Making The Media Work For You

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Making Media Work

Author : Derek Johnson
Publisher : NYU Press
ISBN 13 : 081476469X
Total Pages : 336 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Making Media Work by : Derek Johnson

Download or read book Making Media Work written by Derek Johnson and published by NYU Press. This book was released on 2014-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management and labor culture of the entertainment industry. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers—“the suits”—who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provide a deeper and more nuanced understanding of management within the entertainment industries. Drawing from work in critical sociology and cultural studies, the collection theorizes management as a pervasive, yet flexible set of principlesdrawn upon by a wide range of practitioners—artists, talent scouts, performers, directors, show runners, and more—in their ongoing efforts to articulate relationships and bridge potentially discordant forces within the media industries. The contributors interrogate managerial labor and identity, shine a light on how management understands its roles within cultural and creative contexts, and reconfigure the complex relationship between labor and managerial authority as productive rather than solely prohibitive. Engaging with primary evidence gathered through interviews, archives, and trade materials, the essays offer tremendous insight into how management is understood and performed within media industry contexts. The volume as a whole traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media.

Making the Media Work for You

Author :
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (513 download)

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Book Synopsis Making the Media Work for You by :

Download or read book Making the Media Work for You written by and published by . This book was released on 1986 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Making Media Work

Author : Derek Johnson
Publisher : NYU Press
ISBN 13 : 081476455X
Total Pages : 336 pages
Book Rating : 4.8/5 (147 download)

DOWNLOAD NOW!

Book Synopsis Making Media Work by : Derek Johnson

Download or read book Making Media Work written by Derek Johnson and published by NYU Press. This book was released on 2014-08-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management and labor culture of the entertainment industry. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers—“the suits”—who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provide a deeper and more nuanced understanding of management within the entertainment industries. Drawing from work in critical sociology and cultural studies, the collection theorizes management as a pervasive, yet flexible set of principlesdrawn upon by a wide range of practitioners—artists, talent scouts, performers, directors, show runners, and more—in their ongoing efforts to articulate relationships and bridge potentially discordant forces within the media industries. The contributors interrogate managerial labor and identity, shine a light on how management understands its roles within cultural and creative contexts, and reconfigure the complex relationship between labor and managerial authority as productive rather than solely prohibitive. Engaging with primary evidence gathered through interviews, archives, and trade materials, the essays offer tremendous insight into how management is understood and performed within media industry contexts. The volume as a whole traces the changing roles of management both historically and in the contemporary moment within US and international contexts, and across a range of media forms, from film and television to video games and social media.

Spin Sucks

Author : Gini Dietrich
Publisher : Pearson Education
ISBN 13 : 078974886X
Total Pages : 165 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Spin Sucks by : Gini Dietrich

Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

Maximize Your Influence

Author : Phil Cooke
Publisher :
ISBN 13 : 9781943361694
Total Pages : 248 pages
Book Rating : 4.3/5 (616 download)

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Book Synopsis Maximize Your Influence by : Phil Cooke

Download or read book Maximize Your Influence written by Phil Cooke and published by . This book was released on 2020-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has changed everything we know about engaging this culture with the gospel message. Media producer and consultant Phil Cooke has created the ultimate reference to help pastors and church leaders speak the language of this generation. Whether you lead a church of 20 or 20,000, this book will take your ministry to the next level.

