Make Your Brand Legendary

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Make Your Brand Legendary

Author : Scott Wozniak
Publisher : Simon and Schuster
ISBN 13 :
Total Pages : 181 pages
Book Rating : 4.8/5 (871 download)

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Book Synopsis Make Your Brand Legendary by : Scott Wozniak

Download or read book Make Your Brand Legendary written by Scott Wozniak and published by Simon and Schuster. This book was released on 2023-10-10 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Make Your Brand Legendary, Scott Wozniak provides the tools every company needs to create a legendary brand with raving fans. Apple. Harley-Davidson. Chick-fil-A. Disney. When you see or hear these names, something in us lights up. Sure, we know their product and service offerings, but a huge number of consumers have a much deeper, more profound, and even emotional connection to these businesses. These aren’t just brands; they’re legendary brands. And they don’t just have satisfied customers; they create raving fans—true believers who will buy every product, who serve as brand evangelists, who even tattoo corporate logos on their bodies, and who will fight to defend the honor and reputation of these multibillion-dollar corporations. Why? What turns otherwise reserved people into raving fans of a computer company or chicken sandwich chain? It’s not magic. It’s not a lucky product. And it’s not something reserved for consumer brands with luxury products. For twenty years Scott and his team have been working with leaders in a wide variety of industries, from manufacturing to professional service to enterprise software. No matter the industry, some companies have gone beyond delivering a good product to delivering a great customer experience. In Make Your Brand Legendary, Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats. Only this time, they’ll be talking about your business.

Make Your Brand Legendary

Author : Scott Wozniak
Publisher : Maxwell Leadership
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (871 download)

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Book Synopsis Make Your Brand Legendary by : Scott Wozniak

Download or read book Make Your Brand Legendary written by Scott Wozniak and published by Maxwell Leadership. This book was released on 2023-10-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Make Your Brand Legendary, Scott Wozniak provides the tools every company needs to create a legendary brand with raving fans. Apple. Harley-Davidson. Chick-fil-A. Disney. When you see or hear these names, something in us lights up. Sure, we know their product and service offerings, but a huge number of consumers have a much deeper, more profound, and even emotional connection to these businesses. These aren’t just brands; they’re legendary brands. And they don’t just have satisfied customers; they create raving fans—true believers who will buy every product, who serve as brand evangelists, who even tattoo corporate logos on their bodies, and who will fight to defend the honor and reputation of these multibillion-dollar corporations. Why? What turns otherwise reserved people into raving fans of a computer company or chicken sandwich chain? It’s not magic. It’s not a lucky product. And it’s not something reserved for consumer brands with luxury products. For twenty years Scott and his team have been working with leaders in a wide variety of industries, from manufacturing to professional service to enterprise software. No matter the industry, some companies have gone beyond delivering a good product to delivering a great customer experience. In Make Your Brand Legendary, Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats. Only this time, they’ll be talking about your business.

How to Create a Legendary Brand

Author : Christina W Hernandez
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (647 download)

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Book Synopsis How to Create a Legendary Brand by : Christina W Hernandez

Download or read book How to Create a Legendary Brand written by Christina W Hernandez and published by Independently Published. This book was released on 2023-10-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive market, branding plays an essential role since it helps persuade prospective buyers to buy a product that is visibly different and better than rivals. Christina W. Hernandaz's book develop a Legendary Brand presents the tools a firm needs to develop a legendary brand utilizing a Customer experience to gain raving followers. In Create a Legendary Brand, you will learn how to: Define the identity, purpose, and voice of your brand. Create an engaging and inspiring brand narrative. Create a visually appealing brand identity that will stay. Increase client trust by being transparent and honest. Create a devoted following that will become your brand's most ardent supporter. Measure and enhance the success of your brand. Master the art of navigating difficulties, competition, and brand development. Legendary brand you admire were once motivated by passion and vision, just like yours. You may follow in their footsteps and create the next powerful personal brand with the help of this book. It's time to realise your brand's full potential and leave a long lasting customer experience. Are you make your customer a raving fans ? build a brand that will last? Begin your legendary adventure now by clicking on "Create a Legendary Brand."

What Branding ISN't

Author : Natalie Turner
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.6/5 (447 download)

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Book Synopsis What Branding ISN't by : Natalie Turner

Download or read book What Branding ISN't written by Natalie Turner and published by . This book was released on 2020-05-08 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is essential to the success of your organization, and it involves many things. In this book, we will tell you what branding ISN'T so you can avoid the unwise and costly errors that we've seen organizations make. Knowing what NOT to do is just as important as knowing what to do. These principles are time-tested, and, if executed correctly, will guide you to having more than just a logo -- your brand will become LEGENDARY.

