Services Marketing and Management

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Publisher : SAGE
ISBN 13 : 1446228789
Total Pages : 222 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Services Marketing and Management by : Audrey Gilmore

Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-05-15 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

Service Operations Management eBook_o4

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Publisher : Pearson Higher Ed
ISBN 13 : 0273740490
Total Pages : 489 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Service Operations Management eBook_o4 by : Robert Johnston

Download or read book Service Operations Management eBook_o4 written by Robert Johnston and published by Pearson Higher Ed. This book was released on 2012-08-07 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers.

Fundamentals of Technical Services Management

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Publisher : American Library Association
ISBN 13 : 0838909531
Total Pages : 169 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Fundamentals of Technical Services Management by : Sheila S. Intner

Download or read book Fundamentals of Technical Services Management written by Sheila S. Intner and published by American Library Association. This book was released on 2008 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The processes for acquiring, cataloging, and preserving resources have undergone dramatic changes in the past decade, and library technical services departments have had to evolve quickly in response. Often, librarians asked to take on technical services management roles find themselves both underprepared and without guidance from their institutions"--P. [4] of cover.

Effective Client Management in Professional Services

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Publisher : Routledge
ISBN 13 : 1317145623
Total Pages : 336 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Effective Client Management in Professional Services by : Jack Berkovi

Download or read book Effective Client Management in Professional Services written by Jack Berkovi and published by Routledge. This book was released on 2016-04-29 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do firms become Client-centric? Effective Client Management in Professional Services is about putting the Client first, everywhere, in the activities of professional services firms. The book introduces The Client Management Model to enable firms to assess their level of Client orientation and relationship development. It also features The Client Management Index which enables firms to benchmark their result against their peers. Many firms are still developing and improving their commercial structures and approaches to attract, develop and retain Clients. Characteristically, professional services firms tend to lag their consumer goods and service industry counterparts in overall commerciality. Only recently have they discovered the value of having a strong brand promise with the associated employee engagement. In many firms achievement of Client satisfaction is not a strategic objective; this may need to be reviewed. This book provides a comprehensive, pragmatic guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format has exercises and tools which can help to establish which Clients are likely to be the most lucrative and thus provide the desired financial returns. The book also includes insights from top practitioners, anecdotes, case studies, charts and useful exercises and checklists. Readers can also determine their own level of effectiveness using the end of chapter reviews and a diagnostic tool to produce a Client Management Profile.

Health Services Management

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Publisher : Aupha/Hap Book
ISBN 13 : 9781567939095
Total Pages : 0 pages
Book Rating : 4.9/5 (39 download)

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Book Synopsis Health Services Management by : Ann Scheck McAlearney

Download or read book Health Services Management written by Ann Scheck McAlearney and published by Aupha/Hap Book. This book was released on 2017-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instructor Resources: Instructor's Manual Today's healthcare managers face increasingly complex challenges and often must make decisions quickly. When a difficult situation arises, managers can no longer simply "look it up" online or in the management literature. Properly "looking it up" involves knowing where and how to look, appropriately framing a research question, weighing valid evidence, and understanding what is required to make proposed solutions work. Health Services Management: A Case Study Approach offers a diverse collection of case studies to help readers learn and apply key concepts of management, with an emphasis on the use of evidence in management practice. The case study authors, many of whom are practitioners or academics who work closely with practitioners, present realistic management challenges across a variety of settings. They examine potential responses to those challenges by health services managers and other stakeholders, and they provide a platform for meaningful discussion of opportunities and constraints for management decision makers attempting to implement change. This edition includes 60 case studies--32 of which are brand new--arranged thematically into six sections: The Role of the Manager, Control, Organizational Design, Professional Integration, Adaptation, and Accountability. The new cases include the following: - Better Metrics for Financial Management - What Makes a Patient-Centered Medical Home? - Doing the Right Thing When the Financials Do Not Support Palliative Care - Hearing the Patient Voice: Working with Patient and Family Advisers to Improve the Patient Experience - Managed Care Cautionary Tale: A Case Study in Risk Adjustment and Patient Dumping Learning by example is one of the oldest forms of learning, and the case study approach offers a time-tested way for students and healthcare professionals to develop practical skills that are not easily acquired through lectures. Health Services Management has been used in classrooms since 1978, and this eleventh edition offers a fresh take on a classic text.