How to be Heard

Author : Ted Klein
Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis How to be Heard by : Ted Klein

Download or read book How to be Heard written by Ted Klein and published by . This book was released on 1974 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Social Employee: How Great Companies Make Social Media Work

Author : Cheryl Burgess
Publisher : McGraw Hill Professional
ISBN 13 : 0071816429
Total Pages : 290 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Social Employee: How Great Companies Make Social Media Work by : Cheryl Burgess

Download or read book The Social Employee: How Great Companies Make Social Media Work written by Cheryl Burgess and published by McGraw Hill Professional. This book was released on 2013-08-23 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- JEZ FRAMPTON, Global Chairman and CEO, Interbrand "Get a copy of this book for your whole team and get ready for a surge in measurable social media results!" -- MARI SMITH, author, The New Relationship Marketing, and coauthor, Facebook Marketing "Practical and insightful, The Social Employee is sure to improve your brand-building efforts." -- KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, and author, Strategic Brand Management "This book will change how you view the workplace and modern connectivity, and inform your view of how social employees are changing how we work and create value in today's networked economy." -- DAVID ARMANO, Managing Director, Edelman Digital Chicago, and contributor to Harvard Business Review "The Social Employee makes the compelling argument that most organizations are sadly missing a key opportunity to create a social brand, as well as to build a strong company culture." -- ANN HANDLEY, Chief Content Officer, MarketingProfs.com, and coauthor, Content Rules

Making the News

Author : Amber E. Boydstun
Publisher : University of Chicago Press
ISBN 13 : 022606560X
Total Pages : 275 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Making the News by : Amber E. Boydstun

Download or read book Making the News written by Amber E. Boydstun and published by University of Chicago Press. This book was released on 2013-08-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media attention can play a profound role in whether or not officials act on a policy issue, but how policy issues make the news in the first place has remained a puzzle. Why do some issues go viral and then just as quickly fall off the radar? How is it that the media can sustain public interest for months in a complex story like negotiations over Obamacare while ignoring other important issues in favor of stories on “balloon boy?” With Making the News, Amber Boydstun offers an eye-opening look at the explosive patterns of media attention that determine which issues are brought before the public. At the heart of her argument is the observation that the media have two modes: an “alarm mode” for breaking stories and a “patrol mode” for covering them in greater depth. While institutional incentives often initiate alarm mode around a story, they also propel news outlets into the watchdog-like patrol mode around its policy implications until the next big news item breaks. What results from this pattern of fixation followed by rapid change is skewed coverage of policy issues, with a few receiving the majority of media attention while others receive none at all. Boydstun documents this systemic explosiveness and skew through analysis of media coverage across policy issues, including in-depth looks at the waxing and waning of coverage around two issues: capital punishment and the “war on terror.” Making the News shows how the seemingly unpredictable day-to-day decisions of the newsroom produce distinct patterns of operation with implications—good and bad—for national politics.

Managing Media Work

Author : Mark Deuze
Publisher : SAGE
ISBN 13 : 1412971241
Total Pages : 321 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Managing Media Work by : Mark Deuze

Download or read book Managing Media Work written by Mark Deuze and published by SAGE. This book was released on 2011 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cutting-edge exploration of media management, media work and media professions, edited by one of the biggest names in the field.

The Alter Ego Effect

Author : Todd Herman
Publisher : HarperCollins
ISBN 13 : 0062838679
Total Pages : 272 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis The Alter Ego Effect by : Todd Herman

Download or read book The Alter Ego Effect written by Todd Herman and published by HarperCollins. This book was released on 2019-02-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a Wall Street Journal bestseller. What if the games we played as children were the greatest gift to helping us achieve more today? Before stage fright, impostor syndrome, emotional baggage, and the other dubious gifts of adulthood, everyone pretended to be a superhero, a favorite athlete, an inspiring entertainer, a nurse, a firefighter, a lion, or whatever else captured our imaginations. And yet, that natural creativity is slowly squeezed out of us because we think it’s childish or it’s “time to grow up.” Now Todd Herman—backed by scientific research and countless stories from the real world—will show us how to tap into the human imagination to unleash new versions of ourselves, ready-made to kick ass. Herman has been coaching champions in every field for over twenty years, and he’s helped them bring out their Heroic Self to transcend the forces pulling them into the Ordinary World. Anyone attempting ambitious things faces adversity, resistance, and challenges, but Herman confronts these obstacles with a question: Who or what needs to show up to make success inevitable? In The Alter Ego Effect, Herman presents countless stories from salespeople, executives, entertainers, athletes, entrepreneurs, creatives, and historical figures to illustrate how to activate the Heroic Self already nested inside each of us. And he reveals that we may not be using those traits in the moments when we need them the most. From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman’s clients have discovered there is no end to the parts of their lives they could improve by using Alter Egos.

