Management and Economics of Communication

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110589540
Total Pages : 523 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Management and Economics of Communication by : M. Bjørn Rimscha

Download or read book Management and Economics of Communication written by M. Bjørn Rimscha and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-06-08 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

Economics for Business and Management

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Author :
Publisher : Pearson Education
ISBN 13 : 9780273713678
Total Pages : 780 pages
Book Rating : 4.7/5 (136 download)

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Book Synopsis Economics for Business and Management by : Alan Griffiths

Download or read book Economics for Business and Management written by Alan Griffiths and published by Pearson Education. This book was released on 2008 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The 2nd edition of Economics for Business and Management focuses on real-life business situations in both functional and strategic areas of business and management. It applies key concepts in economics and business to a wide variety of situations helping you to answer questions such as: Why is offshoring now a major concern for South Korea? What are the key characteristics for successful entry to new international markets? How can 'sustainability' affect decision making within businesses? This is the ideal textbook for students following courses in introductory economics with a business and management focus. Its detailed consideration of wider dimensions of the business environment, such as political, legal, ethical, sociocultural, technological and environmental issues, make it more suitable for more general courses on the business environment with an economic underpinning."--Cover.

Port Economics, Management and Policy

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Author :
Publisher : Routledge
ISBN 13 : 1000526933
Total Pages : 812 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Port Economics, Management and Policy by : Theo Notteboom

Download or read book Port Economics, Management and Policy written by Theo Notteboom and published by Routledge. This book was released on 2022-01-31 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development. Structured in eight sections plus an introduction and epilog, this textbook examines a wide range of seaport topics, covering maritime shipping and international trade, port terminals, port governance, port competition, port policy and much more. Key features of the book include: Multidisciplinary perspective, drawing on economics, geography, management science and engineering Multisector analysis including containers, bulk, break-bulk and the cruise industry Focus on the latest industry trends, such as supply chain management, automation, digitalization and sustainability Benefitting from the authors’ extensive involvement in shaping the port sector across five continents, this text provides students and scholars with a valuable resource on ports and maritime transport systems. Practitioners and policymakers can also use this as an essential guide towards better port management and governance.

Economics, Organization, and Management

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Author :
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Economics, Organization, and Management by : Paul Robert Milgrom

Download or read book Economics, Organization, and Management written by Paul Robert Milgrom and published by Prentice Hall. This book was released on 1992 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: A systematic treatment of the economics of the modern firm, this text draws on the insights of various areas in modern economics and other disciplines and presents the central problems in organizations of motivating people and co-ordinating their activities.

Economics and Management of the Food Industry

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Author :
Publisher : Routledge
ISBN 13 : 1134456565
Total Pages : 227 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Economics and Management of the Food Industry by : Jeffrey H. Dorfman

Download or read book Economics and Management of the Food Industry written by Jeffrey H. Dorfman and published by Routledge. This book was released on 2014-03-21 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the economics of the food industry at every stage between the farm gate and the kitchen counter. Central to the text are agricultural marketing problems such as the allocation of production between competing products (such as fresh and frozen markets), spatial competition, interregional trade, optimal storage, and price discrimination. Topics covered will be useful to students who expect to have careers such as food processing management, food sector buying or selling, restaurant management, supermarket management, marketing/advertising, risk management, and product development. The focus is on real world-relevant skills and examples and on intuition and economic understanding above mathematical sophistication, although the text does draw on the nuances of modern economic theory.

Handbook of Media Management and Economics

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Author :
Publisher : Routledge
ISBN 13 : 1135611688
Total Pages : 746 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Handbook of Media Management and Economics by : Alan Albarran

Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2006-04-21 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Statistics for Management and Economics

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Author :
Publisher :
ISBN 13 : 9780534491239
Total Pages : 900 pages
Book Rating : 4.4/5 (912 download)

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Book Synopsis Statistics for Management and Economics by : Gerald Keller

Download or read book Statistics for Management and Economics written by Gerald Keller and published by . This book was released on 2003 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches students how to apply statistics to real business problems through the authors' unique three-step approach to problem solving. Students learn to identify, compute and interpret the results in the context of the problem.

