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Marken Als Bilanzposition
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Book Synopsis Bilanz und Perspektiven der Transformation in Osteuropa by : Universität Bremen. Institut für Weltwirtschaft und Internationales Management. Jahreswirtschaftstagung
Download or read book Bilanz und Perspektiven der Transformation in Osteuropa written by Universität Bremen. Institut für Weltwirtschaft und Internationales Management. Jahreswirtschaftstagung and published by LIT Verlag Münster. This book was released on 2003 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Corporate Political Responsibility by : Johannes Bohnen
Download or read book Corporate Political Responsibility written by Johannes Bohnen and published by Springer Nature. This book was released on 2020-10-31 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how companies can effectively promote their business by assuming political responsibility and expanding their investment concept to include a political component. It shows that the success of companies is crucially dependent on socio-political conditions. In other words: politically sustainable management is a business case. Therefore companies should take a closer look at the opportunities at the interface of politics and business. To date, there has not been a satisfactory assessment of the issue of Corporate Political Responsibility (CPR), which combines a conceptual framework with practical measures for implementation. This book remedies that oversight, and shows how companies can develop the necessary attitude and operate in concrete CPR fields of action, illustrated by diagrams and examples. While doing so, the author explains how CPR is different from shere lobbying or Corporate Social Responsibility (CSR). The author provides an overview of the public realm and its actors, and shows how, through political contributions, they can strengthen the performance of the state and thus their own performance. Companies have unique resources for doing so, and in their own interest they should get involved: being impartial in particular, but partial in principle - when it comes to our liberal way of life as such.
Book Synopsis Financial Accounting by : Robert Nothhelfer
Download or read book Financial Accounting written by Robert Nothhelfer and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-06-21 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every German student of business administration needs to have a basic understanding of accounting according to German GAAP. Thanks to globalization, many courses in German accounting are nowadays conducted in English. In addition, many foreign subsidiaries of German companies have to prepare their part of consolidated financial statements according to German GAAP. So far students taking these accounting courses and professionals preparing these financial statements have had to rely on German literature only and did not have an English textbook to refer to that covers German GAAP accounting topics in detail. To fill this gap, the first edition of this book offered a compact introduction to financial statements according to German GAAP, and exercises on individual topics with solutions and case studies for in-depth and effective learning. The revised and extended second edition with updated references and text, adds a complete translation of the parts of the German Commercial Code that are directly relevant for accounting. Students and professionals can now go back to the original source when working out accounting problems. It provides ideal support for German-speaking students and is furthermore valuable for professionals looking for explanations when preparing the data for consolidated financial statements. Includes exercises and case studies for practice Ideal textbook for students of German universities attending English-speaking lectures in financial management Ideal introduction for professionals with succinct explanations and additional support in the form of a glossary and list of vocabulary terms
Book Synopsis Lebensqualität und Standortattraktivität by : Monika Bachinger
Download or read book Lebensqualität und Standortattraktivität written by Monika Bachinger and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2010 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Drivers of User Engagement in Influencer Branding by : Tanja Fink
Download or read book Drivers of User Engagement in Influencer Branding written by Tanja Fink and published by Springer Nature. This book was released on 2021-08-23 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers. Based upon two holistic empirical models and the analysis of real-world data, Tanja Fink is able to show important drivers of user engagement in influencer branding. Therefore, the author is building upon established models from research in celebrity endorsement, product placement and social media marketing. The profound empirical results reveal surprising and highly relevant insights for brand managers which call for a more conscientious (visual) integration of brands in user-generated content (UGC) on Instagram. In addition, the author detects several mechanisms for increasing user engagement while preventing user reactance towards the brand endorsement.
Download or read book Bilanzgesetze 2011 written by Wiley-VCH and published by John Wiley & Sons. This book was released on 2011-05-16 with total page 905 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Aspekte der europäischen Integration by : Klaus Dorner
Download or read book Aspekte der europäischen Integration written by Klaus Dorner and published by Deutscher Universitatsverlag. This book was released on 1998-05-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In diesem am Centrum für Europäische Studien (CEUS) entstandenen Sammelband werden bisherige Entwicklungslinien des europäischen Integrationsprozesses aufgearbeitet und Zukunftsperspektiven aufgezeigt. In zwölf Studien werden kritisch verschiedene europäische Themenstellungen, die aktuell diskutiert werden, aufgegriffen, z. B. Verbraucherschutz, Osterweiterung, Markenrecht, europäischer Agrarmarkt und Erwachsenenbildung.
