Managing Product And Service Development Text And Cases

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Managing Product and Service Development: Text and Cases

Author : Stefan H. Thomke
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Managing Product and Service Development: Text and Cases by : Stefan H. Thomke

Download or read book Managing Product and Service Development: Text and Cases written by Stefan H. Thomke and published by McGraw-Hill/Irwin. This book was released on 2007 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of our economy. With its emphasis on the experimental and exploratory aspects of product and service development, this book stresses the importance of maintaining a fresh and innovative perspective in design and development. The case studies, readings, and exercises are integrated into three pedagogically consistent modules that are supported through an array of teaching tools. This supplementary material (module notes, teaching notes & plans, and presentation material) is available to all adopting instructors."--BOOK JACKET.

The PDMA Handbook of New Product Development

Author : Kenneth B. Kahn
Publisher : John Wiley & Sons
ISBN 13 : 1118415493
Total Pages : 375 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The PDMA Handbook of New Product Development by : Kenneth B. Kahn

Download or read book The PDMA Handbook of New Product Development written by Kenneth B. Kahn and published by John Wiley & Sons. This book was released on 2012-11-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

Handbook of Research on Technology Project Management, Planning, and Operations

Author : Kidd, Terry T.
Publisher : IGI Global
ISBN 13 : 1605664014
Total Pages : 609 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on Technology Project Management, Planning, and Operations by : Kidd, Terry T.

Download or read book Handbook of Research on Technology Project Management, Planning, and Operations written by Kidd, Terry T. and published by IGI Global. This book was released on 2009-05-31 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compendium of terms, definitions and explanations of concepts, processes and acronyms that reflect the growing trends, issues, and applications of technology project management"--Provided by publisher.

Managing New Product and Process Development

Author : Steven C. Wheelwright
Publisher : Simon and Schuster
ISBN 13 : 1451602316
Total Pages : 919 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Managing New Product and Process Development by : Steven C. Wheelwright

Download or read book Managing New Product and Process Development written by Steven C. Wheelwright and published by Simon and Schuster. This book was released on 2010-07-06 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

Project Management: The Managerial Process 6e

Author : Erik Larson
Publisher : McGraw Hill
ISBN 13 : 0077170067
Total Pages : 708 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis Project Management: The Managerial Process 6e by : Erik Larson

Download or read book Project Management: The Managerial Process 6e written by Erik Larson and published by McGraw Hill. This book was released on 2014-07-16 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Management: The Managerial Process 6e

ebook: Managing Operations Across the Supply Chain

Author : Swink
Publisher : McGraw Hill
ISBN 13 : 1526815060
Total Pages : 642 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis ebook: Managing Operations Across the Supply Chain by : Swink

Download or read book ebook: Managing Operations Across the Supply Chain written by Swink and published by McGraw Hill. This book was released on 2016-09-16 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: ebook: Managing Operations Across the Supply Chain

EBOOK: Operations Management: Theory and Practice: Global Edition

Author : STEVENSON, WILL
Publisher : McGraw Hill
ISBN 13 : 0077166167
Total Pages : pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: Operations Management: Theory and Practice: Global Edition by : STEVENSON, WILL

Download or read book EBOOK: Operations Management: Theory and Practice: Global Edition written by STEVENSON, WILL and published by McGraw Hill. This book was released on 2019-01-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Operations Management: Theory and Practice: Global Edition

EMPOWERED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 1119691257
Total Pages : 435 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis EMPOWERED by : Marty Cagan

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Marketing Management

Author : S.H.H. Kazmi
Publisher : Excel Books India
ISBN 13 : 9788174465429
Total Pages : 728 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis Marketing Management by : S.H.H. Kazmi

Download or read book Marketing Management written by S.H.H. Kazmi and published by Excel Books India. This book was released on 2007 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.

Managing Change: Text and Cases

Author : Todd Jick
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780256264586
Total Pages : 544 pages
Book Rating : 4.2/5 (645 download)

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Book Synopsis Managing Change: Text and Cases by : Todd Jick

Download or read book Managing Change: Text and Cases written by Todd Jick and published by McGraw-Hill/Irwin. This book was released on 2002-11-27 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Change: Text and Cases, 2nd Edition, by Todd Jick and Maury Peiperl is a thoroughly revised version of a well-received volume on the scholarship of change in organizations. It is comprised of six modules that introduce common threads in the ensuing case studies and readings on organizational change. Of the 48 items in this book, 31 are new to this edition. The module introductions have been thoroughly revised; one modular introduction (Module 6, Continuous Change) is brand new.

