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Author : Frans J. H. M. Verhees
Publisher :
ISBN 13 : 9789085041429
Total Pages : 163 pages
Book Rating : 4.0/5 (414 download)
Download or read book Market Oriented Product Innovation in Small Firms written by Frans J. H. M. Verhees and published by . This book was released on 2005* with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Knut Holt
Publisher : Springer Science & Business Media
ISBN 13 : 1475757204
Total Pages : 421 pages
Book Rating : 4.4/5 (757 download)
Download or read book Market Oriented Product Innovation written by Knut Holt and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture.
Author : Kristin Hallberg
Publisher : World Bank Publications
ISBN 13 : 9780821347270
Total Pages : 40 pages
Book Rating : 4.3/5 (472 download)
Download or read book A Market-oriented Strategy for Small and Medium Scale Enterprises written by Kristin Hallberg and published by World Bank Publications. This book was released on 2000-01-01 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper investigates the economic rationale for intervention in support of small and medium scale enterprises, on both theoretical and empirical grounds. It argues that the justification for SME interventions lies in market and institutional failures that bias the size distribution of firms, rather than on any inherent economic benefits provided by small firms. The role of the state is mainly to provide an enabling business environment that opens access to markets and reduces policy-induced biases against small firms. Governments can accelerate the development of markets for financial and non-financial services suited to SMEs by promoting innovation in products and delivery mechanisms, and by building institutional capacity. Improving the development impact of SME strategies will require much more attention to the monitoring and evaluation of intervention outcomes.
Author : Rohit Deshpande
Publisher : SAGE
ISBN 13 : 0761916938
Total Pages : 330 pages
Book Rating : 4.7/5 (619 download)
Download or read book Developing a Market Orientation written by Rohit Deshpande and published by SAGE. This book was released on 1999-04-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Author : John Russel Baldwin
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781009703
Total Pages : 394 pages
Book Rating : 4.0/5 (97 download)
Download or read book Innovation Strategies and Performance in Small Firms written by John Russel Baldwin and published by Edward Elgar Publishing. This book was released on 2003 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features of the volume: comprehensive strategic profiles representative of small-firm populations; information from business surveys and administrative data sources for a better understanding of how strategies and activities relate to firm performance; and an exploration of how small-firm strategies and activities vary across a diverse range of operating environments- from manufacturing to services to science-based environments.
Author : Maurizio Luigi Baussola
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Persistent Product Innovation and Market-Oriented Behavior written by Maurizio Luigi Baussola and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper provides an empirical investigation of the impact of innovation on firms' economic performance pinpointing complementarities between product and marketing innovation during the period 1998-2008. Firms' profitability and productivity are simultaneously estimated, thus allowing for consistent and robust estimates of the relationship being tested. The conceptual framework in which we have developed the analysis bridges the gap between the management (organization) approach, from which we grasp the notion of a firm's market orientation to innovation, and the economics of innovation perspective. The results show that being a persistent product-innovating and market-oriented firm significantly affects profitability, although the estimated impact is relatively mild. The gain in productivity determined by investing in R&D is relatively small and in line with the corresponding gain attributable to investing in marketing and organizational innovations. Conversely, capital deepening -- as measured by the capital-labor ratio -- exerts a larger impact on productivity, thus underlining how knowledge capital plays a less relevant role. This result emphasizes a crucial weakness of Italian manufacturing firms, because knowledge investment is the key to future economic growth. The estimates we have presented cover a sufficiently long time interval, thus enabling us to perform different robustness tests.
