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Management Of Permission Based Mobile Marketing Diffusion
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Book Synopsis Handbook of Research on Mobile Marketing Management by : Pousttchi, Key
Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466615990 Total Pages :1426 pages Book Rating :4.4/5 (666 download)
Book Synopsis E-Marketing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Book Synopsis Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives by : Unhelkar, Bhuvan
Download or read book Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives written by Unhelkar, Bhuvan and published by IGI Global. This book was released on 2006-04-30 with total page 1029 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This reference book brings together various perspectives on the usage and application of mobile technologies and networks in global business"--Provided by publisher.
Book Synopsis Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives by : Unhelkar, Bhuvan
Download or read book Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives written by Unhelkar, Bhuvan and published by IGI Global. This book was released on 2008-12-31 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book collects the latest research advances in the rapidly evolving field of mobile business"--Provided by publisher.
Book Synopsis HCI in Business by : Fiona Fui-Hoon Nah
Download or read book HCI in Business written by Fiona Fui-Hoon Nah and published by Springer. This book was released on 2015-07-20 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. HCII 2015 received a total of 4843 submissions, of which 1462 papers and 246 posters were accepted for publication after a careful reviewing process. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 72 papers presented in this volume address the following topics: social media for business, enterprise systems, business and gamification, analytics, visualization and decision- making, industry, academia, innovation, and market.
Book Synopsis Marketing in the Cyber Era: Strategies and Emerging Trends by : Ghorbani, Ali
Download or read book Marketing in the Cyber Era: Strategies and Emerging Trends written by Ghorbani, Ali and published by IGI Global. This book was released on 2013-12-31 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
Book Synopsis Technology and Innovation for Marketing by : Eleonora Pantano
Download or read book Technology and Innovation for Marketing written by Eleonora Pantano and published by Routledge. This book was released on 2018-08-28 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.
Download or read book CRM written by Roger Joseph Baran and published by Routledge. This book was released on 2013 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.
Book Synopsis Handbook of Research on Technology Adoption, Social Policy, and Global Integration by : Khosrow-Pour, Mehdi
Download or read book Handbook of Research on Technology Adoption, Social Policy, and Global Integration written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2017-04-24 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: To remain competitive, businesses must consistently analyze and enhance their management strategies. By utilizing the latest technological tools in the corporate world, organizations can more easily optimize their processes. The Handbook of Research on Technology Adoption, Social Policy, and Global Integration is a comprehensive reference source for the latest scholarly perspectives on the integration of emerging technologies and computational tools in business contexts. Highlighting a range of topics such as micro-blogging, organizational agility, and business information systems, this publication is ideally designed for managers, researchers, academics, students, and professionals interested in the growing presence of technology in the corporate sector.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466698462 Total Pages :2035 pages Book Rating :4.4/5 (666 download)
Book Synopsis Geospatial Research: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Geospatial Research: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2016-04-11 with total page 2035 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having the ability to measure and explore the geographic space that surrounds us provides endless opportunities for us to utilize and interact with the world. As a broad field of study, geospatial research has applications in a variety of fields including military science, environmental science, civil engineering, and space exploration. Geospatial Research: Concepts, Methodologies, Tools, and Applications is a multi-volume publication highlighting critical topics related to geospatial analysis, geographic information systems, and geospatial technologies. Exploring multidisciplinary applications of geographic information systems and technologies in addition to the latest trends and developments in the field, this publication is ideal for academic and government library inclusion, as well as for reference by data scientists, engineers, government agencies, researchers, and graduate-level students in GIS programs.
Book Synopsis Social Media Mining by : Reza Zafarani
Download or read book Social Media Mining written by Reza Zafarani and published by Cambridge University Press. This book was released on 2014-04-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrates social media, social network analysis, and data mining to provide an understanding of the potentials of social media mining.
Book Synopsis Handbook of Marketing Strategy by : Venkatesh Shankar
Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.
Book Synopsis Successful Technological Integration for Competitive Advantage in Retail Settings by : Pantano, Eleonora
Download or read book Successful Technological Integration for Competitive Advantage in Retail Settings written by Pantano, Eleonora and published by IGI Global. This book was released on 2015-04-30 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1613501021 Total Pages :2875 pages Book Rating :4.6/5 (135 download)
Book Synopsis Wireless Technologies: Concepts, Methodologies, Tools and Applications by : Management Association, Information Resources
Download or read book Wireless Technologies: Concepts, Methodologies, Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2011-08-31 with total page 2875 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains the latest research, case studies, theories, and methodologies within the field of wireless technologies.
Book Synopsis International Advertising and Communication by : Sandra Diehl
Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Book Synopsis Dictionary of Information Science and Technology by : Mehdi Khosrowpour
Download or read book Dictionary of Information Science and Technology written by Mehdi Khosrowpour and published by IGI Global. This book was released on 2012-12-31 with total page 1353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The 2nd edition of the Dictionary of Information Science and Technology is an updated compilation of the latest terms and definitions, along with reference citations, as they pertain to all aspects of the information and technology field"--Provided by publisher.
Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López
Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2023-05-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
