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Author : Andreas Buortesch
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (767 download)
Download or read book Market entry strategies for electro domestic retailers to the Chinese market written by Andreas Buortesch and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christiane Prange
Publisher : Springer
ISBN 13 : 3319291394
Total Pages : 220 pages
Book Rating : 4.3/5 (192 download)
Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Author : Christian Herbst
Publisher : GRIN Verlag
ISBN 13 : 3638385574
Total Pages : 82 pages
Book Rating : 4.6/5 (383 download)
Download or read book Entry strategies in the Chinese market written by Christian Herbst and published by GRIN Verlag. This book was released on 2005-06-09 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Business economics - Trade and Distribution, grade: 1,7, Stralsund University of Applied Sciences, language: English, abstract: [...] Those milestones will be outlined in the following chapters. Concerning the structure of this thesis, it will start off by giving a general description of the Chinese market and its economic development, as well as trade and investment opportunities and motives. After that, an overview of the Chinese culture will be given, including a description of Chinese behavioural patterns and the difference to German behaviour. Furthermore negotiation style and techniques will be pointed out. Based on all the information given, potential entry strategies will then be pointed out, including each strategy’s advantages and disadvantages. Besides, industrial and foreign direct investment opportunities policies regulated by the Chinese government will be illustrated and major investment opportunities will be outlined. This chapter is followed by a description of the choice of location, which also includes an overview about certain investment incentives which are offered in specific regions. The following chapter deals with a complete risk analysis for the Chinese market. The second but last chapter deals with companies, which have managed to enter the Chinese market. This chapter also includes a description of the reasons why these companies have been so successful in accessing the Chinese market. Finally, the most important information will be summarized and a final conclusion will be drawn. Figures and tables are part of the appendix.
Author : Reto Balz
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.:/5 (18 download)
Download or read book Entering Chinese B2C Online Markets written by Reto Balz and published by . This book was released on 2017 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Malobi Mukherjee
Publisher : Routledge
ISBN 13 : 1317911172
Total Pages : 267 pages
Book Rating : 4.3/5 (179 download)
Download or read book Retailing in Emerging Markets written by Malobi Mukherjee and published by Routledge. This book was released on 2014-09-25 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole. This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.
Author : Frank Lavin
Publisher : Penguin Books
ISBN 13 : 9789814954655
Total Pages : 192 pages
Book Rating : 4.9/5 (546 download)
Download or read book The Smart Business Guide to China E-Commerce written by Frank Lavin and published by Penguin Books. This book was released on 2021-08-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: -- How any brand can be a pure-play e-commerce brand in China -- How Chinese consumers are different from U.S. consumers -- The main platforms and social media channels -- Case studies of success and failure in China -- How to deal with market entry challenges, trademark registration, and product approval -- How to compete and win in the most challenging--and most promising--retail market in the world
Author : IBP USA
Publisher : Lulu.com
ISBN 13 : 1438767315
Total Pages : 278 pages
Book Rating : 4.4/5 (387 download)
Download or read book China Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: China Investment and Business Guide - Strategic and Practical Information
Author : Shuk-Hing Hau
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.:/5 (66 download)
Download or read book Market Entry Strategies in China written by Shuk-Hing Hau and published by . This book was released on 2004 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simone Ring
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.:/5 (634 download)
Download or read book Market entry strategies in China written by Simone Ring and published by . This book was released on 2008 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia Ordóñez de Pablos
Publisher : Springer Science & Business Media
ISBN 13 : 0387777431
Total Pages : 437 pages
Book Rating : 4.3/5 (877 download)
Download or read book The China Information Technology Handbook written by Patricia Ordóñez de Pablos and published by Springer Science & Business Media. This book was released on 2010-03-23 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is a reference for those interested in information technologies and emerging management practices in China. The emphasis on information technologies and management provides a unique proposition and gives characteristics of flexibility and adoption to diverse audiences. The subject area is a combination of global information technology and management along with strategic management of IT. The handbook exploits state-of-the-art and emerging trends in theory and technology. This handbook is primarily designed for a professional and academic audience.
Author : Upendra Kachru
Publisher : Excel Books India
ISBN 13 : 9788174464248
Total Pages : 852 pages
Book Rating : 4.4/5 (642 download)
Download or read book Strategic Management written by Upendra Kachru and published by Excel Books India. This book was released on 2009 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a lucid way, this book traverses the entire panorama of strategic management.
Author : Lei Hao
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.:/5 (664 download)
Download or read book Entry Strategies Study of Foreign Market for the Business Company written by Lei Hao and published by . This book was released on 2005 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher Moore
Publisher : Routledge
ISBN 13 : 1136393803
Total Pages : 272 pages
Book Rating : 4.1/5 (363 download)
Download or read book International Retail Marketing written by Christopher Moore and published by Routledge. This book was released on 2007-03-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Author : Jian Liu
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Factors affecting Ikia's marketing strategies in the Chinese home decoration retailing market written by Jian Liu and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shuguang Wang
Publisher : Routledge
ISBN 13 : 1317812816
Total Pages : 235 pages
Book Rating : 4.3/5 (178 download)
Download or read book China's New Retail Economy written by Shuguang Wang and published by Routledge. This book was released on 2014-01-10 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail is the essential link between production and consumption. The dynamics of a nation’s economy cannot be fully understood without a good understanding of its retail sector. This book is written to achieve three broad objectives. First, it provides a comprehensive assessment of the changes in consumption patterns in China, the current size of the Chinese consumer market, and the regional variations. Second, it presents an interpretation of the changes in the country’s regulatory system and the corresponding policy initiatives, including the new state spatial strategies devised after its admission to the WTO. Third, it delivers a systematic analysis of the transformation of China’s retail sector. This includes the entry and expansion of foreign retailers, the development of indigenous retail chains as a national strategy to modernize China’s retail industry, and the changing retailer-supplier relations. This book is a useful reference not only for university students and faculty researchers, but also for international retailers and commercial real estate developers who contemplate business and investment opportunities in China.
Author : Doris Berger-Grabner
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110543826
Total Pages : 456 pages
Book Rating : 4.1/5 (15 download)
Download or read book Strategic Retail Management and Brand Management written by Doris Berger-Grabner and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-10-25 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing, this book builds on e-tailing and digitalization. Moreover, trends and developments in consumer behavior and consumers’ purchase decisions, especially in the fast moving consumer goods market, are explained. Furthermore, this book builds on the major topic strategic brand management and branding decisions in general and in particular within the retail landscape.
Author : 白偉特
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (858 download)
Download or read book Strategic Adaptations by Foreign Retailers in Chinese Market written by 白偉特 and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