Media Management and Economics Research in a Transmedia Environment

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Author :
Publisher : Routledge
ISBN 13 : 1135969345
Total Pages : 295 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Media Management and Economics Research in a Transmedia Environment by : Alan B. Albarran

Download or read book Media Management and Economics Research in a Transmedia Environment written by Alan B. Albarran and published by Routledge. This book was released on 2013-07-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Management Economics: An Accelerated Approach

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Author :
Publisher : Routledge
ISBN 13 : 1317465644
Total Pages : 371 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Management Economics: An Accelerated Approach by : William G. Forgang

Download or read book Management Economics: An Accelerated Approach written by William G. Forgang and published by Routledge. This book was released on 2015-03-26 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly classroom tested, this text is designed specifically for one-semester accelerated and online courses at the upper undergraduate and MBA levels. It is based on the theme that business and personal decisions are made within both micro- and macro-economic environments. By understanding the environments and their effects on outcomes of decisions, better choices can be made. The text also differs from others in the area because it is less theoretical, it provides a broader perspective for management problem solving, and it bridges economics with other business disciplines. Each chapter includes a management decision-oriented case study that applies tools of economic analysis. An online instructors manual is available to professors who adopt the text.

Strategic Management and Economics in Health Care

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Author :
Publisher : Springer Nature
ISBN 13 : 3030353702
Total Pages : 264 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Strategic Management and Economics in Health Care by : Michael Chletsos

Download or read book Strategic Management and Economics in Health Care written by Michael Chletsos and published by Springer Nature. This book was released on 2020-01-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers significant managerial and economic knowledge on hospitals, and will serve as a valuable tool for explaining complicated managerial and economical problems, and for facilitating decision-making processes. It bridges management and economic sciences - two complementary sciences that feed the process of making rational decisions. With particular reference to the education, the main aim of this book is to provide students of relevant schools and departments with the knowledge (managerial and economic) that will enable them to deal both efficiently and effectively with the real problems arising in a health care organization such as a hospital. In particular, by equipping students with appropriate managerial and economic knowledge, the aim is to give them a clear understanding of HOW to deal with the diverse and complex problems of hospitals while at the same time helping them to develop strategic approaches that will make hospitals more efficient and sustainable.

Media Economics and Management

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000455548
Total Pages : 155 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Media Economics and Management by : Sathya Prakash Elavarthi

Download or read book Media Economics and Management written by Sathya Prakash Elavarthi and published by Taylor & Francis. This book was released on 2021-09-27 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.

Economics Meets Sociology in Strategic Management

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Author :
Publisher : JAI Press Incorporated
ISBN 13 : 9780762306619
Total Pages : 428 pages
Book Rating : 4.3/5 (66 download)

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Book Synopsis Economics Meets Sociology in Strategic Management by : Joel Baum

Download or read book Economics Meets Sociology in Strategic Management written by Joel Baum and published by JAI Press Incorporated. This book was released on 2000-07-20 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing interaction between economists and sociologists engaged in the study of organizations' strategies. This volume moves the discussion to the next level by focusing the discussion, and taking a step toward systematizing some of the relationships between economic and sociological approaches to strategic management.

The Economics and Management of Small Business

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Author :
Publisher : Psychology Press
ISBN 13 : 9780415336673
Total Pages : 260 pages
Book Rating : 4.3/5 (366 download)

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Book Synopsis The Economics and Management of Small Business by : Graham Bannock

Download or read book The Economics and Management of Small Business written by Graham Bannock and published by Psychology Press. This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an international perspective on small business, and includes many useful pedagogical features such as questions for discussion, international case studies and empirical research.

