Marketing At Low Tide

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Marketing at Low Tide

Author : Allison Tivnon
Publisher :
ISBN 13 : 9781735743707
Total Pages : pages
Book Rating : 4.7/5 (437 download)

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Book Synopsis Marketing at Low Tide by : Allison Tivnon

Download or read book Marketing at Low Tide written by Allison Tivnon and published by . This book was released on 2020-10-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep and devastating cuts into their Marketing departments. These short-sighted 'cost-saving' measures rippled across the country and caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme de-investment in marketing resources hinders a firm's ability to position in the hyper-competitive landscape of a recession. It also increases the likelihood of a loss in market share to competitors who didn't make such cuts. To prevent this from happening again, it is important to take a step back and reflect--to both understand the motivations and perceptions that drive firm financial decisions, as well as to clinically review some of the miss-steps marketing departments make when the 'tide goes out'. The wear and tear of a strong economic expansion can take a toll on our marketing operations and make it difficult to pivot into recession. Any stumbles in our agility send signals to our firm leadership that we may not be up to the task of weathering an economic downturn. This book offers several action steps and strategies to reinforce our marketing operations and improve the agility we so badly need right now.

Rural Marketing: Text and Cases

Author : Krishnamacharyulu
Publisher : Pearson Education India
ISBN 13 : 8131753840
Total Pages : 609 pages
Book Rating : 4.1/5 (317 download)

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Book Synopsis Rural Marketing: Text and Cases by : Krishnamacharyulu

Download or read book Rural Marketing: Text and Cases written by Krishnamacharyulu and published by Pearson Education India. This book was released on 1900 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in

How Not to Suck At Marketing

Author : Jeff Perkins
Publisher : How2Conquer
ISBN 13 : 1945783168
Total Pages : 212 pages
Book Rating : 4.9/5 (457 download)

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Book Synopsis How Not to Suck At Marketing by : Jeff Perkins

Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Waiting for High Tide

Author : Nikki McClure
Publisher : ABRAMS
ISBN 13 : 1613129289
Total Pages : 48 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Waiting for High Tide by : Nikki McClure

Download or read book Waiting for High Tide written by Nikki McClure and published by ABRAMS. This book was released on 2016-04-05 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: For one young boy, it’s a perfect summer day to spend at the beach with his family. He scours the high tide line for treasures, listens to the swizzling sound of barnacles, and practices walking the plank. But mostly he waits for high tide. Then he’ll be able to swim and dive off the log raft his family is building. While he waits, sea birds and other creatures mirror the family’s behaviors: building and hunting, wading and eating. At long last the tide arrives, and human and animal alike savor the water. Another beautiful ode to life lived in harmony with nature, and by the labor of one’s own hands, from an artist of great warmth and clarity.

Inspired Marketing!

Author : Joe Vitale
Publisher : John Wiley & Sons
ISBN 13 : 0470285265
Total Pages : 227 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Inspired Marketing! by : Joe Vitale

Download or read book Inspired Marketing! written by Joe Vitale and published by John Wiley & Sons. This book was released on 2008-04-30 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.

Readings in Cotton Marketing

Author : Virgil Porter Lee
Publisher :
ISBN 13 :
Total Pages : 508 pages
Book Rating : 4.X/5 (1 download)

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Book Synopsis Readings in Cotton Marketing by : Virgil Porter Lee

Download or read book Readings in Cotton Marketing written by Virgil Porter Lee and published by . This book was released on 1928 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Handbook of Advertising

Author : Gerard J Tellis
Publisher : SAGE
ISBN 13 : 1446265900
Total Pages : 513 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Advertising by : Gerard J Tellis

Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

The Highest Tide

Author : Jim Lynch
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1582346291
Total Pages : 270 pages
Book Rating : 4.5/5 (823 download)

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Book Synopsis The Highest Tide by : Jim Lynch

Download or read book The Highest Tide written by Jim Lynch and published by Bloomsbury Publishing USA. This book was released on 2006-05 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the sea continues to offer him discoveries from its mysterious depths, such as a giant squid, a teenaged boy struggles to deal with the difficulties that come with the equally mysterious process of growing up.

Marketing Facilities for Farm and Related Products at San Juan, Puerto Rico

Author : Caleb Joshua Otten
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Marketing Facilities for Farm and Related Products at San Juan, Puerto Rico by : Caleb Joshua Otten

Download or read book Marketing Facilities for Farm and Related Products at San Juan, Puerto Rico written by Caleb Joshua Otten and published by . This book was released on 1951 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of benefits to be realized from all of the proposed developments. pp. 157.

