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Market Driven Management Second Edition
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Book Synopsis Market-Driven Management, Second Edition by : Jean-Jacques Lambin
Download or read book Market-Driven Management, Second Edition written by Jean-Jacques Lambin and published by Palgrave Macmillan. This book was released on 2007-05-15 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a market orientation approach, the author challenges the traditional concept of the 4 Ps and the "functional" role of marketing departments. The author enlarges the market definition to embrace all the key market players, to include competitors, distributors and prescribers as well as the various customer groups in the wider macro-marketing environment. In addition, the author examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level. Companion Website: http://www.palgrave.com/business/lambin/index.html
Book Synopsis Market- Driven Management by : B. Charles Ames
Download or read book Market- Driven Management written by B. Charles Ames and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market-Driven Management by : Frederick E. Webster
Download or read book Market-Driven Management written by Frederick E. Webster and published by John Wiley & Sons. This book was released on 2002-09-25 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of "Market-Driven Management" analyzes the evolution of the marketing concept in theory and in management practice. It makes a statement of the marketing concept as the process of defining, developing, and delivering customer value in the business environment.
Book Synopsis Market-Driven Management by : Jean-Jacques Lambin
Download or read book Market-Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Book Synopsis Market-Driven Management by : Jean-Jacques Lambin
Download or read book Market-Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Book Synopsis Market-driven Management by : B. Charles Ames
Download or read book Market-driven Management written by B. Charles Ames and published by Irwin Professional Publishing. This book was released on 1997 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides practical tools for using market-driven techniques, for managers, executives, and business leaders. Shows how use outside-in and market-driven management, how to develop new products, how to identify specific market needs, and how to transform company cultures to respond to market-driven principles. Includes chapter summaries, and real-world case studies. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis Market-driven management. Marketing strategico e operativo by : Jean-Jacques Lambin
Download or read book Market-driven management. Marketing strategico e operativo written by Jean-Jacques Lambin and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market Driven Management by : B. Charles Ames
Download or read book Market Driven Management written by B. Charles Ames and published by Irwin Professional Publishing. This book was released on 1989-01-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that all businesses must be responsive to the market or perish, looks at examples of companies that have successfully dealt with change, and suggests useful management principles
Book Synopsis Market-Driven Management by : Rakesh Bijlani
Download or read book Market-Driven Management written by Rakesh Bijlani and published by . This book was released on 2011 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market-driven management by : Maria Garbelli
Download or read book Market-driven management written by Maria Garbelli and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market-based Management by : Roger J. Best
Download or read book Market-based Management written by Roger J. Best and published by Prentice Hall. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Book Synopsis Market-Driven Journalism by : John H. McManus
Download or read book Market-Driven Journalism written by John H. McManus and published by SAGE Publications, Incorporated. This book was released on 1994-04-29 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.
Book Synopsis Business Market Management (B2B): Understanding, Creating, and Delivering Value by : Anderson James C.
Download or read book Business Market Management (B2B): Understanding, Creating, and Delivering Value written by Anderson James C. and published by Pearson Education India. This book was released on 2011 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Productivity Handbook, Second Edition, by : Marc Holzer
Download or read book Public Productivity Handbook, Second Edition, written by Marc Holzer and published by CRC Press. This book was released on 2004-02-20 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone hoping to improve teamwork, performance, and budgeting, training, and evaluation programs in their organization should look no further. Completely revised, Public Productivity Handbook, Second Edition defines the role of leadership, dimensions of employee commitment, and multiple employee-organization based relationships for effective internal and external connections. It's coverage of new and systematic management approaches and well-defined measurement systems provides guidance on correct utilization of human resources that ensure improvements in productivity and performance. The authors discuss such topics as citizen-driven government and performance, public sector values and productivity, privatization, and productivity barriers in the public sector.
Book Synopsis Mission-Based Marketing by : Peter C. Brinckerhoff
Download or read book Mission-Based Marketing written by Peter C. Brinckerhoff and published by John Wiley & Sons. This book was released on 2010-10-05 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising Goes beyond the hows and whys to include lots of hands-on advice and real-world examples Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.
Book Synopsis The Portable MBA in Finance and Accounting by : John Leslie Livingstone
Download or read book The Portable MBA in Finance and Accounting written by John Leslie Livingstone and published by John Wiley & Sons. This book was released on 2001-11-02 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Portable MBA in Finance and Accounting erzielte die zweithöchsten Verkaufszahlen (über 80.000 Exemplare) in der PMBA-Serie. Dieses Thema ist ein Dauerbrenner; auch erfahrene Manager oder MBAs möchten gerne ihr Finanzwissen auffrischen. Für Leser ohne wirtschaftliche Erfahrung oder Vorkenntnisse bietet dieses Buch ausgezeichnete Materialien zu den Grundlagen des Finanzwesens und der Rechnungslegung. In der modernen Geschäftswelt sind Finanzwissen und fundierte Fähigkeiten im Bereich Budgetierung und Finanzplanung wichtiger denn je. Die dritte Auflage wurde gründlich aktualisiert und enthält fünf neue bzw. radikal überarbeitete Kapitel: Interpretation von Bilanzen, Informationstechnologie im Finanzbereich, Investitionsplanung, Informationstechnologie und das Unternehmen und Unternehmensbewertung. Vier Kapital wurden gründlich überarbeitet: Kosten-Umsatz-Gewinn-Analyse, Prognosen und Budgetierung, Produktivitätsmessung und Geschäftsplan (Business Plan). Neun Kapitel wurden durch kleinere Anpassungen aktualisiert: Analyse von Geschäftsergebnissen, Activity-Based-Costing, Wahl einer Gesellschaftsform, Steuern und Geschäftsentscheidungen, Globale Geschäftstätigkeit, Management von Finanzrisiken, Börsengang, Gesellschaftsorgane und profitables Wachstum durch Akquisitionen.
Book Synopsis Marketing: A Relationship Perspective (Second Edition) by : Hollensen Svend
Download or read book Marketing: A Relationship Perspective (Second Edition) written by Hollensen Svend and published by World Scientific. This book was released on 2019-03-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.
