Managing Marketing And Maintaining Maritime And Coastal Tourism

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Managing, Marketing, and Maintaining Maritime and Coastal Tourism

Author : Morais de Brito, Mónica
Publisher : IGI Global
ISBN 13 : 1799815242
Total Pages : 325 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Managing, Marketing, and Maintaining Maritime and Coastal Tourism by : Morais de Brito, Mónica

Download or read book Managing, Marketing, and Maintaining Maritime and Coastal Tourism written by Morais de Brito, Mónica and published by IGI Global. This book was released on 2019-11-29 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extraordinary beauty, cultural wealth, and diversity of EU's coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate in these heavily traveled areas have to struggle with other similarly-minded companies and with providing sustainable practices for the people and surrounding area. Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.

Research Anthology on Human Resource Practices for the Modern Workforce

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668438747
Total Pages : 2224 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Human Resource Practices for the Modern Workforce by : Management Association, Information Resources

Download or read book Research Anthology on Human Resource Practices for the Modern Workforce written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-12-30 with total page 2224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human resource departments have been a crucial part of business practices for decades and particularly in modern times as professionals deal with multigenerational workers, diversity initiatives, and global health and economic crises. There is a necessity for human resource departments to change as well to adapt to new societal perspectives, technology, and business practices. It is important for human resource managers to keep up to date with all emerging human resource practices in order to support successful and productive organizations. The Research Anthology on Human Resource Practices for the Modern Workforce presents a dynamic and diverse collection of global practices for human resource departments. This anthology discusses the emerging practices as well as modern technologies and initiatives that affect the way human resources must be conducted. Covering topics such as machine learning, organizational culture, and social entrepreneurship, this book is an excellent resource for human resource employees, managers, CEOs, employees, business students and professors, researchers, and academicians.

Nature-based Tourism and Wellbeing

Author : Federico Niccolini
Publisher : CABI
ISBN 13 : 1800621396
Total Pages : 309 pages
Book Rating : 4.8/5 (6 download)

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Book Synopsis Nature-based Tourism and Wellbeing by : Federico Niccolini

Download or read book Nature-based Tourism and Wellbeing written by Federico Niccolini and published by CABI. This book was released on 2024-04-18 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: All around the world, as growing numbers of tourists and recreational visitors flock to protected and other natural areas stimulated by a renewed search for physical, mental, and even spiritual health and wellbeing, different practices and behaviours emerge. This book brings together experiences and perspectives from many countries around the world. On the demand side, the experiences are united by the desire of tourists to find a real and regenerating connection in nature. On the supply side, designing and managing tourist systems that preserve natural capital in good condition requires great professionalism to dynamically maintain a fragile and delicate balance between tourists, local communities, and nature. By understanding the attitudes and emerging norms of behaviour within the context of nature-based tourism, we can begin to sketch a roadmap to enable more holistic, enjoyable, healthy and responsible visitor experiences; facilitate ecosystem conservation; contribute to the mental and physical wellbeing of tourists and outdoor recreationists; and build sustainable economies and resilient destinations and livelihoods. This book is of great relevance for academic researchers, advanced tourism and conservation students, and practitioners working in nature-based tourism and conservation, especially those with a focus on natural destinations, as well as those interested in consumer behaviour, business and management, recreation, and sustainable tourism development.

Concepts and Dialogues across Shifting Spaces in Intercultural Business

Author : Clara Sarmento
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527579263
Total Pages : 240 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Concepts and Dialogues across Shifting Spaces in Intercultural Business by : Clara Sarmento

Download or read book Concepts and Dialogues across Shifting Spaces in Intercultural Business written by Clara Sarmento and published by Cambridge Scholars Publishing. This book was released on 2022-01-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores how the promotion, marketing, and branding of culture have led to the development of economic strategies through creative industries, cultural tourism, and responsible business practices. It considers how culture-based initiatives can be used to boost the creation of business opportunities and enhance added value to the economy. The book also contextualizes western and non-western theories, paradigms, and practices, in order to sustain independent, ecological, and critical methodologies for intercultural business. By articulating principles, theories, structures, performances, and aesthetics across different cultures and communication channels, the networks of cultural codes and practices emerge and are critically observed, blurring conceptual frontiers and challenging conventional criteria of legitimation.

Global Perspectives on Strategic Storytelling in Destination Marketing

Author : Campos, Ana Cláudia
Publisher : IGI Global
ISBN 13 : 1668434385
Total Pages : 336 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Perspectives on Strategic Storytelling in Destination Marketing by : Campos, Ana Cláudia

Download or read book Global Perspectives on Strategic Storytelling in Destination Marketing written by Campos, Ana Cláudia and published by IGI Global. This book was released on 2022-05-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.

