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Management Des Organisations Touristiques
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Book Synopsis Management des organisations touristiques by : Michel Monereau
Download or read book Management des organisations touristiques written by Michel Monereau and published by . This book was released on 2002 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Répondant aux exigences des BTS Ventes et Productions touristiques et Animation et Gestion touristiques locales, ce manuel aborde l'intégralité du programme de management des organisations. Privilégiant une pédagogie active fondée sur des documents récents issus du secteur touristique, cet ouvrage fournit également les connaissances indispensables et aidera les étudiants à acquérir les compétences méthodologiques nécessaires à l'exploitation de données économiques et à la construction d'une argumentation grâce aux diverses activités de synthèse. Ce manuel se veut donc un outil de réflexion et d'entraînement à l'épreuve d'économie, de droit et de management appliqués au tourisme.
Book Synopsis Management des organisations touristiques 1ère et 2ème années BTS by : Michel Monereau
Download or read book Management des organisations touristiques 1ère et 2ème années BTS written by Michel Monereau and published by . This book was released on 2002 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management des entreprises du tourisme by : Cécile Clergeau
Download or read book Management des entreprises du tourisme written by Cécile Clergeau and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans un environnement hyperconcurrentiel bouleverse par Internet, le low cost, l'acces des pays emergents au tourisme, comment les entreprises du tourisme de loisir definissent-elles leur strategie ? Comment s'organisent-lles pour innover ? De la TPE au groupe international, ces entreprises ont en commun une specificite etre au service de plus d'un milliard de clients dans le monde pour coproduire leur experience touristique. Cet ouvrage presente de facon claire et illustree: - un panorama general des entreprises du tourisme, de leur environnement et de leur organisation; - la demarche strategique et les axes de developpement; - les moyens du developpement: innovation, reseaux, marketing, GRH. D'Accor a Airbnb, en passant par Club Med, Thomas Cook, Voyageurs du Monde, la Compagnie des Alpes, Emirates, etc., de nombreuses etudes de cas, des exemples et des temoignages permettent d'utiliser les concepts et outils du management pour mettre en evidence les specificites du tourisme et ses enjeux. Ouvrage labellise par la FNEGE
Book Synopsis Gestion des entreprises touristiques by : Michel Monereau
Download or read book Gestion des entreprises touristiques written by Michel Monereau and published by Editions Bréal. This book was released on 2008 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Publisher :Editions Bréal ISBN 13 :274952105X Total Pages :163 pages Book Rating :4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Management of Tourism by : Lesley Pender
Download or read book The Management of Tourism written by Lesley Pender and published by SAGE. This book was released on 2004-11-16 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. The text places the management of tourism in a structured framework, ordered around four principal themes: - Managing the Tourism System - Managing Tourism Businesses - Managing Tourism in its Environment - Contemporary Issues in Tourism Management Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.
Book Synopsis Strategic Management in the International Hospitality and Tourism Industry by : Fevzi Okumus
Download or read book Strategic Management in the International Hospitality and Tourism Industry written by Fevzi Okumus and published by Routledge. This book was released on 2010-05-14 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students.
Book Synopsis Researching Literary Tourism by : Charlie Mansfield
Download or read book Researching Literary Tourism written by Charlie Mansfield and published by Shadows. This book was released on 2015-04-06 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plymouth University academic, Dr Charlie Mansfield approaches literary tourism in this book initially from an historical perspective in order to define the phenomenon through a review of the existing academic literature in the field. The forms of literary tourism are analysed to provide a typology and from this the value of literary tourism is explained both from the visitor's point of view and the destination manager's. Current theories underpinning the existing literature on literary tourism, including Bourdieu's concept of cultural capital are reviewed. To extend the current state of research and to answer the research questions a case study of successful urban literary tourism is identified, in Brittany, France. The uses of French literature in literary tourism are reviewed to provide a sound basis on which to examine French texts and tourist destinations. Novel methods of field research are developed to formalise and to make reproducible the methodology for this study and for future work drawing on, and seeking to combine both literary theory and ethnography. Following a pilot study on the French Riviera the full discovery instruments are designed and applied in fieldwork on the case destination, Concarneau, using the detective novel, The Yellow Dog, which is set in Concarneau. Analysis of the findings from this provide a new contribution to the field of literary theory, in the area of reader interpellation, and answer the research questions in the form of a new set of recommendations for DMOs and tourism stakeholders. From the empirical study that used Web 2.0 social media, only available since 2013, an analysis of which novels do stimulate literary tourism is presented for the first time. Out of the research process new methods have been evolved, and are presented in the conclusion, for the DMO to synthesise and leverage digital resources. This provides DMOs with interpretation processes for its managed heritage to use with its local stakeholders in hotels and in tourism businesses. Finally, an innovative conceptualisation of what constitutes tourism knowledge is proposed.
