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Low Budget Marketing For Rookies
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Book Synopsis Low Budget Marketing for Rookies by : Karen McCreadie
Download or read book Low Budget Marketing for Rookies written by Karen McCreadie and published by . This book was released on 2009 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who wants to improve their marketing effectiveness, no matter what budget they have! Part of the launch of a major new series - 'Rookies' - by Marshall Cavendish. Become skilled and knowledgeable in just one week: information and advice is straight to the point, fast to read and easy to digest. These days, it's about making more out the resources that you have, especially in marketing. Written by an experienced practitioner and expert in the field. The simple reality of modern business is that marketing is part of virtually every activity undertaken by your company, so it's not something you can ignore, whether you are a manager or an entrepreneur. However, many people assume that good marketing involves infectious TV campaigns, innovative direct marketing and celebrity endorsements that require enormous marketing budgets. Marketing is important, but it does not always require you to have huge resources to avoid typical mistakes and get the basics right. With clarity and an orientation towards practical application, this book shows you how to maximise the effectiveness of your marketing resources, no matter how small they may be. Getting the basics of marketing right is what this book is about. If you do that, even the lowest marketing spend will result in an improved bottom line
Book Synopsis Low-budget Marketing for Rookies by : Karen McCreadie
Download or read book Low-budget Marketing for Rookies written by Karen McCreadie and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: For most small businesses, marketing is viewed as a secret dark art accessible only to those with buckets of cash or masses of creativity. As a consequence it's the first thing to be neglected in a boom and the first thing to be cut in a downturn. Too many business owners look at marketing as an unnecessary expense rather than as what it really is - an essential investment. In Low-Budget Marketing for Rookies you will learn: • The psychology behind buying decisions, and how to tap into those powerful forces to increase sales success. • How to identify your key customers, how to look after them, and how to find more people like them for future marketing success. • How to stand out from your competition and create a compelling offer to attract new and repeat business. • How to write powerful sales copy. • How to avoid the DIY marketing disasters that can scream "amateur" at 100 paces. Low-Budget Marketing for Rookies is a simple and practical guide to marketing on a shoestring. Whether you have some experience already or are an outright beginner, this book will explain the basics and warn you of the pitfalls. You don't need bottomless pockets or a university education to be a successful marketer. What you do need is some straightforward and easy-to-apply guidelines, a dash of common sense - and this book!
Book Synopsis Low-Budget Marketing for Rookies by : LID Editorial
Download or read book Low-Budget Marketing for Rookies written by LID Editorial and published by . This book was released on 2014 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most small businesses, marketing is viewed as a secret dark art accessible only to those with buckets of cash or masses of creativity. As a consequence it's the first thing to be neglected in a boom and the first thing to be cut in a downturn. Too many business owners look at marketing as an unnecessary expense rather than as what it really is - an essential investment. In Low-Budget Marketing for Rookies you will learn: " The psychology behind buying decisions, and how to tap into those powerful forces to increase sales success." How to identify your key customers, how to look after them, and how to find more people like them for future marketing success." How to stand out from your competition and create a compelling offer to attract new and repeat business." How to write powerful sales copy." How to avoid the DIY marketing disasters that can scream "amateur" at 100 paces. Low-Budget Marketing for Rookies is a simple and practical guide to marketing on a shoestring. Whether you have some experience already or are an outright beginner, this book will explain the basics and warn you of the pitfalls. You don't need bottomless pockets or a university education to be a successful marketer. What you do need is some straightforward and easy-to-apply guidelines, a dash of common sense - and this book!
