Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector

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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1799872645
Total Pages : 355 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector by : Santos, José Duarte

Download or read book Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector written by Santos, José Duarte and published by IGI Global. This book was released on 2021-06-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

Health Care Market Strategy

Author : Steven G. Hillestad
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284150402
Total Pages : 352 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Health Care Market Strategy by : Steven G. Hillestad

Download or read book Health Care Market Strategy written by Steven G. Hillestad and published by Jones & Bartlett Learning. This book was released on 2018-11-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.

New Techniques for Brand Management in the Healthcare Sector

Author : Borges, Ana Pinto
Publisher : IGI Global
ISBN 13 : 1799830365
Total Pages : 244 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis New Techniques for Brand Management in the Healthcare Sector by : Borges, Ana Pinto

Download or read book New Techniques for Brand Management in the Healthcare Sector written by Borges, Ana Pinto and published by IGI Global. This book was released on 2021-01-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Sales Management for Improved Organizational Competitiveness and Performance

Author : José Duarte Santos
Publisher : Business Science Reference
ISBN 13 : 9781668434307
Total Pages : 300 pages
Book Rating : 4.4/5 (343 download)

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Book Synopsis Sales Management for Improved Organizational Competitiveness and Performance by : José Duarte Santos

Download or read book Sales Management for Improved Organizational Competitiveness and Performance written by José Duarte Santos and published by Business Science Reference. This book was released on 2022 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will present knowledge and skills to allow readers with the ability to understand and apply different concepts, techniques and tools in the sales area, highlighting the influences of management, marketing and technology on sales and presenting trends in the digital transformation that is taking place in organizations"--

Marketing in Healthcare-Related Industries

Author : Robert E. Hinson
Publisher : IAP
ISBN 13 : 1648021085
Total Pages : 287 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Marketing in Healthcare-Related Industries by : Robert E. Hinson

Download or read book Marketing in Healthcare-Related Industries written by Robert E. Hinson and published by IAP. This book was released on 2020-07-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers included. The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders. Praise for Marketing in Healthcare-Related Industries: "Marketing in Healthcare-Related Industries is a timely book as the healthcare industry grows more customer-focused and faces increasing pressure to deliver high-quality service at more affordable costs. This book will serve as a roadmap for practitioners as it synthesizes insights from many marketing researchers into useful and actionable advice. It should also help students easily master the application of marketing principles to the healthcare industry with tools like review questions at the end of each chapter and mini-cases to apply marketing concepts." ~ Dr. Bruce A. Huhmann, Department Chair and Professor of Marketing, Virginia Commonwealth University "Marketing In Healthcare-related Industries could not have come at a better time. Just as the epidemiological and demographic transitions have changed the cycle of planning, resource allocation, delivering, monitoring and evaluating healthcare (especially in developing countries), shrinking domestic and donor resources for health, and ambitious agendas like the Universal Health Coverage 2030 Agenda, make it imperative that healthcare providers do more with less. This book provides a clear road map to a MARKETING TRANSITION, which links healthcare and marketing in a way hitherto not so clearly outlined. The Toolkit will be a valuable tool for undergraduate and graduate students in healthcare provision, as well as health practitioners who have traditionally not been trained in this area. I commend it highly as a must-read book in this area." ~ Dr. Victor Asare Bampoe - Former Deputy Minister of Health, Ghana and currently Director & Coordinator, Global Financing & Technical Support, Joint United Nation Programme on HIV&AIDS, Geneva "A truly remarkable scholarly work of our time. An easy-to-read and insightful book that captivates the reader, whether practitioner or student." ~ Dr. Abigail Mensah, Korle-Bu Teaching Hospital, Ghana "This book is well-written, easy-to-understand, and very up-to-date in its approach to marketing in healthcare-related industries. It is useful for undergraduate and graduate students as well as healthcare practitioners." ~ Dr. Gouher Ahmed, Professor of Strategic Leadership & International Business, Skyline University College, UAE

Management and Marketing for Improved Retail Competitiveness and Performance

Author : José Duarte Santos
Publisher : Business Science Reference
ISBN 13 : 9781668485774
Total Pages : 0 pages
Book Rating : 4.4/5 (857 download)

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Book Synopsis Management and Marketing for Improved Retail Competitiveness and Performance by : José Duarte Santos

