Managing Customers Through Economic Cycles

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Managing Customers Through Economic Cycles

Author : John McKean
Publisher : John Wiley & Sons
ISBN 13 : 0470662387
Total Pages : 246 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Managing Customers Through Economic Cycles by : John McKean

Download or read book Managing Customers Through Economic Cycles written by John McKean and published by John Wiley & Sons. This book was released on 2010-02-18 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. "The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter – and continually using data to reinforce the idea that business can be more science than art, after all." —Barbara Higgins, Vice-President, Worldwide Contact Centers, United Airlines "John McKean's work has served as practical guide for me and my teammates. I have seen countless examples of businesses managing their customers’ experience with a short term economic view. If the right principles are employed consistently, as John teaches us, we can create the right emotional experience that delivers growth and loyalty – as well as the improved operating leverage – that are needed in good times and in tough times. Consistency of values and experiences keeps companies from having to be reactionary and short sighted in a down economy. Thanks, John, for another practical lesson." —John Quinn, former Customer Service and Support Executive, Bank of America "In good times and bad, forecasting where business is headed is both art and science. As John McKean so eloquently states, marrying data driven analytics with consumer insight is critical for managing through tough economic cycles. This book is a must read for anyone intent on driving greater profitability and consistently out-behaving the competition." —Joni Newkirk, CEO, Integrated Insight, Inc., former SVP, Business Insight & Improvement, Walt Disney Parks & Resorts "John McKean continues his pursuit of the profitable customer through the turbulent world of boom and bust. His book provides valuable insights into how businesses survive and thrive in a volatile economic climate." —Trevor Dukes, Business Systems, WH Smith "The rise of customer power coupled with challenging economic conditions demand that organizations leverage the power of the Internet and related technologies to stay relevant to their customers. As John McKean points out in his compelling new book, successful firms have built a core competency in leveraging information technology not only to survive economic transitions but thrive in an ever-changing economy." —Erik Brynjolfsson, Professor, MIT Sloan School and co-author of Wired for Innovation: How Information Technology is Reshaping the Economy "It would be hard to name a more relevant or timely topic for sales and marketing today than that of how to cope with economic downturns and upturns, and this is exactly the subject John McKean has insightfully tackled head-on in Managing Customers Through Economic Cycles." —Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group

Consumer Evolution

Author : Charles Grantham
Publisher : John Wiley & Sons
ISBN 13 : 0471262986
Total Pages : 258 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Consumer Evolution by : Charles Grantham

Download or read book Consumer Evolution written by Charles Grantham and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Evolution explores the effects of the Internet on the minds of customers and of employees and how it effectively changed the rules of business. It provides business executives with an understanding of the changing social psychology of customers, prospects, employees and markets brought about by the pervasiveness of the Internet. Consumer Evolution examines the new psychology that must be factored into the development of successful business strategies. Using specific examples and case studies, Consumer Evolution offers nine effective business strategies that take these psychological changes into account. It presents vital insight into the constantly changing buying patterns of consumers and lays the foundation for a competitive strategy in an environment in which customer relationship management has become a driving business force. Managers will find expert advice for developing branding and advertising programs that connect them more closely to their customers while also discovering fresh business strategies for maintaining market position, exploiting the business cycle, competing globally, and defining customer need.

The Well-Timed Strategy

Author : Peter Navarro
Publisher : Pearson Prentice Hall
ISBN 13 : 0132716046
Total Pages : 265 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis The Well-Timed Strategy by : Peter Navarro

Download or read book The Well-Timed Strategy written by Peter Navarro and published by Pearson Prentice Hall. This book was released on 2006-01-13 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies ignore one of their best opportunities for honing competitive advantage: the opportunity to proactively manage business cycles and macroeconomic turbulence. Despite the profound impact that the business cycle has on the fortunes and fate of so many businesses large and small--and the employees and investors that depend on them--not fa single book offers a comprehensive guide to strategically and tactically managing the business cycle. The Well-Timed Strategy shows how to manage not just the business cycle and industry cycles but also today's unprecedented level of macroeconomic turbulence. Peter Navarro shows how to align every facet of business strategy, tactics, and operations to reflect changing business conditions. Drawing on hundreds of examples, Navarro distills clear, simple management principles for managing economic upswings and downswings. Navarro addresses everything from inventory, production, and supply chain management to marketing, pricing, and long-term capital investment. Navarro presents examples from around the globe, ranging from Broadcom and Cemex to Paccar and Xilinx Chinese real estate developers to U.S. small caps. Clear, concise, and exceptionally readable, The Well-Timed Strategy makes complex macroeconomic forecasting easy to understand -- and even easier to act upon. Publisher's note - in this book various quotes and viewpoints are attributed to a 'Ron Vara'. Ron Vara is not an actual person, but rather an alias created by Peter Navarro in order to present his views and opinions.

