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Loyalty And Customer Relationship Management In Banking Sector Case Study Of Hsbc
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Book Synopsis Loyalty and Customer Relationship Management in Banking Sector: Case Study of HSBC by : Farrukh Khan
Download or read book Loyalty and Customer Relationship Management in Banking Sector: Case Study of HSBC written by Farrukh Khan and published by Lulu.com. This book was released on with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Effect of Customer Relationship Marketing on Customer Loyalty. Case Study of Commercial Banks in Nekemte Town by : Musefa Yesin
Download or read book The Effect of Customer Relationship Marketing on Customer Loyalty. Case Study of Commercial Banks in Nekemte Town written by Musefa Yesin and published by GRIN Verlag. This book was released on 2021-12-29 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2021 in the subject Business economics - Market research, grade: 90.5, Wollega University, course: Thesis, language: English, abstract: The general objective of this study, which got submitted as partial fulfillment to the requirement of the award of Master of Art, is to examine the effect of customer relationship marketing on customer loyalty of commercial banks in Ethiopia. Specifically, this study has the following objectives: To find out the level of the effect of trust on customer loyalty the case of commercial banks in Nekemte banks. Banking industry in Ethiopia has stiff competition thus banks need to consider various strategic options and programs in order to survive and thrive. One of strategy is Customer Relationship Marketing. This study was aimed to examine the effect of customer relationship marketing dimensions (trust, commitment, conflict handling, communication, empathy competence and customer satisfaction) on customer loyalty of commercial banks in Nekemte town. The researcher was used both probability and non-probability sampling techniques to select sample respondents from the total population under this study. Data were collected through the five point’s likert scales of questionnaires and used mixed research approach was used. To achieve the objective of the study, questionnaire was physically distributed to 404 respondents of selected Commercial Banks in Nekemte town. Out of 404 customers 375 92.8% of customers were completed and collected. Descriptive and inferential statistics were used to analyze the collected data by using SPSS software version 24 and questionnaires reliability was estimated by calculating Cronbach’s Alpha. Descriptive analysis tools such as frequency, percentage, mean and standard deviation. Inferential statistical analysis tools such as correlation coefficient was worked out and used to explore the relationships between variables. And regression analysis was performed to study the effect of independent variables on dependent variable.
Book Synopsis Managing Customer Relations in the Banking Industry. Customer Service by : Dr. David Ackah
Download or read book Managing Customer Relations in the Banking Industry. Customer Service written by Dr. David Ackah and published by GRIN Verlag. This book was released on 2018-05-17 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2014 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: B, ( Atlantic International University ) (School of Business and Economics), course: Ph.D. Economics, language: English, abstract: The main aim of this study has been to identify the possible causes of customer dissatisfaction. The specific objectives of the study were examined , the degree of cordiality and adversity of the relationship between management and staff and how these influence positively or negatively customer relations of banking organizations, a case study of Sahel Sahara Bank. The study is to assist the management of banking organization towards ensuring improved customer relations by offering incentives, customers’ relations training for employees and organizing seminars and workshops to raise employees’ level of professionalism. The researcher employed the quota sampling technique to specifically make a selection of the groups of management, staff, customers and other users of the Bank to whom questionnaires were administered until the required numbers of respondents were reached. In all, sixty (60) questionnaires were distributed. Out of these, ten (10) were administered to the management of the bank, twenty (20) to its employees and thirty (30) to customers who had visited to transact business at the bank’s premises on those faithful days of questionnaires administration. The study revealed that management and customers to the Bank asserted that customer relation training were the best tool for building customer relations to provide the needed skills for quality service delivery. Employees were also of the opinion that monetary incentive or rewards though important might not do much in improving customer relations but rather receiving customer relations training would equipped them better. There is therefore the need for management of banking organizations particularly the Sahel Sahara Bank to integrate their roles and efforts towards the facilitation of the customer relations training since employees as well as customer to the Bank rated it as the most workable measure.
