Managing Imitation Strategies

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Publisher : Simon and Schuster
ISBN 13 : 1439106371
Total Pages : 415 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Managing Imitation Strategies by : Steven P. Schnaars

Download or read book Managing Imitation Strategies written by Steven P. Schnaars and published by Simon and Schuster. This book was released on 2002-04-29 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on seven years of research, Steven Schnaars documents that, in sharp contrast to conventional beliefs, imitators commonly surpass pioneers as market leaders and attain the greatest financial rewards. How do they do it? In this ground-breaking book -- the first to formulate imitation strategies for managers -- Schnaars systematically examines 28 detailed case histories, from light beer to commercial jet liners, in which imitators such as Anheuser-Busch and Boeing prevailed over pioneers. He describes the marketing wars, court battles, and even personal vendettas that often resulted, and shows that imitators have several clear advantages. Pioneers are forced to spend heavily on both product and market development. They also risk making costly mistakes. Pioneers often aid in their own destruction, thrown into confusion by rapid growth, internal bickering, and the neverending search for expansion capital. Moreover, imitators do not have to risk expensive start-up costs or pursuing a market that does not exist, enabling them to quickly outmaneuver pioneers once the market is finally shaped. By patiently waiting on the sidelines while the innovator makes the mistakes, imitatorscan also usurp benefits from the test of time -- major defects in the product having been removed by the pioneer at an earlier stage in the game. Schnaars discusses the three basic strategies that successful imitators such as Microsoft, American Express, and Pepsi have used to dominate markets pioneered by others. First, some imitators sell lower-priced, generic versions of the pioneer's product once it becomes popular, as Bic did with ballpoint pens. Second, some firms imitate and improve upon the pioneer's product; for example, WordPerfect in the case of word processing software. Third, building on their capital, distribution, and marketing advantages that smaller pioneers cannot hope to match, imitators use the most prevalent strategy of all -- bullying their way into a pioneer's market on sheer power. In several cases a one-two-punch, or combination of strategies, is often utilized by the imitator to remove any doubt regarding their dominance in the market and in the eyes of the public. Schnaars concludes that the benefits of pioneering have been oversold, and that imitation compels recognition as a legitimate marketing strategy. It should be as much a part of a company's strategic arsenal as strategies for innovation.

Copycats

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Publisher : Harvard Business Press
ISBN 13 : 1422126730
Total Pages : 251 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Copycats by : Oded Shenkar

Download or read book Copycats written by Oded Shenkar and published by Harvard Business Press. This book was released on 2010 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In business, imitation gets a bad rap: some business leaders see imitators as 'me too' players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation, especially when the two are used together."--Inside jacket.

China's Next Strategic Advantage

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Publisher : MIT Press
ISBN 13 : 0262534754
Total Pages : 303 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis China's Next Strategic Advantage by : George S. Yip

Download or read book China's Next Strategic Advantage written by George S. Yip and published by MIT Press. This book was released on 2017-09-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.

Competitive Strategies

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Author :
Publisher : Springer
ISBN 13 : 0230354580
Total Pages : 433 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Competitive Strategies by : E. Valdani

Download or read book Competitive Strategies written by E. Valdani and published by Springer. This book was released on 2012-11-30 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

The Palgrave Encyclopedia of Strategic Management

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Author :
Publisher : Palgrave Macmillan
ISBN 13 : 9780230537217
Total Pages : 0 pages
Book Rating : 4.5/5 (372 download)

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Book Synopsis The Palgrave Encyclopedia of Strategic Management by :

Download or read book The Palgrave Encyclopedia of Strategic Management written by and published by Palgrave Macmillan. This book was released on 2018-05-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Palgrave Encyclopedia of Strategic Management has been written by an international team of leading academics, practitioners and rising stars and contains almost 550 individually commissioned entries. It is the first resource of its kind to pull together such a comprehensive overview of the field and covers both the theoretical and more empirically/practitioner oriented side of the discipline.

