Marketing Adventure

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Our Little Adventure to the Farmers Market

Author : Tabitha Paige
Publisher : National Geographic Books
ISBN 13 : 1950968510
Total Pages : 0 pages
Book Rating : 4.9/5 (59 download)

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Book Synopsis Our Little Adventure to the Farmers Market by : Tabitha Paige

Download or read book Our Little Adventure to the Farmers Market written by Tabitha Paige and published by National Geographic Books. This book was released on 2021-09-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your child on a trip to the farmers market and teach them about friendship and kindness in this charming story that’s perfect for children ages 0-5. Tag along as Little Fox gathers his favorite fruits and vegetables and plans a surprise picnic for his friend, Owl. Created by licensed speech pathologist and watercolor artist Tabitha Paige, CCC-SLP, Our Little Adventure to the Farmers Market features a simple, sweet story and adorable animal characters that will teach your child the values of gratitude, kindness, and sharing. The story also incorporates basic vocabulary and early language concepts for young children. With its beautiful hand-painted illustrations and elegant, minimalist design, this sturdy board book will become a timeless classic in your children’s book library. The perfect gift for a new baby, baby shower, or child’s birthday party!

Marketing and Managing Tourism Destinations

Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison

Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Guerrilla Marketing

Author : Alexander L. Fattal
Publisher : University of Chicago Press
ISBN 13 : 022659064X
Total Pages : 325 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Guerrilla Marketing by : Alexander L. Fattal

Download or read book Guerrilla Marketing written by Alexander L. Fattal and published by University of Chicago Press. This book was released on 2018-12-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Content Marketing Strategies For Dummies

Author : Stephanie Diamond
Publisher : John Wiley & Sons
ISBN 13 : 1119154561
Total Pages : 429 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Content Marketing Strategies For Dummies by : Stephanie Diamond

Download or read book Content Marketing Strategies For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2015-12-21 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

Dangerous Hoops

Author : D. Larry Crumbley
Publisher : LSU Press
ISBN 13 : 0807139130
Total Pages : 247 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Dangerous Hoops by : D. Larry Crumbley

Download or read book Dangerous Hoops written by D. Larry Crumbley and published by LSU Press. This book was released on 2011-08-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball. Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.

Alanna

Author : Tamora Pierce
Publisher : Simon and Schuster
ISBN 13 : 1439120293
Total Pages : 272 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Alanna by : Tamora Pierce

Download or read book Alanna written by Tamora Pierce and published by Simon and Schuster. This book was released on 2009-12-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A girl disguises herself as a boy to train as a knight in this first book in Tamora Pierce’s Margaret A. Edwards Award–winning young adult series—now with a new look! From now on, I’m Alan of Trebond, the younger twin. I’ll be a knight. In a time when girls are forbidden to be warriors, Alanna of Trebond wants nothing more than to be a knight of the realm of Tortall. So she finds a way to switch places with her twin brother, Thom, and, disguised as a boy, begins her training as a page at the palace of King Roald. But the road to knighthood, as she discovers, is not an easy one. Alanna must master weapons, combat, and magic, as well as polite behavior, her temper, and even her own heart. So begin Alanna’s adventures—filled with swords and sorcery, adventure and intrigue, good and evil—that will lead to the fulfillment of her dreams and make her a legend in the land.

Our Little Adventures

Author : Tabitha Paige
Publisher : Paige Tate & Company
ISBN 13 : 1950968014
Total Pages : 35 pages
Book Rating : 4.9/5 (59 download)

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Book Synopsis Our Little Adventures by : Tabitha Paige

Download or read book Our Little Adventures written by Tabitha Paige and published by Paige Tate & Company. This book was released on 2020-10-20 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Follow along with Little Fox as he plans a surprise picnic for his friend Owl,"--

Marketing of Tourism Experiences

Author : Noel Scott
Publisher : Routledge
ISBN 13 : 1317987268
Total Pages : 309 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Marketing of Tourism Experiences by : Noel Scott

Download or read book Marketing of Tourism Experiences written by Noel Scott and published by Routledge. This book was released on 2013-09-13 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.

Marketing

Author :
Publisher :
ISBN 13 :
Total Pages : 800 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing by :

Download or read book Marketing written by and published by . This book was released on 1977 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Adventure & CD Mktg Adv Pkg

Author : ANONIMO
Publisher : Addison Wesley Longman
ISBN 13 : 9780131301634
Total Pages : pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis Marketing Adventure & CD Mktg Adv Pkg by : ANONIMO

Download or read book Marketing Adventure & CD Mktg Adv Pkg written by ANONIMO and published by Addison Wesley Longman. This book was released on 2003-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tourism Marketing

Author : DEVASHISH. DASGUPTA
Publisher : Pearson Education India
ISBN 13 : 9788131731826
Total Pages : 304 pages
Book Rating : 4.7/5 (318 download)