Women, Inequality and Media Work

Author : Anne O'Brien
Publisher : Routledge
ISBN 13 : 0429786115
Total Pages : 211 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Women, Inequality and Media Work by : Anne O'Brien

Download or read book Women, Inequality and Media Work written by Anne O'Brien and published by Routledge. This book was released on 2019-05-30 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women, Inequality and Media Work investigates how women experience gender inequality in film and television production industries. Examining women’s place in the production of media is vital to understanding the broader and related question of how women are (mis)represented in media content. This book goes behind the camera to explore the world of women working in media industries and unpacks the systemic gender inequality that they experience at work. It argues that women internalize their experience of gender inequality by adopting various beliefs: whether it is that gender does not matter in the workplace; that the workplace is now post-feminist; or by adopting a sense of self as liminal, neither fully included nor excluded from the industry. Drawing on detailed academic research and empirical investigation, Women, Inequality and Media Work is an important and timely book for students, researchers and those working in media industries.

Media Work, Mothers and Motherhood

Author : Susan Liddy
Publisher : Routledge
ISBN 13 : 1000376265
Total Pages : 174 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Media Work, Mothers and Motherhood by : Susan Liddy

Download or read book Media Work, Mothers and Motherhood written by Susan Liddy and published by Routledge. This book was released on 2021-04-20 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary and international volume offers an innovative and critical exploration of the impact of motherhood on the engagement of women in media and creative industries across the globe. Diverse contributions critically engage with the intersections and overlap between the social categories of worker and mother, and the work of media production and maternal caregiving. Conflicting ideas about, and expectations of, mothers are untangled in the context of the working world of radio, film, television and creative media industries. The book teases out commonalities between experiences that are evident across a number of countries, from Hollywood to Bollywood, as well as examining the differences between class, religion, maternal status and cultural frameworks that surround working mothers in various nation states. It also offers some possibilities for ways forward that can improve the lives of women workers who are also mothers. A timely and valuable contribution to international debates on equality, mothers and motherhood in audiovisual industries, this book will be of interest to scholars and students of media, communication, cultural studies and gender, programmes engaged with work inequalities and motherhood studies, and activists, funders, policymakers and practitioners.

Work Smarter with Social Media

Author : Alexandra Samuel
Publisher : Harvard Business Review Press
ISBN 13 : 1422195163
Total Pages : 228 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Work Smarter with Social Media by : Alexandra Samuel

Download or read book Work Smarter with Social Media written by Alexandra Samuel and published by Harvard Business Review Press. This book was released on 2015-05-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your social media strategy. From managing email to building a social media presence, making smart use of technology is essential to professional success in a digital world. But using all these tools can quickly lead to digital overload. In this comprehensive guide from social media expert Alexandra Samuel, you’ll find out how to use the social web to achieve your professional goals—without letting it overwhelm you. Find out what social media power users do to: • Tame the email backlog and focus on the messages that matter most • Build professional relationships that advance your career using Twitter and LinkedIn • Increase your professional visibility online by using HootSuite to schedule social media updates • Keep your most important work front-and-center with a digital notetaking system • Integrate these tools to get the most out of each one, and make them even more powerful together

Digital Minimalism

Author : Cal Newport
Publisher : Penguin
ISBN 13 : 0525536515
Total Pages : 305 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Digital Minimalism by : Cal Newport

