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Author : Hal Halperin Kantor
Publisher :
ISBN 13 :
Total Pages : 181 pages
Book Rating : 4.:/5 (843 download)
Download or read book The Marketing Plan for a New Industrial Product written by Hal Halperin Kantor and published by . This book was released on 1969 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anastasios Alkousakis
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (125 download)
Download or read book A Marketing Plan for a New Industrial Product written by Anastasios Alkousakis and published by . This book was released on 1972 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Heikki Juslin
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)
Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert R. Reeder
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.3/5 (9 download)
Download or read book Industrial Marketing written by Robert R. Reeder and published by Prentice Hall. This book was released on 1987 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert D. Hisrich
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.4/5 (91 download)
Download or read book Marketing Decisions for New and Mature Products written by Robert D. Hisrich and published by . This book was released on 1984 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert D. Hisrich
Publisher : Benjamin-Cummings Publishing Company
ISBN 13 :
Total Pages : 386 pages
Book Rating : 4.3/5 (9 download)
Download or read book Marketing a New Product written by Robert D. Hisrich and published by Benjamin-Cummings Publishing Company. This book was released on 1978 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean Marie Choffray
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (51 download)
Download or read book Market Planning for New Industrial Products written by Jean Marie Choffray and published by New York : Wiley. This book was released on 1980 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136585850
Total Pages : 244 pages
Book Rating : 4.1/5 (365 download)
Download or read book Industrial Products written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Author : John Lidstone
Publisher : Taylor & Francis
ISBN 13 : 1351919768
Total Pages : 169 pages
Book Rating : 4.3/5 (519 download)
Download or read book Marketing Planning for the Pharmaceutical Industry written by John Lidstone and published by Taylor & Francis. This book was released on 2017-07-05 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.
Author : Sushila Rao
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (31 download)
Download or read book A Marketing Planning System for Industrial Products Utilizing a Dynamic Competitive Market Response Model written by Sushila Rao and published by . This book was released on 1977 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frederick E. Webster
Publisher : *Ronald Press
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.3/5 (512 download)
Download or read book Industrial Marketing Strategy written by Frederick E. Webster and published by *Ronald Press. This book was released on 1984-08-10 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Author : Charles Chris Nielson
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.:/5 (469 download)
Download or read book Industrial marketing planning for the new product in a small technical research and development firm written by Charles Chris Nielson and published by . This book was released on 1970 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael D. Hutt
Publisher : Chicago ; Montréal : The Dryden Press
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 (91 download)
Download or read book Industrial Marketing Management written by Michael D. Hutt and published by Chicago ; Montréal : The Dryden Press. This book was released on 1981 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Author : Aubrey Wilson
Publisher :
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.3/5 (121 download)
Download or read book The Marketing of Industrial Products written by Aubrey Wilson and published by . This book was released on 1968 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Govindarajan
Publisher : Vikas Publishing House
ISBN 13 : 9788125913719
Total Pages : 310 pages
Book Rating : 4.9/5 (137 download)
Download or read book Industrial Marketing Management written by M. Govindarajan and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Author : Janice MacLennan
Publisher : Routledge
ISBN 13 : 1351954857
Total Pages : 207 pages
Book Rating : 4.3/5 (519 download)
Download or read book Brand Planning for the Pharmaceutical Industry written by Janice MacLennan and published by Routledge. This book was released on 2017-03-02 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these two - and with this book makes them key topics for discussion. Brand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. The book provides a step-by-step guide to brand planning, using market segmentation as the starting point. The book is split into two parts, the first dealing comprehensively with brand planning for products yet to get to the market, with the second part applying the same process to products that are already on the market. Both parts are extremely pragmatic, full of pertinent examples and insights from the pharmaceutical industry, and are directly applicable to your own brand planning. Brand Planning for the Pharmaceutical Industry concludes by confronting the problems that organizations are likely to have in actually making brand planning an integral part of their work and presents strategies for dealing with them.
Author : Gary L. Lilien
Publisher : DecisionPro
ISBN 13 : 1412022525
Total Pages : 545 pages
Book Rating : 4.4/5 (12 download)
Download or read book Marketing Engineering written by Gary L. Lilien and published by DecisionPro. This book was released on 2004 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