Author :Dr. Antony Joseph K & Dr. Gabriel Simon Thattil Publisher :Lulu Publication ISBN 13 :1008962902 Total Pages :299 pages Book Rating :4.0/5 (89 download)
Book Synopsis Customer Relationship Management in Banking Services by : Dr. Antony Joseph K & Dr. Gabriel Simon Thattil
Download or read book Customer Relationship Management in Banking Services written by Dr. Antony Joseph K & Dr. Gabriel Simon Thattil and published by Lulu Publication. This book was released on 2021-07-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving and sustaining growth in banking business is a herculean task, but it can be successfully done, if the focus is on customers. With hot winds of competition blowing across the banking industry in India, developing an emotionally close, symbiotic relationship with customers has become highly important than ever before. Any bank that wishes to grow in the size of its business or improve its profitability must consider the challenges surrounding its customer relationships (Watson, 2004)2. Banks now have realized that, of all the problems the business can have, the loss of established customers is one of the most serious. Hence, banks have come out with innovative measures to satisfy their present customers, acquire new ones, and at the same time adopt procedures to win back the lost customers. Customers’ expectations regarding quality, service and value are ever escalating, and hence, a banker can build good relationship with its customers only if it is able to understand their needs and desires. Customer relationship management philosophy, if properly implemented, will enable the banker to develop long-lasting relationship by developing trust and emotional bonding through personalized communication, sharing of values and goals and personalized communication.
Book Synopsis Customer Relationship Management by : Peter Anabila
Download or read book Customer Relationship Management written by Peter Anabila and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ghana's banking industry has witnessed stiff competition in the last decade thus accentuating the need for banks to consider various strategic options and programmes in order to survive and thrive. One of such programmes is Customer Relationship Management (CRM). The aim of this study is to assess the relationship between customer relationship management and customer loyalty using a case bank. Cross sectional research design was used to sample 20 staff and 50 customers. Data was collected from sampled respondents using a questionnaire. The Statistical Package for Social Sciences (SPSS) version 16 was used to analyse the data. The result indicates that the bank assigned relationship managers who take care of the individual customer's needs. Thus, there is indication of the practice of CRM at the bank and this was more evident in the area of feedback to customers. However, staff perception of the constructs of CRM practice was relatively more positive than customers given the respective mean scores of the measures. Thus, Banks may believe that they are practicing CRM when in actual fact customers are not recognizing it that much. A correlation analysis revealed that there is a strong positive relationship between CRM practice and customer loyalty. The study recommends that management of the bank should continue with the CRM practices and effectively communicate their CRM policy to customers to improve customer loyalty. In addition introduction of some loyalty programmes would enhance customer loyalty.
Book Synopsis Customer Relationship Management by : Patrick Anthony
Download or read book Customer Relationship Management written by Patrick Anthony and published by LAP Lambert Academic Publishing. This book was released on 2012-02 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present study aims at studying the relationship between service quality, customer Satisfaction and customer loyalty in the banks, which is the ultimate goal of customer relationship management (CRM). The growth and development of service businesses over the years have resulted in a massive and highly intense competitive 'battle-field' for the service providers. This includes the banking industry. The primary aim of this research is to acquire knowledge on how well service quality is used as an 'instrument' by the banking institutions to stay ahead of competitors based on its customer's satisfaction. The Indian banking industry is going through turbulent times. The freedom of choice, which, bank customers, did not have earlier because of standardized products and regimented interest rates, has now been given to the customers. The Banks in Ethiopia are evolving to higher levels. Thus a comparative study of CRM practices in the select Banks of Ethiopia and India were conducted in the present study.A modest contribution to the ever growing knowledge in the field of CRM is attempted in this work.
Book Synopsis HSBC & Newcastle Building Society Case Studies: Improving Customer Relationship Management*. by :
Download or read book HSBC & Newcastle Building Society Case Studies: Improving Customer Relationship Management*. written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Customer Relationship Management in Banking Industry by : Sateesh Hari
Download or read book Customer Relationship Management in Banking Industry written by Sateesh Hari and published by LAP Lambert Academic Publishing. This book was released on 2015-05-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is useful for those working on CRM projects, bank employees, students of graduate and post graduate and also for the research scholars working on bank's customer satisfaction, customer loyalty etc., A study based on 4 banks in India, among 2 are public sector and 2 are private sector.It is an extraction of the banker and customer experience. The best analytical tools are used for the purpose of analysis.
Download or read book Client Centricity written by Jan U. Hagen and published by Murmann Publishers GmbH. This book was released on 2015-06-11 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial market crisis has brought the very business models of many banks into question. What lessons should banks take from these events? What consequences will the industry have to face when dealing with clients? These questions are at the center of this book, with contributions from renowned experts and examples from theory and practice. Client commitment – the pursuit of pure customer focus – has become a success factor in many areas of the banking industry. This book sheds light on the theoretical aspects of client commitment and shows how its various facets are being put into practice.
