Marketing And The Common Good

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Marketing and the Common Good

Author : Patrick E. Murphy
Publisher : Routledge
ISBN 13 : 1134091141
Total Pages : 367 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Marketing and the Common Good by : Patrick E. Murphy

Download or read book Marketing and the Common Good written by Patrick E. Murphy and published by Routledge. This book was released on 2013-07-24 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

Business for the Common Good

Author : Kenman L. Wong
Publisher : InterVarsity Press
ISBN 13 : 0830868410
Total Pages : 290 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Business for the Common Good by : Kenman L. Wong

Download or read book Business for the Common Good written by Kenman L. Wong and published by InterVarsity Press. This book was released on 2011-01-28 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is business just a way to make money? Or can the marketplace be a venue for service to others? Scott B. Rae and Kenman L. Wong seek to explore this and other critical business issues from a uniquely Christian perspective, offering up a vision for work and service that is theologically grounded and practically oriented.

Advancing the Common Good

Author : Philip Kotler
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 191 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Advancing the Common Good by : Philip Kotler

Download or read book Advancing the Common Good written by Philip Kotler and published by Bloomsbury Publishing USA. This book was released on 2019-09-30 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens. Philip Kotler describes how today's society is in a state of "durable disorder," with authoritarianism on the rise and democracy on the decline around the world. He highlights the role of the Common Good and offers readers a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This text is essential for: Public citizens who want to help solve their community's problems Businesses that want to contribute to the public good Government agencies aiming to improve services and innovations Nonprofit organizations dedicated to meeting public needs Kotler details tools for public action used by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances these reformers achieved and mapping out strategies for delivering "the greatest good for the greatest number."

Marketing and the Common Good

Author : Patrick E. Murphy
Publisher : Routledge
ISBN 13 : 1134091079
Total Pages : 353 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Marketing and the Common Good by : Patrick E. Murphy

Download or read book Marketing and the Common Good written by Patrick E. Murphy and published by Routledge. This book was released on 2013-07-24 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

Common Interest, Common Good

Author : Shirley Sagawa
Publisher : Harvard Business Press
ISBN 13 : 9780875848488
Total Pages : 312 pages
Book Rating : 4.8/5 (484 download)

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Book Synopsis Common Interest, Common Good by : Shirley Sagawa

Download or read book Common Interest, Common Good written by Shirley Sagawa and published by Harvard Business Press. This book was released on 2000 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: With funding for nonprofits shrinking and global markets shaky, our business and social sectors are both confronting an increasingly uncertain future. Many organizations are searching for innovative strategies that will counter the mounting pressures felt by communities and corporations alike. Common Interest, Common Good argues that forward-looking businesses and social sector organizations (both nonprofit and government) can solve many of their problems by working together-while serving the common good in the process. According to Shirley Sagawa and Eli Segal, alliances between for-profit and the not-for-profit industries yield enormous benefits for both. Businesses can boost their bottom line by leveraging a nonprofit partnership to enhance their image, reach new markets, increase consumer loyalty, and build a positive reputation with current and prospective employees. The upside is just as powerful for nonprofits, because an alliance with a corporation can provide crucial funds and visibility while helping to attract new volunteers and donors. Common Interest, Common Good showcases many such successful partnerships, from corporate sponsorships and cause-related marketing to employee volunteer programs and school-to-work initiatives. The authors also offer some much-needed guidance for avoiding many of the pitfalls that can undermine even the best alliances. A convincing, deeply felt book by two authors who have devoted much of their careers to helping public and private sectors find profitable new ways of working together, Common Interest, Common Good is a guided tour of the progressive new strategies that can contribute to the purpose of our businesses and the prosperity of our communities.

For the Common Good

Author : Christine Harman
Publisher : Upper Room Books
ISBN 13 : 0881779601
Total Pages : 108 pages
Book Rating : 4.8/5 (817 download)

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Book Synopsis For the Common Good by : Christine Harman

Download or read book For the Common Good written by Christine Harman and published by Upper Room Books. This book was released on 2021-07-01 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the Common Good reminds us that the Holy Spirit gives each Christian one or more spiritual gifts to be used for the common good. It guides readers to discover their own particular gifts and learn to use their gifts to serve others. Examining key passages in Paul's writings, author Christine Harman leads readers through a personal spiritual gift assessment. She names 25 distinct spiritual gifts—such as discernment, hospitality, compassion, evangelism, or music—and helps people explore scripture references on each one. After identifying their particular gifts, clergy and laypeople will learn how to apply them for the good of their church, community, and the world. This book is ideal for both group study and self-discovery. The book also includes suggestions for how to build a ministry team based on the gifts of each individual. This book is the text for a Lay Servant Ministries advanced course on spiritual gifts. It also can be used for a small-group study.