Product Design

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Publisher : CRC Press
ISBN 13 : 0429777000
Total Pages : 308 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Product Design by : Mike Baxter

Download or read book Product Design written by Mike Baxter and published by CRC Press. This book was released on 2018-10-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product development are written from either a marketing or an engineering perspective, it is important for students to encounter these two aspects of product development together in a single text. Product Design: Practical Methods for the Systematic Development of New Products covers the entire new product development process, from market research through concept design, embodiment design, design for manufacture, and product launch. Systematic and practical in its approach, the text offers both a structured management framework for product development and an extensive range of specific design methods. Chapters feature "Design Toolkits" that provide detailed guidance on systematic design methods, present examples with familiar products, and conclude with reviews of key concepts. This major text aims to turn the often haphazard and unstructured product design process into a quality-controlled, streamlined, and manageable procedure. It is ideal for students of engineering, design, and technology on their path to designing new products.

Sustainability in the Entrepreneurial Ecosystem: Operating Mechanisms and Enterprise Growth

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Author :
Publisher : IGI Global
ISBN 13 : 1799834972
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Sustainability in the Entrepreneurial Ecosystem: Operating Mechanisms and Enterprise Growth by : Gao, Yang

Download or read book Sustainability in the Entrepreneurial Ecosystem: Operating Mechanisms and Enterprise Growth written by Gao, Yang and published by IGI Global. This book was released on 2020-05-29 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The construction of a sustainable entrepreneurial ecosystem is critical for every country in the world, with Silicon Valley an example of a successful entrepreneurial ecosystem that determines the level of national innovation capability and sustainable global competitiveness for the United States. However, at present, the research on entrepreneurial ecosystems in academia is still in its primary stage with few scholars studying the characteristics, composition, and sustainability of the ecosystem. Sustainability in the Entrepreneurial Ecosystem: Operating Mechanisms and Enterprise Growth is a collection of innovative research that systematically explores the operation mechanism of sustainable entrepreneurship ecosystem from macro and micro aspects so as to provide value for promoting economic vitality and regional economic development. Covering a broad range of topics including sustainability, economic development, and stakeholder management, this book is ideally designed for entrepreneurs, managers, investors, analysts, academicians, researchers, and students.

Entrepreneurial Strategy

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Author :
Publisher : Springer Nature
ISBN 13 : 3030789357
Total Pages : 142 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Entrepreneurial Strategy by : Dean A. Shepherd

Download or read book Entrepreneurial Strategy written by Dean A. Shepherd and published by Springer Nature. This book was released on 2021-07-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book focuses on explaining differences amongst organizations regarding various attributes, forms, and outcomes. By focusing on the “how” of new venture creation and management to produce well-established organizations, the authors aim to increase our understanding of the antecedents of most management research assumptions. New ventures are the source of most newly created jobs generated in an economy, new industries and markets, innovative products and services, and new solutions to economic, social, and environmental problems. However, most management research assumes a well-established organization as the starting point of their theorizing. Building on the notion of guided attention, it details how entrepreneurs can allocate their transient attention to identify potential opportunities from environmental change and how entrepreneurs allocate their sustained attention to form beliefs about radical and incremental opportunities requiring entrepreneurial action. The authors explain how entrepreneurs build such communities and engage community members over time to co-construct potential opportunities for new venture progress. Using the lean startup framework, they connect the dots between the theorizing on identifying and co-constructing potential opportunities and the startup of new ventures. This leads to a new overarching framework based on are (1) co-creating a startup, (2) organizing a startup, and (3) performing a startup to bring together the many disparate threads of research on new ventures. The authors then theorize on the importance of knowledge in organizational scaling. Based on cutting-edge research from the leading entrepreneurship journals, this book expands knowledge on the cognitive aspect of the new venture creation process.

Strategic Management (color)

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Author :
Publisher :
ISBN 13 : 9781949373943
Total Pages : 325 pages
Book Rating : 4.3/5 (739 download)

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Book Synopsis Strategic Management (color) by :

Download or read book Strategic Management (color) written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.