Delivering Research Data Management Services

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Publisher : Facet Publishing
ISBN 13 : 1856049337
Total Pages : 257 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis Delivering Research Data Management Services by : Graham Pryor

Download or read book Delivering Research Data Management Services written by Graham Pryor and published by Facet Publishing. This book was released on 2013-12-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step guidance to setting up and running effective institutional research data management services to support researchers and networks. The research landscape is changing, with key global research funders now requiring institutions to demonstrate how they will preserve and share research data. However, the practice of structured research data management is very new, and the construction of services remains experimental and in need of models and standards of approach. This groundbreaking guide will lead researchers, institutions and policy makers through the processes needed to set up and run effective institutional research data management services. This ‘how to’ guide provides a step-by-step explanation of the components for an institutional service. Case studies from the newly emerging service infrastructures in the UK, USA and Australia draw out the lessons learnt. Different approaches are highlighted and compared; for example, a researcher-focused strategy from Australia is contrasted with a national, top-down approach, and a national research data management service is discussed as an alternative to institutional services. Key topics covered: • Research data provision • Options and approaches to research data management service provision • A spectrum of roles, responsibilities and competences • A pathway to sustainable research data services: from scoping to sustainability • The range and components of RDM infrastructure and services Case studies: • Johns Hopkins University • University of Southampton • Monash University • The UK Data Service • Jisc Managing Research Data programmes. Readership: This book will be an invaluable guide to those entering a new and untried enterprise. It will be particularly relevant to heads of libraries, information technology managers, research support office staff and research directors planning for these types of services. It will also be of interest to researchers, funders and policy makers as a reference tool for understanding how shifts in policy will have a range of ramifications within institutions. Library and information science students will find it an informative window on an emerging area of practice.

.NET System Management Services

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Author :
Publisher : Apress
ISBN 13 : 1430207574
Total Pages : 437 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis .NET System Management Services by : Alexander Golomshtok

Download or read book .NET System Management Services written by Alexander Golomshtok and published by Apress. This book was released on 2008-01-01 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Golomshtok gives system admins a solid understanding of the fundamental concepts behind WMI, enabling them to rapidly develop custom management tools and avoid expensive off-the-shelf solutions.

Small Account Investment Management Services: Recommendations for Clearer Policies and Guidelines

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Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Small Account Investment Management Services: Recommendations for Clearer Policies and Guidelines by : United States. Advisory Committee on Investment Management Services for Individual Investors

Download or read book Small Account Investment Management Services: Recommendations for Clearer Policies and Guidelines written by United States. Advisory Committee on Investment Management Services for Individual Investors and published by . This book was released on 1973 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Yield Management

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Publisher : Cengage Learning
ISBN 13 : 9780826448255
Total Pages : 8 pages
Book Rating : 4.4/5 (482 download)

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Book Synopsis Yield Management by : Anthony Ingold

Download or read book Yield Management written by Anthony Ingold and published by Cengage Learning. This book was released on 2000 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Clinical Management in Mental Health Services

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Publisher : John Wiley & Sons
ISBN 13 : 1444309587
Total Pages : 200 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Clinical Management in Mental Health Services by : Chris Lloyd

Download or read book Clinical Management in Mental Health Services written by Chris Lloyd and published by John Wiley & Sons. This book was released on 2009-03-17 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clinical Management in Mental Health Services is a practical guide to the day to day operational management of mental health teams. It explores both the theoretical aspects of management plus strategies for dealing with the wide range of management issues faced by managers working in mental health. It looks at issues such as leading a multidisciplinary team, Communication and Public Relations, the importance of clinical supervision, evidence-based practice, and quality assurance. It addresses the issue of workload management, clinical information management, how to plan a budget and how to manage stress.

Financial Management in Health Services

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Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335225624
Total Pages : 280 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Financial Management in Health Services by : Reinhold Gruen

Download or read book Financial Management in Health Services written by Reinhold Gruen and published by McGraw-Hill Education (UK). This book was released on 2005-09-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although financial management is a highly effective means of implementing key policies in health services, it tends to get little attention, being seen as a necessary but unglamorous area of management. This book shows how health care policies and programmes to promote the health of the public can be supported through financial management techniques. No formal understanding of financial systems is necessary since the book begins with the basics of costings and then goes on to examine accounting systems. The book enables the reader to understand financial performance, examine and confidently discuss financial matters, and apply the concepts in their own organization. This book examines: Management accounting Financial accounting Financial control and information systems Series Editors: Rosalind Plowman and Nicki Thorogood.

