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Market Orientation In Food And Agriculture
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Book Synopsis Market Orientation in Food and Agriculture by : Klaus Günter Grunert
Download or read book Market Orientation in Food and Agriculture written by Klaus Günter Grunert and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.
Book Synopsis Market Orientation by : Martin Hingley
Download or read book Market Orientation written by Martin Hingley and published by CRC Press. This book was released on 2016-05-06 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
Author :Klaus Günter Grunert Publisher :Springer Science & Business Media ISBN 13 :9780792396499 Total Pages :314 pages Book Rating :4.3/5 (964 download)
Book Synopsis Market Orientation in Food and Agriculture by : Klaus Günter Grunert
Download or read book Market Orientation in Food and Agriculture written by Klaus Günter Grunert and published by Springer Science & Business Media. This book was released on 1995-11-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.
Book Synopsis Food and Agribusiness Marketing in Europe by : Erdener Kaynak
Download or read book Food and Agribusiness Marketing in Europe written by Erdener Kaynak and published by CRC Press. This book was released on 2017-11-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets. This insightful book introduces readers to the common factors influencing European food marketing today including the stagnating volume of food demand, severe competition between suppliers of agricultural and food products, the overall shift in agricultural marketing towards more market-consumer orientation, and the resulting concern about product development, branding, and customer relationships. Major national differences in food and agricultural marketing in each country are also analyzed, in particular, the problems of implementing European Community legislation in the face of tremendous divergences among member countries in their needs, expectations, and priorities. Some of the other important topics covered in this in-depth book include: European food consumption and consumers food retailing in Europe the impact of the Common Agricultural policy and other government policies on agricultural marketing the conduct of agricultural marketing institutions and agribusinesses and their marketing performances agricultural and food marketing channels in European countries Food and Agribusiness Marketing in Europe is the first resource available that provides essential information on the tremendous changes in food and agricultural marketing in Europe. It is an invaluable reference on European marketing for students and teachers of agricultural marketing, European-oriented agribusiness managers, and internationally oriented agriculture policymakers who need to develop an understanding of food marketing developments in this area of the world.
Book Synopsis The 1996 U.S. Farm Act Increases Market Orientation by : Chester Edwin Young
Download or read book The 1996 U.S. Farm Act Increases Market Orientation written by Chester Edwin Young and published by . This book was released on 1996 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Agricultural and Food Marketing Management by : I. M. Crawford
Download or read book Agricultural and Food Marketing Management written by I. M. Crawford and published by Food & Agriculture Organization of the UN (FAO). This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market Orientation, Rural Out-migration, Crop Production and Household Food Security by : Ochieng, Justus
Download or read book Market Orientation, Rural Out-migration, Crop Production and Household Food Security written by Ochieng, Justus and published by kassel university press GmbH. This book was released on 2014-01-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research presented in this volume analyses the impact of market orientation on agricultural production and household food security; identifies determinants of farmer groups marketing; and investigates the effect of rural out-migration on agricultural intensification considering the case of banana and legume based systems in Central Africa. Based on a comprehensive field survey, the results show that market orientation enhances input use, yields, and food security by increasing rural households’ dietary diversity. They also demonstrate that the quality of marketing performance increases with the age of the farmer groups, the strengths of their internal structures and the extent of member participation in product bulking. Under the given conditions, policies that promote market orientation particularly by improving road infrastructure, provision of market information, and extension services would address production, marketing and food insecurity challenges while smart input subsidy programs targeting poor households can create additional employment and discourage massive rural out-migration. Besides, a transition of farmer groups into formal business entities could considerably support their marketing performance and hence their production efficacy.
Book Synopsis Marketing Trends for Organic Food in the 21st Century by : George Baourakis
Download or read book Marketing Trends for Organic Food in the 21st Century written by George Baourakis and published by World Scientific. This book was released on 2004 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers'' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. Contents: The Market for Organic Products: Predicting Developments in Organic EU Markets OCo Are the Competitive Patterns in the Danish Case Useful? (J Vestergaard & M S Linneberg); Trends in the Marketing of Organic Grains and Oilseeds in the US (C L Revoredo); Supply Chain of Organic Food and Quality Products: Marketing Orientation and Its Consequence for the Food Chain (J Hanf & R Khl); Marketing and Distribution of Quality Products: A Dutch Example (G M L Tacken & J J de Vlieger); Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector (K T McNamara et al.); Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion (G C Holt et al.); Organic Food Marketing Trends: Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe (G Giraud); Organic Food Consumers OCo The Irish Case (S O''Reilly et al.); Do Consumers Care About Where They Buy Organic Products? A Means-End Study with Evidence from Italian Data (S Naspetti & R Zanoli); Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase-Context (G M Chryssochoidis); and other papers. Readership: Business management researchers, entrepreneurs and marketers."
