Managing Corporate Communications In The Age Of Restructuring Crisis And Litigation

Author : David Silver
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.:/5 (11 download)

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Download or read book Managing Corporate Communications in the Age of Restructuring, Crisis, and Litigation written by David Silver and published by . This book was released on 2014 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company's number one asset-its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: customers, employees, vendors, business partners, the media, analysts covering the company, lenders, bankers, regulatory agencies, and elected officials. This book gives examples of corporations who failed to communicate in a crisis, litigation, or restructuring in this era of financial meltdowns. By analyzing real-life examples (Lehman Brothers, BP, Toyota, MGA/Mattel, et cetera), it offers innovative solutions and communications strategies for decision makers to help avoid groupthink and keep good reputations intact. If you are a CEO, CFO, general counsel, board of director, or part of the C-suite, understanding how to communicate in a distressed situation is crucial. A public relations nightmare might be just around the corner. Be prepared! Key Features Outlines failures in corporate communications that has brought down successful executives, ruined their reputations, exiled them from the boardroom and ultimately destroyed their companies Shows how to re-educate boardroom executives to avoid groupthink and embrace critical reasoning to create innovative solutions when planning your communications strategies amid a crisis, restructuring or litigation Explains how independent intelligence gathering is crucial for executives during a distressed situation when formulating successful communications tactics Details how to change educational curriculum in business and law schools so that communications becomes a critical important subject and not just a throwaway elective Illustrates how determining strategies in distressed situations helps prepare decision makers to communicate key messages to target audiences at all other times Teaches how to use the media when communicating during a crisis, why employees are your most important audience, and how to proactively train senior executives and board members to understand how the communications process works when confronting distressed situations WAV offers GAP VII: The Seventh Communication and Public Relations Generally Accepted Practices Study from the USC Annenberg School, a checklist for performing an internal ...