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Book Synopsis Tourism Marketing by : DEVASHISH. DASGUPTA

Download or read book Tourism Marketing written by DEVASHISH. DASGUPTA and published by Pearson Education India. This book was released on 2010 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Tourism Destination Marketing

Author : Metin Kozak
Publisher : Routledge
ISBN 13 : 1135218900
Total Pages : 294 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Advances in Tourism Destination Marketing by : Metin Kozak

Download or read book Advances in Tourism Destination Marketing written by Metin Kozak and published by Routledge. This book was released on 2009-09-10 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. The relevance of the arguments and the salient conclusions are valuable in the study of an ever dynamic and burgeoning industry. This stimulating volume will be of interest to higher level students, academics, researchers within Tourism and practitioners in the industry.

Marketing

Author : Gary Armstrong
Publisher : Prentice Hall
ISBN 13 : 9780130391278
Total Pages : 784 pages
Book Rating : 4.3/5 (912 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Prentice Hall. This book was released on 2003-03 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appropriate for students taking an introductory course in marketing at both the college and university levels. This text balances theory, applications, and pedagogy to provide an effective teaching and learning tool. The "Road to Marketing" aids help students learn, link, and apply important concepts.

A Maid of '76

Author : Emilie Benson Knipe
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis A Maid of '76 by : Emilie Benson Knipe

Download or read book A Maid of '76 written by Emilie Benson Knipe and published by . This book was released on 1915 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Adventure Finance

Author : Aunnie Patton Power
Publisher : Springer Nature
ISBN 13 : 303072428X
Total Pages : 339 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Adventure Finance by : Aunnie Patton Power

Download or read book Adventure Finance written by Aunnie Patton Power and published by Springer Nature. This book was released on 2021-05-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The venture capital model doesn’t work—at least not for 99% of startups and small businesses. In this 99% are a lot of companies with incredible potential: businesses headed by female founders and those from diverse racial backgrounds, organizations headquartered outside of venture capital hubs, and purpose-driven enterprises that are creating social and environmental impact alongside financial success. Counter to what the press-savvy venture capital world would have you believe, there are a lot of funding options out there for startups and small businesses. Adventure Finance is designed to help you understand some of these options, and walk you through real examples of how other founders and funders have put them to use. In simple, approachable language, the book breaks down the different types of funding options available from revenue-based financing to recoverable grants to redeemable equity to distributed ownership and more. Through a mix of storytelling and frameworks, based on a decade of research and experience in investing in early-stage companies, this book will give you the ability to determine how each of these structures can contribute to your own funding journey. The goal for this book is to shift the conversation about startup funding and help founders and funders widen the spectrum of “mainstream” investment options in order to make the venture financing world more inclusive and purpose-driven.

Get Sponsored

Author : Jeff Blumenfeld
Publisher : Simon and Schuster
ISBN 13 : 1628738340
Total Pages : 240 pages
Book Rating : 4.6/5 (287 download)

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Book Synopsis Get Sponsored by : Jeff Blumenfeld

Download or read book Get Sponsored written by Jeff Blumenfeld and published by Simon and Schuster. This book was released on 2014-01-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christopher Columbus needed a sponsor for a dangerous expedition, but the king of Portugal wasn’t interested. He repackaged his proposal for the queen of Spain. She put Columbus on retainer, and the rest is history. Columbus may not have been the first to discover America, but he had a great publicist. That’s where Jeff Blumenfeld comes in. For many years, using a PR specialty called adventure marketing, Jeff has connected explorers and their projects with corporate sponsors looking to demonstrate product performance in extreme conditions. His book takes the reader from Erik Weihenmayer’s expedition to be the first blind man to summit Mount Everest, to the first confirmed dogsled expedition of the North Pole, to Audrey Mestre’s deadly free dive expedition off Bayahibe beach in the Dominican Republic. You Want to Go Where? is the only book that not only takes you behind the scenes of some of the most dangerous adventure expeditions in recent years, but also shows how you can fund and arrange your own trip, including details on everything from grants to sponsorships. For anyone who’s ever had a dream to scale the tallest mountain or cross the largest ocean, You Want to Go Where? is your ticket. Full of fascinating stories and practical advice, it’s ideal for armchair explorers and budding adventurers alike.

A 50-year Adventure in the Advertising Business

Author : Ernest W. Baker
Publisher : Wayne State University Press
ISBN 13 : 9780814329108
Total Pages : 284 pages
Book Rating : 4.3/5 (291 download)

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Book Synopsis A 50-year Adventure in the Advertising Business by : Ernest W. Baker

Download or read book A 50-year Adventure in the Advertising Business written by Ernest W. Baker and published by Wayne State University Press. This book was released on 1999 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ernie Baker elaborates on his lifelong career in the world of advertising, and provides an insiders perspective on the business. His experiences range from very small local firms to some of the world's largest advertising agencies, where he worked for a multitude of clients.