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Marketing And Social Construction
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Book Synopsis Marketing and Social Construction by : Chris Hackley
Download or read book Marketing and Social Construction written by Chris Hackley and published by Routledge. This book was released on 2003-08-29 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.
Book Synopsis Marketing and Social Construction by : Christopher E. Hackley
Download or read book Marketing and Social Construction written by Christopher E. Hackley and published by . This book was released on 2001 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing.
Book Synopsis Marketing and Social Construction by : Christopher E. Hackley
Download or read book Marketing and Social Construction written by Christopher E. Hackley and published by . This book was released on 2003 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Social Construction of Public Administration by : Jong S. Jun
Download or read book The Social Construction of Public Administration written by Jong S. Jun and published by State University of New York Press. This book was released on 2012-02-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this conceptual guided tour of contemporary public administration, Jong S. Jun challenges the limitations of the discipline which, he argues, make it inadequate for understanding today's complex human phenomena. Drawing on examples and case studies from both Eastern and Western countries, he emphasizes critical and interpretive perspectives as a counterforce to the instrumental-technical rationality that reduces the field to structural and functionalist views of management. He also emphasizes the idea of democratic social construction to transcend the field's reliance on conventional pluralist politics. Jun stresses that public administrators and institutions must create opportunities for sharing and learning among organizational members and must facilitate interactive processes between public administrators and citizens so that the latter can voice their problems and opinions. The future role of public administrators will be to transcend the limitations of the management and governing of modern public administration and to explore ways of constructing socially meaningful alternatives through communicative action and the participation of citizens.
Book Synopsis The Social Construction of Technological Systems by : Wiebe E. Bijker
Download or read book The Social Construction of Technological Systems written by Wiebe E. Bijker and published by MIT Press. This book was released on 1989 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The impact of technology on society is clear and unmistakeable. The influence of society on technology is more subtle. The 13 essays in this book have been written by a diverse group of scholars united by a common interest in creating a new field - the sociology of technology. They draw on a wide array of case studies - from cooking stoves to missile systems, from 15th-century Portugal to today's Al labs - to outline an original research program based on a synthesis of ideas from the social studies of science and the history of technology. Together they affirm the need for a study of technology that gives equal weight to technical, social, economic, and political questions"--Back cover.
Book Synopsis Selection Theory and Social Construction by : Cecilia Heyes
Download or read book Selection Theory and Social Construction written by Cecilia Heyes and published by SUNY Press. This book was released on 2001-07-26 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top scholars examine the work of Donald T. Campbell, one of the first to emphasize the social structure of science.
Book Synopsis Marketing & Social Construction by :
Download or read book Marketing & Social Construction written by and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gender, Branding, and the Modern Music Industry by : Kristin J. Lieb
Download or read book Gender, Branding, and the Modern Music Industry written by Kristin J. Lieb and published by Routledge. This book was released on 2013-02-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars -- and the industry power brokers who make their fortunes -- have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications on the greater social world. This book is for Sociology of Media and Sociology of Popular Culture courses.
Book Synopsis The SAGE Handbook of Social Science Methodology by : William Outhwaite
Download or read book The SAGE Handbook of Social Science Methodology written by William Outhwaite and published by SAGE. This book was released on 2007-10-18 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An excellent guidebook through different approaches to social science measurement, including the all-important route-maps that show us how to get there." - Roger Jowell, City University "In this wide-ranging collection of chapters, written by acknowledged experts in their fields, Outhwaite and Turner have brought together material in one volume which will provide an extremely important platform for consideration of the full range of contemporary analytical and methodological issues." - Charles Crothers, Auckland University of Technology This is a jewel among methods Handbooks, bringing together a formidable collection of international contributors to comment on every aspect of the various central issues, complications and controversies in the core methodological traditions. It is designed to meet the needs of those disciplinary and nondisciplinary problem-oriented social inquirers for a comprehensive overview of the methodological literature. The text is divided into 7 sections: Overviews of methodological approaches in the social sciences Cases, comparisons and theory Quantification and experiment Rationality, complexity and collectivity Interpretation, critique and postmodernity Discourse construction Engagement. Edited by two leading figures in the field, the Handbook is a landmark work in the field of research methods. More than just a ′cookbook′ that teaches readers how to master techniques, it will give social scientists in all disciplines an appreciation for the full range of methodological debates today, from the quantitative to the qualitative, giving them deeper and sharpen insights into their own research questions. It will generate debate, solutions and a series of questions for researchers to exploit and develop in their research and teaching.
