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Author :
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.:/5 (3 download)
Download or read book Mailing list handbook and direct advertising guide written by and published by . This book was released on 1929 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dartnell Corporation
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (835 download)
Download or read book Mailing List Handbook & Direct Advertising Guide written by Dartnell Corporation and published by . This book was released on with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert W. Bly
Publisher : Penguin
ISBN 13 : 9780028642109
Total Pages : 394 pages
Book Rating : 4.6/5 (421 download)
Download or read book The Complete Idiot's Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 1599185180
Total Pages : 250 pages
Book Rating : 4.5/5 (991 download)
Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author : Richard S. Hodgson
Publisher :
ISBN 13 :
Total Pages : 1590 pages
Book Rating : 4.:/5 (45 download)
Download or read book The Dartnell Direct Mail and Mail Order Handbook written by Richard S. Hodgson and published by . This book was released on 1974 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.:/5 (121 download)
Download or read book The Direct Mail Marketing Guide written by and published by . This book was released on 1982* with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.3/5 ( download)
Download or read book The Small Business Guide to Advertising with Direct Mail written by and published by . This book was released on 1992 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book walks you through the steps of a successful direct mail effort.
Author : Rose Harper
Publisher : McGraw-Hill Companies
ISBN 13 : 9780070266759
Total Pages : 213 pages
Book Rating : 4.2/5 (667 download)
Download or read book Mailing List Strategies written by Rose Harper and published by McGraw-Hill Companies. This book was released on 1986-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to rent and exchange mailing lists, discusses list brokers, file evaluation, the ethics of privacy, and cost analysis, and describes techniques for selecting productive mailing lists
Author : William Kenneth Page
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.F/5 ( download)
Download or read book The Preparation and Care of Mailing Lists written by William Kenneth Page and published by . This book was released on 1914 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stevan Roberts
Publisher : McGraw Hill Professional
ISBN 13 : 9780658001369
Total Pages : 364 pages
Book Rating : 4.0/5 (13 download)
Download or read book Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns written by Stevan Roberts and published by McGraw Hill Professional. This book was released on 2001 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct marketing via the Internet is the best way to avoid the rising printing and mailing costs of traditional direct mail. Plus, it's more effective! An online campaign will often turn a profit even if the entire mailing produces only 1 percent response or less! If you're ready to try e-mail marketing, or if you're already doing it and want to know more, Internet Direct Mail has all the information you need. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, Internet Direct Mail shows you step by step how to create, send, and track a highly successful e-mail campaign. This guide also includes the authors' carefully compiled, invaluable lists of resources for: E-mail list brokers and service bureaus Credit card companies and corporations offering merchants accounts Books and software on Web marketing Online advertising services Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues--allowing you to start and run a smooth, professional, results-oriented e-mail campaign.
Author : Charles Mallory
Publisher : Crisp Pub Incorporated
ISBN 13 : 9781560520757
Total Pages : 73 pages
Book Rating : 4.5/5 (27 download)
Download or read book Direct Mail Magic written by Charles Mallory and published by Crisp Pub Incorporated. This book was released on 1991 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tips on marketing strategy, designing a mailing piece, working with list brokers and more.
Author : John Kremer
Publisher :
ISBN 13 : 9780912411293
Total Pages : 296 pages
Book Rating : 4.4/5 (112 download)
Download or read book Mail Order Selling Made Easier written by John Kremer and published by . This book was released on 1990 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William A. Cohen
Publisher : John Wiley & Sons
ISBN 13 : 9780471109464
Total Pages : 598 pages
Book Rating : 4.1/5 (94 download)
Download or read book Building a Mail Order Business written by William A. Cohen and published by John Wiley & Sons. This book was released on 1996-02-01 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News
Author : Iain Maitland
Publisher : Burns & Oates
ISBN 13 : 9780304334308
Total Pages : 0 pages
Book Rating : 4.3/5 (343 download)
Download or read book How to Plan Direct Mail written by Iain Maitland and published by Burns & Oates. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.
Author : Nat G. Bodian
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.E/5 ( download)
Download or read book Encyclopedia of Mailing List Terminology and Techniques written by Nat G. Bodian and published by . This book was released on 1986 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ed Burnett
Publisher :
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.:/5 (12 download)
Download or read book The Complete Direct Mail List Handbook written by Ed Burnett and published by . This book was released on 1988 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robin Fairlie
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (555 download)
Download or read book Database Marketing and Direct Mail written by Robin Fairlie and published by . This book was released on 1993 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this book provides a thorough exploration of direct mail and database marketing. Both concepts are examined individually and then their inter-relationship is discussed, revealing that both are necessary if marketing is to be carried out effectively.