Legendary Brands

Author : Laurence Vincent
Publisher : Kaplan
ISBN 13 : 9780793155606
Total Pages : 321 pages
Book Rating : 4.1/5 (556 download)

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Book Synopsis Legendary Brands by : Laurence Vincent

Download or read book Legendary Brands written by Laurence Vincent and published by Kaplan. This book was released on 2002 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coke, Martha Stewart, Ralph Lauren and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and "stories" and, in the process, claim a unique niche in the marketplace. Author Laurence Vincent has been a keen observer and a frontline player in developing the brand stories of so many outstanding companies. In Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Marketing Strategy he applies the theory to specific brand issues. From the frank comments offered by leading brand managers, readers will learn new ways to approach specific marketing problems, as well as innovative solutions to untangle an assortment of thorny branding issues.

Boss Branding: Seven Ways to Craft a Legendary Brand Story

Author : Sudhana Singh
Publisher :
ISBN 13 : 9781999609214
Total Pages : 128 pages
Book Rating : 4.6/5 (92 download)

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Book Synopsis Boss Branding: Seven Ways to Craft a Legendary Brand Story by : Sudhana Singh

Download or read book Boss Branding: Seven Ways to Craft a Legendary Brand Story written by Sudhana Singh and published by . This book was released on 2020-04-27 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boss Branding is the latest offering from bestselling author and leadership expert, Sudhana Singh, who skilfully weaves the stories of seven ordinary people as they build legendary brands. As an executive coach, she combines the art of storytelling with the science of branding to help you: -Extract and plot the brand story residing deep within you-Reflect and micro niche to stand out from the crowd-Embed values and vision and cast off corporate clichés and empty jargon-Use coaching questions as scaffolding to build your brand-Craft your story with the Imbue Story Brand Model-Hit the sweet spot of brand co-creation 'In this age of wannabe influencers and instant celebrity, Sudhana strips away all hubris and takes the reader back to thecore principles and tools required for creating a successful brand.'Kiran Matondkar, Sales & Marketing UK, Panasonic Avionics 'The authenticity of Sudhana's narrative is also a caveat to avoid false friends and fake news, as we follow our dreams to become legendary. A timely book to help all sectors as we rebrand during the COVID crisis.'Kurt Kaschke, President of European Masters Athletics

Your Brand Is Not Your Logo

Author : Robert J. Brunner
Publisher : Pearson Education
ISBN 13 : 0132144212
Total Pages : 21 pages
Book Rating : 4.1/5 (321 download)

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Book Synopsis Your Brand Is Not Your Logo by : Robert J. Brunner

Download or read book Your Brand Is Not Your Logo written by Robert J. Brunner and published by Pearson Education. This book was released on 2009-11-02 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats. Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own! There is a rumble: the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. The insignia on each bike proclaims: Harley-Davidson....

Branding Strategies for Success (Collection)

Author : Larry Light
Publisher : FT Press
ISBN 13 : 0133039021
Total Pages : 1238 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Branding Strategies for Success (Collection) by : Larry Light

Download or read book Branding Strategies for Success (Collection) written by Larry Light and published by FT Press. This book was released on 2012-03-12 with total page 1238 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them! In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach the invaluable lessons of one of history’s most successful brand revitalizations: the reinvigoration of McDonald’s®. Drawing on that experience, the authors introduce a systematic blueprint for resurrecting any brand, and driving it to unprecedented success. Learn how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on profound knowledge of your customers... leverage innovation to reinvent your total brand experience… create a “plan to win,” and execute on it. The Truth About Creating Brands People Love reveals 51 bite-size, easy-to-use techniques for building great brands, and keeping them great. Learn powerful truths about positioning brands and developing brand meaning; using brands to drive corporate profits; managing advertising, pricing, and segmentation, and much more. Finally, What’s Your Story?: Storytelling to Move Markets, Audiences, People and Brands shows how to leverage the universal human activity of storytelling: your most powerful, most underutilized tool for competitive advantage. Legendary business thinkers Ryan Mathews and Watts Wacker help you take control of the stories your business tells, make them believable and unforgettable, make them move your customers to act! From world-renowned leaders and experts, including Larry Light, Joan Kiddon, Brian D. Till, Donna D. Heckler, Ryan Mathews, and Watts Wacker

Brand Like A Rock Star

Author : Steve Jones
Publisher : Greenleaf Book Group
ISBN 13 : 1608322734
Total Pages : 186 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Brand Like A Rock Star by : Steve Jones

Download or read book Brand Like A Rock Star written by Steve Jones and published by Greenleaf Book Group. This book was released on 2011 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.