Managing Knowledge in Strategic Alliances

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Author :
Publisher : IAP
ISBN 13 : 162396167X
Total Pages : 337 pages
Book Rating : 4.6/5 (239 download)

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Book Synopsis Managing Knowledge in Strategic Alliances by : T. K. Das

Download or read book Managing Knowledge in Strategic Alliances written by T. K. Das and published by IAP. This book was released on 2013-04-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Knowledge in Strategic Alliances is a volume in the book series Research in Strategic Alliances that will focus on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series will cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series will also include comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series will seek to disseminate theoretical insights and practical management information that will enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Managing Knowledge in Strategic Alliances contains contributions by leading scholars in the field of strategic alliance research. The 11 chapters in this volume cover a number of significant topics that speak to the critical issues in managing knowledge in strategic alliances. The chapter topics cover both the broader issues, such as managing uncertainty in alliances, collaborative know-how, novelty in interpartner knowledge, coopetition in knowledge integration, and dynamic knowledge capabilities, and the more focused problems of innovation and partner selection, partner responsiveness and knowledge in supply chain networks, the effect of knowledge flows on the decision to cooperate, and interpartner learning dynamics in an alliance constellation. The chapters include empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on knowledge management in strategic alliances.

Innovation as Usual

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Publisher : Harvard Business Press
ISBN 13 : 1422144216
Total Pages : 240 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Innovation as Usual by : Paddy Miller

Download or read book Innovation as Usual written by Paddy Miller and published by Harvard Business Press. This book was released on 2013-02-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn team members into innovators Most organizations approach innovation as if it were a sideline activity. Every so often employees are sent to “Brainstorm Island”: an off-site replete with trendy lectures, creative workshops, and overenthusiastic facilitators. But once they return, it’s back to business as usual. Innovation experts Paddy Miller and Thomas Wedell-Wedellsborg suggest a better approach. They recommend that leaders at all levels become “innovation architects,” creating an ecosystem in which people engage in key innovation behaviors as part of their daily work. In short, this book is about getting to a state of “innovation as usual,” where regular employees—in jobs like finance, marketing, sales, or operations—make innovation happen in a way that’s both systemic and sustainable. Instead of organizing brainstorming sessions, idea jams, and off-sites that rarely result in success, leaders should guide their people in what the authors call the “5 + 1 keystone behaviors” of innovation: focus, connect, tweak, select, stealthstorm, (and the + 1) persist: • Focus beats freedom: Direct people to look only for ideas that matter to the business • Insight comes from the outside: Urge people to connect to new worlds • First ideas are flawed: Challenge people to tweak and reframe their initial ideas • Most ideas are bad ideas: Guide people to select the best ideas and discard the rest • Stealthstorming rules: Help people navigate the politics of innovation • Creativity is a choice: Motivate everyone to persist in the five keystone behaviors Using examples from a wide range of companies such as Pfizer, Index Ventures, Lonza, Go Travel, Prehype, DSM, and others, Innovation as Usual lights the way toward embedding creativity in the DNA of the workplace. So cancel that off-site. Instead, read Innovation as Usual—and put innovation at the core of your business.

Innovation Without Patents

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1847204449
Total Pages : 217 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Innovation Without Patents by : U. Suthersanen