Industrial and Managerial Solutions for Tourism Enterprises

Author : Akbaba, Atilla
Publisher : IGI Global
ISBN 13 : 1799830322
Total Pages : 336 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Industrial and Managerial Solutions for Tourism Enterprises by : Akbaba, Atilla

Download or read book Industrial and Managerial Solutions for Tourism Enterprises written by Akbaba, Atilla and published by IGI Global. This book was released on 2020-02-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism and hospitality industries are seeing continued success, which is why so many new businesses are trying to find a foothold in the field. However, the functions and responsibilities of management differ heavily between organizations within the tourism industry, such as the differences faced by big chain hotels, family owned hotels, and individually owned hotels. Understanding the methods of managing such companies is vital to ensuring their success. Industrial and Managerial Solutions for Tourism Enterprises is a pivotal reference source that focuses on the latest developments on management in the tourism and hospitality industries. Highlighting a range of topics including core competency, customer relationship management, and departmental relationships, this book is ideally designed for managers, restaurateurs, tour developers, destination management professionals, travel agencies, tourism media journalists, hotel managers, management consulting companies, human resources professionals, performance evaluators, researchers, academicians, and students.

New Trends and Opportunities for Central and Eastern European Tourism

Author : Nistoreanu, Puiu
Publisher : IGI Global
ISBN 13 : 1799814254
Total Pages : 338 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis New Trends and Opportunities for Central and Eastern European Tourism by : Nistoreanu, Puiu

Download or read book New Trends and Opportunities for Central and Eastern European Tourism written by Nistoreanu, Puiu and published by IGI Global. This book was released on 2019-12-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past decade, there has been a re-emergence of tourism in Europe, especially in the central and eastern regions. With socialism becoming a distant memory, these former communist countries are now attractive destinations for travel. Research on this current phenomenon is essential, as professionals and scientists must stay informed on the modern development of this global region. New Trends and Opportunities for Central and Eastern European Tourism provides emerging research exploring the theoretical and practical aspects of contemporary tourism in Eastern Europe and its effect on economics and sociology. Featuring coverage on a broad range of topics such as monument protection, economic features, and socialist architecture, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel management, economic analysts, government officials, policymakers, tourism journalists, tourism practitioners, researchers, and professors seeking current research on the development of travel in Eastern and Central Europe.

Global Opportunities and Challenges for Rural and Mountain Tourism

Author : Kala, Devkant
Publisher : IGI Global
ISBN 13 : 1799813045
Total Pages : 354 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Global Opportunities and Challenges for Rural and Mountain Tourism by : Kala, Devkant

Download or read book Global Opportunities and Challenges for Rural and Mountain Tourism written by Kala, Devkant and published by IGI Global. This book was released on 2020-01-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mountainous and rural areas throughout the world have continually been attributed with several hinderances including poverty, faulty governance, and susceptibility to natural disasters. However, with the recent development of tourism, these provinces have seen a strong rise in visitation. Despite this increase in economic sustainability, planners are still presented with many challenges as they try to balance developmental and ecological considerations. Global Opportunities and Challenges for Rural and Mountain Tourism provides emerging research exploring the integration of mountain tourism development and innovative practices for managing contemporary issues and challenges of tourism in these regions including socio-economic impacts, role of stakeholders, and promotional strategies for sustainable tourism development. Featuring coverage on a broad range of topics such as cultural heritage, marketing strategies, and value chain systems, this book is ideally designed for travel agents, tour directors, tour developers, hotel managers, hospitality and tourism professionals, industry practitioners, researchers, geographical scientists, planners, academicians, and students.

Handbook of Research on Smart Technology Applications in the Tourism Industry

Author : Çeltek, Evrim
Publisher : IGI Global
ISBN 13 : 1799819906
Total Pages : 569 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Smart Technology Applications in the Tourism Industry by : Çeltek, Evrim

Download or read book Handbook of Research on Smart Technology Applications in the Tourism Industry written by Çeltek, Evrim and published by IGI Global. This book was released on 2020-01-17 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism

Author : Ribeiro de Almeida, Cláudia
Publisher : IGI Global
ISBN 13 : 1799822265
Total Pages : 447 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism by : Ribeiro de Almeida, Cláudia