Introduction to Health Care Economics & Financial Management

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Publisher : Lippincott Williams & Wilkins
ISBN 13 : 9780781740197
Total Pages : 338 pages
Book Rating : 4.7/5 (41 download)

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Book Synopsis Introduction to Health Care Economics & Financial Management by : Susan J. Penner

Download or read book Introduction to Health Care Economics & Financial Management written by Susan J. Penner and published by Lippincott Williams & Wilkins. This book was released on 2004 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents basic concepts of economics and tools for financial management in the health care arena, including budgeting, breakeven analysis, financial reporting, business plan preparation, and grant writing. The text includes practical case examples drawn from actual health care settings to relate theory to real-world practice. A sample grant proposal and unique grant writing chapter will prepare students for this critical aspect of management. A free, back-of-book CD-ROM provides sample worksheets for analyzing budgets and determining breakeven points, cost-benefit, and cost-effectiveness, as well as sample budgets. Students can use the worksheets to apply their own data and complete their own analyses.

Throughput Economics

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Author :
Publisher : CRC Press
ISBN 13 : 0429672187
Total Pages : 270 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Throughput Economics by : Eli Schragenheim

Download or read book Throughput Economics written by Eli Schragenheim and published by CRC Press. This book was released on 2019-06-11 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Schragenheim, Camp and Surace, three leaders of TOC community, are tackling one of value destroyers of corporations—the misuse and abuse of traditional cost accounting. This book develops a practical methodology for better decision making by looking at the impact of certain types of decisions on a company’s bottom line. This well-defined methodology allows mid-managers, higher level managers and financial staff to create real value by concentrating on what truly matters." Boaz Ronen, Professor Emeritus, Coller School of Management, Tel Aviv University, Tel Aviv, Israel "Throughput Economics is a must read for entrepreneurs and managers who want to make their organizations more and more antifragile." Andrea Zattoni, CEO of Antifragility, Italy "Management accounting is a dry topic. Throughput Economics is not—managers can learn a lot they can apply to their company from it." Rudolf Burkhart, Business Development Director, Vistem Gmbh, Germany Throughput Economics challenges the current thinking of how to evaluate cost, risks and rewards of any deal or any other new market opportunity being considered, especially the practice of calculating cost-per-unit. Instead, this book offers a process that directly answers the critical question: If we accept the proposed decision, will the performance of the organization improve? The process involves the intuition of the key people in the organization, together with the relevant data, to come up with the best available information from which to form a reasonable range of net profit, when the considered decision is added on top of all the other activities undertaken by the organization. The process is explained and demonstrated using a variety of cases where the organization faces a new non-trivial idea, along with a detailed explanation of how it should work, including software support that provides very quick response to many what-if suggestions. This book offers a new and well-defined process, applicable to every organization, that considers both financial impacts and capacity limitations and, also, includes the impact of uncertainty by providing the range of reasonable results rather than one number, which is always proven wrong in the end. Overall, the book provides a holistic method for simplified decision making in seemingly complex or shifting environments using a constraints mindset to facilitate companies’ realization, for the first time, their true potential.

Economics and Management of Competitive Strategy

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Author :
Publisher : World Scientific Publishing Company
ISBN 13 : 9789813224773
Total Pages : 520 pages
Book Rating : 4.2/5 (247 download)

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Book Synopsis Economics and Management of Competitive Strategy by : Daniel F. Spulber

Download or read book Economics and Management of Competitive Strategy written by Daniel F. Spulber and published by World Scientific Publishing Company. This book was released on 2009-06 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies.

Agricultural Economics and Management

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Author :
Publisher : Pearson
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Agricultural Economics and Management by : Kenneth L. Casavant

Download or read book Agricultural Economics and Management written by Kenneth L. Casavant and published by Pearson. This book was released on 1999 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural Economics and Management offers a consistent approach to production theory by concentrating on physical relationships, economic relationships and maximization criteria.