Download or read book Management and Marketing for Improved Retail Competitiveness and Performance written by José Duarte Santos and published by Business Science Reference. This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book's main purpose is to provide knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business"--

Strategic Marketing For Health Care Organizations

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118047176
Total Pages : 530 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Strategic Marketing For Health Care Organizations by : Philip Kotler

Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector

Author : Vipin Nadda
Publisher : IGI Global
ISBN 13 : 1799891968
Total Pages : 304 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector by : Vipin Nadda

Download or read book Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector written by Vipin Nadda and published by IGI Global. This book was released on 2022-03-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an in-depth understanding of various dimensions of scope of disruptive business innovation, to help readers understand the contributions and implications of disruptive technology, and aid in trend forecasting, design thinking and its applications, and the role of data mining & predictive analysis in today's business world.

Management and Marketing for Improved Retail Competitiveness and Performance

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1668485761
Total Pages : 476 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Management and Marketing for Improved Retail Competitiveness and Performance by : Santos, José Duarte

Download or read book Management and Marketing for Improved Retail Competitiveness and Performance written by Santos, José Duarte and published by IGI Global. This book was released on 2023-07-28 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Multinational Electronic Health Records Interoperability Strategies

Author : Carter, Sterling K.
Publisher : IGI Global
ISBN 13 : 1799889904
Total Pages : 241 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Multinational Electronic Health Records Interoperability Strategies by : Carter, Sterling K.

Download or read book Multinational Electronic Health Records Interoperability Strategies written by Carter, Sterling K. and published by IGI Global. This book was released on 2024-02-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amidst the relentless tide of global health crises, a critical problem persists: the lack of a unified electronic health record (EHR) system capable of seamlessly tracking and containing the spread of infectious diseases across borders. The unchecked proliferation of diseases, including the rapid transmission of COVID-19 and the recurring threat of zoonotic infections, underscores the urgent need for a coordinated global response. This absence of interoperability hampers effective patient treatment and surveillance and exacerbates the potential for widespread outbreaks of Biosafety Level 4 (BSL-4) pathogens. Multinational Electronic Health Records Interoperability Strategies is a groundbreaking book, and a beacon of hope in the face of escalating health threats. It catalyzes international collaboration and strategic action by offering a comprehensive exploration into the feasibility and design of a multinational or globally interoperable EHR system. For academic scholars and global leaders, the imperative is clear: embrace this solution-oriented approach and champion the cause of a unified, interoperable EHR system as the cornerstone of our collective defense against the relentless march of infectious diseases.

Analyzing Explainable AI in Healthcare and the Pharmaceutical Industry

Author : Grover, Veena
Publisher : IGI Global
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Analyzing Explainable AI in Healthcare and the Pharmaceutical Industry by : Grover, Veena

Download or read book Analyzing Explainable AI in Healthcare and the Pharmaceutical Industry written by Grover, Veena and published by IGI Global. This book was released on 2024-06-05 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare and pharmaceuticals are rapidly advancing with technological innovations, and the lack of understanding of AI algorithms poses a significant challenge in these fields. The need for more transparency in AI decision-making processes raises concerns about accountability, ethical implications, and regulatory compliance. As stakeholders in these critical sectors seek clarity and understanding, Analyzing Explainable AI in Healthcare and the Pharmaceutical Industry provides a reliable resource to discover new solutions. This book serves as a comprehensive guide, unraveling the complexities of explainable artificial intelligence (XAI) and its pivotal role in transforming healthcare and pharmaceutical practices. Demystifying AI algorithms and revealing their decision-making mechanisms equips readers with the foundational knowledge needed to confidently navigate AI integration in these domains. From healthcare professionals to policymakers, its insights cater to a diverse audience, fostering cross-disciplinary collaboration and facilitating informed decision-making.

