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Author : Eduardo Téllez
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.F/5 ( download)
Download or read book Marcas símbolos y logos en México written by Eduardo Téllez and published by . This book was released on 1985 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sara Pendergast
Publisher : Saint James Press
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.3/5 (91 download)
Download or read book Contemporary Designers written by Sara Pendergast and published by Saint James Press. This book was released on 1997 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers an insight into the lives and works of the most influential designers of this era in one complete guide. Some of the designers included are Kenji Ejuan, frogdesign, Sori Yanagi and Herman Zapf.
Author :
Publisher :
ISBN 13 :
Total Pages : 1748 pages
Book Rating : 4.:/5 (89 download)
Download or read book New Serial Titles written by and published by . This book was released on 1992 with total page 1748 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.
Author : Francisco Rebelo
Publisher : AHFE International (USA)
ISBN 13 : 1495121070
Total Pages : 732 pages
Book Rating : 4.4/5 (951 download)
Download or read book Advances in Ergonomics In Design, Usability & Special Populations: Part II written by Francisco Rebelo and published by AHFE International (USA). This book was released on 2022-07-19 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful interaction with products, tools and technologies depends on usable designs and accommodating the needs of potential users without requiring costly training. In this context, this book is concerned with emerging ergonomics in design concepts, theories and applications of human factors knowledge focusing on the discovery, design and understanding of human interaction and usability issues with products and systems for their improvement. This book will be of special value to a large variety of professionals, researchers and students in the broad field of human modeling and performance who are interested in feedback of devices’ interfaces (visual and haptic), user-centered design, and design for special populations, particularly the elderly. We hope this book is informative, but even more - that it is thought provoking. We hope it inspires, leading the reader to contemplate other questions, applications, and potential solutions in creating good designs for all.
Author :
Publisher :
ISBN 13 :
Total Pages : 990 pages
Book Rating : 4.A/5 ( download)
Download or read book LEV written by and published by . This book was released on 1999 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alvin Lee
Publisher : Routledge
ISBN 13 : 1317525221
Total Pages : 264 pages
Book Rating : 4.3/5 (175 download)
Download or read book The Strategy of Global Branding and Brand Equity written by Alvin Lee and published by Routledge. This book was released on 2015-03-02 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand. PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Author : Alejandro Morales
Publisher : Arte Publico Press
ISBN 13 : 9781611922561
Total Pages : 204 pages
Book Rating : 4.9/5 (225 download)
Download or read book The Rag Doll Plagues written by Alejandro Morales and published by Arte Publico Press. This book was released on 1992-01-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A mysterious plague is decimating the population of colonial Mexico. One of His MajestyÍs highest physicians is dispatched from Spain to bring the latest advances in medical science to the backward peoples of the New World capital. Here begins the cyclical tale of man battling the unknown, of science confronting the eternally indifferent forces of nature. Morales takes us on a trip through ancient and future civilizations, through exotic but all-too-familiar cultures, to a final confrontation with our own ethics and world views. In later chapters, the colonial physician finds his successors as they once again engage in life or death struggles, attempting to balance their own hopes, desires and loves with the good society and the state. Book II of the novel takes place in modern-day southern California, and Book III in a futuristic technocratic confederation known as Lamex. In the tradition of Latin American born novelist, Alejandro Morales is one of the finest representatives of magic realism in the English language. In The Rag Doll Plagues, Morales creates a many layered fictional world, taking us on an entertaining and thought-provoking safari thorough lands, times, peoples and ideas never before encountered or presented in this manner. But ultimately, this valuable trip leads to a reacquaintance with our own society and its moral vision.
Author : Lorraine Justice
Publisher : Nicholas Brealey
ISBN 13 : 1473684692
Total Pages : 207 pages
Book Rating : 4.4/5 (736 download)
Download or read book The Future of Design written by Lorraine Justice and published by Nicholas Brealey. This book was released on 2019-06-04 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can today's designers better engage with new and emerging technologies to take advantage of the opportunities these technologies can bring? "An insightful treatment of how design must change to address the many challenges with a world of global companies and design teams."--Don Norman, author, The Design of Everyday Things WHAT ARE THE 10 GLOBAL FACTORS THAT DETERMINE DESIGN SUCCESS? Using a wealth of examples from across multiple industries and countries, design expert Lorraine Justice fully explores the factors that will determine your success and provides a unique framework for navigating the industry into the future. You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.
