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Author : Thomas Russell
Publisher :
ISBN 13 : 9780136432630
Total Pages : 350 pages
Book Rating : 4.4/5 (326 download)
Download or read book Otto Kleppner's Advertising Procedure written by Thomas Russell and published by . This book was released on 1986 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.0/5 ( download)
Download or read book Otto Kleppner's Advertising Procedure, Eighth Edition written by Otto Kleppner and published by . This book was released on 1983 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher :
ISBN 13 : 9780130180452
Total Pages : 312 pages
Book Rating : 4.1/5 (84 download)
Download or read book Instructor's Manual with Tests written by Otto Kleppner and published by . This book was released on 1984 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Russell
Publisher :
ISBN 13 : 9789688805152
Total Pages : 285 pages
Book Rating : 4.8/5 (51 download)
Download or read book Manual de publicidad written by Thomas Russell and published by . This book was released on 1995 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher : Pearson Education
ISBN 13 : 9789684444232
Total Pages : 740 pages
Book Rating : 4.4/5 (442 download)
Download or read book Kleppner publicidad written by Otto Kleppner and published by Pearson Education. This book was released on 2001 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher :
ISBN 13 : 9789702613466
Total Pages : 716 pages
Book Rating : 4.6/5 (134 download)
Download or read book Kleppner publicidad written by Otto Kleppner and published by . This book was released on 2001 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher :
ISBN 13 : 9789688801635
Total Pages : pages
Book Rating : 4.8/5 (16 download)
Download or read book Manual de Publicidad written by Otto Kleppner and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald Cushman
Publisher :
ISBN 13 : 9780135186480
Total Pages : 396 pages
Book Rating : 4.1/5 (864 download)
Download or read book Kleppner's Advertising Procedure, J. Thomas Russell, W. Ronald Lane, Twelfth Edition written by Ronald Cushman and published by . This book was released on 1993 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher : Prentice Hall
ISBN 13 : 9780136432975
Total Pages : 665 pages
Book Rating : 4.4/5 (329 download)
Download or read book Otto Kleppner's Advertising Procedure written by Otto Kleppner and published by Prentice Hall. This book was released on 1986-01-01 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.:/5 (89 download)
Download or read book Otto Kleppner's Advertising Procedure written by Otto Kleppner and published by Prentice Hall. This book was released on 1986 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.0/5 ( download)
Download or read book Study Guide, Otto Kleppner's Advertising Procedure, Eighth Edition written by Otto Kleppner and published by . This book was released on 1983 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : María Ángeles González Lobo
Publisher : ESIC
ISBN 13 : 8415986319
Total Pages : 334 pages
Book Rating : 4.4/5 (159 download)
Download or read book Manual de publicidad written by María Ángeles González Lobo and published by ESIC. This book was released on 2015 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un práctico texto de publicidad que ofrece una visión completa y experimentada del trabajo publicitario, realizando un completo recorrido por el conjunto de actividades de la práctica publicitaria. A lo largo de sus páginas, este manual va recorriendo y desgranando toda la actividad de la publicidad y otras afines a ella: los elementos de la publicidad y sus funciones en el proceso, la inversión publicitaria y sus sistemas de medición, los medios publicitarios, su planificación, la estructura de un plan de medios, qué instrumentos utiliza, cuál es su duración, la selección de los medios…, el proceso publicitario y su desarrollo, la agencia de publicidad, cómo opera, qué tipos de agencias existen, la estructura de una agencia…, la investigación en publicidad, qué se investiga y quién lo investiga, las etapas de la investigación…, la regulación publicitaria, etc. Es un libro eminentemente práctico narrado en forma sencilla y coloquial, pero con gran rigor científico. Sus autoras, Mª Ángeles González Lobo y Mª Dolores Prieto del Pino, han desarrollado toda su trayectoria profesional en el mundo de la publicidad y de la docencia. La experiencia adquirida en su trabajo en empresas líderes del sector y con la enseñanza en universidades y escuelas de negocios se refleja en su Manual de Publicidad. Es una obra muy útil tanto para profesionales como para estudiantes que ayuda a familiarizarse con la práctica diaria del oficio y que acerca al lector general al interesante trabajo de esta apasionante profesión. Índice: 1.- Conceptos fundamentales: Conceptos de publicidad.- Elementos de la publicidad.- Conceptos afines a la publicidad.- 2.- Significado económico y jurídico de la publicidad: La publicidad, la economía y el derecho.- La inversión publicitaria.- 3.- El proceso publicitario: Etapas.- Participación del sujeto receptor en el proceso publicitario.- 4.- Los medios publicitarios: Panorama de los medios.- Investigación de medios.- El plan de medios.- 5.- Aspectos globales de la publicidad: La agencia de publicidad.- Cómo opera la publicidad.- El mensaje publicitario.
Author : Russell
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (115 download)
Download or read book Otto Kleppner's Advertising Procedure written by Russell and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher : Scarborough, Ont. : Prentice-Hall Canada
ISBN 13 : 9780130180773
Total Pages : 685 pages
Book Rating : 4.1/5 (87 download)
Download or read book Otto Kleppner's Advertising Procedure written by Otto Kleppner and published by Scarborough, Ont. : Prentice-Hall Canada. This book was released on 1984 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Russell
Publisher :
ISBN 13 : 9789688801642
Total Pages : 224 pages
Book Rating : 4.8/5 (16 download)
Download or read book Manual de Publicidad written by Thomas Russell and published by . This book was released on 1988 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher : Prentice Hall
ISBN 13 : 9780132284875
Total Pages : 799 pages
Book Rating : 4.2/5 (848 download)
Download or read book Kleppner's Advertising Procedure written by Otto Kleppner and published by Prentice Hall. This book was released on 1996 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely revised, this introduction to advertising as both an art and science provides a broad overview of advertising issues and functions. It places the advertising function within a contemporary, integrated marketing framework - showing how the advertising function must be co-ordinated with all other aspects of communications within the matrix of the total business function. Students explore not only the history, purpose, and the role of advertising in our multi-faceted economy, but learn the specific techniques for planning media use, following the creative process, and planning campaigns. There is also an instructor's manual with a video guide available (ISBN: 0-13-206814-1).
Author : Otto Kleppner
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (14 download)
Download or read book Advertising procedure. By Otto Kleppner written by Otto Kleppner and published by . This book was released on 1941 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