Download or read book Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism written by Ribeiro de Almeida, Cláudia and published by IGI Global. This book was released on 2020-02-28 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the increasing number of tourists traveling to specific urban and resort destinations has caused challenges for the effective management of tourism in these areas, with a resulting negative impact on towns, cities, and host communities. Such issues have included placing undue pressure on infrastructure; destruction of the physical, economic, and socio-cultural environment; and affecting the quality of residents’ daily lives by impacting their mobility and, in some cases, the price and rent of resident accommodation, goods, and services. To achieve a certain level of balance between the interests of local residents and visitors, new regulatory measures and legislation in high tourism areas must be discussed. TheHandbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism is a collection of innovative research on best practices and legislation solutions for the management of tourism destinations suffering from overtourism, tourismophobia, or antitourism movement issues. While highlighting topics including overcrowding, social displacement, and tourism management, this book is ideally designed for local government officials, policymakers, lawmakers, researchers, entrepreneurs, industry professionals, travel agencies, hotels, academicians, and students seeking current innovative empirical research on destination-management practices and application techniques.

Marketing and Managing Tourism Destinations

Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison

Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Beach Management

Author : Allan Williams
Publisher : Earthscan
ISBN 13 : 1849770034
Total Pages : 480 pages
Book Rating : 4.8/5 (497 download)

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Book Synopsis Beach Management by : Allan Williams

Download or read book Beach Management written by Allan Williams and published by Earthscan. This book was released on 2009 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether a sunbathing beach in the Mediterranean, a surf beach in Australia, a conservation area in the UK or a wild section of wind-and wave-swept dunes on the Oregon coast, beaches are one of the most widely loved and heavily used and abused areas in the world. Competing social or recreational, economic and conservation uses and the needs of many users make beach management particularly challenging but vitally important. This comprehensive book provides full coverage of beach management principles and practice, with an emphasis on needs-based management. The book comprises two sections. Part one covers beach management principles and theory and addresses practical management tools and guidelines including how to determine the best management strategy for different beach types (linear, pocket, resort, urban, village, rural and remote) as well as how to include user preferences and priorities in effective management plans. The second section provides a wealth of case studies of best and worst practice authored by a cast of international beach management experts from the UK, USA, New Zealand, the Mediterranean, and Latin America. The emphasis throughout the book is on optimizing economic, social and environmental outcomes and reconciling competing needs in management planning for beach area.

Tourism Risk Management for the Asia Pacific Region

Author : Jeff Wilks
Publisher :
ISBN 13 : 9781920704759
Total Pages : 110 pages
Book Rating : 4.7/5 (47 download)

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Book Synopsis Tourism Risk Management for the Asia Pacific Region by : Jeff Wilks

Download or read book Tourism Risk Management for the Asia Pacific Region written by Jeff Wilks and published by . This book was released on 2004 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governments, industry representative groups and individual businesses are all seeking to develop improved management of risks so that potential crises can be avoided. This AICST report offers a broad coverage of risks related to tourism in the Asia Pacific region and strategic approaches to managing these risks. A comprehensive list of websites is provided on a separate CD-ROM [NOT AVAILABLE WITH PDF PURCHASE] recognising that this medium changes daily and the current list is only a sample of the material available on the Internet. This publication is also available for free download at www.crctourism.com.au

Building Industries at Sea - ‘Blue Growth’ and the New Maritime Economy

Author : Kate Johnson
Publisher : CRC Press
ISBN 13 : 100079184X
Total Pages : 273 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Building Industries at Sea - ‘Blue Growth’ and the New Maritime Economy by : Kate Johnson

Download or read book Building Industries at Sea - ‘Blue Growth’ and the New Maritime Economy written by Kate Johnson and published by CRC Press. This book was released on 2022-09-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the world there is evidence of mounting interest in marine resources and new maritime industries to create jobs, economic growth and to help in the provision of energy and food security. Expanding populations, insecurity of traditional sources of supply and the effects of climate change add urgency to a perceived need to address and overcome the serious challenges of working in the maritime environment. Four promising areas of activity for ‘Blue Growth’ have been identified at European Union policy level including Aquaculture; Renewable Energy (offshore wind, wave and tide); Seabed Mining; and Blue Biotechnology. Work has started to raise the technological and investment readiness levels (TRLs and IRLs) of these prospective industries drawing on the experience of established maritime industries such as Offshore Oil and Gas; Shipping; Fisheries and Tourism. An accord has to be struck between policy makers and regulators on the one hand, anxious to direct research and business incentives in effective and efficient directions, and developers, investors and businesses on the other, anxious to reduce the risks of such potentially profitable but innovative investments.The EU H2020 MARIBE (Marine Investment for the Blue Economy) funded project was designed to identify the key technical and non-technical challenges facing maritime industries and to place them into the social and economic context of the coastal and ocean economy. MARIBE went on to examine with companies, real projects for the combination of marine industry sectors into multi-use platforms (MUPs). The purpose of this book is to publish the detailed analysis of each prospective and established maritime business sector. Sector experts working to a common template explain what these industries are, how they work, their prospects to create wealth and employment, and where they currently stand in terms of innovation, trends and their lifecycle. The book goes on to describe progress with the changing regulatory and planning regimes in the European Sea Basins including the Caribbean where there are significant European interests. The book includes:• Experienced chapter authors from a truly multidisciplinary team of sector specialisms• First extensive study to compare and contrast traditional Blue Economy with Blue Growth• Complementary to EU and National policies for multi-use of maritime space

