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Author : International Correspondence Schools
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.:/5 (721 download)
Download or read book Marketing an Art Training written by International Correspondence Schools and published by . This book was released on 1910* with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Constance Smith
Publisher : Artnetwork Press
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (91 download)
Download or read book Art Marketing 101 written by Constance Smith and published by Artnetwork Press. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
Author : Graeme Smith
Publisher : Independently Published
ISBN 13 : 9781790999767
Total Pages : 175 pages
Book Rating : 4.9/5 (997 download)
Download or read book Art Marketing for All: Courses and Workshops written by Graeme Smith and published by Independently Published. This book was released on 2018-12-09 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workshops and Courses pageFOCUS: COURSES. 15Chapter One: Your career vision. 17Chapter Two: How do people learn? 25Chapter Three: Your career plan. 31Chapter Four: Making it work. 39Chapter Five: Where do students come from? 51Chapter Six: How do you keep students? 63Chapter Seven: Professional teaching means money! 71Chapter Eight: What do you teach? 91Chapter Nine: Teaching methods. 99FOCUS: WORKSHOPS. 107Chapter Ten: Organize a workshop. 109Chapter Eleven: A school is the next step. 119Chapter Twelve: Your focus makes it work. 129Chapter Thirteen: Wrapping up! 149
Author : Cory Huff
Publisher : HarperCollins
ISBN 13 : 0062414968
Total Pages : 149 pages
Book Rating : 4.0/5 (624 download)
Download or read book How to Sell Your Art Online written by Cory Huff and published by HarperCollins. This book was released on 2016-06-28 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Author : Barney Davey
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781484048757
Total Pages : 0 pages
Book Rating : 4.0/5 (487 download)
Download or read book Guerrilla Marketing for Artists written by Barney Davey and published by Createspace Independent Publishing Platform. This book was released on 2013-04-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Discover how to seize control of your career and create a loyal collector fan base that buys directly from you"--Page 1 of cover.
Author : Ian Dodson
Publisher : John Wiley & Sons
ISBN 13 : 1119265711
Total Pages : 398 pages
Book Rating : 4.1/5 (192 download)
Download or read book The Art of Digital Marketing written by Ian Dodson and published by John Wiley & Sons. This book was released on 2016-04-04 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Author : Barney Davey
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781535391344
Total Pages : 158 pages
Book Rating : 4.3/5 (913 download)
Download or read book Straight Advice written by Barney Davey and published by Createspace Independent Publishing Platform. This book was released on 2016-07-19 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you would like practical advice and useful ideas for artists on websites, email marketing, blogging and more, you've found an excellent source. The whole world, it seems, is online. The internet has changed everything. To say the internet is a disruptive force is an understatement. While it's taken a toll on legacy industries such as physical galleries, it's opened up new opportunities for visual artists. Too many artists have been told at some point to get a job. And, that making and selling art was too hard, and only a lucky few got their tickets punched to success. If that were ever true, it's a lie now. Artists alive in this generation are the first ever to have tools that allow them to connect with buyers and sell to them directly. The internet has changed our buying habits. We can now get so close and learn so much about anything we want to buy, and then e-commerce, UPS, and FedEx make everything readily available. In many metro areas, consumers can order from Amazon and other retailers and get same-day deliveries. The marketing - and therefore the art world - is literally at our fingertips. Consumers are comfortable buying luxury items such as diamonds from Costco.com and pricey fine art from Saatchiart.com or dozens of other online galleries. You can market your art online, too. In fact, it's not just that you can, but that you should learn how to sell art online. It is your future. It is now. Chapters Include: Straight Advice: How to Market Art Online Marketing Art Online Understanding The Value of a Customer Persona Websites for Artists E-Commerce Domain Names Email Marketing for Artists Marketing Automation Blogging Social Media In this book, author Barney Davey, taps his 30 years of experience helping artists get their work to market. He uses a mix of brand new material along with freshly revised content from his books, blog posts and online training. He's combined the best of the best from every source available to him and created a valuable resource for artists. With five books and 600+ posts on art marketing, Davey has a treasure trove of advice for artists to pull from and create something new and beneficial for them. Telling Is Selling Those marketing tools mentioned above are ready for you to start using them. The internet is an equalizer. The systems and programs are the same as top artists use in their art businesses. They are available at low or no cost. It comes down to using them with proficiency and consistency. Essentially, they are forms of digital marketing and electronic communication. Your job as an artist is to connect with your best prospective buyers and then inform, enlighten and entertain them with your story. Stories sell art. You have a unique and compelling story to tell. It may be a few layers down right now, but it's there. Just like making art is a progressive task, meaning you get better at it over time and practice, so is telling your story. As you consistently use your website, blog, email marketing and social media with a purpose in mind, your ability to communicate with and tell your story to your followers improves.