Book Synopsis Customer Relationship Management in Financial Services by : Mohammed Masum Iqbal
Download or read book Customer Relationship Management in Financial Services written by Mohammed Masum Iqbal and published by . This book was released on 2020 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial service industry is facing immense competition across the world and, in Bangladesh, the scenario is not different. The banks in Bangladesh are operating their business in a highly competitive business environment. The main objectives of the study are to explore antecedents of Customer Loyalty and to develop a model of Customer Relationship Management for financial services industry especially for Private Commercial Banks (PCBs) in Bangladesh. To achieve the objectives, this study has looked into the available literature and conducted an empirical study on the causal relationships among different factors such as services quality, customer trust, customer perceived value, customer satisfaction, customer switching barrier, customer culture, and customer loyalty which are directly and indirectly related to CRM. A model has been developed based on comprehensive literature review, focus group discussion, and an extensive survey of the customers of some selected PCBs. The survey has been administered on 450 respondents with a structured questionnaire and the response rate has been 89.44%.In EFA, the study has explored seven factors which are related to CRM namely services quality, customer trust, customer perceived value, customer satisfaction, customer switching barrier, customer culture, and customer loyalty. Confirmatory Factor Analysis (CFA) has been performed to ensure the validity of the constructs. Except for one factor namely Customer Culture, all other factors have ensured the convergent and discriminant validity. The study has revealed that Customer Satisfaction is the most important determinant of Customer Loyalty whereas Services Quality, Customer Trust, and Customer Perceived Value act as significant antecedents of Customer Satisfaction. This study makes a significant contribution to the existing literature by showing the influences of different factors on Customer Loyalty and by developing a model of CRM in the financial service industry of Bangladesh.
Book Synopsis Customer Relationship Management in Financial Services by : John Hancock
Download or read book Customer Relationship Management in Financial Services written by John Hancock and published by . This book was released on 1999-12 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report examines the impact customer relationship management has on financial services companies and analyzes the changes that can follow for those who decide to implement CRM. It also shows how to keep using CRM effectively after it has been implemented, and how it can help to meet long term business objectives. The report contains in-depth case studies from leading companies to demonstrate how CRM has been implemented and used throughout their business.
Book Synopsis Review of Customer Relationship Management in Banking Sector by : Ahok Trimbak
Download or read book Review of Customer Relationship Management in Banking Sector written by Ahok Trimbak and published by . This book was released on 2022-12-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present research work is a study on the Review of Customer Relationship Management. The study is primarily to understand the contribution of CRM in the banking sector and how customers satisfy with the banking services. The study also enabled to assessment the awareness of CRM in the banking sector and tries a explain a customer service model for banks.
Book Synopsis Innovation of Businesses, and Digitalization during Covid-19 Pandemic by : Bahaaeddin Alareeni
Download or read book Innovation of Businesses, and Digitalization during Covid-19 Pandemic written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2022-07-07 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers were selected for inclusion in the conference proceedings from forty countries. Each of these chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process. The book highlights a range of topics in the fields of technology, entrepreneurship, business administration, accounting, and economics that can contribute to business development in countries, such as learning machines, artificial intelligence, big data, deep learning, game-based learning, management information system, accounting information system, knowledge management, entrepreneurship, and social enterprise, corporate social responsibility and sustainability, business policy and strategic management, international management and organizations, organizational behavior and HRM, operations management and logistics research, controversial issues in management and organizations, turnaround, corporate entrepreneurship, innovation, legal issues, business ethics, and firm gerial accounting and firm financial affairs, non-traditional research, and creative methodologies. These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.