Author : Benoit Gailly
Publisher : Springer
ISBN 13 : 3319771914
Total Pages : 251 pages
Book Rating : 4.3/5 (197 download)
Download or read book Navigating Innovation written by Benoit Gailly and published by Springer. This book was released on 2018-05-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every firm must maintain an entrepreneurial ecosystem and a coherent innovation strategy in order to stay ahead of the competition. For managers this means being able to build a vision of what innovation looks like in the context of their organization, fostering entrepreneurial behaviour, spotting opportunities and making the right decisions. Based on years of practical experience and unique insight, this handy guide identifies fundamental challenges and is rooted in concrete examples. Accompanied by a brand new app for iPhone and Android as well as a companion website (www.NavigatingInnovation.org), this is an easy dip in, dip out guide with a focus on successful execution. Navigating Innovation is a one-stop-shop, giving you a deeper understanding of the core concepts and tools to capture the right opportunities for your business.
Author : Wim Vanhaverbeke
Publisher : Cambridge University Press
ISBN 13 : 1108165796
Total Pages : 253 pages
Book Rating : 4.1/5 (81 download)
Download or read book Managing Open Innovation in SMEs written by Wim Vanhaverbeke and published by Cambridge University Press. This book was released on 2017-05-27 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of open innovation (OI) has become a very popular topic during the last decade, with an increasing number of small- and medium-sized enterprises (SMEs) embracing OI practices to gain competitive advantage. With the majority of publications focusing on large firms, open innovation in SMEs has received scant attention from both scholars and practitioners. This book seeks to correct this imbalance by providing an in-depth study for both business managers and graduate-level students. Using rich, in-depth case studies from successful companies, it examines different approaches to managing OI in order to develop practical guidelines for implementation. It also highlights important differences between OI strategies in SMEs and large companies. Its findings will be of use to those studying or working in innovation management, open innovation, small business management and entrepreneurship.
Author : Tamer Cavusgil
Publisher : Emerald Group Publishing
ISBN 13 : 1848554680
Total Pages : 432 pages
Book Rating : 4.8/5 (485 download)
Download or read book New Challenges to International Marketing written by Tamer Cavusgil and published by Emerald Group Publishing. This book was released on 2009-02-20 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Author : Susan Wei
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Market Orientation and Successful New Product Innovation written by Susan Wei and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A firm's high degree of market orientation may create competency traps (also known as rigidities) that reduce new product innovation. Competency traps lead firms to fall unconsciously into adherence to routines and denial of the need for change. They lead them to rely on past successful processes that may no longer be optimal. This study provides further theoretical development of the concept as well as empirical research. Market orientation is behaviors that create superior value for buyers and superior performance for business. It has three dimensions: (1) customer orientation, (2) competitor orientation, and (3) interfunctional coordination. Capability-rigidity theory suggests that these three dimensions may create competency traps - i.e., vision traps, technology traps, and routinization traps. Data on market orientation and competency traps were collected from 113 marketing managers in high-tech industries in China and subjected to structural equation modeling and reliability test analysis. Analysis also sought to discover whether entrepreneurial orientation and network learning may help highly market-oriented firms reduce the potential adverse effects of competency traps on new product innovation. A scale was developed to allow managers to diagnose the existence and level of competency traps. It was found that market orientation has a stronger negative effect on technology traps (and none on vision and routinization traps) in highly entrepreneurial-oriented firms than in low entrepreneurial-oriented firms. A firm's customer orientation was negatively associated with new product creativity, whereas competitor orientation and interfunctional coordination are positively associated with new product creativity. Also found was that different competency traps have different effects on new production innovation: vision traps may harm new product creativity, whereas routinization may foster new product creativity and efficiency. In highly market-oriented firms, entrepreneurial orientation affects a firm's technology decisions and leads firms to avoid falling into technology traps, but network orientation may still lead to "groupthink" and reliance on industry norms.
Author : Shona L. Brown
Publisher : Harvard Business Press
ISBN 13 : 9780875847542
Total Pages : 322 pages
Book Rating : 4.8/5 (475 download)
Download or read book Competing on the Edge written by Shona L. Brown and published by Harvard Business Press. This book was released on 1998 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change.