Author : Calvin J. Goodman
Publisher :
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.:/5 (318 download)
Download or read book Art Marketing Handbook written by Calvin J. Goodman and published by . This book was released on 1978 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elizabeth Hill
Publisher : Routledge
ISBN 13 : 9780750622370
Total Pages : 368 pages
Book Rating : 4.6/5 (223 download)
Download or read book Creative Arts Marketing written by Elizabeth Hill and published by Routledge. This book was released on 1995 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Creative Arts Marketing' is a practical introduction to the wide range of marketing principles and practices used by those marketing the performing and visual arts. 'Creative Arts Marketing' also looks at the bigger picture. The political, sociological and economic factors which affect people working in the arts are examined enabling readers to consider the function of marketing from a more strategic standpoint. Thus the book integrates the principles of marketing theory with the realities of working in an arts organization. 'Creative Arts Marketing' includes numerous examples and case studies showing how different marketing techniques have worked for a diverse range of arts organizations. It will be invaluable both to students on arts management courses as well as arts managers, marketers and administrators looking for practical guidance on how to market their organizations most effectively. Integrates the principles of marketing theory with the realities of working in an arts organization Includes case studies and examples from community, visual and amateur arts
Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author : Finola Kerrigan
Publisher : Routledge
ISBN 13 : 1136428259
Total Pages : 234 pages
Book Rating : 4.1/5 (364 download)
Download or read book Arts Marketing written by Finola Kerrigan and published by Routledge. This book was released on 2007-03-30 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
Author : François Colbert
Publisher : Routledge
ISBN 13 : 0429553706
Total Pages : 159 pages
Book Rating : 4.4/5 (295 download)
Download or read book Consumer Behaviour and the Arts written by François Colbert and published by Routledge. This book was released on 2021-09-30 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector
Author : Eric Rhoads
Publisher :
ISBN 13 : 9780692097083
Total Pages : 305 pages
Book Rating : 4.0/5 (97 download)
Download or read book Make More Money Selling Your Art written by Eric Rhoads and published by . This book was released on 2018-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many mistakenly believe an artist can succeed with artistic talent alone. But Eric Rhoads knows that there are many brilliant artists who will never be discovered and never sell any artwork. Eric Rhoads is an outdoor (plein air) landscape painter, a portrait artist, and the world's foremost art marketing expert, having guided thousands of artists to success. He has founded numerous companies, and marketed both products and art. Eric is publisher and founder of several influential and nationally distributed art magazines and newsletters, as well as popular conferences and events.Many of today's most brilliant artists remain unknown. Their plight is not new. Today, Vincent Van Gogh's works are in incredibly high demand; in fact, his portrait of Doctor Gachet recently sold for $82.5 million. But in his lifetime Van Gogh sold only two of his 2,000 works of art. Van Gogh truly was a starving artist.Ending the stereotype of the starving artist is this book's essential purpose. It is Eric Rhoads' mission that artists no longer suffer this fate. This book will unleash your inner marketer. Under Eric's guidance, you will learn timeless marketing techniques that will allow you to live your dreams, no matter how lofty and unobtainable you think they may be.
Author : Susan Yeates
Publisher : New Generation Publishing
ISBN 13 : 1787192571
Total Pages : 222 pages
Book Rating : 4.7/5 (871 download)
Download or read book Learn to Earn from Printmaking written by Susan Yeates and published by New Generation Publishing. This book was released on 2017-01-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to creating and marketing a printmaking business Learn to Earn from Printmaking explores how you can turn a relaxing and creative hobby into an enjoyable small business enterprise. It will take your creative printmaking skills and teach you all you need to know about selling your work, marketing yourself and your business, teaching successful courses and creating a life where being a printmaker pays the bills (or at least your materials bill!). Learn to Earn from Printmaking is packed full of practical tips and information and covers: The products that you could create through printmaking A range of ways to sell your prints and printed products Methods for promoting yourself and your work Advice on running your own business How to run great printmaking courses and workshops Tips and insights from practising printmakers Plus much, much more! This book is suitable for new printmakers looking to earn a living from their prints and other products, recent printmaking graduates, anyone selling their work for the first time, established printmakers looking to teach courses and any artist wishing to promote themselves and sell more work. Learn how to earn a living from printmaking and enjoy yourself along the way! About the Author: Susan Yeates is a printmaker, tutor and author. She has published three books including the Amazon no. 1 bestseller Learning Linocut, which provides a comprehensive introduction to relief printing. www.introductiontoprintmaking.com | www.magenta-sky.com
Author : Massie Melinda (author)
Publisher :
ISBN 13 : 9780463571392
Total Pages : 0 pages
Book Rating : 4.5/5 (713 download)
Download or read book Performing Arts Marketing Crash Course written by Massie Melinda (author) and published by . This book was released on 1901 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jamie Anderson
Publisher : John Wiley & Sons
ISBN 13 : 0470661062
Total Pages : 198 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Fine Art of Success written by Jamie Anderson and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.
Author : Jean Van't Hul
Publisher : Shambhala Publications
ISBN 13 : 1611807204
Total Pages : 297 pages
Book Rating : 4.6/5 (118 download)
Download or read book The Artful Parent written by Jean Van't Hul and published by Shambhala Publications. This book was released on 2019-06-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring out your child’s creativity and imagination with more than 60 artful activities in this completely revised and updated edition Art making is a wonderful way for young children to tap into their imagination, deepen their creativity, and explore new materials, all while strengthening their fine motor skills and developing self-confidence. The Artful Parent has all the tools and information you need to encourage creative activities for ages one to eight. From setting up a studio space in your home to finding the best art materials for children, this book gives you all the information you need to get started. You’ll learn how to: * Pick the best materials for your child’s age and learn to make your very own * Prepare art activities to ease children through transitions, engage the most energetic of kids, entertain small groups, and more * Encourage artful living through everyday activities * Foster a love of creativity in your family
