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Author : Chip Brill
Publisher :
ISBN 13 : 9780873141116
Total Pages : 274 pages
Book Rating : 4.1/5 (411 download)
Download or read book Madison Avenue Handbook, 1992 written by Chip Brill and published by . This book was released on 1992 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.F/5 ( download)
Download or read book The Madison Avenue Handbook written by and published by . This book was released on 1991 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.F/5 ( download)
Download or read book Madison Avenue Handbook written by and published by . This book was released on 1992 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Doyle
Publisher :
ISBN 13 : 9780873140218
Total Pages : 312 pages
Book Rating : 4.1/5 (42 download)
Download or read book Madison Avenue Handbook, 1990 written by Brian Doyle and published by . This book was released on 1990-01-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Glenn
Publisher :
ISBN 13 : 9780873140164
Total Pages : 400 pages
Book Rating : 4.1/5 (41 download)
Download or read book The Madison Avenue Handbook, 1987 written by Peter Glenn and published by . This book was released on 1987 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sankara Papavinasam
Publisher : Elsevier
ISBN 13 : 0123973066
Total Pages : 1021 pages
Book Rating : 4.1/5 (239 download)
Download or read book Corrosion Control in the Oil and Gas Industry written by Sankara Papavinasam and published by Elsevier. This book was released on 2013-10-15 with total page 1021 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effect of corrosion in the oil industry leads to the failure of parts. This failure results in shutting down the plant to clean the facility. The annual cost of corrosion to the oil and gas industry in the United States alone is estimated at $27 billion (According to NACE International)—leading some to estimate the global annual cost to the oil and gas industry as exceeding $60 billion. In addition, corrosion commonly causes serious environmental problems, such as spills and releases. An essential resource for all those who are involved in the corrosion management of oil and gas infrastructure, Corrosion Control in the Oil and Gas Industry provides engineers and designers with the tools and methods to design and implement comprehensive corrosion-management programs for oil and gas infrastructures. The book addresses all segments of the industry, including production, transmission, storage, refining and distribution. Selects cost-effective methods to control corrosion Quantitatively measures and estimates corrosion rates Treats oil and gas infrastructures as systems in order to avoid the impacts that changes to one segment if a corrosion management program may have on others Provides a gateway to more than 1,000 industry best practices and international standards
Author : Peter Glenn
Publisher :
ISBN 13 : 9780873140195
Total Pages : 400 pages
Book Rating : 4.1/5 (41 download)
Download or read book Madison Avenue Handbook, 1988 written by Peter Glenn and published by . This book was released on 1987 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Farmer
Publisher : Lid Pub Incorporated
ISBN 13 : 9780986079306
Total Pages : 200 pages
Book Rating : 4.0/5 (793 download)
Download or read book Madison Avenue Manslaughter written by Michael Farmer and published by Lid Pub Incorporated. This book was released on 2015 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising industry has reached a critical, even dangerous point in its development—agencies destroy themselves by doing increased work for declining fees—so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem." Once the problem is understood, then the author offers corrective solutions. This book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Author : John C. Norcross
Publisher : Oxford University Press
ISBN 13 : 9780198037064
Total Pages : 568 pages
Book Rating : 4.0/5 (37 download)
Download or read book Handbook of Psychotherapy Integration written by John C. Norcross and published by Oxford University Press. This book was released on 2005-02-24 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 13 years between the publication of the original edition of the handbook and this second edition have been marked by memorable growth in psychotherapy integration. The original classic was the first compilation of the early integrative approaches and was hailed by one reviewer as "the bible of the integration movement." In the interim, psychotherapy integration has grown into a mature, empirically supported, and international movement. This second edition provides a state-of-the-art, comprehensive description of psychotherapy and its clinical practices by leading proponents. In addition to updates of all of the chapters, the new edition features: (1) eight new chapters covering topics such as cognitive-analytic therapy, integrative psychotherapy with culturally diverse clients, cognitive-behavioral analysis system, and blending spirituality with psychotherapy, (2) an entirely new section with two chapters on assimilative integration, (3) updated reviews of the empirical research on integrative and eclectic treatments, (4) chapter guidelines that facilitate comparative analyses and ensure comprehensiveness, and (5) a summary outline to help readers compare the integrative approaches. Blending the best of clinical expertise, empirical research, and theoretical pluralism, the revision of this "integration bible" will prove invaluable to practitioners, researchers, and students alike.