Leisure Services Management

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Publisher : Human Kinetics
ISBN 13 : 1718213433
Total Pages : 410 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Leisure Services Management by : Amy R. Hurd

Download or read book Leisure Services Management written by Amy R. Hurd and published by Human Kinetics. This book was released on 2023-11-15 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leisure Services Management, Third Edition, outlines essential knowledge and competencies for successful leisure managers. The text prepares students for the Certified Park and Recreation Professional (CPRP) exam and for careers in commercial recreation, public agencies, and the nonprofit sector

Service Management

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Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Service Management by : Richard Normann

Download or read book Service Management written by Richard Normann and published by . This book was released on 1991-05-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the special characteristics that make services and the management of service organizations successful. Provides a comprehensive framework for service oriented businesses that stresses a streamlined service management system, the key components of which are market segment, service concept, service delivery system, image, and culture. Growth strategies and the nature of innovation are analyzed and amply illustrated. The role and principles of good leadership in service organizations form a crucial area of discourse. Topics such as the use of image and culture as management instruments, effective and persuasive communications, and ``high social technology'' are also explored.

Product and Services Management

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Publisher : Pine Forge Press
ISBN 13 : 1446223221
Total Pages : 277 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Product and Services Management by : George Avlonitis

Download or read book Product and Services Management written by George Avlonitis and published by Pine Forge Press. This book was released on 2006-04-11 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.

Public Management Occasional Papers Contracting Out Government Services Best Practice Guidelines and Case Studies No. 20

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Publisher : OECD Publishing
ISBN 13 : 9264162178
Total Pages : 84 pages
Book Rating : 4.2/5 (641 download)

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Book Synopsis Public Management Occasional Papers Contracting Out Government Services Best Practice Guidelines and Case Studies No. 20 by : OECD

Download or read book Public Management Occasional Papers Contracting Out Government Services Best Practice Guidelines and Case Studies No. 20 written by OECD and published by OECD Publishing. This book was released on 1998-01-19 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report presents the OECD Best Practice Guidelines for Contracting Out Government Services and accompanying case studies.

Location-Based Services

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Publisher : Elsevier
ISBN 13 : 9780080491721
Total Pages : 255 pages
Book Rating : 4.4/5 (917 download)

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Book Synopsis Location-Based Services by : Jochen Schiller

Download or read book Location-Based Services written by Jochen Schiller and published by Elsevier. This book was released on 2004-05-21 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based services (LBS) are a new concept integrating a user’s geographic location with the general notion of services, such as dialing an emergency number from a cell phone or using a navigation system in a car. Incorporating both mobile communication and spatial data, these applications represent a novel challenge both conceptually and technically. The purpose of this book is to describe, in an accessible fashion, the various concepts underlying mobile location-based services. These range from general application-related ideas to technical aspects. Each chapter starts with a high level of abstraction and drills down to the technical details. Contributors examine each application from all necessary perspectives, namely, requirements, services, data, and scalability. An illustrative example begins early in the book and runs throughout, serving as a reference. · This book defines the LBS field and identifies its capabilities, challenges, and technologies. · The contributors are recognized experts from academia and industry. · Coverage includes navigation systems, middleware, interoperability, standards, and mobile communications. · A sample application, the "find-friend" application, is used throughout the book to integrate the concepts discussed in each chapter.

Trust Management in Cloud Services

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Author :
Publisher : Springer
ISBN 13 : 3319122509
Total Pages : 130 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Trust Management in Cloud Services by : Talal H. Noor

Download or read book Trust Management in Cloud Services written by Talal H. Noor and published by Springer. This book was released on 2014-11-14 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the design and implementation of Cloud Armor, a novel approach for credibility-based trust management and automatic discovery of cloud services in distributed and highly dynamic environments. This book also helps cloud users to understand the difficulties of establishing trust in cloud computing and the best criteria for selecting a service cloud. The techniques have been validated by a prototype system implementation and experimental studies using a collection of real world trust feedbacks on cloud services. The authors present the design and implementation of a novel protocol that preserves the consumers’ privacy, an adaptive and robust credibility model, a scalable availability model that relies on a decentralized architecture, and a cloud service crawler engine for automatic cloud services discovery. This book also analyzes results from a performance study on a number of open research issues for trust management in cloud environments including distribution of providers, geographic location and languages. These open research issues illustrate both an overview of the current state of cloud computing and potential future directions for the field. Trust Management in Cloud Services contains both theoretical and applied computing research, making it an ideal reference or secondary text book to both academic and industry professionals interested in cloud services. Advanced-level students in computer science and electrical engineering will also find the content valuable.