Make A Difference With Your Marketing Teach Yourself

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Make A Difference With Your Marketing: Teach Yourself

Author : Jonathan Gabay
Publisher : Teach Yourself
ISBN 13 : 1444129538
Total Pages : 227 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Make A Difference With Your Marketing: Teach Yourself by : Jonathan Gabay

Download or read book Make A Difference With Your Marketing: Teach Yourself written by Jonathan Gabay and published by Teach Yourself. This book was released on 2010-02-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before! NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of marketing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Teach Yourself

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (733 download)

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Book Synopsis Teach Yourself by :

Download or read book Teach Yourself written by and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in 4 Weeks

Author : Eric Davies
Publisher : Teach Yourself
ISBN 13 : 147360530X
Total Pages : 415 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Marketing in 4 Weeks by : Eric Davies

Download or read book Marketing in 4 Weeks written by Eric Davies and published by Teach Yourself. This book was released on 2015-01-29 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing In 4 Weeks is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right. This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Marketing In 4 Weeks is your fastest route to success: Week 1: Marketing In A Week Week 2: Digital Marketing In A Week Week 3: Social Media Marketing In A Week Week 4: Public Relations In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Improve Your Copywriting: Teach Yourself

Author : Jonathan Gabay
Publisher : Teach Yourself
ISBN 13 : 1444129465
Total Pages : 224 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Improve Your Copywriting: Teach Yourself by : Jonathan Gabay

Download or read book Improve Your Copywriting: Teach Yourself written by Jonathan Gabay and published by Teach Yourself. This book was released on 2010-01-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 111936244X
Total Pages : 422 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2017-07-10 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Run Your Own Business: Teach Yourself Ebook Epub

Author : Kevin Duncan
Publisher : Teach Yourself
ISBN 13 : 1444129627
Total Pages : 118 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Run Your Own Business: Teach Yourself Ebook Epub by : Kevin Duncan

Download or read book Run Your Own Business: Teach Yourself Ebook Epub written by Kevin Duncan and published by Teach Yourself. This book was released on 2010-01-29 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running your own business can be a daunting, challenging and sometimes stressful experience, but also one of the most rewarding. This book expertly guides you through the principles of running a successful business. Crammed with practical advice - from assessing pro's and cons, to motivating yourself and adopting effective practices, it will prove invaluable as you tackle one of the biggest adventures of your life NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of running your own business. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Marketing Lessons from the Grateful Dead

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 196 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott

Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

The First 20 Hours

Author : Josh Kaufman
Publisher : Penguin
ISBN 13 : 1101623047
Total Pages : 288 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The First 20 Hours by : Josh Kaufman

Download or read book The First 20 Hours written by Josh Kaufman and published by Penguin. This book was released on 2013-06-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.

Make Your Small Business A Winner: Teach Yourself

Author : Anna Hipkiss
Publisher : Teach Yourself
ISBN 13 : 1444129554
Total Pages : 203 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Make Your Small Business A Winner: Teach Yourself by : Anna Hipkiss

Download or read book Make Your Small Business A Winner: Teach Yourself written by Anna Hipkiss and published by Teach Yourself. This book was released on 2010-01-29 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Your Small Business a Winner will equip you with all the skills and know-how you need to take your business to a higher level. Key tactics for successful businesses are universal. This book identifies those tactics and will help you to learn and apply them - however young or mature your business. Split into 3 sections, it tackles: Diagnosis - highlighting common mistakes and giving your business a health check; Solutions - detailing remedies for problems and strategies for future success; and Moving On - looking at a future vision, setting goals and assessing progress. Real case studies, interviews and a popular ""checklist"" approach underpin the unique insight of business consultant Anna Hipkiss - making this THE guide to fulfill your business future aims. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to make your small business succeed. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Make a Difference with Your Marketing

Author : J. Jonathan Gabay
Publisher : Teach Yourself
ISBN 13 : 9781444100266
Total Pages : 0 pages
Book Rating : 4.1/5 (2 download)

