopher
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.4/5 (653 download)
Download or read book The Market Maker's Matrix written by Evan Christopher and published by . This book was released on 2021-08-26 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: I know your trendlines, indicators, moving average, support and resistance strategies are failing you. I'm the man behind the charts hunting for your stop losses. I'm the man taking the opposing side of your trades, and I do this everyday. This is one the first trading books that dives deep down the rabbit hole into the world of smart money trading. The lessons taught in this book reveal how the markets can manipulate and seduce you into taking a losing trade. You'll discover the truth of why it doesn't matter which side of the market you take, you'll most likely end up in a loss unless you can interpret the language of the charts. Even though there are no words displayed on a chart, there are a certain set of characters, and characteristics that can build a storyline revealing it's ending. This book will teach you how to properly assess a proper trade, to avoid getting stopped out, and achieving unbelievable risk to reward ratios. We're going to flip your world upside down, and show you how to decode this highly complex investment vehicle. Here's a brief bullet list of what this book covers. Understanding the language of the markets Mastering risk management Inducement & Manipulation Market structure codes High probability entry techniques My personal trade plan How to properly understand liquidity When a move is sponsored by smart money Confirming market direction Plus a lot more! If you're ready to take the red pill and wake up from the nightmare of constantly losing trades, then this book will show you the techniques used by traders who are in the background waiting for you to make a mistake.
Author : A. Albee
Publisher : Springer
ISBN 13 : 1137452811
Total Pages : 240 pages
Book Rating : 4.1/5 (374 download)
Download or read book Digital Relevance written by A. Albee and published by Springer. This book was released on 2018-11-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
Author : John Futterknecht
Publisher : BenBella Books
ISBN 13 : 1948836742
Total Pages : 217 pages
Book Rating : 4.9/5 (488 download)
Download or read book Leading in the Global Matrix written by John Futterknecht and published by BenBella Books. This book was released on 2020-01-28 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enter the matrix . . . and discover a whole new reality for your organization. In today's global business world, many organizations are shifting away from decentralized, vertical structures—with silo functions such as finance, HR, or operations—to a "matrix" model of cross-functional teams that work across a number of business units. When executed successfully, a matrix structure helps companies thrive in the modern market by better leveraging internal resources, eliminating duplication, spurring innovation, and driving enterprise-wide strategy. However, integrating matrix structures is often a challenge for organizations. John Futterknecht and Marty Seldman, PhD, have worked with some of the world's largest companies—including PepsiCo, Disney, McDonald's, and Microsoft—to investigate and conquer the challenges that arise with these highly integrated organizational structures. Through coaching hundreds of leaders and training thousands for on success in a matrix environment, they have witnessed first-hand which skills and strategies are most critical for matrix success . . . and now they're sharing these breakthrough, field-tested tips with you. Leading in the Global Matrix offers a real-world perspective of working in a matrix while using examples from the authors' actual coaching of business leaders. This book tackles the critical, "unspoken" dimensions that are often underestimated and unaddressed in the global business world, helping readers learn: • specific skills and insights that can help them be successful in the trenches • how to deal with day-to-day realities—which include complexity, pressure, and demand to deliver results with speed • what to do, why it's important, and how to accomplish each task With concrete action plans, readers can implement what they learn in the book into their everyday work lives. Leading in the Global Matrix encapsulates field-tested advice to help individual professionals and their teams unlock their full potential, allowing the matrix to finally deliver on its promise.