Building Better Brands

Author : Scott Lerman
Publisher : Simon and Schuster
ISBN 13 : 1440331510
Total Pages : 277 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Building Better Brands by : Scott Lerman

Download or read book Building Better Brands written by Scott Lerman and published by Simon and Schuster. This book was released on 2018-05-29 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

Making Them Believe

Author : Dan S. Kennedy
Publisher : Morgan James Publishing
ISBN 13 : 0982859058
Total Pages : 307 pages
Book Rating : 4.9/5 (828 download)

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Book Synopsis Making Them Believe by : Dan S. Kennedy

Download or read book Making Them Believe written by Dan S. Kennedy and published by Morgan James Publishing. This book was released on 2010-04-30 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. This book delves deeply into his TWENTY-ONE MARKETING PRINCIPLES, to provide a blueprint for adventurous advertising, marketing, promotion and personal promotion that can install a 'fountain of profits' in just about any business! IF YOU’D LIKE TO---AND WOULD PROFIT FROM---making yourself or your business famous and magnetically attractive, locally or globally, this in-depth analysis of The Lost Secrets behind this amazing success story are for you! IN THIS BOOK---DISCOVER...Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question; two kinds of CLARITY essential for marketing success---missing from most businesses; THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition; the 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to; a most radical, revolutionary change to your entire approach to selling---why the sale delayed can be the sale more easily made; the Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection; and the Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you. INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising. PLUS, MONEYMAKING SECRETS & LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy’s), and Avatar.

Build Your Own Brand

Author : Robin Landa
Publisher : HOW Books
ISBN 13 : 1440324557
Total Pages : 240 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Build Your Own Brand by : Robin Landa

Download or read book Build Your Own Brand written by Robin Landa and published by HOW Books. This book was released on 2013-08-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!

The Employee Experience Revolution

Author : John R. DiJulius
Publisher : Greenleaf Book Group
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.8/5 (864 download)

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Book Synopsis The Employee Experience Revolution by : John R. DiJulius

Download or read book The Employee Experience Revolution written by John R. DiJulius and published by Greenleaf Book Group. This book was released on 2024-06-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a World-Class Workforce Every business out there is interested in earning profits. But sometimes the bottom line is not the best indicator of a company’s long-term health. In the wake of the Great Resignation, companies are scrambling to hold on to both employees and profits. It turns out that one answer is the key to both. The Employee Experience Revolution divulges the little-known secret of how to become a more profitable company, in both the short and long term: happy employees. “Your customers will never be any happier than your employees. Your people . . . create and deliver the experience that keeps customers coming back.” Authors John DiJulius III and David Murray, founder and VP of consulting, respectively, of The DiJulius Group, are experts in the customer and employee experience industry. The companies they have advised include Starbucks, Chick-fil-A, Lexus, and The Ritz-Carlton. The goal is to have processes and a culture that encourage employees to naturally buy in to a company’s brand so they voluntarily sing their employer’s praises while providing stellar customer service. Pay is only one factor. A healthy organization will strive to give their employees job satisfaction by providing purpose, recognition, appropriate expectations, and even like-minded coworkers. The principles in this book can be applied to any company, large or small, to help improve how their organization runs as well as their bottom line.

Everyone Needs a Bundini: Inspiration and a Coach

Author : Samuel Shabaka
Publisher : Xlibris Corporation
ISBN 13 : 1503550958
Total Pages : 72 pages
Book Rating : 4.5/5 (35 download)

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Book Synopsis Everyone Needs a Bundini: Inspiration and a Coach by : Samuel Shabaka

Download or read book Everyone Needs a Bundini: Inspiration and a Coach written by Samuel Shabaka and published by Xlibris Corporation. This book was released on 2015-12-19 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone needs a Bundini coach. Why? Because everyone needs inspiration and FIRE (fierce intensity rules emotion).Everyone needs someone who value their time, who listens, asks thought-evoking questions, who rarely gives advice, who uses information wisely to inspire transformative change and impact. Coaches get maximum results because they value time. With limited time, coaches utilize their time effectively to get the most out of the time rendered. They maximize the moment for coaching. They are outcome driven and their conversation is in the forwarding of this reality. They listen with the desire to hear the personal motivation of the prospect or mentee to take them to their desired objective.

Brand It Like Serhant

Author : Ryan Serhant
Publisher : Hachette Go
ISBN 13 : 0306923149
Total Pages : 183 pages
Book Rating : 4.3/5 (69 download)

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Book Synopsis Brand It Like Serhant by : Ryan Serhant

Download or read book Brand It Like Serhant written by Ryan Serhant and published by Hachette Go. This book was released on 2024-02-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch. Brand is everything. Whether you’re a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand—you just might not know it yet. Brand It Like Serhant brings readers through Ryan’s three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT., the most recognized real estate brand in the world. In Phase One, you’ll discover your core identity, from your written brand statement to fonts, colors, posing for photos, and more. In Phase Two, you’ll learn how to deliver consistent content—realistically—by understanding social platforms and making the right choices for your work. And in Phase Three, you’ll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential. Weaving interviews with household names like Gary Vaynerchuk, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and a case study of one person’s progress through each chapter, Brand It Like Serhant is textbook, classroom, and teacher rolled into one. Start to finish, Ryan’s actionable guide empowers you to build an authentic, enduring brand by becoming known for what you want to be known for—and skyrocket your career.

