Managerial Challenges And Social Impacts Of Virtual And Augmented Reality

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Managerial Challenges and Social Impacts of Virtual and Augmented Reality

Author : Loureiro, Sandra Maria Correia
Publisher : IGI Global
ISBN 13 : 179982876X
Total Pages : 318 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Managerial Challenges and Social Impacts of Virtual and Augmented Reality by : Loureiro, Sandra Maria Correia

Download or read book Managerial Challenges and Social Impacts of Virtual and Augmented Reality written by Loureiro, Sandra Maria Correia and published by IGI Global. This book was released on 2020-01-03 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.

Extended Reality and Metaverse

Author : Timothy Jung
Publisher : Springer Nature
ISBN 13 : 3031253906
Total Pages : 347 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Extended Reality and Metaverse by : Timothy Jung

Download or read book Extended Reality and Metaverse written by Timothy Jung and published by Springer Nature. This book was released on 2023-03-10 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022. Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.

Confronting Security and Privacy Challenges in Digital Marketing

Author : Pires, Paulo Botelho
Publisher : IGI Global
ISBN 13 : 1668489600
Total Pages : 412 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Confronting Security and Privacy Challenges in Digital Marketing by : Pires, Paulo Botelho

Download or read book Confronting Security and Privacy Challenges in Digital Marketing written by Pires, Paulo Botelho and published by IGI Global. This book was released on 2023-07-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

Augmented Reality in Tourism, Museums and Heritage

Author : Vladimir Geroimenko
Publisher : Springer Nature
ISBN 13 : 3030701980
Total Pages : 327 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Augmented Reality in Tourism, Museums and Heritage by : Vladimir Geroimenko

Download or read book Augmented Reality in Tourism, Museums and Heritage written by Vladimir Geroimenko and published by Springer Nature. This book was released on 2021-04-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides extensive research into the use of augmented reality in the three interconnected and overlapping fields of the tourism industry, museum exhibitions, and cultural heritage. It is written by a virtual team of 50 leading researchers and practitioners from 16 countries around the world. The authors explore the opportunities and challenges of augmented reality applications, their current status and future trends, informal learning and heritage preservation, mixed reality environments and immersive installations, cultural heritage education and tourism promotion, visitors with special needs, and emerging post-COVID-19 museums and heritage sites. Augmented Reality in Tourism, Museums and Heritage: A New Technology to Inform and Entertain is essential reading not only for researchers, application developers, educators, museum curators, tourism and cultural heritage promoters, but also for students (both graduates and undergraduates) and anyone who is interested in the efficient and practical use of augmented reality technology.

Augmented Reality and Virtual Reality

Author : Timothy Jung
Publisher : Springer
ISBN 13 : 3319640275
Total Pages : 374 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Augmented Reality and Virtual Reality by : Timothy Jung

Download or read book Augmented Reality and Virtual Reality written by Timothy Jung and published by Springer. This book was released on 2017-09-04 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences. Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.

Futuristic Trends in Intelligent Manufacturing

Author : K. Palanikumar
Publisher : Springer Nature
ISBN 13 : 3030700097
Total Pages : 268 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Futuristic Trends in Intelligent Manufacturing by : K. Palanikumar

Download or read book Futuristic Trends in Intelligent Manufacturing written by K. Palanikumar and published by Springer Nature. This book was released on 2021-05-31 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how Industry 4.0 is a strategic approach for integrating advanced control systems with Internet technology enabling communication between people, products and complex systems. It includes processes such as machining features, machining knowledge, execution control, operation planning, machine tool selection and cutting tool. This book focuses on different articles related to advanced technologies, and their integration to foster Industry 4.0, being useful for researchers as well as industrialists to refer and utilize the information in production control.

Dynamics of Swarm Intelligence Health Analysis for the Next Generation

Author : Suresh Kumar, Arumugam
Publisher : IGI Global
ISBN 13 : 1668468956
Total Pages : 412 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Dynamics of Swarm Intelligence Health Analysis for the Next Generation by : Suresh Kumar, Arumugam

Download or read book Dynamics of Swarm Intelligence Health Analysis for the Next Generation written by Suresh Kumar, Arumugam and published by IGI Global. This book was released on 2023-07-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by : Akel, Gökhan

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Digital Marketing Technologies

Author : Hashem Aghazadeh
Publisher : Springer Nature
ISBN 13 : 9819706076
Total Pages : 238 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Digital Marketing Technologies by : Hashem Aghazadeh

Download or read book Digital Marketing Technologies written by Hashem Aghazadeh and published by Springer Nature. This book was released on with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Privacy and Security Challenges in Location Aware Computing

Author : Saravanan, P. Shanthi
Publisher : IGI Global
ISBN 13 : 1799877582
Total Pages : 298 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Privacy and Security Challenges in Location Aware Computing by : Saravanan, P. Shanthi

