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Author : HUBBARD.
Publisher :
ISBN 13 : 9780655702719
Total Pages : 802 pages
Book Rating : 4.7/5 (27 download)
Download or read book Managing Markets (Custom Edition) written by HUBBARD. and published by . This book was released on 2019-02-24 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: This custom edition is published for ACU (Australian Catholic University).
Author : R. HUBBARD (GLENN & GARNETT, ANNE, M. & LEWIS, PHILIP ET AL.)
Publisher :
ISBN 13 : 9781488626821
Total Pages : pages
Book Rating : 4.6/5 (268 download)
Download or read book MANAGING MARKETS READINGS BUSN112 (CUSTOM EDITION). written by R. HUBBARD (GLENN & GARNETT, ANNE, M. & LEWIS, PHILIP ET AL.) and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Solomon
Publisher :
ISBN 13 : 9781486013869
Total Pages : pages
Book Rating : 4.0/5 (138 download)
Download or read book Managing Consumer Markets (Custom Edition) written by Solomon and published by . This book was released on 2013-02-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This custom edition is published for James Cook University.
Author : V. Kasturi Rangan
Publisher : Harvard Business Press
ISBN 13 : 9781591397663
Total Pages : 314 pages
Book Rating : 4.3/5 (976 download)
Download or read book Transforming Your Go-to-market Strategy written by V. Kasturi Rangan and published by Harvard Business Press. This book was released on 2006 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.
Author : Roger J. Best
Publisher : Prentice Hall
ISBN 13 : 9780131469563
Total Pages : 0 pages
Book Rating : 4.4/5 (695 download)
Download or read book Market-based Management written by Roger J. Best and published by Prentice Hall. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author : Joe Tidd
Publisher : Wiley
ISBN 13 : 9781118360637
Total Pages : 680 pages
Book Rating : 4.3/5 (66 download)
Download or read book Managing Innovation written by Joe Tidd and published by Wiley. This book was released on 2013-07-10 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional digital resources for both lecturers and students. Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovation The Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit – a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videos The interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts
Author : Elearn
Publisher : Routledge
ISBN 13 : 1136383174
Total Pages : 133 pages
Book Rating : 4.1/5 (363 download)
Download or read book Managing Markets and Customers written by Elearn and published by Routledge. This book was released on 2009-11-03 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Structured, well-presented material in a large format—ideal for training and self-study * Focused on the skills and knowledge needed to improve performance * Series books cover a broad range of practical management topics
Author : Justin Longenecker
Publisher : Cengage Learning Canada Inc
ISBN 13 : 017672852X
Total Pages : pages
Book Rating : 4.1/5 (767 download)
Download or read book Small Business Management written by Justin Longenecker and published by Cengage Learning Canada Inc. This book was released on 2015-05-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your students realize their dreams of small business success with Small Business Management: Launching and Growing New Ventures, Sixth Canadian Edition. This text incorporates current theory and practice relating to starting, managing, and growing small firms. With well-balanced coverage of critical small business issues, innovative tools, engaging examples, and integrated resource package, Small Business Management provides instructors with the necessary tools to support the varied goals of those seeking independent business careers. Students appreciate the text’s clear and concise writing style that makes business concepts understandable, and the real-world examples and hands-on activities that help them understand how to apply those concepts. The sixth Canadian edition is available with MindTap, a powerful online platform that provides a clear learning path that gets students thinking like entrepreneurs.