Book Synopsis An Empirical Investigation Into the Effects of Customer Relationship Management on Bank Performance in Nigeria by : Adewale Adegoke Alawiye-Adams
Download or read book An Empirical Investigation Into the Effects of Customer Relationship Management on Bank Performance in Nigeria written by Adewale Adegoke Alawiye-Adams and published by . This book was released on 2014 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: The information age has created a new segment of knowledgeable customers. It has become very imperative for Banks to pay close attention to the roles of more active groups of customers. This study therefore aims to provide the results of an in-depth investigation of the link between Customer Relationship Management (CRM) and Bank Performances in the financial services industry. Customer Relationship Management literature acknowledges the proactive nature of the firm's strategy by building on relationships with customers. Relationships help create unique, difficult to imitate knowledge for firms, which seek to understand how advances in relationship marketing enhance our understanding of knowledge required for competitive success, and how advances in relationship knowledge and marketing actually assist the process of advancing Bank Performance.For the purpose of this research, the historical and survey research methods were adopted. Data were collected from both primary sources, using some three Nigerian Commercial Banks (Access Banks, Skye Bank and Wema Banks) and secondary sources. Hypothesis formulate were tested using the chi-square analysis. The study found out that Customer Relationship Management has a positive impact on Banks performances. Customer relationship management is the process of managing detailed information about individual customer and carefully managing all customers touch points to maximize customer loyalty. A customer's touch is any occasion in which a customer encounters the brand and product from actual experience to personal or mass communications to causal observation. Customer relationship management is used by banks and other organization as a business strategy to increase performance through customer satisfaction.The study therefore recommends amongst others that Banks Staffs should be adequately and continuously trained and equipped on practices in Customer Relationship Management and should be given frequent seminars reminding them on the importance of CRM and to also update their knowledge. And this would ensure inter-personal relationships between the staff and their customers to ensure free flow of information and complaints from the customers.
Book Synopsis The Impact of Customer Relationship Management on Achieving Service Quality of Banking Sector of Jordan by : Zeyad Faisal Al-Azzam
Download or read book The Impact of Customer Relationship Management on Achieving Service Quality of Banking Sector of Jordan written by Zeyad Faisal Al-Azzam and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Definitely, the world is becoming chaotic and affects all aspects of life. One of these is customers who become more severe in their needs, expectations, desires, and preferences. Organizations must consistently realize this issue by communicating and building effective relationships with them for better-enhancing services quality. Therefore, this study investigates the relationship between customer relationship management and service quality of Jordan banking sector. The researchers relied on descriptive and analytical approach through a survey questionnaire used to obtain data from 150 respondents who were at all levels in the 22 operating banks in Jordan, only 141 were returned but 13 of them were excluded because they were invalid for statistical analysis, only 128 questionnaires were valid and considered with a ratio of 85%. The findings revealed that a moderate level of importance in customer relationships management was apparent while an increasing awareness in the service quality of banking sector of Jordan was dominant. The study also found a strong correlation between customer relationship management - except customer satisfaction and loyalty - and the service quality of banking operated in Jordan. Additionally, results showed that a significant and statistical effects at (P
Book Synopsis On the Use of Customer Relationship Management (CRM) in the Banking Industry by : Shahzeb Malik
Download or read book On the Use of Customer Relationship Management (CRM) in the Banking Industry written by Shahzeb Malik and published by . This book was released on 2010 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Empirical Study of Total Quality Management at Hongkong and Shanghai Banking Corporation (HSBC) by : Nissreen F. Mansour
Download or read book An Empirical Study of Total Quality Management at Hongkong and Shanghai Banking Corporation (HSBC) written by Nissreen F. Mansour and published by . This book was released on 2009 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of this thesis is to examine Total Quality Management practices in the banking industry. The research questions used in this research is to explore what is TQM and to study the impact on quality for both customer and employee satisfaction. Having spent five years at HSBC Private Bank, I chose to study the impact of TQM on employee and customer satisfaction in Hongkong and Shanghai Banking Corporation (HSBC) Bank Middle East Limited in Lebanon. We have conductedboth customer and employee surveys based on the theoretical approach found in my various readings. Throughout the study four hypotheses were highlighted: the positive impact of quality on customer satisfaction, the positive influence of customer satisfaction on customer loyalty, the positive impact of quality on employee satisfaction and the positive correlation between employee satisfaction and employee loyalty. My empirical findings are focused on the background of HSBC along with its mission and vision as well as the concepts of its quality and HSBC's products and services. HSBC believes that a happy customer costs less to retain than a new customer. In this perspective, it is important to invest in employees and to keep existing customers satisfied and loyal. The management should encourage TQM practices to improve the internal and external communication and to prevent any nrgative outcome resulting in a form of dissatisfaction or losses. The management should also be involved in identifying areas where TQM can produce faster results such as training programs for employees to become more loyal and qualified thus empowered for a higher level of responsibility. The outcome showed that TQM practices are positively correlated to employee and customer satisfaction.
