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Author : Sanjay Tiwari
Publisher : Sarup & Sons
ISBN 13 : 9788176253857
Total Pages : 224 pages
Book Rating : 4.2/5 (538 download)
Download or read book Market Promotion Policies in India written by Sanjay Tiwari and published by Sarup & Sons. This book was released on 2003 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers presented at a national seminar.
Author : V. V. Sople
Publisher : New Age International
ISBN 13 : 8122415261
Total Pages : 13 pages
Book Rating : 4.1/5 (224 download)
Download or read book Legal Aspects of Marketing in India written by V. V. Sople and published by New Age International. This book was released on 2004-12 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book covers Indian laws, which influence the marketing decision-making process in the business organizations. The provisions of the laws are explained and supported by the court judgments in the form of cases at the end of each chapter, keeping in view the requirements of DBM, PGDBA, MMS and MBA students specializing in marketing management. This book is designed to prepare the students of marketing to understand the legal implications of their day-to-day or strategic decisions in product or service marketing. He need not be a legal expert, but he should have enough knowledge about the laws of the land to avoid two things, one falling into the legal trap and two to face the consequences like imprisonment, penalty or defamation for himself and for the organization he is representing.The book starts with chapters on basics of law, various Indian Acts influencing marketing and consumer rights. The major Acts like Consumer Protection Act, Competition Acts, Sales of Goods Act, Hire Purchase Act, Contract Act and Negotiable Instruments Act are covered in details. A chapter on Intellectual Property Rights (i.e. patents, copyrights, trademarks, designs and geographical indications) covers various Indian Acts for protecting these rights in light of TRIPS provisions enforced through WTO (World Trade Organization) in the member countries. Separate chapters are devoted to each of the 4Ps of marketing (i.e. product, price, promotion and place) to cover the provisions of various Acts to curb the prevailing unfair and restrictive trade practices in marketing of goods and services. The book covers the e-Marketing legislation to curb the fraudulent practices in cyberspace. The book ends with a discussion on 'marketing abuses with some ethical question marks' in the last chapter.In nutshell the text presents a comprehensive treatment of legal provisions in various Indian Acts and its implications in marketing decision-making process. The book provides guidelines for marketers, to formulate and implement marketing strategies within the legal boundaries of the law of the land.
Author :
Publisher : Sarup & Sons
ISBN 13 : 9788176257503
Total Pages : 184 pages
Book Rating : 4.2/5 (575 download)
Download or read book Marketing Promotion Policies in Agriculcure in India written by and published by Sarup & Sons. This book was released on 2007 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Prakash Narain Agarwala
Publisher : Advent Books Division Incorporated
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.3/5 (91 download)
Download or read book India's Export Strategy written by Prakash Narain Agarwala and published by Advent Books Division Incorporated. This book was released on 1978 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: A presentation of the commodity, country, and regional marketing strategies together with an analysis of world trade and India's share in it.
Author : S.Neelamegham
Publisher : Vikas Publishing House
ISBN 13 : 9325956764
Total Pages : pages
Book Rating : 4.3/5 (259 download)
Download or read book Marketing In India, Cases And Readings - written by S.Neelamegham and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
Author : S. Neelamegham
Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.:/5 (31 download)
Download or read book Marketing Management and the Indian Economy written by S. Neelamegham and published by . This book was released on 1978 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles.
Author : Ramanuj Majumdar
Publisher : Allied Publishers
ISBN 13 : 9788170234388
Total Pages : 244 pages
Book Rating : 4.2/5 (343 download)
Download or read book Marketing Strategies written by Ramanuj Majumdar and published by Allied Publishers. This book was released on 1996 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusses on the evolving Indian market with the advent of liberalization in July 1991.
Author : Dr Astha Joshi Dr Geeta Nema
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9386501139
Total Pages : pages
Book Rating : 4.3/5 (865 download)
Download or read book Marketing Strategies in Creating Brand Image of FMCG in India with Special Reference to Store Promotion written by Dr Astha Joshi Dr Geeta Nema and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr.Neeraj K Dubey
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9383241403
Total Pages : pages
Book Rating : 4.3/5 (832 download)
Download or read book Marketing Strategies of Chemical Industry in India written by Dr.Neeraj K Dubey and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. F. C. Sharma,
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Practices in India - SBPD Publications written by Dr. F. C. Sharma, and published by SBPD Publications. This book was released on 2021-12-03 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Rural Marketing in India, 2. Rural Marketing Environment, 3. Marketing of Agricultural Product, 4. Marketing of Selected Agricultural Inputs, 5. Marketing of Consumer Goods in India , 6. Marketing of Industrial Goods, 7. Public Distribution System in India, 8. Stock Exchange and its Regulation, 9. The Securities and Exchange Board of India (SEBI), 10. Produce Exchange, 11. Marketing of Services, 12. Marketing Mix, 13. Co-operative Marketing in India, 14. International Marketing : Nature and Scope, 15. International MarketingTrends in India’s Foreign Trade Environment, 16. Trends in India’s Foreign Trade, 17. Institutional Infrastructure for Export Promotio in India. 18. Direct Online Marketing.
