Catalog

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Publisher : Princeton Architectural Press
ISBN 13 : 9781568987392
Total Pages : 274 pages
Book Rating : 4.9/5 (873 download)

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Book Synopsis Catalog by : Robin Cherry

Download or read book Catalog written by Robin Cherry and published by Princeton Architectural Press. This book was released on 2008-09-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can consider his and hers matching helicopters, windmills, hot-air balloons, and submarines in the Neiman Marcus Fantasy Catalog; those looking to get their pulses racing can browse Victoria's Secret and Abercrombie & Fitch; while our inner swashbuckler can travel the world through the pages of the J. Peterman Owner's Manual where Moroccan caftans, Russian Navy t-shirts, and wooden water buckets from rural China entice the imagination. In Catalog: The Illustrated History of Mail Order Shopping, Robin Cherry traces the timeline of these snapshots from American history and discovers along the way how we dressed, decorated our houses, worked, played, and got around. From corsets to bell-bottoms, from baby-doll dresses and Doc Martens all the way to iPods, the history of these catalogs is the history of our lives and our culture. GIs during World War II were kept company by the models in the pages of lingerie catalogs; hockey goalies fashioned makeshift shin guards out of them during the Great Depression, and creative children across the country still play with homemade paper dolls cut from clothing catalogs. A number of celebrities got their start modeling for catalogs: Gregory Peck, Lauren Bacall, Katherine Heigl, Matthew Fox, and Angelina Jolie. Jimi Hendrix and Bob Dylan both got their first guitars from the Sears catalog. Organized into categories such as clothing, food, animals, and houses, author Robin Cherry explores the vivid stories behind Sears, Montgomery Ward, Lillian Vernon, Harry & David, Jackson & Perkins, and of course, 45 years of the Neiman Marcus Christmas Book. Insightful historical commentary places these catalogs in their social context, making this book a visual pleasure and a historically important piece of Americana.

Starting and Building Your Catalog Sales Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780471508168
Total Pages : 298 pages
Book Rating : 4.5/5 (81 download)

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Book Synopsis Starting and Building Your Catalog Sales Business by : Herman Holtz

Download or read book Starting and Building Your Catalog Sales Business written by Herman Holtz and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now--America's #1 marketer and consultant puts together the firstcomplete guide to catalog sales! Starting & Building YourCatalog Sales Business Some of America's best known and mostsuccessful businesses, such as Sears, Spiegel, L.L. Bean, andLands' End, are "catalog companies," earning a major percentage oftheir profits through catalog sales. If you're a business owner orentrepreneur, now you can do the same with the help of this book.Written by bestselling author Herman Holtz, Starting and BuildingYour Catalog Sales Business is a complete guide to catalog salesthat explains how to get started in and manage a catalog businessprofitably. Packed with anecdotes, worksheets, and examples drawnfrom successful catalog sales businesses, it explains: * The basics of direct-mail selling and catalog sales * The secrets to creating catalog copy that really sells * The essential elements in the catalog mailing--including how tocreate a strong sales letter and a user-friendly order form * How to choose and use the right mailing lists * Managing the two essentials of the catalog business: sales volumeand pricing

Mail Order Organization

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Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis Mail Order Organization by : P. E. Wilson

Download or read book Mail Order Organization written by P. E. Wilson and published by . This book was released on 1922 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mail Order and Catalogue Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Mail Order and Catalogue Selling by : Canada. Distribution Services Industries Directorate

Download or read book Mail Order and Catalogue Selling written by Canada. Distribution Services Industries Directorate and published by . This book was released on 1992 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct marketing refers to all of the activities connected with a seller transferring some kind of good, service or information to a buyer. It includes the use of controlled communications by some kind of media (mail, telephone, etc.) to reach a specific audience (those most likey to respond). One of the major types of direct marketing is mail order/catalogue selling, which is used to generate both consumer and business-to-business sales. This document assists those interested in mail order/catalogue selling. Identifies sources of information in a variety of areas and focuses on Canadian association and print information sources, although some American sources are also listed. This publication is not all inclusive because the direct marketing industry is changing rapidly and new sources of information appear daily.

Printers' Ink; the ... Magazine of Advertising, Management and Sales

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Publisher :
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :

Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1910 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Manufacturing Jeweler

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Publisher :
ISBN 13 :
Total Pages : 1430 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Manufacturing Jeweler by :

Download or read book Manufacturing Jeweler written by and published by . This book was released on 1909 with total page 1430 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Art and Science of Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The Art and Science of Selling by : National Salesmen's Training Association

Download or read book The Art and Science of Selling written by National Salesmen's Training Association and published by . This book was released on 1918 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling by Mail Order

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Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Selling by Mail Order by : William A. Cohen

Download or read book Selling by Mail Order written by William A. Cohen and published by . This book was released on 1987 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mail Order Selling

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Author :
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Mail Order Selling by : Irving Burstiner

Download or read book Mail Order Selling written by Irving Burstiner and published by Prentice Hall. This book was released on 1982 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Printers' Ink

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Author :
Publisher :
ISBN 13 :
Total Pages : 1268 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Printers' Ink by :

Download or read book Printers' Ink written by and published by . This book was released on 1922 with total page 1268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Popular Mechanics

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Publisher :
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4./5 ( download)

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Book Synopsis Popular Mechanics by :

Download or read book Popular Mechanics written by and published by . This book was released on 1963-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Standard Industrial Classification Manual

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Author :
Publisher :
ISBN 13 :
Total Pages : 718 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Standard Industrial Classification Manual by :

Download or read book Standard Industrial Classification Manual written by and published by . This book was released on 1987 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising, Selling and Credits

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Publisher :
ISBN 13 :
Total Pages : 690 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Advertising, Selling and Credits by :

Download or read book Advertising, Selling and Credits written by and published by . This book was released on 1911 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Recruiter Journal

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Publisher :
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Recruiter Journal by :

Download or read book Recruiter Journal written by and published by . This book was released on 1985 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Stoves and Hardware Reporter

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Publisher :
ISBN 13 :
Total Pages : 1778 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Stoves and Hardware Reporter by :

Download or read book Stoves and Hardware Reporter written by and published by . This book was released on 1912 with total page 1778 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Price Index

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Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Consumer Price Index by :

Download or read book Consumer Price Index written by and published by . This book was released on 1993 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurship

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Publisher : Routledge
ISBN 13 : 1317471350
Total Pages : 472 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Entrepreneurship by : George Vozikis

Download or read book Entrepreneurship written by George Vozikis and published by Routledge. This book was released on 2014-12-18 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present core concepts of entrepreneurship in an easy-to-follow, logical sequence. Starting with basic definitions and an overarching conceptual framework in Part I, the book then addresses topics pertaining to Venture Initiation (Part II), Venture Management (Part III), and Venture Development (Part IV). Each chapter contains a case study in which a real-life entrepreneur, who confronts the issues of growth and competition, is followed. Venture initiation and development are key components of this book. Entrepreneurship has all the standard features that entrepreneurs-in-training need. The book's strength, however, lies in the clear, straightforward, and logical manner in which the various topics within this complex subject are presented. The book also includes learning objectives, outlines, terms, and review questions.