Book Synopsis Social Construction of Law by : Michael Giudice
Download or read book Social Construction of Law written by Michael Giudice and published by Edward Elgar Publishing. This book was released on 2020-10-30 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This illuminating book explores the theme of social constructionism in legal theory. It questions just how much freedom and power social groups really have to construct and reconstruct law.
Book Synopsis Marketing as social construction by : Julia F. Popova
Download or read book Marketing as social construction written by Julia F. Popova and published by . This book was released on 1997 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Social Construction of Crime: Oxford Bibliographies Online Research Guide by : Oxford University Press
Download or read book The Social Construction of Crime: Oxford Bibliographies Online Research Guide written by Oxford University Press and published by Oxford University Press, USA. This book was released on 2010-05-01 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ebook is a selective guide designed to help scholars and students of criminology find reliable sources of information by directing them to the best available scholarly materials in whatever form or format they appear from books, chapters, and journal articles to online archives, electronic data sets, and blogs. Written by a leading international authority on the subject, the ebook provides bibliographic information supported by direct recommendations about which sources to consult and editorial commentary to make it clear how the cited sources are interrelated related. A reader will discover, for instance, the most reliable introductions and overviews to the topic, and the most important publications on various areas of scholarly interest within this topic. In criminology, as in other disciplines, researchers at all levels are drowning in potentially useful scholarly information, and this guide has been created as a tool for cutting through that material to find the exact source you need. This ebook is a static version of an article from Oxford Bibliographies Online: Criminology, a dynamic, continuously updated, online resource designed to provide authoritative guidance through scholarship and other materials relevant to the study and practice of criminology. Oxford Bibliographies Online covers most subject disciplines within the social science and humanities, for more information visit www.aboutobo.com.
Book Synopsis The Social Construction of the Ocean by : Philip E. Steinberg
Download or read book The Social Construction of the Ocean written by Philip E. Steinberg and published by Cambridge University Press. This book was released on 2001-10-25 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2001 book discusses the changing uses, regulations and representation of the sea from 1450 to now.
Book Synopsis Marketing and Selling Professional Services in Architecture and Construction by : Basil Sawczuk
Download or read book Marketing and Selling Professional Services in Architecture and Construction written by Basil Sawczuk and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.
Book Synopsis The Social Construction of Reality by : Peter L. Berger
Download or read book The Social Construction of Reality written by Peter L. Berger and published by Open Road Media. This book was released on 2011-04-26 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: A watershed event in the field of sociology, this text introduced “a major breakthrough in the sociology of knowledge and sociological theory generally” (George Simpson, American Sociological Review). In this seminal book, Peter L. Berger and Thomas Luckmann examine how knowledge forms and how it is preserved and altered within a society. Unlike earlier theorists and philosophers, Berger and Luckmann go beyond intellectual history and focus on commonsense, everyday knowledge—the proverbs, morals, values, and beliefs shared among ordinary people. When first published in 1966, this systematic, theoretical treatise introduced the term social construction,effectively creating a new thought and transforming Western philosophy.
Book Synopsis The Entrepreneurial Personality by : Elizabeth Chell
Download or read book The Entrepreneurial Personality written by Elizabeth Chell and published by Routledge. This book was released on 2008-05-09 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there such a thing as an 'entrepreneurial personality'? What makes someone an entrepreneur is a question that has intrigued the lay person and the scholar for many years, but can such a personality be identified or is it simply a socially constructed phenomenon? Elizabeth Chell pursues an alternative line of argument: to show that the entreprene
Book Synopsis Social Constructions of Nationalism in the Middle East by : Fatma Müge Göçek
Download or read book Social Constructions of Nationalism in the Middle East written by Fatma Müge Göçek and published by State University of New York Press. This book was released on 2002-01-24 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Middle Eastern nationalism is most often examined from the political viewpoint, this book adds a fresh perspective by exploring the social and cultural dimensions. Although most scholars agree that nationalism is the most significant social and political phenomenon of the twentieth century, shaping individuals, societies, and states throughout the world, they often dispute the complex elements that form and transform it. This book provides a rare comparative analysis of the meaning systems created around nationalism in societies, groups, and the lives of individuals, and proves that these systems are, in fact, as significant in sustaining nationalism as the dominant political form of nation-states. Concentrating on three themes—narrative, gender, and cultural representation—the contributors address how nationalism transforms and is transformed by the lives of individuals and groups from the eighteenth century to the present, with examples ranging from Turkey to Egypt to Iranian immigrants in the United States.
