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Marketing And Selling Construction Services
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Book Synopsis Marketing Construction Services by : Paul Pryor
Download or read book Marketing Construction Services written by Paul Pryor and published by Industrial Press Inc.. This book was released on 2000 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "must read" for anyone working in and about this industry who wants to gain a better understanding of the various processes involved in acquiring and successfully completing a construction project.
Download or read book Markup & Profit written by Michael Stone and published by Craftsman Book Co. This book was released on 1999-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to succeed in a construction business you have to be able to mark up the price of your jobs to cover overhead expenses and make a decent profit. The problem is how much to mark it up. You don't want to lose jobs because you charge too much, and you don't want to work for free because you've charged too little. If you know how much to mark up you can apply it to your job costs and arrive at the right sales price for your work. This book gives you the background and the calculations necessary to easily figure the markup that is right for your business. Includes a CD-ROM with forms and checklists for your use.
Book Synopsis Sales and Marketing for Roofing Contractors by : Heidi Ellsworth
Download or read book Sales and Marketing for Roofing Contractors written by Heidi Ellsworth and published by Createspace Independent Publishing Platform. This book was released on 2016-01-27 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy to read and understand tour through sales and marketing practices for roofing contractors. With information that will help any small business, this book shows how marketing is an integral part of the sales process. It highlights the role of marketing in generating, managing and handling leads that sales professionals can close. The book provides ample opportunity to evaluate current business practices and develop a sustainable plan for a strong sales and marketing processes and overall success. Authors Heidi J. Ellsworth and Karen L. Edwards have worked together in various roofing-oriented companies since 2006. They now collaborate on sales and marketing training focused on the construction field and specifically for roofing. While writing this book they developed the idea of BizHak which offers simple sales and marketing evaluation with an emphasis on sharing and developing new age technology and marketing for contractors. (www.bizhak.com)
Book Synopsis Professional Services Marketing by : Mike Schultz
Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Book Synopsis Marketing and Selling Construction Services by : Hedley Smyth
Download or read book Marketing and Selling Construction Services written by Hedley Smyth and published by Wiley-Blackwell. This book was released on 2000-02-10 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the global and local level contractors and consultants have had to take a more professional approach to marketing and sales. Some construction firms are being restructured into client-oriented organizations. However, in all organizations there is considerable room to develop marketing and sales to enhance opportunities to grow and to protect markets during times of recession. This book demonstrates how marketing and sales can be developed. Specifically it: introduces selling techniques tailored to the needs of construction evaluates competing approaches to marketing and related sales theory demonstrates the effect of these on organizational structures and processes, and examines how the top down and bottom up management approaches can be integrated through sales practice. The book aims to achieve a balance between a strategic overview and the practicalities of sales and marketing. It does not offer a single blueprint, but rather a range of distinctive options from which the reader can make informed choices.
Book Synopsis Profitable Sales by : Michael C. Stone
Download or read book Profitable Sales written by Michael C. Stone and published by . This book was released on 2007 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Leading with Marketing by : Brian Gallagher
Download or read book Leading with Marketing written by Brian Gallagher and published by AuthorHouse. This book was released on 2009-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don't view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable a company to focus its resources on the right opportunities to increase profitability, while satisfying the customer needs and achieving a sustainable competitive advantage. Leading With Marketing will provide you with the insights, expertise and knowledge needed to lead with marketing. "Having worked with Brian and Kimberly for many years and seeing the direct results of their wisdom help Structural Group grow to over $500 million in sales, now having their wisdom detailed in this great book will allow more of us to apply marketing strategies to our everyday business. I highly recommend this book to every Architectural, Engineering and Contracting company that desires a profitable growth strategy."- Peter Emmons, CEO, Structural Group "Kimberly has helped ACI develop many successful communications and program-launch campaigns by integrating key message development, online and traditional marketing, public relations, and so much more. Brian helped guide ACI into and through several new promotion, search, and communications initiatives as member, then chair of our Marketing Committee. Their combined expertise in marketing and how to market concrete has been a huge asset to our organization and our members."- Kevin Mlutkowski, Manager, Marketing; American Concrete Institute www.LeadingWithMarketing.com
Book Synopsis The World's Greenest Buildings by : Jerry Yudelson
Download or read book The World's Greenest Buildings written by Jerry Yudelson and published by Routledge. This book was released on 2013 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides the first comparison of green building performance, using cost and energy use data that has been verified by independent third parties.
