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Download or read book Marketing by Mailbox written by and published by . This book was released on 1986 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger Horchow
Publisher : Crown
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.3/5 (97 download)
Download or read book Elephants in Your Mailbox written by Roger Horchow and published by Crown. This book was released on 1980 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 1613083890
Total Pages : 340 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Direct Mail Revolution written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2019-03-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOST YOUR BUSINESS WITH DIRECT MAIL Think direct-mail marketing is a thing of the past? Think again. In our digital world, it’s easy to overlook the power of a snail mail marketing piece. You can in fact create a direct-mail marketing campaign that could earn you an ROI as high as 1,300 percent. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares direct mail strategies that will transform your business, win you more customers, and earn more profits. Whether you’re new to direct mail or need to revamp a local or hyperlocal marketing strategy, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. Learn how to: Keep your marketing pieces out of the trash with perfectly crafted letters, brochures, postcards, and more Increase response rates with the six characteristics of irresistible offers Track and test the key ingredients of your direct-mail campaign Seamlessly integrate your print and digital marketing efforts for a multidimensional sales funnel Gain leads and sales with the “magic words” of direct-response copy Avoid the most common “snail mail” mistakes that will get your marketing ignored Plus, receive Bly’s very own templates, samples, and checklists that have stood the test of time to ensure your direct-mail strategy earns you the success you’ve been hoping for.
Author : Ted Nicholas
Publisher : Kaplan Publishing
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 ( download)
Download or read book The Golden Mailbox written by Ted Nicholas and published by Kaplan Publishing. This book was released on 1992 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct-marketing wizard Ted Nicholas founded Enterprise Publishing 20 years ago with the book How to Form Your Own Corporation Without A Lawyer for Under $50. He has since established his firm as a leader in direct-response publishing. Here he shares the little-known secrets of his success, gleaned from years of testing and analysis in all types of direct and client marketing. This book shows how to select and price products and services; evaluate copy and layout; systematically test ads and analyze results; recognize a successful control; manage a house list of names; and more. Sample ads and copy, type spec tables, and helpful worksheets all aid in creating an effective campaign.
Author : John Arnold
Publisher : John Wiley & Sons
ISBN 13 : 1118075765
Total Pages : 489 pages
Book Rating : 4.1/5 (18 download)
Download or read book E-Mail Marketing For Dummies written by John Arnold and published by John Wiley & Sons. This book was released on 2011-03-16 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.
Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 161308255X
Total Pages : 260 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-20 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.
Author : Joy Gendusa
Publisher : Postcard Success Manual
ISBN 13 : 0979963206
Total Pages : 248 pages
Book Rating : 4.9/5 (799 download)
Download or read book The Ultimate Postcard Marketing Success Manual written by Joy Gendusa and published by Postcard Success Manual. This book was released on 2011-11-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you really should read this book. Postcard Marketing In An Online World was the trusted guidebook of up-and-coming direct mail marketers when it was released, because the author, Joy Gendusa, was the entrepreneur that brought postcard marketing to the masses by cutting out the middle men (ad agencies), and making it affordable for businesses of all sizes. Now in it s third printing, Postcard Marketing In An Online World has evolved into so much more. With the rise of internet marketing technology, Joy took the time to test how these new technologies worked best with traditional mediums like direct mail. The result is a proven method for integrating direct mail with the latest technological marketing advances, and getting the absolute best results. In this book, you ll learn: How to build an effective direct mail postcard campaign that produces consistent returns How to integrate your postcard campaign with other mediums like email and online marketing The only 4 reasons why a prospect will say NO , and how to overcome them How to buy and manage direct mail marketing lists How to grow your email list Why postcard marketing is so effective (and sometimes misunderstood) How postcards worked for other business owners just like you with full case studies and postcard designs On your search to gain marketing knowledge, Postcard Marketing In An Online World is a book you do not want to miss. Joy is the Founder and CEO of PostcardMania, the leader in postcard marketing innovation, and she has tested and tracked all the strategies in this book with her own business. That s how she knows they work! Buy this book and get the insider knowledge you need to succeed with your marketing!