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Book Synopsis Make a Difference with Your Marketing by : J. Jonathan Gabay

Download or read book Make a Difference with Your Marketing written by J. Jonathan Gabay and published by Teach Yourself. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before! NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of marketing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Ignore Everybody

Author : Hugh MacLeod
Publisher : Penguin
ISBN 13 : 1101057726
Total Pages : 180 pages
Book Rating : 4.1/5 (1 download)

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Book Synopsis Ignore Everybody by : Hugh MacLeod

Download or read book Ignore Everybody written by Hugh MacLeod and published by Penguin. This book was released on 2009-06-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample: *Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. *If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. *Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. *The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

Sams Teach Yourself Facebook for Business in 10 Minutes

Author : Bud E. Smith
Publisher : Pearson Education
ISBN 13 : 0132767198
Total Pages : 270 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Sams Teach Yourself Facebook for Business in 10 Minutes by : Bud E. Smith

Download or read book Sams Teach Yourself Facebook for Business in 10 Minutes written by Bud E. Smith and published by Pearson Education. This book was released on 2011-06-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sams Teach Yourself Facebook® for Business in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn how to profit from Facebook’s powerful new business tools: Facebook Pages, Places, Deals, Ads, and more! Tips point out shortcuts and solutions; Cautions help you avoid common pitfalls; Notes provide additional information. 10 minutes is all you need to learn how to... Define your Facebook-centric online business strategy Plan and create your “business-friendly” personal Facebook page Create a Facebook Page, also known as a “fan page,” for your business Build your Wall with customer-focused status updates Create more effective Info, Photos, and Discussions tabs Find and install Apps that can help your business Claim and edit your Facebook Places page, and get customers to “check in” Plan, target, write, and design low-cost Facebook Ads that work Promote your Facebook presence and track its impact Offer Facebook Deals that attract new customers Avoid common Facebook business mistakes

Affiliate Marketing

Author : Ray Hamilton, (Ed
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781522867364
Total Pages : 58 pages
Book Rating : 4.8/5 (673 download)

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Book Synopsis Affiliate Marketing by : Ray Hamilton, (Ed

Download or read book Affiliate Marketing written by Ray Hamilton, (Ed and published by Createspace Independent Publishing Platform. This book was released on 2015-12-22 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover How To Make Your First $1000 Online and Quit Your Day Job! Now includes a special FREE REPORT "3 Fool Proof Ways To Use Social Media To Boost Your Internet Marketing Efforts" at the end of this book! This book contains proven steps and strategies on how to earn your first $1000 in passive income from the comfort of your home using affiliate marketing. Full of fresh ideas, step-by-step instructions and screenshots, even a complete beginner can take advantage of this information and start to make money from home and build a successful online business. Do you need some extra cash in your pocket to pay the bills, or save up for Christmas? A little extra income to buffer your savings? How about setting up a full-time business at home? Earning an income online using affiliate marketing is a perfect way to do all these things, without spending huge amounts of time or money doing it. There are lots of different ways to earn some money online, from setting up a blog, using YouTube to have your say, or selling products through eBay. This guide will teach you several ways to get your online business going. Soon, you'll be earning your first $1000 through passive income! In This Book You Will Learn... The Basics of Passive IncomeBlogs and WebsitesBuilding a Subscriber BaseCharging For a CommunityMaking an AppYouTube VideosMaking a PodcastSelling Products Take action today and start building your online business empire!