Download or read book Innovation Without Patents written by U. Suthersanen and published by Edward Elgar Publishing. This book was released on 2007-01-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone with an interest in patent law, intellectual property law generally, and/or the interplay of policy and practice at the forefront of an essentially economic but ideology laden area of law, this is an excellent work providing much food for thought. . . This work is an excellent addition to the literature in the area and will fuel ongoing debate over reform. At the very least it will provide an interesting read for those with an interest in intellectual property law, or who practice in the area. The practice of law can all too easily exhibit the worst attributes of scholasticism; work such as this is an enjoyable remedy, and I recommend this book for all those who care to reflect upon the deeper themes of this area of law and who have an interest in the process of debate as opposed to advocacy for a particular position. . . A decent glass of something along with this book makes for an enjoyable few hours at the very least. Gus Hazel, New Zealand Law Journal The current patent system is both facilitator and stumbling block, as the editors recognise, and the problems raised by borderline inventions at the margins of patentability, as well as the detection and deterrence of free riders, reflect this ambiguity. The editors are to be congratulated on putting together such a good and enjoyable read, complete with a set of conclusions and recommendations. ipkat.com Clearly written in an accessible style, this book brings together economic thinking on innovation and legal thinking on unpatentable invention and sets them in the context of the legal systems in countries in various parts of the world. Its great merit is the emphasis on empirical and institutional analysis of theory and practice. It should inform IP policy-making everywhere. Ruth Towse, Erasmus University Rotterdam, The Netherlands This book asks whether or not protecting unpatentable innovation is a good idea, especially for developing countries. Edited by well-known specialists from the Queen Mary IP Institute and the Singapore IP Academy, who have included their own substantial contributions, the work contains a number of valuable empirical studies by national experts mainly from the Far East and Latin America on the operation of national utility models and other similar schemes designed to protect innovation outside the patent system. The book is essential reading for lawyers, economists, policy makers and NGOs concerned with how best to encourage national and regional innovation and economic prosperity. David Vaver, University of Oxford, UK Focusing on innovation and development, this book, easy to read and full of interesting detail, provides both valuable insight into the theoretical framework of innovation as supported by intellectual property protection and contains valuable case studies of national systems of innovation in the Pacific Rim States. Thomas Dreier, University of Karlsruhe, Germany This book is concerned with the extent to which innovations should or should not be protected as intellectual property, and the implications this has upon the ability of local manufacturers to learn to innovate. A question the book considers is how far legal protection should extend to inventions that may only just, or indeed not quite, meet the conventional criteria for patentability, in terms of the level of inventiveness. Innovation without Patents offers a thoughtful and empirically rich analysis of the current system in a number of developed and developing countries in the Asia-Pacific. It asks whether such innovations should remain free from patenting, or whether alternative intellectual property regimes should be offered in such cases, and indeed whether the requirements change depending on a country s level of development. This discussion is capped by a number of proposed policy options. The theoretical and practical approaches to intellectual property rights, innovation and development policy formulation make Innovation without Patents acce

Innovation and Entrepreneurship in the Global Economy

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1783477326
Total Pages : 352 pages
Book Rating : 4.7/5 (834 download)

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Book Synopsis Innovation and Entrepreneurship in the Global Economy by : Charlie Karlsson

Download or read book Innovation and Entrepreneurship in the Global Economy written by Charlie Karlsson and published by Edward Elgar Publishing. This book was released on 2015-06-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have, in recent decades, been able to witness a veritable revolution in the world economy, known as ‘globalization’. Generally, the term is connected to the rapid increase of the free movement of goods, capital, people, ideas, information and knowledge around the globe. This book contributes to the meso- and micro-economic literature on innovation and entrepreneurship in the global economy.

Exploiting Intellectual Property To Promote Innovation And Create Value

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Author :
Publisher : World Scientific
ISBN 13 : 1786343525
Total Pages : 408 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Exploiting Intellectual Property To Promote Innovation And Create Value by : Tidd Joe