Business Ethics

Author : Alejo José G. Sison
Publisher : Routledge
ISBN 13 : 1315277832
Total Pages : 221 pages
Book Rating : 4.3/5 (152 download)

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Book Synopsis Business Ethics by : Alejo José G. Sison

Download or read book Business Ethics written by Alejo José G. Sison and published by Routledge. This book was released on 2018-03-09 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can business activities and decisions be virtuous? This is the first business ethics textbook to take a virtue ethics approach. It explains how virtue ethics compares with alternative approaches to business ethics, such as utilitarianism and deontology, and argues that virtue ethics best serves the common good of society. Looking across the whole spectrum of business—including finance, governance, leadership, marketing and production—each chapter presents the theory of virtue ethics and supports students’ learning with chapter objectives, in-depth interviews with professionals and real-life case studies from a wide range of countries. Business Ethics: A Virtue Ethics and Common Good Approach is a valuable text for advanced undergraduates and masters-level students on business ethics courses.

Strike for the Common Good

Author : Rebecca Kolins Givan
Publisher : University of Michigan Press
ISBN 13 : 047212840X
Total Pages : 287 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Strike for the Common Good by : Rebecca Kolins Givan

Download or read book Strike for the Common Good written by Rebecca Kolins Givan and published by University of Michigan Press. This book was released on 2020-10-08 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In February 2018, 35,000 public school educators and staff walked off the job in West Virginia. More than 100,000 teachers in other states—both right-to-work states, like West Virginia, and those with a unionized workforce—followed them over the next year. From Arizona, Kentucky, and Oklahoma to Colorado and California, teachers announced to state legislators that not only their abysmal wages but the deplorable conditions of their work and the increasingly straitened circumstances of public education were unacceptable. These recent teacher walkouts affirm public education as a crucial public benefit and understand the rampant disinvestment in public education not simply as a local issue affecting teacher paychecks but also as a danger to communities and to democracy. Strike for the Common Good gathers together original essays, written by teachers involved in strikes nationwide, by students and parents who have supported them, by journalists who have covered these strikes in depth, and by outside analysts (academic and otherwise). Together, the essays consider the place of these strikes in the broader landscape of recent labor organizing and battles over public education, and attend to the largely female workforce and, often, largely non-white student population of America’s schools.

From Commodification to the Common Good

Author : Hans Radder
Publisher : University of Pittsburgh Press
ISBN 13 : 0822987090
Total Pages : 402 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis From Commodification to the Common Good by : Hans Radder

Download or read book From Commodification to the Common Good written by Hans Radder and published by University of Pittsburgh Press. This book was released on 2019-08-16 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The commodification of science—often identified with commercialization, or the selling of expertise and research results and the “capitalization of knowledge” in academia and beyond—has been investigated as a threat to the autonomy of science and academic culture and criticized for undermining the social responsibility of modern science. In From Commodification to the Common Good, Hans Radder revisits the commodification of the sciences from a philosophical perspective to focus instead on a potential alternative, the notion of public-interest science. Scientific knowledge, he argues, constitutes a common good only if it serves those affected by the issues at stake, irrespective of commercial gain. Scrutinizing the theory and practices of scientific and technological patenting, Radder challenges the legitimacy of commercial monopolies and the private appropriation and exploitation of research results. His book invites us to reevaluate established laws and to question doctrines and practices that may impede or even prohibit scientific research and social progress so that we might achieve real and significant transformations in service of the common good.

The Common Good

Author : Jonas Norgaard Mortensen
Publisher : Vernon Press
ISBN 13 : 1622735455
Total Pages : 172 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis The Common Good by : Jonas Norgaard Mortensen

Download or read book The Common Good written by Jonas Norgaard Mortensen and published by Vernon Press. This book was released on 2019-01-18 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our traditional ways of thinking about politics and society are becoming obsolete. We need some new points of reference in order to re-imagine the possible character, growth, and functioning of our private and common life. Such re-imagination would imply doing away with every-man-for-himself individualism as well as consumption-makes-me-happy materialism and the-state-will-take-care-of-it passivity. There is an alternative: Personalism is a forgotten, yet golden perspective on humanity that seeks to describe what a human being is and to then draw the social consequences. Personalism builds upon the thinking of Martin Buber and Emmanuel Levinas, among others, and has been a source of inspiration for Martin Luther King, Desmond Tutu, and other important personalities in recent history. According to personalism, humans are relational and engaged and possess dignity. The person and the relationship amongst persons are the universal point of departure: Human beings have inherent dignity, and good relationships amongst humans are crucial for the good, engaged life and for a good society. Personalism has been greatly neglected in Western political thought. In this book, Jonas Norgaard Mortensen attempts to introduce personalism while simultaneously demonstrating its historical origins, acquainting the reader with its thinkers and those who have practiced it, and showing that personalism has a highly relevant contribution to make in the debate about today’s social and political developments.