Book Synopsis Le management de l'entreprise touristique by :
Download or read book Le management de l'entreprise touristique written by and published by . This book was released on 1991 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Le tourisme créatif by : Dimitri Uzunidis
Download or read book Le tourisme créatif written by Dimitri Uzunidis and published by . This book was released on 2023-05-12 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Destination Marketing Organisations by : Steven Pike
Download or read book Destination Marketing Organisations written by Steven Pike and published by Routledge. This book was released on 2007-06-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
Book Synopsis The Tourist Places of the World by : Philippe Violier
Download or read book The Tourist Places of the World written by Philippe Violier and published by John Wiley & Sons. This book was released on 2020-04-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly a largely Western practice, leisure travel is today the most dynamic industry in the world in terms of growth. Developments in transport and communication systems mean tourism is now an integral part of our understanding of the world, and involved in the exponential increase of links between societies and different cultures. The Tourist Places of the World has comprehensive data on the number of international visitors annually. It also includes an original map ? not dictated by country, but by major tourist areas and places. The hierarchy of destinations drawn is highlighted by the different levels of popularity and passenger flows; from the universal places where all societies meet to the still unfrequented places. Beyond the recognition of global tourism, the challenge is to understand how and why societies can achieve a better life through sustainable development, which encompasses social, economic and environmental dimensions.
Book Synopsis Essai by : Centre des Hautes Etudes Touristiques (Aix-en-Provence)
Download or read book Essai written by Centre des Hautes Etudes Touristiques (Aix-en-Provence) and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essai by : Centre des Hautes Etudes Touristiques (Aix-en-Provence)
Download or read book Essai written by Centre des Hautes Etudes Touristiques (Aix-en-Provence) and published by . This book was released on 1992 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tourism: How Effective Management Makes the Difference by : Roger Doswell
Download or read book Tourism: How Effective Management Makes the Difference written by Roger Doswell and published by Routledge. This book was released on 2009-11-03 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism: How effective management makes the difference builds tourism's components and impacts into a total framework showing how it should be made subject to an overall planning and management process. This is an essential guide which also explains effective management in relation to current trends in tourism. It incorporates extensive coverage of the characteristics of tourism, making it ideally suited for those studying tourism, travel and business studies. Individual managers and policy decision makers will also find that this book addresses vital management issues and provides practical help. It covers both public and private sectors and shows how they can be brought together as a cohesive whole. It examines the functions of management, from planning to the monitoring of performance and results. Coverage of the crucial aspects of tourism management also includes economics, politics and government action, the environment, cultural influences, marketing, physical planning, human resources development and public awareness. Roger Doswell, formerly a lecturer and Kobler research fellow of University of Surrey, is a leading expert on tourism and has written or co-written ten books on the subject. During a long career he has travelled the world for many international organisations as a tourism development consultant.
Book Synopsis Essai by : Centre des Hautes Etudes Touristiques (Aix-en-Provence)
Download or read book Essai written by Centre des Hautes Etudes Touristiques (Aix-en-Provence) and published by . This book was released on 1987 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gastronomy and Local Development by : Nicola Bellini
Download or read book Gastronomy and Local Development written by Nicola Bellini and published by Routledge. This book was released on 2018-10-09 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gastronomy, particularly gourmet tourism, is widely acknowledged as having a powerful impact on local development. Public policies have developed in response to research, highlighting gastronomy as key in a successful tourism economy. However, research thus far has not fully explored the underlying mechanisms of gastronomic tourism, in particular the marketing and perception of quality, on economic development. This book considers how the quality of products, places, and experiences contributes to the desirability and competitiveness of gourmet touristic destinations. The contributors present theoretical and empirical studies to create an original conceptual framework for regional development based on the quality of products, of places, and of touristic experience. It also examines the ways in which quality is linked to identity, diversity, innovation, and creativity. With an interdisciplinary approach, this book will be of interest to researchers in tourism and hospitality, regional studies, and human geography, as well as to tourism development professionals and policymakers in the areas of rural and local development.