People Love You

Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1118433246
Total Pages : 199 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis People Love You by : Jeb Blount

Download or read book People Love You written by Jeb Blount and published by John Wiley & Sons. This book was released on 2013-02-04 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors. When customers have positive emotional experiences, it anchors them to your brand, your product or service, and ultimately to you. In the twenty-first century, competitive advantages derived from unique products are services are short-lived because competitors are able to quickly and easily duplicate or match your offering. Likewise a focus on customer satisfaction and loyalty will no longer give you the competitive edge. Delivering a legendary customer experience has emerged as the single most important competitive advantage for companies across all industries. In People Love You you’ll learn the real secrets of customer experience including: 7 Essential Principles of Customer Engagement 5 Levers for Creating a Legendary Customer Experience The Secret to Bridging the Experience Gap How to Leverage the Pull Strategy to become a Trusted Advisor 2 Most Important Rules for Dealing with Pissed-off Customers In a hypercompetitive, global marketplace protecting your company’s customer base, the lifeblood of your business, must become your number one priority. The rubber hits the road with account managers, project managers, sales professionals, and customer service professionals—the people most connected to customers—who are on the frontlines of customer experience. They build unique and enduring emotional connections with customers that creating long-term revenue and profit streams. In People Love You, human relationship guru, Jeb Blount, gives you a powerful playbook for interacting with customers in a way that creates deep, enduring, visceral connections that withstand relentless economic and competitive assaults.

Legendary Service: The Key is to Care

Author : Ken Blanchard
Publisher : McGraw Hill Professional
ISBN 13 : 0071817859
Total Pages : 176 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Legendary Service: The Key is to Care by : Ken Blanchard

Download or read book Legendary Service: The Key is to Care written by Ken Blanchard and published by McGraw Hill Professional. This book was released on 2014-04-18 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take Care of Your Customers--or Someone Else Will! Legendary Service Great customer service is a concept organizations love to be known for. Yet most people consider the service they receive to be average, at best. Successful companies make the connection between legendary customer service and a thriving business--they recognize that the way employees treat customers is directly related to the way managers treat employees. Kelsey Young is an optimistic but disillusioned sales associate working her way through college. Her world opens up when one of her professors challenges her to create a culture of service at her workplace by putting the five components of Legendary Service into practice. Although Ferguson's, the store where Kelsey works, certainly isn't known for service excellence, Kelsey believes she can make a positive difference. She quickly learns that culture change isn't easy--and that her role as a frontline employee is more significant than she ever could have imagined. In characteristic Blanchard style, Legendary Service: The Key Is to Care is a quick and entertaining read for people at all organizational levels in every industry. When applied, its lessons will have a profound impact on the service experience your customers will receive. Whether a CEO or a part-time employee, every person can make a difference--and customer service is everyone's job. PRAISE FOR LEGENDARY SERVICE: "Read this book and establish a service culture in your organization." -- Horst Schulze, Chairman/CEO, Capella Hotel Group "Legendary Service has great learnings for people at all organizational levels: for executives and managers, the value of a service culture; and for frontline staff, the reality that they are the face of the company and can make a difference. Legendary service--it's everyone, always." -- Mark King, CEO and President, TaylorMade Golf "Everything I know about service I learned from my career at Hilton Hotels, Marriott International, The Walt Disney Company, and Ken Blanchard. The One Minute Manager dramatically changed my thinking 32 years ago. Legendary Service will teach the next generation how to deliver sensational service. Buy it, study it, implement it." -- Lee Cockerell, Executive Vice President, Walt Disney World (Retired & Inspired), and author of Creating Magic and The Customer Rules "Kathy Cuff and Vicki Halsey have created a fantastic customer service model called ICARE. When you add their voices to that of the master storyteller Ken Blanchard, you have a masterpiece entitled Legendary Service. It is a must-read for everyone who, like me, has a passion for service." -- Colleen Barrett, President Emeritus, Southwest Airlines, and coauthor of Lead with LUV "Ken Blanchard has done it again and delivered the right book at the right time. Legendary Service provides the essentials of hospitality and servant leadership in a way that everyone can adopt--right now--today!" -- John Caparella, President and COO, The Venetian, The Palazzo, and Sands Expo "Ken, Kathy, and Vicki show us how to change everyday service events into memorable experiences. Their book is a must-read for anyone unwilling to accept mediocrity." -- Leonardo Inghilleri, coauthor of Exceptional Service, Exceptional Profit