Managing in a Downturn

Author : Pearson Education, Limited
Publisher : Pearson Education
ISBN 13 : 9780273730057
Total Pages : 184 pages
Book Rating : 4.7/5 (3 download)

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Book Synopsis Managing in a Downturn by : Pearson Education, Limited

Download or read book Managing in a Downturn written by Pearson Education, Limited and published by Pearson Education. This book was released on 2009 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing in a Downturn brings together the world's leading business thinkers on the big questions confronting managers and executives in today's painfully credit-crunched times.- Brings together advice from the world's leading business minds about how to effectively manage in challenging times.- Wide ranging thinking on every aspect of the recession, from the roots of the downturn to managing talent, reassessing risk and seizing opportunities.- One of the first books to be published on managing in a recession.- Accompanying website hosting extra audio and video content. What can businesses do to minimise short-term pain and maximise long-term competitive advantage? Are there lessons to be learned from previous downturns? And what will the future business environment look like? Hear what the experts have to say.With the recession now clutching us in a firm grip, it can be difficult to think beyond the doom and gloom. For senior managers and executives, navigating through turbulent times is never easy, the instinctive reaction is to cut costs and hunker down until things get better. But retreating into a protective shell is not always the right decision for the long term. Indeed, a downturn can present a great opportunity for companies to reposition themselves, scour the market for good deals, recruit talent from competitors and, ultimately, equip themselves for sustainable long-term success. Managing in a Downturn brings together a range of leading business school experts and commentators to offer their observations and new business thinking on surviving - and even better, thriving - in the current recession. Management teams in today's volatile business context need help. And expert help is now at hand in this premium collection of cutting edge business thinking that will help you get a new perspective on the downturn, how it could affect your business and how to manage through it.

The Well Timed Strategy

Author : Navarro
Publisher :
ISBN 13 : 9788131738917
Total Pages : 272 pages
Book Rating : 4.7/5 (389 download)

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Book Synopsis The Well Timed Strategy by : Navarro

Download or read book The Well Timed Strategy written by Navarro and published by . This book was released on 2006 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Experience Economy

Author : B. Joseph Pine
Publisher : Harvard Business Press
ISBN 13 : 9780875848198
Total Pages : 276 pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis The Experience Economy by : B. Joseph Pine

Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Baking Business Sustainability Through Life Cycle Management

Author : João Miguel Ferreira da Rocha
Publisher : Springer Nature
ISBN 13 : 3031250273
Total Pages : 303 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Baking Business Sustainability Through Life Cycle Management by : João Miguel Ferreira da Rocha

Download or read book Baking Business Sustainability Through Life Cycle Management written by João Miguel Ferreira da Rocha and published by Springer Nature. This book was released on 2023-04-27 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and comprehensive text focuses on important recent advances in applied sustainability in the baking industry, connecting all the current methods and strategies into a single book. Those involved in bread production will find the latest developments at the theoretical and practical levels, including information and communication requirements, reporting and regulatory aspects, economic and environmentally sustainable business models, supply chain management, life cycle assessment, product and organizational environmental footprints and more. For small bakery business owners to industry leaders and policymakers, governmental authorities, regulatory authorities and standardization bodies, this book offers a compilation of technical information about sustainability in the market for the bakery sector. Baking Business Sustainability Through Life Cycle Management begins by presenting basic information on the life cycle assessment and product environmental footprint of the bread industry, proposing an analysis of sustainability assessment using environmental and social footprints and providing recommendations for integral optimization of economic and environmental performance. A second section focuses on sustainability in the baking industry, providing a regional focus from Europe to the Americas to Africa and beyond. The third section takes a deep look at economic feasibility and efficiency in the bread industry, including the economic viability of different scenarios for bread-based value chains, and forming efficient business models for bakeries. A final section zeroes in on the most up-to-date innovations in the current bakery industry, including the impact of bakery innovation on business resilience growth, commercial systems, and new business models in regional food systems for farmers and companies, based on multi-actor approach. Innovations within the bakery industry are at an all-time high, with new sustainability and economic models being introduced, along with associated market risks. This timely and ambitious text aims to cover all the most recent advances and methods for successful incorporation into bakery businesses.