Author :
Publisher :
ISBN 13 :
Total Pages : 345 pages
Book Rating : 4.:/5 (489 download)
Download or read book Madison Avenue USA written by and published by . This book was released on 1961 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Haresh Barot
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9383241802
Total Pages : pages
Book Rating : 4.3/5 (832 download)
Download or read book The Handbook of Investment Avenues written by Dr. Haresh Barot and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 608 pages
Book Rating : 4.:/5 (318 download)
Download or read book Air Force Magazine written by and published by . This book was released on 1993-07 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruce Fogle
Publisher : Cambridge University Press
ISBN 13 : 9781564581686
Total Pages : 206 pages
Book Rating : 4.5/5 (816 download)
Download or read book ASPCA Complete Dog Care Manual written by Bruce Fogle and published by Cambridge University Press. This book was released on 1993 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive dog care manual ever published to all aspects of caring for your dog. Essentials of care, feeding, grooming, and handling--with special tips on training and discipline--are covered in understanding text and over 650 full-color, step-by-step photographs showing a wide variety of breeds.
Author :
Publisher : John Wiley & Sons
ISBN 13 : 1555818811
Total Pages : 2954 pages
Book Rating : 4.5/5 (558 download)
Download or read book Clinical Microbiology Procedures Handbook written by and published by John Wiley & Sons. This book was released on 2020-08-06 with total page 2954 pages. Available in PDF, EPUB and Kindle. Book excerpt: In response to the ever-changing needs and responsibilities of the clinical microbiology field, Clinical Microbiology Procedures Handbook, Fourth Edition has been extensively reviewed and updated to present the most prominent procedures in use today. The Clinical Microbiology Procedures Handbook provides step-by-step protocols and descriptions that allow clinical microbiologists and laboratory staff personnel to confidently and accurately perform all analyses, including appropriate quality control recommendations, from the receipt of the specimen through processing, testing, interpretation, presentation of the final report, and subsequent consultation.
Author : Caroline Case
Publisher : Routledge
ISBN 13 : 1136819746
Total Pages : 322 pages
Book Rating : 4.1/5 (368 download)
Download or read book The Handbook of Art Therapy written by Caroline Case and published by Routledge. This book was released on 2013-01-11 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is art therapy? How can art and therapy combine to help individuals understand aspects of their inner life? This new edition of The Handbook of Art Therapy is thoroughly revised and updated and includes new sections on neurobiological research, and a current review of literature and contemporary practice. It provides a comprehensive introduction to the field of art therapy in a variety of different settings. Caroline Case and Tessa Dalley draw on their experience of teaching and practising art therapy, concentrating on what art psychotherapists actually do, where they practice, and how and why art therapy is effective. First-hand accounts of the experience of art therapy from both therapists and clients are used throughout, enriching the discussion of subjects including: the art therapy room art and psychoanalysis art therapy and creativity working with groups in art therapy art therapy with individual patients. This straight-forward and highly practical Handbook will be invaluable not only as an introduction to the profession but also as a reference for students of art psychotherapy both during and after their training.
Author : Martin Mayer
Publisher : New York : Harper
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.0/5 ( download)
Download or read book Madison Avenue, USA. written by Martin Mayer and published by New York : Harper. This book was released on 1958 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 1442244097
Total Pages : 311 pages
Book Rating : 4.4/5 (422 download)
Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2015-11-05 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