Download or read book Digital Minimalism written by Cal Newport and published by Penguin. This book was released on 2019-02-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times, Wall Street Journal, Publishers Weekly, and USA Today bestseller "Newport is making a bid to be the Marie Kondo of technology: someone with an actual plan for helping you realize the digital pursuits that do, and don't, bring value to your life."--Ezra Klein, Vox Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. In this timely and enlightening book, the bestselling author of Deep Work introduces a philosophy for technology use that has already improved countless lives. Digital minimalists are all around us. They're the calm, happy people who can hold long conversations without furtive glances at their phones. They can get lost in a good book, a woodworking project, or a leisurely morning run. They can have fun with friends and family without the obsessive urge to document the experience. They stay informed about the news of the day, but don't feel overwhelmed by it. They don't experience "fear of missing out" because they already know which activities provide them meaning and satisfaction. Now, Newport gives us a name for this quiet movement, and makes a persuasive case for its urgency in our tech-saturated world. Common sense tips, like turning off notifications, or occasional rituals like observing a digital sabbath, don't go far enough in helping us take back control of our technological lives, and attempts to unplug completely are complicated by the demands of family, friends and work. What we need instead is a thoughtful method to decide what tools to use, for what purposes, and under what conditions. Drawing on a diverse array of real-life examples, from Amish farmers to harried parents to Silicon Valley programmers, Newport identifies the common practices of digital minimalists and the ideas that underpin them. He shows how digital minimalists are rethinking their relationship to social media, rediscovering the pleasures of the offline world, and reconnecting with their inner selves through regular periods of solitude. He then shares strategies for integrating these practices into your life, starting with a thirty-day "digital declutter" process that has already helped thousands feel less overwhelmed and more in control. Technology is intrinsically neither good nor bad. The key is using it to support your goals and values, rather than letting it use you. This book shows the way.

Make Instagram Work for Your Business

Author : Alex Stearn
Publisher : CreateSpace
ISBN 13 : 9781502911094
Total Pages : 134 pages
Book Rating : 4.9/5 (11 download)

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Book Synopsis Make Instagram Work for Your Business by : Alex Stearn

Download or read book Make Instagram Work for Your Business written by Alex Stearn and published by CreateSpace. This book was released on 2014-10-25 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW TO MAKE INSTAGRAM WORK FOR YOUR BUSINESS Many businesses and entrepreneurs are still struggling to make social media work for them and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future. Whether you are completely new to Instagram marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics and tips to make Instagram work for your business. In this book you will learn all about the benefits of social media marketing, the psychology behind it together with how to use the almighty power of Instagram to: Identify and find your ideal customers Generate and capture new leads Drive traffic to your website Increase sales conversions Build your brand In this book you will learn: How to run a successful Instagram Marketing plan How to create the best visual experience for your followers How to build an audience of highly targeted followers on Instagram Top tips for posting on Instagram How to measure your results on Instagram How to prepare your website for success Why creating a blog is so important How to create a blog

How to Make the Media Work for You

Author : Catherine Samuels
Publisher :
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4.:/5 (315 download)

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Book Synopsis How to Make the Media Work for You by : Catherine Samuels

Download or read book How to Make the Media Work for You written by Catherine Samuels and published by . This book was released on 1974 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mixed Media Masterpieces with Jenny & Aaron

Author : Jenny Heid
Publisher : Macmillan
ISBN 13 : 1624140289
Total Pages : 178 pages
Book Rating : 4.6/5 (241 download)

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Book Synopsis Mixed Media Masterpieces with Jenny & Aaron by : Jenny Heid

Download or read book Mixed Media Masterpieces with Jenny & Aaron written by Jenny Heid and published by Macmillan. This book was released on 2013-11-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create vibrant art journals and unique mixed media pieces with this easy-to-follow guide. Projects include an art journal page dedicated to your favorite place, mini faux doughnuts to display in your kitchen or make into magnets, a graffiti-style portrait of a retro pinup girl, and a necklace that allows you to wear elements from your favorite art journal pages.