Write the Perfect Business Plan: Teach Yourself

Author : Polly Bird
Publisher : Teach Yourself
ISBN 13 : 1444133691
Total Pages : 176 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Write the Perfect Business Plan: Teach Yourself by : Polly Bird

Download or read book Write the Perfect Business Plan: Teach Yourself written by Polly Bird and published by Teach Yourself. This book was released on 2010-09-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses involved in preparing a business plan need guidance on what to present, and how to present it. This book is primarily aimed at new businesses and the self-employed, but it will also be useful to any business that has to raise a financial case during the course of their trading. Straightforward advice is given about what to consider and include in the plan, and how to present it. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of business planning. THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Teach Yourself How to Learn

Author : Saundra Yancy McGuire
Publisher : Taylor & Francis
ISBN 13 : 1000981053
Total Pages : 133 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Teach Yourself How to Learn by : Saundra Yancy McGuire

Download or read book Teach Yourself How to Learn written by Saundra Yancy McGuire and published by Taylor & Francis. This book was released on 2023-07-03 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following up on her acclaimed Teach Students How to Learn, that describes teaching strategies to facilitate dramatic improvements in student learning and success, Saundra McGuire here presents these "secrets" direct to students. Her message is that "Any student can use simple, straightforward strategies to start making A’s in their courses and enjoy a lifetime of deep, effective learning." Beginning with explaining how expectations about learning, and the study efforts required, differ between college and secondary school, the author introduces her readers, through the concept of metacognition, to the importance and powerful consequences of understanding themselves as learners. This framework and the recommended strategies that support it are useful for anyone moving on to a more advanced stage of education, so this book also has an intended audience of students preparing to go to high school, graduate school, or professional school. In a conversational tone, and liberally illustrated by anecdotes of past students, the author combines introducing readers to concepts like Bloom’s Taxonomy (to illuminate the difference between studying and learning), fixed and growth mindsets, as well as to what brain science has to tell us about rest, nutrition and exercise, together with such highly specific learning strategies as how to read a textbook, manage their time and take tests. With engaging exercises and thought-provoking reflections, this book is an ideal motivational and practical text for study skills and first year experience courses.

Small Business Survival: Teach Yourself

Author : Kevin Duncan
Publisher : Teach Yourself
ISBN 13 : 1444129686
Total Pages : 132 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Small Business Survival: Teach Yourself by : Kevin Duncan

Download or read book Small Business Survival: Teach Yourself written by Kevin Duncan and published by Teach Yourself. This book was released on 2010-01-29 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business Survival will give you all the help you need to not just ""get by"" in the present economic downturn but to help your business emerge stronger, too. The author, Kevin Duncan, is an independent troubleshooter with a vast knowledge of many business types, writer of 5 bestselling business books, and winner of many creativity and effectiveness awards. His no-nonsense approach to the subject guides you through the key issues and questions you will face and gives you clear, practical solutions - to help ensure your business survives and thrives. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to keep your small business afloat and going strong. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

Learn Better

Author : Ulrich Boser
Publisher : Rodale Books
ISBN 13 : 0593135318
Total Pages : 306 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Learn Better by : Ulrich Boser

Download or read book Learn Better written by Ulrich Boser and published by Rodale Books. This book was released on 2019-09-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: For centuries, experts have argued that learning was about memorizing information: You're supposed to study facts, dates, and details; burn them into your memory; and then apply that knowledge at opportune times. But this approach to learning isn’t nearly enough for the world that we live in today, and in Learn Better journalist and education researcher Ulrich Boser demonstrates that how we learn can matter just as much as what we learn. In this brilliantly researched book, Boser maps out the new science of learning, showing how simple techniques like comprehension check-ins and making material personally relatable can help people gain expertise in dramatically better ways. He covers six key steps to help you “learn how to learn,” all illuminated with fascinating stories like how Jackson Pollock developed his unique painting style and why an ancient Japanese counting device allows kids to do math at superhuman speeds. Boser’s witty, engaging writing makes this book feel like a guilty pleasure, not homework. Learn Better will revolutionize the way students and society alike approach learning and makes the case that being smart is not an innate ability—learning is a skill everyone can master. With Boser as your guide, you will be able to fully capitalize on your brain’s remarkable ability to gain new skills and open up a whole new world of possibilities.