Book Synopsis Agricultural Marketing and Consumer Behavior in a Changing World by : Berend Wierenga
Download or read book Agricultural Marketing and Consumer Behavior in a Changing World written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Book Synopsis The 1996 U.S. Farm Act Increases Market Orientation by : Chester Edwin Young
Download or read book The 1996 U.S. Farm Act Increases Market Orientation written by Chester Edwin Young and published by . This book was released on 1996 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Soy, Globalization, and Environmental Politics in South America by : Gustavo de L. T. Oliveira
Download or read book Soy, Globalization, and Environmental Politics in South America written by Gustavo de L. T. Oliveira and published by Routledge. This book was released on 2017-10-24 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soy in South America constitutes one of the most spectacular booms of agro-industrial commodity production in the world. It is the pinnacle of modernist agro-industrial practices, serving as a key nexus in food–feed–fuel production that underpins the agribusiness–conservationist discourse of "land sparing" through intensification. Yet soy production is implicated in multiple problems beyond deforestation, ranging from pesticide drift and contamination to social exclusion and conflicts in frontier zones, to concentration of wealth and income among the largest landowners and corporations. This book explores in depth the complex dynamics of soy production from its diverse social settings to its transnational connections, examining the politics of commodity and knowledge production, the role of the state, and the reach of corporate power in everyday life across soy landscapes in South America. Ultimately, the collection encourages us to search and struggle for agroecological alternatives through which we may overcome the pitfalls of this massive transnational capitalist agro-industry. This book was originally published as a special issue of The Journal of Peasant Studies.
Book Synopsis Green Technologies in Food Production and Processing by : Joyce Boye
Download or read book Green Technologies in Food Production and Processing written by Joyce Boye and published by Springer Science & Business Media. This book was released on 2012-01-11 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will review the current status of the agriculture and agri-food sector in regard to green processing and provide strategies that can be used by the sector to enhance the use of environmentally-friendly technologies for production, processing. The book will look at the full spectrum from farm to fork beginning with chapters on life cycle analysis and environmental impact assessment of different agri-food sectors. This will be followed by reviews of current and novel on-farm practices that are more environmentally-friendly, technologies for food processing that reduce chemical and energy use and emissions as well as novel analytical techniques for R&D and QA which reduce solvent, chemical and energy consumption. Technologies for waste treatment, "reducing, reusing, recycling", and better water and energy stewardship will be reviewed. In addition, the last section of the book will attempt to look at technologies and processes that reduce the generation of process-induced toxins (e.g., trans fats, acrylamide, D-amino acids) and will address consumer perceptions about current and emerging technologies available to tackle these processing and environmental issues.
Book Synopsis The relative commercial orientation of smallholder farmers in Nigeria: Household and crop value-chain analyses by : Benson, Todd
Download or read book The relative commercial orientation of smallholder farmers in Nigeria: Household and crop value-chain analyses written by Benson, Todd and published by Intl Food Policy Res Inst. This book was released on 2020-11-25 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing the productivity of commercially oriented smallholder farming households in Nigeria results in greater incomes for their households, which, in turn, can drive an expansion in local nonfarm employment opportunities and raise incomes across rural communities. Appropriately targeting agricultural development efforts towards commercially oriented farming households has important second-round development benefits for rural economies. We use nationally representative data from the Nigeria General Household Survey Panel to examine the characteristics of households and their context that determine their level of commercial orientation in 2015/16. We then use the same dataset for crop-specific analyses of the factors associated with a household choosing to produce a specific crop, to sell any of their harvest of that crop, and, if they sold any of the crop, whether they sold more than half of their harvest. Twelve crops are examined. We find that the commercial orientation of most smallholder farming households in Nigeria is not strong. One-third reported not making any crop sales, relying instead on household enterprises or wage employment to meet their cash needs. Another one-third reported selling less than one-third of the crops they harvested by value. For these households, any crop sales made seem to reflect the limited other options they have to obtain cash, rather than being part of a strategy of commercial production. A subsistence orientation still drives most crop production by smallholder farming households in Nigeria. The crop-specific analyses confirm that crop sales for many households are driven to an important degree by their lack of other income sources, rather than by actively seeking to produce significant commercial surpluses of a crop. That this is the case reflects a range of deficiencies in the production and marketing of many of the crops. Improved crop production technologies are not commonly used, may not be readily available, or, if available, may prove challenging to employ profitably. Nigerian crop markets remain risky with no assurances that farmers will find buyers offering remunerative prices when they bring their produce to the market to sell. Continued investments to increase crop productivity and to improve the performance and reliability of crop value chains are needed if commercial considerations are increasingly to drive the crop choices of smallholder farming households, to provide incentives for higher crop productivity, and, through the increased crop income of commercially oriented farming households, to motivate expansion in local non-farm sectors and to raise incomes for all households in rural Nigerian communities.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9251379130 Total Pages :64 pages Book Rating :4.2/5 (513 download)