Author : Frank J. Fabozzi
Publisher : MIT Press
ISBN 13 : 0262029480
Total Pages : 1087 pages
Book Rating : 4.2/5 (62 download)
Download or read book Capital Markets, Fifth Edition written by Frank J. Fabozzi and published by MIT Press. This book was released on 2015-10-23 with total page 1087 pages. Available in PDF, EPUB and Kindle. Book excerpt: The substantially revised fifth edition of a textbook covering the wide range of instruments available in financial markets, with a new emphasis on risk management. Over the last fifty years, an extensive array of instruments for financing, investing, and controlling risk has become available in financial markets, with demand for these innovations driven by the needs of investors and borrowers. The recent financial crisis offered painful lessons on the consequences of ignoring the risks associated with new financial products and strategies. This substantially revised fifth edition of a widely used text covers financial product innovation with a new emphasis on risk management and regulatory reform. Chapters from the previous edition have been updated, and new chapters cover material that reflects recent developments in financial markets. The book begins with an introduction to financial markets, offering a new chapter that provides an overview of risk—including the key elements of financial risk management and the identification and quantification of risk. The book then covers market participants, including a new chapter on collective investment products managed by asset management firms; the basics of cash and derivatives markets, with new coverage of financial derivatives and securitization; theories of risk and return, with a new chapter on return distributions and risk measures; the structure of interest rates and the pricing of debt obligations; equity markets; debt markets, including chapters on money market instruments, municipal securities, and credit sensitive securitized products; and advanced coverage of derivative markets. Each chapter ends with a review of key points and questions based on the material covered.
Author : Griffin, Terry
Publisher : Houghton Mifflin
ISBN 13 : 9780618502578
Total Pages : 846 pages
Book Rating : 4.5/5 (25 download)
Download or read book Management Eighth Edition Paperback, Custom Publication written by Griffin, Terry and published by Houghton Mifflin. This book was released on 2004-06 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Keri E. Pearlson
Publisher : John Wiley & Sons
ISBN 13 : 111956056X
Total Pages : 368 pages
Book Rating : 4.1/5 (195 download)
Download or read book Managing and Using Information Systems written by Keri E. Pearlson and published by John Wiley & Sons. This book was released on 2019-12-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing & Using Information Systems: A Strategic Approach provides a solid knowledgebase of basic concepts to help readers become informed, competent participants in Information Systems (IS) decisions. Written for MBA students and general business managers alike, the text explains the fundamental principles and practices required to use and manage information, and illustrates how information systems can create, or obstruct, opportunities within various organizations. This revised and updated seventh edition discusses the business and design processes relevant to IS, and presents a basic framework to connect business strategy, IS strategy, and organizational strategy. Readers are guided through each essential aspect of information Systems, including information architecture and infrastructure, IT security, the business of Information Technology, IS sourcing, project management, business analytics, and relevant IS governance and ethical issues. Detailed chapters contain mini cases, full-length case studies, discussion topics, review questions, supplemental reading links, and a set of managerial concerns related to the topic.
Author : Greg W. Marshall
Publisher :
ISBN 13 : 9781260381917
Total Pages : 0 pages
Book Rating : 4.3/5 (819 download)
Download or read book Marketing Management written by Greg W. Marshall and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Author : Pergamon Flexible Learning
Publisher : Routledge
ISBN 13 : 0750680202
Total Pages : 134 pages
Book Rating : 4.7/5 (56 download)
Download or read book Managing Markets and Customers written by Pergamon Flexible Learning and published by Routledge. This book was released on 2006 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference. Understand market orientation and what it means for you Recognise ways you can contribute to customer value in your organisation. Explore how to improve customer satisfaction and customer relationships Evaluate your competitive advantage and changes that could be made to structure, products and services to enhance the offer Identify techniques for developing new markets and products. * Authoritative but accessible and lively material * New, exciting and flexible approach to management development
Author :
Publisher : Information Gatekeepers Inc
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4./5 ( download)
Download or read book Network Management Markets written by and published by Information Gatekeepers Inc. This book was released on 1992 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anderson James C.
Publisher : Pearson Education India
ISBN 13 : 9788131731635
Total Pages : 488 pages
Book Rating : 4.7/5 (316 download)
Download or read book Business Market Management (B2B): Understanding, Creating, and Delivering Value written by Anderson James C. and published by Pearson Education India. This book was released on 2011 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert G. Cross
Publisher : Crown Currency
ISBN 13 : 0307788989
Total Pages : 289 pages
Book Rating : 4.3/5 (77 download)
Download or read book Revenue Management written by Robert G. Cross and published by Crown Currency. This book was released on 2011-04-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Download or read book Computerworld written by and published by . This book was released on 1995-09-04 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