The Realities of Work

Author : Mike Noon
Publisher : Bloomsbury Publishing
ISBN 13 : 1137296429
Total Pages : 432 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis The Realities of Work by : Mike Noon

Download or read book The Realities of Work written by Mike Noon and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this successful textbook adopts a unique approach, providing a critical examination of work from the employee's perspective. The book explores the effects of being managed and how employees themselves interact with and respond to the strategies, tactics, decisions and actions of managers. Packed full of features such as key concepts, real world examples and exercises, the book introduces students to multi-disciplinary material from across the social sciences and encourages them to think more deeply about the variety of issues involved. Written by a team of respected experts on the subject, the text's concise and engaging style will appeal to students at all levels and help them to develop a critical perspective on the subject. The Realities of Work is an essential text for undergraduate and postgraduate students of management, HRM, organization studies, employment studies and work sociology. New to this Edition: - Thoroughly updated to reflect broad social and economic changes - Explores recent research findings that focus on how work issues and demands affect employees - Completely rewritten to improve accessibility - Fully revised case studies and exercises - Comprehensively updated to cover research since the last edition over 100 new sources cited - Extensively revised to make it even more accessible for contemporary readers

Excellence in Managing Worldwide Customer Relationships

Author : Thomas A. Cook
Publisher : CRC Press
ISBN 13 : 1315356090
Total Pages : 261 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Excellence in Managing Worldwide Customer Relationships by : Thomas A. Cook

Download or read book Excellence in Managing Worldwide Customer Relationships written by Thomas A. Cook and published by CRC Press. This book was released on 2016-12-19 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company is recognizing the critical importance of protecting its customer base by raising the bar of its customer service prowess. Excellence in Managing Worldwide Customer Relationships identifies the risks companies face when expanding their business model in both domestic and overseas markets and offers solutions, strategies, and a structure to minimize obstacles when selling to domestic and foreign markets while satisfying customers and developing new business. This fifth book in the Global Warrior Series looks at the obstacles in customer service management and provides a 10-step process for developing a best-practices approach that offers the best opportunity for excellence, world class initiatives, and high client satisfaction and retention levels. It focuses on technology, along with other measures and how it can be utilized in customer service relationships that will enhance the customers’ loyalty. As companies grow within their North American markets and internationally, the book will also look at customer service in home markets, as well as in global operations, cultural issues, and expanding into world markets.

IT Services Business Management

Author : DUBEY SANJIVA SHANKAR
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120345312
Total Pages : 222 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis IT Services Business Management by : DUBEY SANJIVA SHANKAR

Download or read book IT Services Business Management written by DUBEY SANJIVA SHANKAR and published by PHI Learning Pvt. Ltd.. This book was released on 2012-02-11 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In IT Services, the businesses are managed with a customer-centric approach. This book, through various concepts, processes and stages, explores the need and framework of IT Services business, and how they are managed to deliver services par excellence. The book comprehensively explains how ITSE (IT Services Enterprises) strategies are analyzed and formulated with the help of three-dimensional cube—customer-centricity, niche vs. end-to-end offering and disruptive innovation vs. gradual innovation. The book further teaches that a good marketing must start with an integrative vision of the ITS Enterprise, and reveals how a customer plays a dominant role in co-creating IT Services. It also details on the various stages of sales cycle called Sales funnel, and how the sales team manages the sales opportunity’s progress. The concluding chapters discuss the aspects needed for the survival and growth of the ITSE firms; the factors that propel growth—Demand, Quality of the business environment and Supply response of an enterprise. It also shows how the future of the IT Services depend on the combination of—Business environment, Information and Communication Technology (ICT) trends, IT Services business model trends and IT governance trends. The book is well-supported with the diagrams and illustrations to explain the concepts clearly. The Review Questions are also incorporated to analyze the students’ learning skills. The book is intended for the postgraduate students of business administration, MCA and MSc (IT). Besides, the book will also be beneficial for the IT Services executives and managers.

Prosperity in The Age of Decline

Author : Brian Beaulieu
Publisher : John Wiley & Sons
ISBN 13 : 1118933214
Total Pages : 247 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Prosperity in The Age of Decline by : Brian Beaulieu

Download or read book Prosperity in The Age of Decline written by Brian Beaulieu and published by John Wiley & Sons. This book was released on 2014-06-16 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for protecting your wealth in an age of turbulent business cycles In Prosperity in the Age of Decline, Brian and Alan Beaulieu—the CEO and President of the Institute for Trend Research® (ITR)—offer an informed, meticulously-researched look at the future and the coming Great Depression. Drawing on ITR's 94.7% forecast accuracy rate, the book outlines specific, actionable strategies for capitalizing on cyclical opportunities and dodging economic danger. In this important resource, the authors reveal what it will take for individual investors and business leaders to prosper as the economy heats up prior to the predicted downturn, preserve wealth in the upcoming Great Depression, and profit on the way out of the depression. The imbalances and maladjustments have a while to play out and the authors pinpoint the investment opportunities to be had in the countdown period. The Beaulieu's examine the major economic trends at play, such as low interest rates, burgeoning government debt, and an aging population. They discuss which trends will last and what investors should do with this knowledge in order to thrive. The book also reviews the group of leading economic indicators that most consistently achieve reliable results for predicting where the economy is headed. Designed as a useful tool for investors, the book includes a working list of key trends, describes the upside potential of each trend, and explains the potential threat stemming from a particular trend. Understanding how to capitalize on these trends and knowing how to avoid the common pitfalls are the keys to creating a solid economic future for individual investors and business leaders. Contains the strategies for capitalizing on cyclical opportunities and avoiding economic dangers Offers an examination of major economic trends Includes information on the leading economic indicators that most reliably achieve results Shows how to preserve wealth and avoid the most common investing pitfalls This comprehensive resource offers guidelines for averting cyclical downturns and building on rising industry trends.