OECD Studies on Tourism Food and the Tourism Experience The OECD-Korea Workshop

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264171924
Total Pages : 178 pages
Book Rating : 4.2/5 (641 download)

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Book Synopsis OECD Studies on Tourism Food and the Tourism Experience The OECD-Korea Workshop by : OECD

Download or read book OECD Studies on Tourism Food and the Tourism Experience The OECD-Korea Workshop written by OECD and published by OECD Publishing. This book was released on 2012-02-22 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication provides an understanding of the role of food tourism in local economic development and its potential for country branding. It also presents several innovative case studies in the food tourism sector and the experience industry.

Managing Sustainable Tourism

Author : David L. Edgell Sr
Publisher : Routledge
ISBN 13 : 1000701190
Total Pages : 356 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Managing Sustainable Tourism by : David L. Edgell Sr

Download or read book Managing Sustainable Tourism written by David L. Edgell Sr and published by Routledge. This book was released on 2019-12-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Sustainable Tourism tackles the tough issues within the tourism industry, such as impacts on the natural and built environment and concerns for the history, heritage, and culture of local communities to provide answers that produce positive and quality economic growth for the tourism industry. It offers practical policies and plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations academic institutions, and governments at all levels, as well as developing management practices and philosophies for the protection of natural, built, and cultural environments while reinforcing positive and orderly economic growth. It also confronts and explains the challenges on the tourism industry with respect to overtourism, climate change and global warming. Since the second edition, there have been many important developments in the field of sustainable tourism, and this third edition presents updated research and information in the following ways: Updated content to reflect issues and trends, including new directions in sustainable tourism development; New and updated international case studies of successes and failures to reflect current challenges and practices; A partial history of sustainable tourism from ancient times to the present; New concepts in sustainable tourism practices such as overtourism and undertourism; Transformative leadership and policies and their impact on sustainable tourism development. This volume provides a wealth of information and guidance on managing sustainable tourism and it will be invaluable to educators, students, developers, entrepreneurs, strategic planners and policymakers.

New Frontiers in Marine Tourism

Author : Brian Garrod
Publisher : Routledge
ISBN 13 : 0080453570
Total Pages : 250 pages
Book Rating : 4.0/5 (84 download)

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Book Synopsis New Frontiers in Marine Tourism by : Brian Garrod

Download or read book New Frontiers in Marine Tourism written by Brian Garrod and published by Routledge. This book was released on 2008 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diving tourism has seen such growth in the past decade that the World Tourism Organization suggests it will soon become as important as ski tourism. According to a WTO estimate, there are now 5-7 million active certified divers in the world. Despite its development as a mass tourism activity, its dynamic growth and great economic importance, particularly for island destinations in the tropics, surprisingly few scientific publications address this form of special-interest tourism. In the light of this, New Frontiers in Marine Tourism is the first attempt to describe and analyse this tourism sector comprehensively. The first part of the book is devoted to an overview of the dive sector, addressing different types of diving locations and their particular characteristics, the geographical distribution of dive locations, the origins of dive tourists, as well as the growth and economic significance of diving tourism in destinations worldwide. In its second section, the book outlines different motivations and typologies of diving tourists, their learning behaviour, knowledge of marine environments, and their interaction with flora and fauna. The third section focuses on diver satisfaction, attitudes and preferences, diver education and interpretation, compliance with regulations by divers and tour operators, environmental impacts, and aspects of risk and health, thus highlighting a variety of pressing topics related to the management of diving tourism. * First book of its kind to address the rapidly growing area of diving tourism * Contributions from academic experts in the field, it addresses hot issues such as environmental impacts, health and safety, eduaction, and economic factors and impacts. * Brilliantly edited, it represents a coherent and cohesive collection of critically important issues in this area.