Download or read book Privacy and Security Challenges in Location Aware Computing written by Saravanan, P. Shanthi and published by IGI Global. This book was released on 2021-04-23 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-aware computing is a technology that uses the location (provides granular geographical information) of people and objects to derive contextual information. Today, one can obtain this location information free of cost through smartphones. Smartphones with location enabled applications have revolutionized the ways in which people perform their activities and get benefits from the automated services. It especially helps to get details of services in less time; wherever the user may be and whenever they want. The need for smartphones and location enabled applications has been growing year after year. Nowadays no one can leave without their phone; the phone seemingly becomes one of the parts of the human body. The individual can now be predicted by their phone and the identity of the phone becomes the person’s identity. Though there is a tremendous need for location-enabled applications with smartphones, the debate on privacy and security related to location data has also been growing. Privacy and Security Challenges in Location Aware Computing provides the latest research on privacy enhanced location-based applications development and exposes the necessity of location privacy preservation, as well as issues and challenges related to protecting the location data. It also suggests solutions for enhancing the protection of location privacy and therefore users’ privacy as well. The chapters highlight important topic areas such as video surveillance in human tracking/detection, geographical information system design, cyberspace attacks and warfare, and location aware security systems. The culmination of these topics creates a book that is ideal for security analysts, mobile application developers, practitioners, academicians, students, and researchers.

4C-ID Model and Cognitive Approaches to Instructional Design and Technology: Emerging Research and Opportunities

Author : de Miranda, Guilhermina Maria Lobato Ferreira
Publisher : IGI Global
ISBN 13 : 1799840972
Total Pages : 243 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis 4C-ID Model and Cognitive Approaches to Instructional Design and Technology: Emerging Research and Opportunities by : de Miranda, Guilhermina Maria Lobato Ferreira

Download or read book 4C-ID Model and Cognitive Approaches to Instructional Design and Technology: Emerging Research and Opportunities written by de Miranda, Guilhermina Maria Lobato Ferreira and published by IGI Global. This book was released on 2020-12-18 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been an evolution of the explanations on the results of research on human learning and how digital technologies have supported the design of more efficient learning environments. Previous theories such as Richard Mayer’s cognitive theory of multimedia learning and John Sweller’s cognitive load theory have gained signification attention and remain the two main theories within the multimedia learning field. However, there has not yet been a book compiled of several investigations on the specific 4C-ID model that covers different domains of knowledge. The 4C-ID model combines the two main theories of Richard Mayer and John Sweller to advance the field of learning and instruction. 4C-ID Model and Cognitive Approaches to Instructional Design and Technology: Emerging Research and Opportunities explores the behavioral and constructivist approaches to learning and instruction and focuses mainly on the particular cognitive approach and resulting theories and insights of the 4C-ID model. The chapters present the results of three experimental studies applied to the teaching of electrical circuits, initiation to computer programming using the Alice microworld, and computer programming using Python textual language. This book is a valuable resource tool for computer programmers, computer scientists, teachers, educational psychologists, practitioners, researchers, academicians, and students interested in the various approaches to learning and instruction in terms of the 4C-ID instructional model.

The Palgrave Handbook of Cross-Border Journalism

Author : Liane Rothenberger
Publisher : Springer Nature
ISBN 13 : 303123023X
Total Pages : 619 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis The Palgrave Handbook of Cross-Border Journalism by : Liane Rothenberger

Download or read book The Palgrave Handbook of Cross-Border Journalism written by Liane Rothenberger and published by Springer Nature. This book was released on 2024-02-03 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook critically analyzes cross‐border news production and “transnational journalism cultures” in the evolving field of cross-border journalism. As the era of the internet hasfurther expanded the border‐transcending production, dissemination andreception of news, and with transnational co‐operations like the European Broadcasting Union and BBC World News demonstrating different kinds of cross‐border journalism, the handbook considers the field with a range of international contributions. It explores cross-border journalism from conceptual and empirical angles and includes perspectives on the the systemic contexts of cross‐border journalism, its structures and routines, changes in production processes, and the shifting roles of actors in digital environments. It examines cross-border journalism across regions and concludes with discussions on the future of cross-border journalism, including the influence of automation, algorithmisation, virtual reality and AI.

Global Perspectives on the Strategic Role of Marketing Information Systems

Author : Medina-Quintero, Jose Melchor
Publisher : IGI Global
ISBN 13 : 1668465930
Total Pages : 404 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Perspectives on the Strategic Role of Marketing Information Systems by : Medina-Quintero, Jose Melchor

Download or read book Global Perspectives on the Strategic Role of Marketing Information Systems written by Medina-Quintero, Jose Melchor and published by IGI Global. This book was released on 2023-05-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Developing a Keyword Extractor and Document Classifier: Emerging Research and Opportunities

Author : Paul, Dimple Valayil
Publisher : IGI Global
ISBN 13 : 1799837734
Total Pages : 229 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Developing a Keyword Extractor and Document Classifier: Emerging Research and Opportunities by : Paul, Dimple Valayil