Marketing Research Report

Author :
Publisher :
ISBN 13 :
Total Pages : 932 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Marketing Research Report by :

Download or read book Marketing Research Report written by and published by . This book was released on 1958 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Research Report

Author : United States. Department of Agriculture
Publisher :
ISBN 13 :
Total Pages : 884 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Research Report by : United States. Department of Agriculture

Download or read book Marketing Research Report written by United States. Department of Agriculture and published by . This book was released on 1958 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Project Marketing

Author : Derek Miles
Publisher : International Labour Organization
ISBN 13 : 9789221087458
Total Pages : 164 pages
Book Rating : 4.0/5 (874 download)

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Book Synopsis International Project Marketing by : Derek Miles

Download or read book International Project Marketing written by Derek Miles and published by International Labour Organization. This book was released on 1995 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Lowcountry at High Tide

Author : Christina Rae Butler
Publisher : Univ of South Carolina Press
ISBN 13 : 1643360639
Total Pages : 289 pages
Book Rating : 4.6/5 (433 download)

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Book Synopsis Lowcountry at High Tide by : Christina Rae Butler

Download or read book Lowcountry at High Tide written by Christina Rae Butler and published by Univ of South Carolina Press. This book was released on 2020-06-23 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2020 George C. Rogers Jr. Award Finalist, best book of South Carolina history A study of Charleston's topographic evolution, its history of flooding, and efforts to keep residents dry and safe The signs are there: our coastal cities are increasingly susceptible to flooding as the climate changes. Charleston, South Carolina, is no exception, and is one of the American cities most vulnerable to rising sea levels. Lowcountry at High Tide is the first book to deal with the topographic evolution of Charleston, its history of flooding from the seventeenth century to the present, and the efforts made to keep its populace high and dry, as well as safe and healthy. For centuries residents have made many attempts, both public and private, to manipulate the landscape of the low-lying peninsula on which Charleston sits, surrounded by wetlands, to maximize drainage, and thus buildable land and to facilitate sanitation. Christina Butler uses three hundred years of archival records to show not only the alterations to the landscape past and present, but also the impact those efforts have had on the residents at various socio-economic levels throughout its history. Wide-ranging and thorough, Lowcountry at High Tide goes beyond the documentation of reclamation and filling and offers a look into the life and the history of Charleston and how its people have been affected by its unique environment, as well as examining the responses of the city over time to the needs of the populace. Butler considers interdisciplinary topics from engineering to public health, infrastructure to class struggle, and urban planning to civic responsibility in a study that is not only invaluable to the people of Charleston, but for any coastal city grappling with environmental change. Illustrated with historical maps, plats, and photographs and organized chronologically and thematically within chapters, Lowcountry at High Tide offers a unique look at how Charleston has kept—and may continue to keep—the ocean at bay.

Public Branding and Marketing

Author : Staci M. Zavattaro
Publisher : Springer Nature
ISBN 13 : 3030705056
Total Pages : 286 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Public Branding and Marketing by : Staci M. Zavattaro

Download or read book Public Branding and Marketing written by Staci M. Zavattaro and published by Springer Nature. This book was released on 2021-07-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.

Marketing Online Strategies

Author : Charles & Linda Musselwhite
Publisher : Lulu.com
ISBN 13 : 0692291717
Total Pages : 115 pages
Book Rating : 4.6/5 (922 download)

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Book Synopsis Marketing Online Strategies by : Charles & Linda Musselwhite

Download or read book Marketing Online Strategies written by Charles & Linda Musselwhite and published by Lulu.com. This book was released on 2016-11-13 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a strong digital presence is critical for insurance agencies today! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start? The 7 Pillars of Digital Marketing for Insurance Agencies is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get found by more customers. The 7 Pillars of Digital Marketing for Insurance Agencies Website Content Email Online Ads Video Social Media Reviews / Testimonials These are the foundational components to robust digital marketing strategy. Today most folks looking for insurance services and/or products rarely (if ever) open up the yellow pages to find someone to help them with their needs. Instead, these folks ask their friends, coworkers, and family members but it doesn't stop there. After they learn about who you are, they're going to look you up online. Will they find you? If you're not on the first page of Google, Bing, or Yahoo search you may never be found and may never be called by those searching for your insurance products and services! While the 7 Pillars can be implemented independently they are most effective when you take a continuous cross channel promotion approach. When reading the 7 Pillars of Digital marketing you will gain insight on valuable marketing topics like: On Page Search Engine Optimization Title Tags Meta Descriptions Heading Tags Internal Links External Links Broken Links Image Alt Tags Keywords The Importance of Mobile Optimization Creating Content Calls to Action Lead Magnets Duplicate Content Problems Creating Email Campaigns Managing Your Email List The Five Phases of Email Marketing Why and How to Use Online Ads Video Creation Tools Video Platforms and a lot more... BONUSES Every chapter closes with free resources to download and use that will support you in your online marketing efforts.

Resources in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 934 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1988 with total page 934 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Tide of Advertising and Marketing

Author :
Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Tide of Advertising and Marketing by :

Download or read book The Tide of Advertising and Marketing written by and published by . This book was released on 1931 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: