Marcas Design Estrategico

Download Marcas Design Estrategico full books in PDF, epub, and Kindle. Read online Marcas Design Estrategico ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Marcas - Design estratégico

Author : Cecilia Consolo
Publisher : Editora Blucher
ISBN 13 : 8521209428
Total Pages : 168 pages
Book Rating : 4.5/5 (212 download)

DOWNLOAD NOW!

Book Synopsis Marcas - Design estratégico by : Cecilia Consolo

Download or read book Marcas - Design estratégico written by Cecilia Consolo and published by Editora Blucher. This book was released on 2015-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cada vez mais, empresas de diversos setores da economia buscam o conhecimento em Design para aliar sua metodologia à gestão de processos que lidam com as ambiguidades que atingem sistematicamente o mercado. A proposta deste livro é demonstrar a importância de o designer ser incluído nas equipes de gestão e principalmente nos departamentos de planejamento e estratégia voltados à gestão de marcas e identidade das corporações. A leitura deste conteúdo estimula os estrategistas de qualquer área a refletirem sobre o quão complexo é o processo de geração e manutenção da identidade de uma organização. Além de apresentar subsídios teóricos, formais e, principalmente, práticos para poder acompanhar, desenvolver e efetivar marcas competitivas, mesmo sem conhecimentos profundos de design, mostra os processos e os métodos de construção e monitoramento da identidade de marca para sua gestão em longo prazo. Ferramentas tradicionais são analisadas, como o Manual de Identidade e o Brand book, demonstrando os prós e os contras. Em seguida, apresenta uma nova proposta de modelo dinâmico de gestão da identidade, o GEM (Guia de Expressão da Marca), que monitora e acompanha a marca em seu posicionamento e nas oscilações e mudanças dos seus pontos de contato. O GEM procura ser um guia que evidencia a importância de cada disciplina envolvida na construção de marcas, apontando todas as etapas de um projeto. Este conteúdo foi estruturado a partir da vivência da autora como designer, estrategista e gestora de identidade corporativa, acompanhando marcas de empresas de pequeno porte a multinacionais por décadas.

Design, Visual Communication and Branding

Author : Daniel Raposo
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527580555
Total Pages : 195 pages
Book Rating : 4.5/5 (275 download)

DOWNLOAD NOW!

Book Synopsis Design, Visual Communication and Branding by : Daniel Raposo

Download or read book Design, Visual Communication and Branding written by Daniel Raposo and published by Cambridge Scholars Publishing. This book was released on 2022-02-17 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.

Perspective on Design

Author : Daniel Raposo
Publisher : Springer Nature
ISBN 13 : 303032415X
Total Pages : 398 pages
Book Rating : 4.0/5 (33 download)

DOWNLOAD NOW!

Book Synopsis Perspective on Design by : Daniel Raposo

Download or read book Perspective on Design written by Daniel Raposo and published by Springer Nature. This book was released on 2019-11-23 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the outcomes of recent endeavors that are expected to foster significant advances in the areas of communication design, fashion design, interior design, and product design, as well as overlapping areas. The fourteen chapters highlight carefully selected contributions presented during the 6th EIMAD conference, held on February 22–23, 2018 at the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal. They report on outstanding advances that offer new theoretical perspectives and practical research directions in design, and which are aimed at fostering communication in a global, digital world, while also addressing key individual and societal needs.

Computer Supported Qualitative Research

Author : Jaime Ribeiro
Publisher : Springer Nature
ISBN 13 : 3031657357
Total Pages : 436 pages
Book Rating : 4.0/5 (316 download)

DOWNLOAD NOW!

Book Synopsis Computer Supported Qualitative Research by : Jaime Ribeiro

Download or read book Computer Supported Qualitative Research written by Jaime Ribeiro and published by Springer Nature. This book was released on with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Ergonomics in Design

Author : Francisco Rebelo
Publisher : Springer
ISBN 13 : 3319605828
Total Pages : 1043 pages
Book Rating : 4.3/5 (196 download)

DOWNLOAD NOW!

Book Synopsis Advances in Ergonomics in Design by : Francisco Rebelo

Download or read book Advances in Ergonomics in Design written by Francisco Rebelo and published by Springer. This book was released on 2017-06-22 with total page 1043 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides readers with a timely snapshot of ergonomics research and methods applied to the design, development and prototyping – as well as the evaluation, training and manufacturing – of products, systems and services. Combining theoretical contributions, case studies, and reports on technical interventions, it covers a wide range of topics in ergonomic design including: ecological design; educational and game design; cultural and ethical aspects in design; user research and human–computer interaction in design; as well as design for accessibility and extreme environments, and many others. The book places special emphasis on new technologies such as virtual reality, state-of-the-art methodologies in information design, and human–computer interfaces. Based on the AHFE 2017 International Conference on Ergonomics in Design, held on July 17–21, 2017, in Los Angeles, California, USA, the book offers a timely guide for both researchers and design practitioners, including industrial designers, human–computer interaction and user experience researchers, production engineers and applied psychologists.

Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

Author : Evangelos Markopoulos
Publisher : Springer Nature
ISBN 13 : 3030800946
Total Pages : 627 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Advances in Creativity, Innovation, Entrepreneurship and Communication of Design by : Evangelos Markopoulos

Download or read book Advances in Creativity, Innovation, Entrepreneurship and Communication of Design written by Evangelos Markopoulos and published by Springer Nature. This book was released on 2021-07-01 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.

Liderazgo de marca

Author : David A. Aaker
Publisher : Grupo Planeta (GBS)
ISBN 13 : 9788423422883
Total Pages : 388 pages
Book Rating : 4.4/5 (228 download)

DOWNLOAD NOW!

Book Synopsis Liderazgo de marca by : David A. Aaker

Download or read book Liderazgo de marca written by David A. Aaker and published by Grupo Planeta (GBS). This book was released on 2005 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Un marco excelente para abordar la increible complejidad a que nos enfrentamos los directores de marca, particularmente las implicaciones de la vinculación entre estrategia de la empresa y la marca, vinculación que con hasta frecuencia se desatiende."Dennis Carter. Vicepresidente Intel Corporation "Asesoramiento sólido para empresas que se enfrentan a retos de marca a escala mundial."John Quelch. Decano London Business School. ""Aaker y Joachimsthaler dan a todos los administradores de marca la esperanza de que al dominar estos principios sus propias marcas alcanzarán nuevas y estimulantes costas. ¡Este libro NO TIENE PRECIO!"Joseph V. Tripodi. Director General de Márketing Seagram.

Estrategia de la cartera de marcas

Author : David A. Aaker
Publisher : Grupo Planeta (GBS)
ISBN 13 : 9788480886529
Total Pages : 414 pages
Book Rating : 4.8/5 (865 download)

DOWNLOAD NOW!

Book Synopsis Estrategia de la cartera de marcas by : David A. Aaker

Download or read book Estrategia de la cartera de marcas written by David A. Aaker and published by Grupo Planeta (GBS). This book was released on 2007-11 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este esperado libro del más destacado de los expertos y autor del formidable libro Construir Marcas Poderosas, David Aaker demuestra a los directivos cómo construir la estrategia de cartera de marcas que apoye a la estrategia del negocio, creando relevancia, diferenciación, energía, apalancamiento y claridad. A partir de casos excepcionales de marcas de primer nivel como Disney, Microsoft, Sony, Dell, Dove, Intel, CitiGroup y PowerBar, Aaker demuestra cómo estrategias decididas, sólidas y coherentes han permitido revitalizar marcas, apoyar el crecimiento del negocio y crear disciplina en confusas y pobladas carteras de marcas madre, submarcas, comarcas y extensiones de marca. Aaker ofrece al lector, paso a paso, sugerencias sobre qué hacer cuando se enfrente a escenarios como los siguientes: -Marcas con bajo apalancamiento. -La estrategia del negocio está en riesgo debido a inadecuadas plataformas de marca. -El negocio se enfrenta a relevantes amenazas causadas por subcategorías emergentes. -Las marcas de la compañía están agotadas. -Las marcas confunden tanto a los clientes como a los recursos humanos de la organización. -La presión de márgenes requiere más diferenciación. Reconocido gurú de marcas, David Aaker demuestra que cuando cada marca de la cartera asume un rol claro y apoya activamente a las demás marcas se impacta profunda y positivamente en la rentabilidad de la compañía. Estrategia de la Cartera de Marcas constituye una lectura obligada no sólo para los responsables de gestión de marcas sino para todos aquellos directivos con responsabilidad de crear rentabilidad para sus accionistas.

Branding y el Eje Estratégico del Marketing de Marcas

Author : Armando-José Díaz
Publisher :
ISBN 13 : 9781937183349
Total Pages : pages
Book Rating : 4.1/5 (833 download)

DOWNLOAD NOW!

Book Synopsis Branding y el Eje Estratégico del Marketing de Marcas by : Armando-José Díaz

Download or read book Branding y el Eje Estratégico del Marketing de Marcas written by Armando-José Díaz and published by . This book was released on 2012-04-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Reverse Design

Author : Ana Cristina Broega
Publisher : CRC Press
ISBN 13 : 0429766319
Total Pages : 708 pages
Book Rating : 4.4/5 (297 download)

DOWNLOAD NOW!

Book Synopsis Reverse Design by : Ana Cristina Broega

Download or read book Reverse Design written by Ana Cristina Broega and published by CRC Press. This book was released on 2018-09-25 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collaboration between the Textile Department of the University of Minho and the Brazilian Association of Studies and Research (ABEPEM) has led to an international platform for the exchange of research in the field of Fashion and Design: CIMODE. This platform is designed as a biennial congress that takes place in different European and Latin American countries with the co-organization of another university in each location. The current edition was jointly organized by the University of Minho and the Centro Superior de Diseño de Moda (CSDMM) - Universidad Politécnica de Madrid. CIMODE's mission is to explore fashion and design from a social, cultural, psychological and communication perspective, and to bring together different approaches and perceptions of practice, education and the culture of design and fashion. Through an interdisciplinary dialogue and intercultural perspective, CIMODE wants to generate and present new scenarios about the present and future of fashion and design. ‘DISEÑO AL REVÉS’ (‘BACKWARD DESIGN’) was the central theme of the 4th CIMODE (Madrid, Spain, 21-23 May 2018), which produced a highly topical and relevant number of academic publications presented in this book.

Graphic Design, Translated

Author : Peter J Wolf
Publisher : Rockport Publishers
ISBN 13 : 1616738804
Total Pages : 432 pages
Book Rating : 4.6/5 (167 download)

DOWNLOAD NOW!

Book Synopsis Graphic Design, Translated by : Peter J Wolf

Download or read book Graphic Design, Translated written by Peter J Wolf and published by Rockport Publishers. This book was released on 2010-07-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: For centuries now, visual communication design has celebrated national identities (through the now-iconic identity systems developed for the Olympic Games, for example) at the same time as it transcends international borders, such as through the far-reaching influence of the Bauhaus and the International Typographic Style. Today, of course, such transcendence is easier than ever. In an era of nearly instantaneous global access, enabled by increasingly ubiquitous wireless connections, the world seems very small. Presented in five languagesâ€”English, French, German, Italian, and Spanishâ€”Graphic Design, Translated is a reflection of the increasingly international nature of visual communication design. Illustrated with examples from around the globe, the book is a compilation of more than 200 of the professionâ€™s most common terms, culled from a broad range of categories: design history, printing and paper, typography, digital technology, and general design practice. All of which makes this volume an essential reference for students, practitioners, clientsâ€“indeed, anybody interested in the global scope of todayâ€™s visual communication design.

Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles

Author : Farinha, Luís
Publisher : IGI Global
ISBN 13 : 1799836304
Total Pages : 335 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles by : Farinha, Luís

Download or read book Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles written by Farinha, Luís and published by IGI Global. This book was released on 2020-05-29 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The development of an infrastructure and centers of excellence with the capacity to respond to new market needs, combined with enhanced networking capabilities, will allow companies to be more innovative and competitive. The Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles is an essential publication that focuses on the relationship between innovation and competitiveness in business. Featuring coverage on a broad range of topics including open innovation, business incubators, and competitiveness dynamics, this book is ideally designed for entrepreneurs, government officials, executives, managers, investors, policymakers, researchers, academicians, and students interested in furthering their knowledge of pertinent topics on product design and commercialization, new models for academia-industry partnerships, and regional entrepreneurial ecosystems based on design principles.

Advances in Ergonomics In Design, Usability & Special Populations: Part II

Author : Francisco Rebelo
Publisher : AHFE International (USA)
ISBN 13 : 1495121070
Total Pages : 732 pages
Book Rating : 4.4/5 (951 download)

DOWNLOAD NOW!

Book Synopsis Advances in Ergonomics In Design, Usability & Special Populations: Part II by : Francisco Rebelo

Download or read book Advances in Ergonomics In Design, Usability & Special Populations: Part II written by Francisco Rebelo and published by AHFE International (USA). This book was released on 2022-07-19 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful interaction with products, tools and technologies depends on usable designs and accommodating the needs of potential users without requiring costly training. In this context, this book is concerned with emerging ergonomics in design concepts, theories and applications of human factors knowledge focusing on the discovery, design and understanding of human interaction and usability issues with products and systems for their improvement. This book will be of special value to a large variety of professionals, researchers and students in the broad field of human modeling and performance who are interested in feedback of devices’ interfaces (visual and haptic), user-centered design, and design for special populations, particularly the elderly. We hope this book is informative, but even more - that it is thought provoking. We hope it inspires, leading the reader to contemplate other questions, applications, and potential solutions in creating good designs for all.

Ergonomics in Design

Author : Marcelo M. Soares
Publisher : CRC Press
ISBN 13 : 131535067X
Total Pages : 711 pages
Book Rating : 4.3/5 (153 download)

DOWNLOAD NOW!

Book Synopsis Ergonomics in Design by : Marcelo M. Soares

Download or read book Ergonomics in Design written by Marcelo M. Soares and published by CRC Press. This book was released on 2016-09-19 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently people deal with various entities (such as hardware, software, buildings, spaces, communities and other people), to meet specific goals while going about their everyday activities in work and leisure environments. These entities have become more and more complex and incorporate functions that hitherto had never been allocated such as automation, use in virtual environments, connectivity, personalization, mobility and friendliness. This book contributes to the analysis of human-system interactions from the perspective of ergonomics, regardless of how simple or complex they are, while incorporating the needs of users and workers in a healthy safe, efficient and enjoyable manner. This book provides a comprehensive review of the state of the art of current ergonomic in design methods and techniques that are being applied to products, machinery, equipment, workstations and systems while taking new technologies and their applications into consideration. Ergonomics in Design: Methods and Techniques is organized into four sections and 30 chapters covering topics such as conceptual aspects of ergonomics in design, the knowledge of human characteristics applied to design, and the methodological aspects of design. Examples are shown in several areas of design including, but not limited to, consumer products, games, transport, education, architecture, fashion, sustainability, biomechanics, intelligent systems, virtual reality, and neurodesign. This book will: Introduces the newest developments in social-cultural approaches Shows different ergonomics in design methodological approaches Divulges the ways that ergonomics can contribute to a successful design Applies different subjects to support the design including –ergonomics, engineering, architecture, urbanism, neuro, and product designs. Presents recent technologies in ergonomic design, as applied to product design. With the contributions from a team of 75 researchers from 11 countries, the book covers the state-of-the-art of ergonomics in a way to produce better design.

Marcas do progresso

Author : Cláudia B. Heynemann
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!

Book Synopsis Marcas do progresso by : Cláudia B. Heynemann

Download or read book Marcas do progresso written by Cláudia B. Heynemann and published by . This book was released on 2009 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Textiles, Identity and Innovation: Design the Future

Author : Gianni Montagna
Publisher : CRC Press
ISBN 13 : 1351585428
Total Pages : 637 pages
Book Rating : 4.3/5 (515 download)

DOWNLOAD NOW!

Book Synopsis Textiles, Identity and Innovation: Design the Future by : Gianni Montagna

Download or read book Textiles, Identity and Innovation: Design the Future written by Gianni Montagna and published by CRC Press. This book was released on 2018-10-03 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: D_TEX presents itself as a starting point at a crossroads of ideas and debates around the complex universe of Textile Design in all its forms, manifestations and dimensions. The textile universe, allied to mankind since its beginnings, is increasingly far from being an area of exhausted possibilities, each moment proposing important innovations that need a presentation, discussion and maturation space that is comprehensive and above all inter- and transdisciplinary. Presently, the disciplinary areas where the textile area is present are increasing and important, such as fashion, home textiles, technical clothing and accessories, but also construction and health, among others, and can provide new possibilities and different disciplinary areas and allowing the production of new knowledge. D_TEX proposes to join the thinking of design, with technologies, tradition, techniques, and related areas, in a single space where ideas are combined with the technique and with the projectual and research capacity, thus providing for the creation of concepts, opinions, associations of ideas, links and connections that allow the conception of ideas, products and services. The interdisciplinary nature of design is a reality that fully reaches the textile material in its essence and its practical application, through the synergy and contamination by the different interventions that make up the multidisciplinary teams of research. The generic theme of D_TEX Textile Design Conference 2017, held at Lisbon School of Architecture of the University of Lisbon, Portugal on November 2-4, 2017, is Design the Future, starting from the crossroads of ideas and debates, a new starting point for the exploration of textile materials, their identities and innovations in all their dimensions.

Design Management

Author : Kathryn Best
Publisher : AVA Publishing
ISBN 13 : 2940373124
Total Pages : 218 pages
Book Rating : 4.9/5 (43 download)

DOWNLOAD NOW!

Book Synopsis Design Management by : Kathryn Best

Download or read book Design Management written by Kathryn Best and published by AVA Publishing. This book was released on 2006-10-31 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together the study of two different disciplines: design and management. Promotes a clearer understanding of the relationship between the two and its importance within an organisation. Clear guide to managing the strategy, the process and the implementation of a project from conception to delivery.