Author : R. Srinivasan
Publisher : Springer
ISBN 13 : 9811035903
Total Pages : 140 pages
Book Rating : 4.8/5 (11 download)
Download or read book Strategic Marketing and Innovation for Indian MSMEs written by R. Srinivasan and published by Springer. This book was released on 2017-03-21 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.
Author : Nilabja Ghosh
Publisher : Springer Science & Business Media
ISBN 13 : 8132215729
Total Pages : 323 pages
Book Rating : 4.1/5 (322 download)
Download or read book India’s Agricultural Marketing written by Nilabja Ghosh and published by Springer Science & Business Media. This book was released on 2013-12-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proposed book provides an assessment of an important yet controversial policy initiated by the Indian government and governments of several other developing countries. Marketing reforms, it is claimed, can be a crucial answer to solving the problem of rural poverty in agrarian economies where large sections of populace are engaged in low paying agriculture. On a wider front, these reforms could help in providing growth impetus to an economy and even the global economy at large. Yet, the subject of liberalizing agricultural markets is also part of a broad and perhaps a bitter political debate between national and sub-national policy makers and academic discourses in India and other countries. A clearer understanding and a possible resolution of the issues involved will be decidedly useful. The experience of India, one of the largest and most agriculture-dominated economies, will undoubtedly provide valuable lessons not only for steering the domestic economic policy but also for other countries to set their own policy agenda. The book attempts to capture the evolving reality in a large and diverse country and presents an objective evaluation to enable aspiring investors and those in policy making, food business and civil society to make more informed assessment and decision.
Author : Maurice R. Landes
Publisher : DIANE Publishing
ISBN 13 : 1437927289
Total Pages : 43 pages
Book Rating : 4.4/5 (379 download)
Download or read book Growth and Equity Effects of Agricultural Marketing Efficiency Gains in India written by Maurice R. Landes and published by DIANE Publishing. This book was released on 2010-10 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a print-on-demand publication; it is not an original. Agriculture is the largest source of employment in India, and food accounts for about half of consumer expenditures. This analysis uses a computable general equilibrium model with agricultural commodity detail and households disaggregated by rural, urban, and income class to study the potential impacts of reforms that achieve efficiency gains in agricultural marketing and reduce agricultural input subsidies and import tariffs. More efficient agricultural marketing generates economywide gains in output and wages, raises agricultural producer prices, reduces consumer food prices, and increases private consumption, particularly by low-income households. Charts and tables.
Author : M. Anil Ramesh
Publisher : Emerald Group Publishing
ISBN 13 : 1787567559
Total Pages : 264 pages
Book Rating : 4.7/5 (875 download)
Download or read book Start-up Marketing Strategies in India written by M. Anil Ramesh and published by Emerald Group Publishing. This book was released on 2019-07-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.
Author : Dr. F. C. Sharma, Dr. Madhu Ojha
Publisher : RAJEEV BANSAL
ISBN 13 : 9351677230
Total Pages : 110 pages
Book Rating : 4.3/5 (516 download)
Download or read book Marketing Practices in India - SBPD Publications written by Dr. F. C. Sharma, Dr. Madhu Ojha and published by RAJEEV BANSAL. This book was released on 2021-05-31 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.Rural Marketing in India, 2. Rural Marketing Environment, 3. Marketing of Agricultural Product, 4. Marketing of Selected Agricultural Inputs, 5. Marketing of Consumer Goods in India , 6. Marketing of Industrial Goods, 7. Public Distribution System in India, 8. Stock Exchange and its Regulation, 9. The Securities and Exchange Board of India (SEBI), 10. Produce Exchange, 11. Marketing of Services, 12. Marketing Mix, 13. Co-operative Marketing in India, 14. International Marketing : Nature and Scope, 15. International MarketingTrends in India’s Foreign Trade Environment, 16. Trends in India’s Foreign Trade, 17. Institutional Infrastructure for Export Promotio in India. 18. Direct Online Marketing.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317955854
Total Pages : 156 pages
Book Rating : 4.3/5 (179 download)
Download or read book Strategic Global Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2021-08-29 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in the way these channels function; and more! Handy charts, tables, and figures make the information easy to access and understand. In Strategic Global Marketing: Issues and Trends, authors from Israel, the United States, India, Hong Kong, and New Zealand examine the usefulness of comparative studies of dominant cultural values in successful international strategy development as well as other specific facets of international marketing strategy, such as: technometrics—a benchmarked approach to compare competing brands on a set of attributes the attitudes of Taiwanese executives regarding exporting and international conduct the cultural values that must be taken into account to produce effective print advertisements in the United States and India the marketing roles and functions undertaken by Chinese wholesalers—and the functions they are still reluctant to perform a meta-analysis-tested model of the relationship between export performance and the degree of standardization of international marketing strategy used by the exporter the effectiveness of policies put in place by leaders of United States cities in their efforts to promote exports
Author : Premjit Sharma
Publisher :
ISBN 13 : 9788192173870
Total Pages : 304 pages
Book Rating : 4.1/5 (738 download)
Download or read book Marketing Promotion Policies in Agriculture written by Premjit Sharma and published by . This book was released on 2011 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