Blue Ocean Shift

Author : W. Chan Kim
Publisher : Hachette Books
ISBN 13 : 0316314056
Total Pages : 286 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Blue Ocean Shift by : W. Chan Kim

Download or read book Blue Ocean Shift written by W. Chan Kim and published by Hachette Books. This book was released on 2017-09-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Performance Management in Retail and the Consumer Goods Industry

Author : Michael Buttkus
Publisher : Springer
ISBN 13 : 3030127303
Total Pages : 439 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Performance Management in Retail and the Consumer Goods Industry by : Michael Buttkus

Download or read book Performance Management in Retail and the Consumer Goods Industry written by Michael Buttkus and published by Springer. This book was released on 2019-06-21 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.

Business Cycles and Economic Growth

Author : James S. Dusenberry
Publisher :
ISBN 13 : 9781258068004
Total Pages : 352 pages
Book Rating : 4.0/5 (68 download)

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Book Synopsis Business Cycles and Economic Growth by : James S. Dusenberry

Download or read book Business Cycles and Economic Growth written by James S. Dusenberry and published by . This book was released on 2011-07-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Cycles

Author : Lars Tvede
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Business Cycles by : Lars Tvede

Download or read book Business Cycles written by Lars Tvede and published by John Wiley & Sons. This book was released on 2006-05-26 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: During our lifetime we experience any number of business cycle crises which undermine our confidence and lead many to their ruin. We also experience the ‘happy days’ when our faith in the future becomes almost limitless, and when we forget that tides always turn again. So how can we better understand and predict these cycles? To answer these questions Lars Tvede takes us through a story that moves back in time to the Scottish gambler and financial genius, John Law, and then on to the distracted Adam Smith, the stockbroker Ricardo, the investment banker Thornton, the extrovert Schumpeter, the speculator Gould and many others to trace the theory and reality of business cycles, as it has evolved over 300 years. Gradually we reach the computer jugglers of the modern day who, with giant networks of equations, try to solve the same questions that have attracted the attention of classical economists throughout the centuries. Lars Tvede concludes this historical journey with a summary of what the core of the problem is and how modern understanding of business cycles can be used to forecast economic fluctuations. The final sections of the book provide detailed studies and explanations to of how stocks, bonds, hedge funds, private equity funds, gold, diamonds, exchange rates, real estate, commodities, art and collectibles, and numerous sub-sectors of some of these markets each behave over different categories of business cycles.

Personal Financial Management

Author : Nico Swart
Publisher : Juta and Company Ltd
ISBN 13 : 9780702155147
Total Pages : 436 pages
Book Rating : 4.1/5 (551 download)

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Book Synopsis Personal Financial Management by : Nico Swart

Download or read book Personal Financial Management written by Nico Swart and published by Juta and Company Ltd. This book was released on 2004-04 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition provides an excellent and holistic structure for planning and managing your personal finances. Everything you need to know in order to make informed decisions about any and every aspect of your finances is contained in the ten key personal financial planning areas: career, income tax, estate, investment, protection, credit, health care, retirement and emigration planning. Ultimately, we all hope for financial independence after retirement, and how you plan and manage your finances in any one of these key areas can have far-reaching positive or negative financial implications for your future. Key features: Learning outcomes and self-assessment questions; Numerous diagrams, figures and tables; Outlines the personal financial planning process; Describes the assessment and measurement of personal financial performance; Explains the time value of money; Details ten personal financial planning areas.

Understanding and Managing Customers

Author : Isobel Doole
Publisher : Pearson Education
ISBN 13 : 9780273685623
Total Pages : 364 pages
Book Rating : 4.6/5 (856 download)

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Book Synopsis Understanding and Managing Customers by : Isobel Doole

Download or read book Understanding and Managing Customers written by Isobel Doole and published by Pearson Education. This book was released on 2005 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook provides an easy introduction to the subject of customers and ensures that the needs of business students will be met in an up-to-date and innovative manner.