Download or read book Developing a Keyword Extractor and Document Classifier: Emerging Research and Opportunities written by Paul, Dimple Valayil and published by IGI Global. This book was released on 2021-01-08 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main problems that prevent fast and high-quality document processing in electronic document management systems are insufficient and unstructured information, information redundancy, and the presence of large amounts of undesirable user information. The human factor has a significant impact on the efficiency of document search. An average user is not aware of the advanced option of a query language and uses typical queries. Development of a specialized software toolkit intended for information systems and electronic document management systems can be an effective solution of the tasks listed above. Such toolkits should be based on the means and methods of automatic keyword extraction and text classification. The categorization (or classification) of texts into predefined categories has witnessed a booming interest in the last 10 years due to the increased availability of documents in digital form and the ensuing need to organize them. Thus, research on keyword extraction, advancements in the field, and possible future solutions is of great importance in current times. Developing a Keyword Extractor and Document Classifier: Emerging Research and Opportunities presents an information extraction mechanism that can process many kinds of inputs, realize the type of text, and understand the percentage of the keywords that has to be stored. This mechanism then supports information extraction and information categorization mechanisms. This module is used to support a text summarization mechanism, which leads—with the help of the keyword extraction module—to text categorization. It employs lexical and information retrieval techniques to extract phrases from the document text that are likely to characterize it and determines the category of the retrieved text to present a summary to the users. This book is ideal for practitioners, stakeholders, researchers, academicians, and students who are interested in the development of a new keyword extractor and document classifier method.

Innovations, Algorithms, and Applications in Cognitive Informatics and Natural Intelligence

Author : Chui, Kwok Tai
Publisher : IGI Global
ISBN 13 : 1799830403
Total Pages : 403 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Innovations, Algorithms, and Applications in Cognitive Informatics and Natural Intelligence by : Chui, Kwok Tai

Download or read book Innovations, Algorithms, and Applications in Cognitive Informatics and Natural Intelligence written by Chui, Kwok Tai and published by IGI Global. This book was released on 2020-01-03 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: While cognitive informatics and natural intelligence are receiving greater attention by researchers, multidisciplinary approaches still struggle with fundamental problems involving psychology and neurobiological processes of the brain. Examining the difficulties of certain approaches using the tools already available is vital for propelling knowledge forward and making further strides. Innovations, Algorithms, and Applications in Cognitive Informatics and Natural Intelligence is a collection of innovative research that examines the enhancement of human cognitive performance using emerging technologies. Featuring research on topics such as parallel computing, neuroscience, and signal processing, this book is ideally designed for engineers, computer scientists, programmers, academicians, researchers, and students.

Virtual Reality and Augmented Reality

Author : Bruno Arnaldi
Publisher : John Wiley & Sons
ISBN 13 : 1786301059
Total Pages : 370 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Virtual Reality and Augmented Reality by : Bruno Arnaldi

Download or read book Virtual Reality and Augmented Reality written by Bruno Arnaldi and published by John Wiley & Sons. This book was released on 2018-05-08 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual and Augmented Reality have existed for a long time but were stuck to the research world or to some large manufacturing companies. With the appearance of low-cost devices, it is expected a number of new applications, including for the general audience. This book aims at making a statement about those novelties as well as distinguishing them from the complexes challenges they raise by proposing real use cases, replacing those recent evolutions through the VR/AR dynamic and by providing some perspective for the years to come.

Multimedia and Sensory Input for Augmented, Mixed, and Virtual Reality

Author : Tyagi, Amit Kumar
Publisher : IGI Global
ISBN 13 : 1799847047
Total Pages : 310 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Multimedia and Sensory Input for Augmented, Mixed, and Virtual Reality by : Tyagi, Amit Kumar

Download or read book Multimedia and Sensory Input for Augmented, Mixed, and Virtual Reality written by Tyagi, Amit Kumar and published by IGI Global. This book was released on 2021-01-08 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Augmented and virtual reality (AR and VR) offer exciting opportunities for human computer interaction (HCI), the enhancement of places, and new business cases. Though VR is most popular for video games, especially among younger generations, AR and VR can also be used in applications that include military, medical, navigational, tourism, marketing, and maintenance uses. Research in these technologies along with 3D user interfaces has gained momentum in recent years and has solidified it as a staple technology for the foreseeable future. Multimedia and Sensory Input for Augmented, Mixed, and Virtual Reality includes a collection of business case studies covering a variety of topics related to AR, VR, and mixed reality (MR) including their use in possible applications. This book also touches on the diverse uses of AR and VR in many industries and discusses their importance, challenges, and opportunities. While discussing the use these technologies in sectors such as education, healthcare, and computer science, this book is ideal for computer scientists, engineers, practitioners, stakeholders, researchers, academicians, and students who are interested in the latest research on augmented, mixed, and virtual reality.