Book Synopsis Market Management and Project Business Development by : Hedley Smyth
Download or read book Market Management and Project Business Development written by Hedley Smyth and published by Routledge. This book was released on 2014-09-25 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Book Synopsis Construction Business Development by : Christopher Preece
Download or read book Construction Business Development written by Christopher Preece and published by Routledge. This book was released on 2007-03-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching the construction industry to turn clients into loyal customers.
Book Synopsis Marketing Green Building Services by : Jerry Yudelson
Download or read book Marketing Green Building Services written by Jerry Yudelson and published by Routledge. This book was released on 2012-07-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
Book Synopsis Construction Business Development by : Christopher Preece
Download or read book Construction Business Development written by Christopher Preece and published by Routledge. This book was released on 2007-03-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construction Business Development is the first book to provide an insight into business development strategies, tools and techniques in construction. This edited text combines academic research with the broad industrial experience of construction business development professionals and marketing consultants. It uses illustrations and case studies in addressing current and future challenges and opportunities in a highly competitive business environment. This practical book will help construction managers learn how to turn clients into loyal customers.
Book Synopsis The Art of the Sale by : Philip Delves Broughton
Download or read book The Art of the Sale written by Philip Delves Broughton and published by Penguin. This book was released on 2013-03-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Ahead of the Curve, a revelatory look at successful selling and how it can impact everything we do The first book of its kind, The Art of the Sale is the result of a pilgrimage to learn the secrets of the world's foremost sales gurus. Bestselling author Philip Delves Broughton tracked down anyone who could help him understand what it took to achieve greatness in sales, from technology billionaires to the most successful saleswoman in Japan to a cannily observant rug merchant in Morocco. The wisdom and experience Broughton acquired, revealed in this outstanding book, demonstrates as never before the complex alchemy of effective selling and the power it has to overcome challenges we face every day.
Book Synopsis Get Your Business to Work! by : George Hedley
Download or read book Get Your Business to Work! written by George Hedley and published by ReadHowYouWant.com. This book was released on 2011-01-22 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Hedley owns a $50 million construction and real estate development business as well as HARDHAT Presentations. Over the last five years, as a much-requested popular professional speaker, George speaks 50 times per year to business audiences, conventions, associations and at company meetings. As many as 25,000 people see him present keynote speeches or seminars every year. George is based in Costa Mesa, Calif.
Book Synopsis Let's Get Real or Let's Not Play by : Mahan Khalsa
Download or read book Let's Get Real or Let's Not Play written by Mahan Khalsa and published by Penguin. This book was released on 2008-10-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new way to transform a sales culture with clarity, authenticity, and emotional intelligence Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. Elevate your career with this essential guide for sales professionals and entrepreneurs alike.
Book Synopsis Marketing Multiplied by : Mike Moore
Download or read book Marketing Multiplied written by Mike Moore and published by . This book was released on 2018-01-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.
Download or read book Selling is Dead written by Marc Miller and published by John Wiley & Sons. This book was released on 2012-06-29 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manifesto for reinventing the sales function Selling Is Dead argues that selling teams and growth-motivated organizations must change to remain competitive. It presents a new selling framework based on research that indicates that buyer behavior can be modeled and that large sales and small sales are fundamentally different. This new framework provides salespeople with a practical structure for giving buyers significantly more value for their dollar-value well beyond the products and services being sold. Rather than focusing on one selling model, regardless of the type of sale, this book offers four different types of large sales and presents specific strategies for succeeding at each. Many sales organizations are systematically mismanaging their selling opportunities and failing to optimize their markets. Through effective selling models, illustrative case studies and examples, and real-world anecdotes, Selling Is Dead brings strategy and efficiency to sales-and shows every sales-based business how to reap the rewards.