Blockchain and IoT Approaches for Secure Electronic Health Records (EHR)

Author : Saini, Kavita
Publisher : IGI Global
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Blockchain and IoT Approaches for Secure Electronic Health Records (EHR) by : Saini, Kavita

Download or read book Blockchain and IoT Approaches for Secure Electronic Health Records (EHR) written by Saini, Kavita and published by IGI Global. This book was released on 2024-05-28 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the realm of healthcare, the persistent challenges of data breaches, centralized systems, and fraudulent claims have posed significant hurdles in ensuring the integrity and security of patient information. The traditional approaches to managing Electronic Health Records (EHR) often fall short, leaving room for exploitation and compromising the confidentiality of sensitive medical data. Enter the transformative solution presented in Blockchain and IoT Approaches for Secure Electronic Health Records (EHR). This groundbreaking book navigates the intricate landscape of healthcare technology, addressing the vulnerabilities in the current systems. By leveraging the power of Blockchain technology, it pioneers a secure peer-to-peer communication system that not only ensures the tamper-proof nature of health records but also revolutionizes the entire healthcare industry. The book is a comprehensive exploration of Blockchain's relevance in healthcare, covering the architecture, scope, and applications that promise to redefine how patient data is managed and protected.

Cases on Academic Program Redesign for Greater Racial and Social Justice

Author : Cain-Sanschagrin, Ebony
Publisher : IGI Global
ISBN 13 : 1799884651
Total Pages : 383 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Cases on Academic Program Redesign for Greater Racial and Social Justice by : Cain-Sanschagrin, Ebony

Download or read book Cases on Academic Program Redesign for Greater Racial and Social Justice written by Cain-Sanschagrin, Ebony and published by IGI Global. This book was released on 2021-11-19 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faculty and students confront persistent racial, economic, and social inequities in higher education locally, nationally, and globally. To counter these inequities, there has been a recent focus on universities providing an inclusive curriculum that serves the needs of students from a wide range of backgrounds. Inclusive and equitable courses and instruction are crucial in today’s world as calls for racial and social justice grow, particularly in higher education. Universities and instructors must take action and make changes to best serve their students. Cases on Academic Program Redesign for Greater Racial and Social Justice provides an equity-oriented practical guide for those in higher education who are engaged in the work of curricular reform or program development. It also explores practices and approaches to curriculum development that consider program quality and equitable outcomes as mutually beneficial and necessary outcomes. Covering a range of topics such as antiracism and mindful hiring, it is ideal for teachers, instructional designers, curricula developers, administrators, academics, professors, educators, researchers, those working in higher education, and students.

Multidisciplinary Applications of Natural Science for Drug Discovery and Integrative Medicine

Author : Aslam, Muhammad Shahzad
Publisher : IGI Global
ISBN 13 : 1668494647
Total Pages : 418 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Multidisciplinary Applications of Natural Science for Drug Discovery and Integrative Medicine by : Aslam, Muhammad Shahzad

Download or read book Multidisciplinary Applications of Natural Science for Drug Discovery and Integrative Medicine written by Aslam, Muhammad Shahzad and published by IGI Global. This book was released on 2023-07-10 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The multidisciplinary applications of natural science in drug discovery are essential for identifying and developing new drugs and represent a promising area of research. Drug discovery is a complex and challenging process that involves multiple disciplines, including biology, chemistry, pharmacology, and medicine. One of the most interesting areas of drug discovery is using natural science, which involves the study of natural products and their potential therapeutic benefits, in which the research literature has previously been lacking appropriate attention. Multidisciplinary Applications of Natural Science for Drug Discovery and Integrative Medicine is a research book that bridges the gap between traditional and natural science approaches to identify new drug molecules in treating various diseases. The book focuses on allopathic and complementary medicine. It takes a cross-disciplinary examination of biology, chemistry, pharmacology, mathematics, physics, and medicine. This book is suitable for researchers, post-doctoral fellows, graduate students, and post-graduate students interested in exploring natural science's multidisciplinary applications in drug discovery and integrative medicine.