The Common Good

Author : Robert B. Reich
Publisher : Vintage
ISBN 13 : 0525436375
Total Pages : 210 pages
Book Rating : 4.5/5 (254 download)

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Book Synopsis The Common Good by : Robert B. Reich

Download or read book The Common Good written by Robert B. Reich and published by Vintage. This book was released on 2019-01-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert B. Reich makes a powerful case for the expansion of America’s moral imagination. Rooting his argument in common sense and everyday reality, he demonstrates that a common good constitutes the very essence of any society or nation. Societies, he says, undergo virtuous cycles that reinforce the common good as well as vicious cycles that undermine it, one of which America has been experiencing for the past five decades. This process can and must be reversed. But first we need to weigh the moral obligations of citizenship and carefully consider how we relate to honor, shame, patriotism, truth, and the meaning of leadership. Powerful, urgent, and utterly vital, this is a heartfelt missive from one of our foremost political thinkers.

Social Responsibility, Entrepreneurship and the Common Good

Author : C. Bonanni
Publisher : Springer
ISBN 13 : 0230354890
Total Pages : 313 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Social Responsibility, Entrepreneurship and the Common Good by : C. Bonanni

Download or read book Social Responsibility, Entrepreneurship and the Common Good written by C. Bonanni and published by Springer. This book was released on 2011-12-13 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the interplay between social responsibility, entrepreneurship and the common good which is organized into four sections: business and the common good; educating responsible entrepreneurs; corporate social responsibility (CSR) challenges and the common good; and CSR and entrepreneurship in emerging economies

Social Marketing

Author : Nancy R. Lee
Publisher : SAGE Publications
ISBN 13 : 1412981492
Total Pages : 521 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Social Marketing by : Nancy R. Lee

Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2011-10-20 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.

Finance and the Common Good

Author : Cor van Beuningen
Publisher :
ISBN 13 : 9789463727914
Total Pages : 208 pages
Book Rating : 4.7/5 (279 download)

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Book Synopsis Finance and the Common Good by : Cor van Beuningen

Download or read book Finance and the Common Good written by Cor van Beuningen and published by . This book was released on 2019-07-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past fifty years, (financial) capitalism has brought about an enormous growth in wealth. Millions around the world have been lifted out of poverty. However, the downsides of the present global economic constitution are rapidly becoming evident as well. Rising inequality, soaring debt levels, and repeated cycles of boom and bust have proven to be some of its key characteristics. After the 2008 crisis brought the financial system to the brink of collapse, new regulations, stricter supervision, higher capital requirements, and ethical codes were introduced to the sector. Today we find ourselves in the middle of another economic boom. Yet one pressing question remains: has anything changed? Have the (necessary) repairs fixed the flaws in the system? Or do we require even more fundamental reforms? This volume builds on the observation that society has co-evolved with the financial sector. We cannot simply claim that 'finance' was the sole instigator of the 2008 crisis. Society itself has become financialized; the process of replacing relations, structures of trust and reciprocity, by anonymous and systemic transactions. The volume poses vital questions with regard to this societal development. How did this happen? And more importantly: is change possible? If yes, how? This volume contains 21 essays on the themes mentioned above. Authors include Jan Peter Balkenende, Wouter Bos, Lans Bovenberg, Govert Buijs, and Herman Van Rompuy. A recommendation by Dutch Minister of Finance Wopke Hoekstra is also included.

Shameless Exploitation in Pursuit of the Common Good

Author : Paul Newman
Publisher : Nan A. Talese
ISBN 13 : 0385511590
Total Pages : 220 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Shameless Exploitation in Pursuit of the Common Good by : Paul Newman

Download or read book Shameless Exploitation in Pursuit of the Common Good written by Paul Newman and published by Nan A. Talese. This book was released on 2003-11-04 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There are three rules for running a business; fortunately, we don’t know any of them.” In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman’s Own became a major player in the food business. The company’s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic “Odd Couple” style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company’s profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.

Marketing Strategy

Author : Jenna Tiffany
Publisher : Kogan Page Publishers
ISBN 13 : 1789667429
Total Pages : 321 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Marketing Strategy by : Jenna Tiffany

Download or read book Marketing Strategy written by Jenna Tiffany and published by Kogan Page Publishers. This book was released on 2021-05-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: The BookFest Spring Book Awards 2022 - Marketing category WINNER: Business Book Awards 2022 - Sales & Marketing category Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.

Change Everything

Author : Christian Felber
Publisher : Zed Books Ltd.
ISBN 13 : 1786997479
Total Pages : 279 pages
Book Rating : 4.7/5 (869 download)

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Book Synopsis Change Everything by : Christian Felber

Download or read book Change Everything written by Christian Felber and published by Zed Books Ltd.. This book was released on 2019-11-15 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible for businesses to have a bottom line that is not profit and endless growth, but human dignity, justice, sustainability and democracy? Or an alternative economic model that is untainted by the greed and crises of current financial systems? Christian Felber says it is. Moreover, in Change Everything he shows us how. In this new and updated edition of the book that sparked a global movement, Christian Felber proposes a blueprint for an economics of everybody: ethical, dignified, sustainable and principled. He shows that The Economy for the Common Good is not just an idea, but has already become a broad international movement with thousands of people, companies, communities and organizations participating, developing and implementing it.