Author : Joe Tidd
Publisher : World Scientific
ISBN 13 : 1786343495
Total Pages : 513 pages
Book Rating : 4.7/5 (863 download)
Download or read book Promoting Innovation In New Ventures And Small- And Medium-sized Enterprises written by Joe Tidd and published by World Scientific. This book was released on 2017-09-15 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the pioneering work scholars such as Joseph Schumpeter and Peter Drucker, the fields of innovation and entrepreneurship have evolved to become two separate and distinct disciplines. Schumpeter 1 focused on the contributions of entrepreneurial startups and smaller firms, whereas Schumpeter 2 emphasized the role of formal research, development and industrial innovation in larger firms. Unfortunately, the study and practice of each field has suffered as a result: entrepreneurship has become preoccupied with individual entrepreneurs and small business creation, and innovation is dominated by corporate R&D and new product development.Promoting Innovation in New Ventures and Small and Medium Sized Enterprises (SMEs) aims to bridge these two fields by examining innovation in new ventures and SMEs. This book identifies themes which can reunite the study and practice of entrepreneurship and innovation by examining a potentially bridging phenomenon. The focus here is on high growth, innovative SMEs, and the interactions between SMEs and larger organizations, private and public. It is organized around three overlapping themes: SME innovation performance, practices and networks.
Author : Vijay Vyas
Publisher : Routledge
ISBN 13 : 1136686606
Total Pages : 180 pages
Book Rating : 4.1/5 (366 download)
Download or read book Low-Cost, Low-Tech Innovation written by Vijay Vyas and published by Routledge. This book was released on 2014-11-13 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries. This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful. Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other low-technology sectors.
Author : R. Srinivasan
Publisher : Springer
ISBN 13 : 9811035903
Total Pages : 140 pages
Book Rating : 4.8/5 (11 download)
Download or read book Strategic Marketing and Innovation for Indian MSMEs written by R. Srinivasan and published by Springer. This book was released on 2017-03-21 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.
Author : El-Gohary, Hatem
Publisher : IGI Global
ISBN 13 : 1466639555
Total Pages : 372 pages
Book Rating : 4.4/5 (666 download)
Download or read book E-Marketing in Developed and Developing Countries: Emerging Practices written by El-Gohary, Hatem and published by IGI Global. This book was released on 2013-04-30 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
Author : Tim Mazzarol
Publisher : Springer Nature
ISBN 13 : 9811926514
Total Pages : 506 pages
Book Rating : 4.8/5 (119 download)
Download or read book Commercialisation and Innovation Strategy in Small Firms written by Tim Mazzarol and published by Springer Nature. This book was released on 2022-06-30 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.
Author : Davinder Singh
Publisher : CRC Press
ISBN 13 : 1000809714
Total Pages : 160 pages
Book Rating : 4.0/5 (8 download)
Download or read book Technology Innovation in Manufacturing written by Davinder Singh and published by CRC Press. This book was released on 2022-12-14 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text identifies and discusses different technology innovation initiatives (TIIs) such as entrepreneurial capability, technology infrastructure capability, organizational culture and climate, and government initiatives. It further evaluates the relationship between various technology innovation initiatives and manufacturing performances using multi-criteria decision-making techniques such as fuzzy set theory (FST), structural equation modeling (SEM), and analytic hierarchy process (AHP). It will serve as an ideal reference text for graduate students and academic researchers in the field of industrial engineering, manufacturing engineering, mechanical engineering, automotive engineering. This book: • Discusses technology innovation initiatives such as entrepreneurial capability, technology infrastructure capability, and organizational culture. • Highlights technology innovation-strategy model in assisting manufacturing industries for enhancing their performance in today’s competitive environment. • Examines the effect of technology innovation initiatives on the performance of manufacturing industries. • Covers multi-criteria decision-making techniques such as fuzzy set theory, structural equation modeling, and analytic hierarchy process. • Explores the validation of fuzzy-based technology innovation model through structural equation modeling.