Book Synopsis Schauplätze dreidimensionaler Markeninszenierung by : Nicolai Oliver Herbrand
Download or read book Schauplätze dreidimensionaler Markeninszenierung written by Nicolai Oliver Herbrand and published by Edition Neues Fachwissen. This book was released on 2008 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis BWL-Kennzahlen Deutsch - Englisch - Business Ratios German/English by : Bert Erlen
Download or read book BWL-Kennzahlen Deutsch - Englisch - Business Ratios German/English written by Bert Erlen and published by John Wiley & Sons. This book was released on 2014 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: BWL-Kennzahlen sind für die erfolgreiche Unternehmensführung unverzichtbar. Sie aggregieren unternehmerische Zusammenhänge und schaffen Vergleichbarkeit. Sie ermöglichen es, komplexe Sachverhalte prägnant und aussagekräftig darzustellen und bilden die unternehmerische Realität ab. Damit sind sie unverzichtbar für die Analyse und Vorbereitung von vielfältigen Entscheidungssituationen im Management. BWL-Kennzahlen weisen einen klaren Weg zur tiefergehenden Analyse. Für alle Kennzahlen wird die Formel dargestellt und anhand der vorliegenden Rechenwerke berechnet. Die Aussagekraft der Kennzahlen wird jeweils erläutert sowie Vor- und Nachteile benannt. Die Darstellung erfolgt dabei anhand einer Deutsch-Englisch-Gegenüberstellung für jede Kennnzahl. Das Buch enthält 100-130 Kennzahlen im Pocket-Buch-Format.
Download or read book Automobil written by and published by . This book was released on 1963 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Goldschmiede-Zeitung written by and published by . This book was released on 1914 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How Ideas Change Markets by : Julia Hildermeier
Download or read book How Ideas Change Markets written by Julia Hildermeier and published by LIT Verlag Münster. This book was released on 2016 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Leitfaden Für Presse und Werbung by :
Download or read book Leitfaden Für Presse und Werbung written by and published by . This book was released on 1950 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Precedents and Case-Based Reasoning in the European Court of Justice by : Marc Jacob
Download or read book Precedents and Case-Based Reasoning in the European Court of Justice written by Marc Jacob and published by Cambridge University Press. This book was released on 2014-03-20 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marc Jacob analyses in depth the most important justificatory and decision-making tool of one of the world's most powerful courts.
Book Synopsis Brand Management and Marketing of Luxury Goods by : Lucie Scholz
Download or read book Brand Management and Marketing of Luxury Goods written by Lucie Scholz and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of luxury brands is a highly complex and difficult task and differs strongly from the management of ordinary brands. At the heart of the difficulty lies a paradox: To increase sales and at the same time to preserve exclusivity. A luxury brand has to be anchored in the heads of as many people as possible and be desired but it must remain inaccessible to most of them. The more a luxury brand or good gets actually purchased, the more it loses ist aura of exclusivity, ist attractiveness and ist 'dream value'.The purpose of this book is to analyze the specificities of the management and marketing of luxury brands in comparison to ordinary brands. The analysis will mainly focus on the four elements of the marketing mix, namely product, place, price and promotion. A detailed analysis of the four elements will disclose the particularities of luxury brands and present the requirements of successful luxury brand management which is able to overcome the difficulties resulting from the mentioned paradox.
Book Synopsis Der Einfluss deutscher Emigranten auf die Rechtsentwicklung in den USA und in Deutschland by : Marcus Lutter
Download or read book Der Einfluss deutscher Emigranten auf die Rechtsentwicklung in den USA und in Deutschland written by Marcus Lutter and published by Mohr Siebeck. This book was released on 1993 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis In Need of a Master by : Dominik Finkelde
Download or read book In Need of a Master written by Dominik Finkelde and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-05-10 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume In Need of a Master: Politics, Theology, and Radical Democracy discusses how our so-called "postmodern age" of widespread ideological critique paves the way for reactionary and conservative political movements. At center stage is the question of whether these movements can and must be – contrary to widespread beliefs among liberal elites – interpreted both as a symptom of a political awakening in the horizon of political theology in our era of immanence, as well as perhaps the perilous end of democracy as we know it. The book brings to the fore political theology as the hidden agenda of politics and presents at the same time Christian and Jewish theological traditions as an antidote to a global empire with its often unacknowledged rule of immanence.