Therapeutic and Pharmacological Applications of Ethnobotany

Author : Musaddiq, Sara
Publisher : IGI Global
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Therapeutic and Pharmacological Applications of Ethnobotany by : Musaddiq, Sara

Download or read book Therapeutic and Pharmacological Applications of Ethnobotany written by Musaddiq, Sara and published by IGI Global. This book was released on 2024-04-22 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the intricate tapestry of nature, the potential of kitchen spice seeds remains largely untapped, despite their rich history as sources of natural compounds with diverse benefits. The scientific community faces a challenge in fully comprehending and harnessing the phytochemical, ethnobotanical, and pharmacological dimensions of these seeds, which hold promise in medicine but play pivotal roles in cultural, historical, and culinary spheres. Therapeutic and Pharmacological Applications of Ethnobotany is an all-encompassing compendium meticulously crafted to bridge these knowledge gaps. By presenting a synthesis of phytochemical analysis, ethnobotanical insights, pharmacological studies, botanical descriptions, industrial and culinary applications, biogenic synthesis, and innovative uses, this book provides a holistic exploration of kitchen spice seeds. Tailored for researchers, scientists, botanists, pharmacologists, ethnobotanists, and culinary experts, it serves as a beacon guiding readers through the scientific intricacies and cultural significances of these seeds, unlocking a wealth of knowledge that transcends disciplinary boundaries.

Wearable and Implantable Electrocardiography for Early Detection of Cardiovascular Diseases

Author : Hussain, Shaik Asif
Publisher : IGI Global
ISBN 13 : 1668448769
Total Pages : 170 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Wearable and Implantable Electrocardiography for Early Detection of Cardiovascular Diseases by : Hussain, Shaik Asif

Download or read book Wearable and Implantable Electrocardiography for Early Detection of Cardiovascular Diseases written by Hussain, Shaik Asif and published by IGI Global. This book was released on 2023-08-25 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of cardiovascular research and monitoring faces a critical challenge in the early detection of cardiovascular diseases due to limitations in existing monitoring methods. These methods lack accuracy, power efficiency, and compactness, creating a gap in effective intervention and patient outcomes. This pressing problem necessitates advanced solutions that can enhance the capabilities of wearable and implantable electrocardiography (ECG) sensors for accurate and timely detection of conditions like cardiac arrhythmia and heart failure. Wearable and Implantable Electrocardiography for Early Detection of Cardiovascular Diseases presents a comprehensive solution to address these challenges. Written by esteemed scholars with experience in academia and research, this groundbreaking book introduces innovative approaches to enhance ECG sensors. It introduces a novel low-noise and low-power capacitive feedback amplifier based on a current-reused operational transconductance amplifier (OTA), incorporating digitalization techniques and threshold converters to enable the accurate extraction of vital data points. The book emphasizes reduced power consumption and circuit size to ensure energy-efficient and compact monitoring solutions. Targeting academic scholars, researchers, and professionals in the field, this essential resource covers a wide range of topics and equips readers with valuable insights and innovative solutions to overcome existing limitations. By utilizing the knowledge and tools shared in this book, scholars and professionals can drive advancements in the early detection and management of cardiovascular diseases, improving patient care and outcomes.

Competitive Business Strategy for Teaching Hospitals

Author : James Langabeer
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313003831
Total Pages : 308 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Competitive Business Strategy for Teaching Hospitals by : James Langabeer

Download or read book Competitive Business Strategy for Teaching Hospitals written by James Langabeer and published by Bloomsbury Publishing USA. This book was released on 2000-08-30 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without new ways to think and manage itself strategically, academic healthcare faces terminal deterioration. Heightened competition and changing dynamics have brought turbulence to teaching hospitals, and the main impact has been financial. Langabeer and Napiewocki give health care executives the tools and concepts of strategic management they need and ways to strengthen analytic skills, all based on up-to-date empirical research, cast in language they can grasp and relate to, and specially tailored to help teaching hospital administrators cope successfully with today's marketplace challenges. Board members, trustees, and others with decision- and policy-making responsibilities will also find the book essential, as well as their teaching colleagues and students on their way up in the hospital industry. The authors maintain that if nonprofit teaching hospitals are to compete successfully with private for-profit hospital chains, not only must they learn the terrain of the playing fields, they must also learn how the game itself is played. Langabeer and Napiewocki offer that knowledge, and in doing so have written the first book of its kind to address comprehensively the entire realm of strategic management aimed clearly at teaching hospitals and major academic medical centers. With findings from primary empirical research into a large sample of teaching hospitals and focusing on the statistical relationships to economic performance, they provide crucial insights into why certain hospitals are more effective than others. Their book will also help healthcare executives relate strategy research on industrial organizations to their own teaching hospital environments. In doing so, their book fills a void in the literature on business strategy that for too long has caused consternation among healthcare administrators and aspirants alike.