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Author : Kenneth L. Bernhardt
Publisher :
ISBN 13 :
Total Pages : 684 pages
Book Rating : 4.:/5 (499 download)
Download or read book Marketing written by Kenneth L. Bernhardt and published by . This book was released on 1976 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : AMERICAN MARKETING ASSOCIATION. EDUCATORS' PROCEEDINGS, 197 6
Publisher :
ISBN 13 : 9780877570752
Total Pages : 0 pages
Book Rating : 4.5/5 (77 download)
Download or read book Marketing written by AMERICAN MARKETING ASSOCIATION. EDUCATORS' PROCEEDINGS, 197 6 and published by . This book was released on 1978 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 684 pages
Book Rating : 4.:/5 (76 download)
Download or read book Marketing, 1776-1976 and beyond : 1976 marketing educators' proceedings written by and published by . This book was released on 1976 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth L. Bernhardt
Publisher :
ISBN 13 :
Total Pages : 684 pages
Book Rating : 4.:/5 (311 download)
Download or read book Marketing written by Kenneth L. Bernhardt and published by . This book was released on 1976 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth L. Bernhardt
Publisher :
ISBN 13 :
Total Pages : 684 pages
Book Rating : 4.:/5 (478 download)
Download or read book Marketing: 1776-1976 and Beyond: 1976 Educators' Proceedings written by Kenneth L. Bernhardt and published by . This book was released on 1976 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth L. Bernhardt
Publisher :
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing, 1776-1976 and Beyond written by Kenneth L. Bernhardt and published by . This book was released on 1976 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth L. Bernhardt
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (476 download)
Download or read book Marketing: 1776-1976 and Beyond written by Kenneth L. Bernhardt and published by . This book was released on 1976 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)
Download or read book Marketing, 1776-1976 and Beyond written by and published by . This book was released on 1976 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Editors Of Advertising Ag
Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4.F/5 ( download)
Download or read book How it was in Advertising, 1776-1976 written by Editors Of Advertising Ag and published by . This book was released on 1976 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sidney J. Levy
Publisher : SAGE Publications
ISBN 13 : 1452264597
Total Pages : 610 pages
Book Rating : 4.4/5 (522 download)
Download or read book Brands, Consumers, Symbols and Research written by Sidney J. Levy and published by SAGE Publications. This book was released on 1999-08-11 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 54 collected works in this volume provide an opportunity for the reader to determine whether Sidney′s work, individually and/or collectively, qualify as a masterpiece. For me, Sidney has created more individual pieces of his work that merit this status than any other marketing scholar I know. Collectively, the work in this volume is a masterpiece of insight into the social enterprise that is marketing. Again, I don′t know anyone whose career-long program of thought is so extraordinarily rich in imagination and practical value. He challenges, provokes, excites, soothes, and supports us with one or another of his writings. —from the foreword by Gerald Zaltman, Harvard Business School For the first time, the writings of marketing legend Sidney J. are available in this comprehensive collection of significant scholarly essays and studies in the field of marketing. And what a compendium this is! Dennis Rook, a former student of Sidney J. Levy, has compiled the work of this prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing′s role in management, how managers develop products and brands, how they understand their consumers, and how corporate and academic researchers investigate marketplace concerns. Brands, Consumers, Symbols, and Research is an exciting and definitive volume that should have a place on the bookshelves of every marketing professional, educator, and student around the globe!
Author : Eddie M. Clark
Publisher : Psychology Press
ISBN 13 : 1317783387
Total Pages : 339 pages
Book Rating : 4.3/5 (177 download)
Download or read book Attention, Attitude, and Affect in Response To Advertising written by Eddie M. Clark and published by Psychology Press. This book was released on 2019-10-25 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the creative product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues such as attention as an epiphenomenon, and meta-analysis of comparative advertising research; and new applications of consumer psychology to other fields such as examining health behavior as consumer behavior, affect and political advertising, and the relationship between advertising and eating disorders. This volume is the result of the Sixth Annual Advertising and Consumer Behavior Conference, which was designed to bring together researchers and practitioners from both psychology and advertising. Chapter contributions are made by professionals in advertising and marketing, professors in psychology and marketing departments, and psychologists who consult for advertising and marketing organizations. Thus, the chapters represent a microcosm of the type of interaction that has characterized the interface of psychology and advertising for more than a hundred years.
Author : Lynn R Kahle
Publisher : Routledge
ISBN 13 : 1317465113
Total Pages : 328 pages
Book Rating : 4.3/5 (174 download)
Download or read book Marketplace Lifestyles in an Age of Social Media: Theory and Methods written by Lynn R Kahle and published by Routledge. This book was released on 2014-12-18 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.
Author : Charles Blankson
Publisher : Routledge
ISBN 13 : 1351038052
Total Pages : 152 pages
Book Rating : 4.3/5 (51 download)
Download or read book Branding and Positioning in Base of the Pyramid Markets in Africa written by Charles Blankson and published by Routledge. This book was released on 2019-09-10 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.
Author : Kevin E. Voges
Publisher : IGI Global
ISBN 13 : 1591407044
Total Pages : 481 pages
Book Rating : 4.5/5 (914 download)
Download or read book Business Applications and Computational Intelligence written by Kevin E. Voges and published by IGI Global. This book was released on 2006-01-01 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book deals with the computational intelligence field, particularly business applications adopting computational intelligence techniques"--Provided by publisher.
Author : Michael John Baker
Publisher : Taylor & Francis
ISBN 13 : 9780415213974
Total Pages : 576 pages
Book Rating : 4.2/5 (139 download)
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (781 download)
Download or read book How it was in Advertising, 1776-1976 written by and published by . This book was released on 1977 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Marketing Association
Publisher : Marketing Classics Press
ISBN 13 : 1613112351
Total Pages : 200 pages
Book Rating : 4.6/5 (131 download)
Download or read book Theory in Retailing: Traditional and Nontraditional Sources written by American Marketing Association and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