Author : Walter Weintz
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Solid Gold Mailbox written by Walter Weintz and published by . This book was released on 1987-04-29 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This double cassette-book shows how to create winning mail-order campaigns. The author has produced successful mail-order campaigns for Reader's Digest, The Republican Party, and Time/Life Books. He covers everything one needs to know about planning, creating, and financing profitable mail-order campaigns, including the ten commandmemts for creating successful mail-order packages, copywriting ``tricks of the trade,'' ``hot potato'' action devices, and techniques for choosing the best mailing lists. Included are many examples of Weintz's mail-order success stories from his 40 years in the business.
Author : L. Perry Wilbur
Publisher : Wiley
ISBN 13 : 9780471825869
Total Pages : 258 pages
Book Rating : 4.8/5 (258 download)
Download or read book Money in Your Mailbox written by L. Perry Wilbur and published by Wiley. This book was released on 1985-03-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a former advertising consultant and owner of a successful mail-order business, this guide outlines the essentials of starting and running a part-time or full-time mail-order business. Explains how to choose a product, contact manufacturers and convince them to ship your products for you. Also shows how to be your own sales force, how and where to market and advertise a product, write persuasive sales literature, and deal effectively with printers to get the best discounts.
Author : Dave Chaffey
Publisher : Routledge
ISBN 13 : 0750680679
Total Pages : 290 pages
Book Rating : 4.7/5 (56 download)
Download or read book Total E-mail Marketing written by Dave Chaffey and published by Routledge. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.
Author : Richard B. Brooke
Publisher :
ISBN 13 : 9780970039927
Total Pages : 70 pages
Book Rating : 4.0/5 (399 download)
Download or read book Mailbox Money written by Richard B. Brooke and published by . This book was released on 2008-10 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stevan Roberts
Publisher : McGraw Hill Professional
ISBN 13 : 9780658001369
Total Pages : 364 pages
Book Rating : 4.0/5 (13 download)
Download or read book Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns written by Stevan Roberts and published by McGraw Hill Professional. This book was released on 2001 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
ISBN 13 : 1601380429
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Complete Guide to E-mail Marketing written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. This book helps you to learn hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits.
Author : Direct Marketing Creative Guild (U.S.)
Publisher : PBC International
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Direct Marketing Design written by Direct Marketing Creative Guild (U.S.) and published by PBC International. This book was released on 1985 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kim MacPherson
Publisher : Kaplan
ISBN 13 : 9780793142958
Total Pages : 261 pages
Book Rating : 4.1/5 (429 download)
Download or read book Permission-based E-mail Marketing that Works! written by Kim MacPherson and published by Kaplan. This book was released on 2001 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading e-mail marketing expert shares proven secrets to create marketing campaigns, generate qualified leads, and crate long-lasting customer relationships using today's hottest, most effective technology: e-mail. Creating a practical in-box action-plan, author Kim MacPherson shares the unique strengths of using opt-in or permission e-mail, both to acquire and retain customers. She explains the opportunities and strategies for tailoring it use to attract new customers, while highlighting hot-button issues relating to privacy and the secrets of creating opt-in promotions. Featuring practical tips, nuts-and=bots descriptions, and hand-on how-to, this guide is packed with checklists, action items, screen shots, sample forms, and spreadsheets - in short, everything needed to incorporate e-mail into the marketing mix. Short and to-the-point chapters create nuggets of practical insights and action-strategies on all the topics that can make or break a direct e-mail marketing campaign. Customised offers can boost response rates and create highly profitable campaigns for those who understand the basics of testing in an online environment. Hot and fast, Permission Based E-Mail Marketing
Author :
Publisher :
ISBN 13 : 9789990214918
Total Pages : pages
Book Rating : 4.2/5 (149 download)
Download or read book Revolution in the Mailbox written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Herschell Gordon Lewis
Publisher : Amacom Books
ISBN 13 : 9780814471470
Total Pages : 308 pages
Book Rating : 4.4/5 (714 download)
Download or read book Effective E-mail Marketing written by Herschell Gordon Lewis and published by Amacom Books. This book was released on 2002 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This marketing text provides proven strategies and tools for increasing response - and revenue - with every e-mail message.