Download or read book Exploiting Intellectual Property To Promote Innovation And Create Value written by Tidd Joe and published by World Scientific. This book was released on 2017-10-05 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two traditional views of the role of intellectual property (IP) within the field of innovation management: in innovation management research, as an indicator or proxy for innovation inputs or outputs, e.g. patents or licensing income; or in innovation management practice, as a means of protecting knowledge. Exploiting Intellectual Property to Promote Innovation and Create Value argues that whilst both of these perspectives are useful, neither capture the full potential contribution of intellectual property in innovation management research and practice. The management of IP has become a central challenge in current strategies of Open Innovation and Business Model Innovation, but there is relatively little empirical work available. Theoretical arguments and empirical research suggest that from both an innovation policy and management perspective, the challenge is to use IP to encourage risk-taking and innovation, and that a broader repertoire of strategies is necessary to create and capture the economic and social benefits of innovation. This book identifies how intellectual property can be harnessed to create and capture value through exploiting new opportunities for innovation. It is organized around three related themes: public policies for IP; firm strategies for IP; and creating value from IP, and offers insights from the latest research on IP strategies and practices to create and capture the economic and social benefits of innovation. Contents: Introduction (Joe Tidd) Public Policies for Intellectual Property: Appropriation and Appropriability in Open Source Software (Linus Dahlander) Formal Institutional Contexts as Ownership of Intellectual Property Rights and Their Implications for the Organization of Commercialization of Innovations at Universities — Comparative Data from Sweden and the United Kingdom (Peter Lindelöf) Open for Business: Universities, Entrepreneurial Academics and Open Innovation (Allen T Alexander, Kristel Miller and Sean Fielding) Repurposing Pharmaceuticals: Does United States Intellectual Property Law and Regulatory Policy Assign Sufficient Value to New Use Patents? (Thomas A Hemphill) Firm Strategies for Intellectual Property: Differences and Similarities Between Patents, Registered Designs and Copyrights: Empirical Evidence from the Netherlands (Mischa C Mol and Enno Masurel) Imitation Through Technology Licensing: Strategic Implications for Smaller Firms (Julian Lowe and Peter Taylor) Firm Patent Strategies in US Technology Standards Development (Thomas A Hemphill) What's Small Size Got to Do with It? Protection of Intellectual Assets in SMEs (Heidi Olander, Pia Hurmelinna-Laukkanen and Jukka Mahonen) Knowledge and Intellectual Property Management in Customer-Supplier Relationships (Jaakko Paasi, Tuija Luoma and Katri Valkokari and Nari Lee) More than One Decade of Viagra: What Lessons can be Learned from Intellectual Property Rights in the Erectile Dysfunction Market? (Cássia Rita Pereira Da Veiga, Claudimar Pereira Da Veiga, Jansen Maia Del Corso, Eduardo Winter and Wesley Vieira Da Silva) Creating Value from Intellectual Property: Intellectual Capital, Innovation and Performance: Empirical Evidence from SMEs (Karl-Heinz Leitner) Intellectual Property Appropriation Strategy and Its Impact on Innovation Performance (Sairah Hussain and Mile Terziovski) The Role of Patent, Citation and Objection Stocks in the Productivity Analysis of R&D — Using Japanese Company Data (Yasuyuki Ishii) Host Location Knowledge Sourcing and Subsidiary Innovative Performance: Examining the Moderating Role of Alterna

Competitive Dynamics in the Mobile Phone Industry

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Author :
Publisher : Springer
ISBN 13 : 1137374128
Total Pages : 147 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Competitive Dynamics in the Mobile Phone Industry by : C. Giachetti

Download or read book Competitive Dynamics in the Mobile Phone Industry written by C. Giachetti and published by Springer. This book was released on 2013-07-22 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

Strategic Information Management

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Author :
Publisher : Routledge
ISBN 13 : 1134730128
Total Pages : 476 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Strategic Information Management by : Robert D. Galliers

Download or read book Strategic Information Management written by Robert D. Galliers and published by Routledge. This book was released on 2014-06-11 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today there are few organizations that can afford to ignore information technology and few individuals who would prefer to be without it. As managerial tasks become more complex, so the nature of the required information systems changes from structured, routine support to ad hoc, unstructured, complex enquiries at the highest levels of management. As with the first three editions, this fourth edition of Strategic Information Management: Challenges and Strategies in Managing Information Systems presents the many complex and inter-related issues associated with the management of information systems. This book provides a rich source of material reflecting recent thinking on the key issues facing executives in information systems strategic management. It draws from a wide range of contemporary articles written by leading experts from North America, Asia, and Europe. Designed as a course text for MBA, Master's level students, and senior undergraduate students taking courses in information management, it also provides a wealth of information and references for researchers. New to this edition are updated readings addressing current issues and the latest thinking in information management.

Strategic Management in the 21st Century

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 860 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Strategic Management in the 21st Century by : Timothy J. Wilkinson

Download or read book Strategic Management in the 21st Century written by Timothy J. Wilkinson and published by Bloomsbury Publishing USA. This book was released on 2013-05-22 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering both practical and theoretical aspects of strategic management, this three-volume work brings the complex topic down to earth and enables readers to gain competitive business advantages in their marketplace. This clear, insightful, and interesting work covers all aspects of strategic management, including chapters that discuss SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, the Resource-Based View, transaction cost economics, and real options theory. Unlike other books, this three-volume work examines strategic management from different perspectives, effectively interweaving seemingly disparate subdisciplines, such as entrepreneurship and international business, with specialized foci, such as creativity, innovation, and trust. Incorporating information from contributors as varied as a proprietor of a worldwide motorcycle business to one of the most published scholars in the field of international strategic management, the practical and theoretical perspectives presented in Strategic Management in the 21st Century will benefit business strategists, professors of strategic management, and graduate students in the field.