Author : Tom Lichtenheld
Publisher : Macmillan
ISBN 13 : 1627795014
Total Pages : 16 pages
Book Rating : 4.6/5 (277 download)
Download or read book Cloudette written by Tom Lichtenheld and published by Macmillan. This book was released on 2016-04-12 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cloudette, the littlest cloud, finds a way to do something big and important as the other clouds do.
Author : Viriato Sención
Publisher :
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.3/5 (91 download)
Download or read book They Forged the Signature of God written by Viriato Sención and published by . This book was released on 1995 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This vivid exposé of corruption and political tyranny in the Dominican Republic rang so true to the reality that the President of that country went on television to denounce the book. Sención's novel follows the lives of three seminary students who suffer from church-state oppression. The book also gives a chilling portrait of Dr. Ramos, a sinister autocrat, who manages to survive six terms as president of his country through manipulation and tyranny.
Author : Mark Batey
Publisher : Routledge
ISBN 13 : 1317558022
Total Pages : 231 pages
Book Rating : 4.3/5 (175 download)
Download or read book Brand Meaning written by Mark Batey and published by Routledge. This book was released on 2015-12-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Author : Nannie M. Tilley
Publisher : UNC Press Books
ISBN 13 : 1469648946
Total Pages : 753 pages
Book Rating : 4.4/5 (696 download)
Download or read book The R. J. Reynolds Tobacco Company written by Nannie M. Tilley and published by UNC Press Books. This book was released on 2018-08-25 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this corporate history of the R. J. Reynolds Tobacco Company, Nannie M. Tilley recounts the story of Richard Joshua Reynolds and the vast R. J. Reynolds tobacco complex with precision and drama. Reynolds's rise in the tobacco industry began in 1891 when he introduced saccharin as an ingredient in chewing tobacco. Forced into James B. Duke's American Tobacco Company in 1899, the Reynolds company became the agency for consolidating the flat plug industry. In 1907, as the government began its antitrust suit against Duke, Reynolds himself bucked the trust and introduced another bestseller: Prince Albert smoking tobacco. The government won its suit in 1911; Duke's Tobacco Combination was dissolved, and Reynolds, left with a free and independent company, a much larger plant, and improved machinery, immediately began an expansion program. In 1913 Reynolds introduced Camels, a blend of Burley and flue-cured tobacco with some Turkish leaf. Perhaps the best-known cigarette ever produced, Camels swept the market and generally led the way until the development of filter-tipped cigarettes in the 1950s. Other important Reynolds advances include the systematic purchase and storage of leaf tobacco, the development of a stemming machine, the adoption of cellophane for wrapping cigarettes, and the production of cigarette paper. For its employees, the company established a medical department, introduced lunch rooms and day nurseries, and installed group life insurance. Perhaps more important than any of these items was the development of reconstituted leaf, a method of combining scrap tobacco and stems into a fine elastic leaf entirely suitable for use in any tobacco product. This achievement represented a savings of 25 percent in the cost of leaf and was followed by the development of the filter-tipped Winstons and Salems. The R. J. Reynolds Tobacco Company includes absorbing accounts of the company's steady technological progress, its labor problems and advances, and its influential role in North Carolina and in the industry through 1962.
Author : Malcolm Quinn
Publisher : Routledge
ISBN 13 : 1134854951
Total Pages : 209 pages
Book Rating : 4.1/5 (348 download)
Download or read book The Swastika written by Malcolm Quinn and published by Routledge. This book was released on 2005-07-26 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the enormous amount of material about Nazism, there has been no substantial work on its emblem, the swastika. This original contribution examines the popular appeal of the archaic image of the swastika: the tradition of the symbol.
Author : Gustavo Lins Ribeiro
Publisher : Routledge
ISBN 13 : 1000184498
Total Pages : 320 pages
Book Rating : 4.0/5 (1 download)
Download or read book World Anthropologies written by Gustavo Lins Ribeiro and published by Routledge. This book was released on 2020-07-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.
Author : María Berríos
Publisher :
ISBN 13 :
Total Pages : 662 pages
Book Rating : 4.F/5 ( download)
Download or read book Copiar el edén written by María Berríos and published by . This book was released on 2006 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).
Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)
Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sherry Hirsch
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (91 download)
Download or read book Madness Network News Reader written by Sherry Hirsch and published by . This book was released on 1974 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: First person account.