Managing Innovation And New Product Development: Concepts And Cases

Author : Chaturvedi Et Al.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120337275
Total Pages : 296 pages
Book Rating : 4.3/5 (372 download)

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Book Synopsis Managing Innovation And New Product Development: Concepts And Cases by : Chaturvedi Et Al.

Download or read book Managing Innovation And New Product Development: Concepts And Cases written by Chaturvedi Et Al. and published by PHI Learning Pvt. Ltd.. This book was released on 2009-04-13 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is the key to success in any business, and is the only way to surpass competition. An innovative concept can lead to the development of a new product. This comprehensive book explains how an innovative idea or a concept, if executed properly, can create the best product in the market. The book presents a framework for a new product development, laying emphasis on generic concepts and processes, which are useful and profitable for small and large organizations including the multinationals. The book highlights the innovation theories that are helping service sector companies to prosper and excel in their fields. It also provides a mathematical formula for students to calculate sales-estimation of first-time-sales of a new product. The Ten Case Studies on real-life products from the Indian market enrich the text and enable students to fully understand innovative techniques that help increase the potential and market value of an established product.

Digital Marketing Strategy

Author : Glen L. Urban
Publisher : Prentice Hall
ISBN 13 : 9780131831773
Total Pages : 0 pages
Book Rating : 4.8/5 (317 download)

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Book Synopsis Digital Marketing Strategy by : Glen L. Urban

Download or read book Digital Marketing Strategy written by Glen L. Urban and published by Prentice Hall. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online. For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.

Logistics Management for International Business

Author : S. SUDALAIMUTHU
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120337921
Total Pages : 402 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis Logistics Management for International Business by : S. SUDALAIMUTHU

Download or read book Logistics Management for International Business written by S. SUDALAIMUTHU and published by PHI Learning Pvt. Ltd.. This book was released on 2009-04-18 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s globalised economic development, international transactions form an integral part of economic activities. Logistics Management encompasses planning and management of all activities, involving sourcing and procurement of cargo by effective and economically feasible coordination and collaboration with channel partners, and provision of product and service packages from point-of-origin to point-of-consumption at the right time and at the right place. This book gives, with theoretical and practical expertise, a comprehensive coverage of the logistic concepts, techniques, and their applications in the world cargo industry. Besides, it provides an in-depth understanding of the strategic framework of Logistics Management, the technologies, and the components used in logistic operations. It also covers export-import trade and documentations, shipping formalities, warehouse and inventory management, ERP concepts, logistics operation of major ports—and more. Key Feature : Case Studies are provided at the end of most chapters, which tend a practical orientation to the subject. This book is primarily intended as a text for postgraduate students of Management (MBA/MIB) and Commerce (M.Com.IB). It will also prove useful for the students of those engineering disciplines where the subject is prescribed as an elective course. In addition, practising managers in international business will find the book valuable as a reference

Involving Customers In New Service Development

Author : Bo Edvardsson
Publisher : World Scientific
ISBN 13 : 1908979771
Total Pages : 333 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis Involving Customers In New Service Development by : Bo Edvardsson

Download or read book Involving Customers In New Service Development written by Bo Edvardsson and published by World Scientific. This book was released on 2006-10-13 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process./a

Innovation Management and New Product Development

Author : Paul Trott
Publisher :
ISBN 13 : 9781292251523
Total Pages : 568 pages
Book Rating : 4.2/5 (515 download)

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Book Synopsis Innovation Management and New Product Development by : Paul Trott

Download or read book Innovation Management and New Product Development written by Paul Trott and published by . This book was released on 2021 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations andimages in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation oftaking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.

Handbook of Marketing

Author : Barton A Weitz
Publisher : SAGE
ISBN 13 : 9781412921206
Total Pages : 618 pages
Book Rating : 4.9/5 (212 download)

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Book Synopsis Handbook of Marketing by : Barton A Weitz

Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.

Managing Innovation, Design and Creativity

Author : Bettina von Stamm
Publisher : John Wiley & Sons
ISBN 13 : 0470510668
Total Pages : 591 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Managing Innovation, Design and Creativity by : Bettina von Stamm

Download or read book Managing Innovation, Design and Creativity written by Bettina von Stamm and published by John Wiley & Sons. This book was released on 2008-04-28 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.