Book Synopsis Advancing rural advisory services in Arab countries to promote market orientation and inclusive transformation by : Food and Agriculture Organization of the United Nations
Download or read book Advancing rural advisory services in Arab countries to promote market orientation and inclusive transformation written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2023-07-27 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small-scale family farmers are the backbone of rural communities in the Near East and North Africa (NENA) region. Despite their extensive participation in the agricultural sector, these types of farmers and their farms are disproportionately affected by poverty, ultimately constituting about 70 percent of the poorliving in the region. Apart from adverse agroclimatic conditions, smallscale farmers experience several challenges that stem from their limited assets, land fragmentation and weak capacities, with negative impacts on their productivity, profitability and income. Specific constraints include low volume and quality of produce, high transaction costs, high costs of inputs, low prices and weak access to market information and postharvest facilities – all of which adds up to a limited ability to reach and compete in markets. Small-scale farmers need services that enable them to make informed decisions and facilitate their access to quality inputs, post-harvest facilities and more profitable markets. They also need to reinforce their capacities to act collectively and develop effective organizations that can articulate their demands, amplify their voice, and facilitate their access to services and markets. As a result of persisting gender-based social norms, women typically face more challenges than men in terms of owning assets, accessing quality inputs and services, reaching markets and achieving fair prices.
Author :United States. President's National Advisory Commission on Food and Fiber Publisher : ISBN 13 : Total Pages :382 pages Book Rating :4.:/5 (319 download)
Book Synopsis Food and Fiber for the Future by : United States. President's National Advisory Commission on Food and Fiber
Download or read book Food and Fiber for the Future written by United States. President's National Advisory Commission on Food and Fiber and published by . This book was released on 1967 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Food Economics written by Henning Hansen and published by Routledge. This book was released on 2013-05-02 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and food markets still enjoy a pivotal role in the world economy and the international food industry is moving towards greater consolidation and globalization, with increased vertical integration and changes to market structure. Companies grow bigger in order to obtain economies of scale and issues and such as food security, quality, obesity and health are ever important factors. This book describes the link between food markets and food companies from a theoretical and a business economics perspective. The relationships, trends and impacts on the international food market are presented, and the topic is related to actual business conditions. Each chapter is accompanied by questions and assignments designed to help students in their learning. .
Book Synopsis Urban food production: A contribution to urban resilience in Berlin? by : Lea Baumbach
Download or read book Urban food production: A contribution to urban resilience in Berlin? written by Lea Baumbach and published by diplom.de. This book was released on 2014-04-02 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: We are an urbanized species now. Since 2007, more than 50% of Earth s population lives in cities (UN-Habitat 2011). In countries of the global north, this share is even higher with 86% (UN-Habitat 2011). These are the indices for a contemporary exodus of humans into the cities which results in a dramatic shift of human spatial and material relationships with the rest of nature (Rees and Wackernagel 1996). Urbanization leads to a centralization of needs for natural resources and energy in densely populated areas. The provision for the needs of these densely populated areas is based on rural hinterlands. In times of cheap oil, these growing cities have a global impact as their provision networks have expanded to a global scale: their demand for food, fibre, energy and water is being met by a growing network of producers and importers in all parts of the world supported by high-tech communication and transport systems. The German Association of Organic Growers noted, for instance, an increasing need for long-distance transports of food from all over the world (BÖLW 2008). Germany now is a net-importer of vegetables and fruits (Ng & Aksoy 2008). These globalized food supply chains are highly dependent on cheap resources, especially energy for production, processing and transport. The environmental and social impacts of these activities are largely unknown at the place of product consumption. Cities not only in industrialized countries rely heavily on a global hinterland (Sassen 2005). Rees and Wackernagel (1996) understand cities even as black holes for resources. When calculating the ecological footprint of cities it shows that they are highly dependent on more area than they actually possess (Rees and Wackernagel 1996). The ecological footprint of Berlin s citizens, for instance, expands to 168-times the territory of the city (Schnauss 2001). An important share of this footprint relates to the provision of food, in the case of Berlin over 37% (Schnauss 2001). Inhaltsverzeichnis:Table of Contents: 1INTRODUCTION1 1.1Normative implications of urbanization2 1.2Towards a strategic approach for an uncertain future: Resilient cities4 1.3Urban food systems7 1.4Urban agriculture: farming or gardening?10 1.5Definition of research gap13 1.6Matching research question14 1.7Aim of the thesis15 1.8Target group15 2METHODOLOGY16 2.1Case study selection16 2.2Semi-structured interviews17 2.3Analysis and theoretical [...]