Book Synopsis Zero Budget Marketing by : Katya Kohen
Download or read book Zero Budget Marketing written by Katya Kohen and published by Createspace Independent Publishing Platform. This book was released on 2015-09-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting a business is tough, and the competition is real. Today, there are more options than ever before, and gaining access to market share is a true test of success. A large percentage of new businesses fail due to a lack of good marketing. Marketing can be tricky and expensive; however, it doesn't have to be either of those things. Zero Budget Marketing is a guide to show entrepreneurs how to use low-budget marketing techniques to gain an advantage and succeed over their peers. Learn about different types of popular marketing techniques and methods that could benefit you. Zero Budget Marketing will also show the importance of measuring the return on investment (ROI) on each defined marketing strategy. This is a great way to measure the success of a new business, and to know if any adjustments to the strategies need to be made. This guide will help with optimizing the ROI on various marketing activities. There are two key factors that make Zero Budget Marketing successful, and any small business or entrepreneur can put them to use. We've turned our two-man operation into a profitable business that has been featured on popular shows such as Today, Last Call with Carson Daly, and NY1, as well as across the US and international media channels. The keys to our success were a unique business idea and clever marketing-marketing with little or no money. Whether you're looking to learn how to market on the cheap or to learn how to use new and easy marketing techniques, the answer is: Zero Budget Marketing.All the profit from the sales of all Ekaterina's books is donated to a charity fund called "Change one Life" that connects orphans with families. More information about this fund: https://www.globalgiving.org/projects/help-russian-orphans-find-a-family/
Book Synopsis Low Budget Marketing Techniques by : Secrets of Small Business Ownership Editors
Download or read book Low Budget Marketing Techniques written by Secrets of Small Business Ownership Editors and published by . This book was released on 1999-05-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis High Impact, Low Budget Marketing by : Joseph J. Keel
Download or read book High Impact, Low Budget Marketing written by Joseph J. Keel and published by . This book was released on 1993 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis DIY Marketing for Beginners: Your Guide to Maximizing Your Marketing on a Minimal Budget by : O. Michele Giacomini
Download or read book DIY Marketing for Beginners: Your Guide to Maximizing Your Marketing on a Minimal Budget written by O. Michele Giacomini and published by . This book was released on 2019-09-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introductory Guidebook for beginners to DIY Marketing. This guidebook walks beginners through the foundation of DIY marketing to maximize their marketing on a minimal budget with suggestions and tips.
Book Synopsis 13 Low Cost Marketing Strategies to Get More Customers by : Rekha Sorout
Download or read book 13 Low Cost Marketing Strategies to Get More Customers written by Rekha Sorout and published by Gullybaba Publishing House Pvt Limited. This book was released on 2022-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the ultimate guide for small businesses and start-ups who want to learn the cost effective marketing ways and get more out of the small budget . This manual enables one to learn about simple marketing strategies to get more customers. This will enable readers of the book to give boost to their brand and establish credibility and trust with their customers. Rekha Sorout is leading Woman Entrepreneur and Marketing Consultant for Small Businesses and Start-ups and is on a mission to help the young women entrepreneur to get start with their new start-ups and create their own identity. She is helping more and more women to grow their potential into performance, growing a profitable business, living a purposeful life, and becoming entrepreneur of influence. She is one of those women who defied gender discrimination and went on to build their own companies.
Book Synopsis The 1-Page Marketing Plan by : Allan Dib
Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Download or read book Beyond Mobile written by M. Lindgren and published by Springer. This book was released on 2002-03-06 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
Book Synopsis Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits by : Jay Conrad Levinson
Download or read book Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2010-08-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Download or read book Why We Buy written by Paco Underhill and published by . This book was released on 1999 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.
Book Synopsis Fantasy Football For Dummies by : Martin Signore
Download or read book Fantasy Football For Dummies written by Martin Signore and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with expert advice and timely tips The fun and easy way to guide your American football team to glory in fantasy football Fantasy football can be an addictive hobby. But if you've never played American football before, how do you start? Have no fear! This friendly guide explains the game to you from start to finish -- from scouting and drafting your players to building your coaching skills to planning your strategy. And who knows, perhaps even to tasting victory in your league championship! Understand the basics of the game Pick the league right for you Assemble your dream team in the draft Develop your in-season management skills Know which quick fixes work and what common mistakes to avoid
Book Synopsis Business Transformation Strategies by : Oswald A J Mascarenhas
Download or read book Business Transformation Strategies written by Oswald A J Mascarenhas and published by SAGE Publications. This book was released on 2011-02-14 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. Each chapter in the book is appended with transformation exercises that further explicate the concepts.
Book Synopsis Moneyball: The Art of Winning an Unfair Game by : Michael Lewis
Download or read book Moneyball: The Art of Winning an Unfair Game written by Michael Lewis and published by W. W. Norton & Company. This book was released on 2004-03-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Lewis’s instant classic may be “the most influential book on sports ever written” (People), but “you need know absolutely nothing about baseball to appreciate the wit, snap, economy and incisiveness of [Lewis’s] thoughts about it” (Janet Maslin, New York Times). One of GQ's 50 Best Books of Literary Journalism of the 21st Century Just before the 2002 season opens, the Oakland Athletics must relinquish its three most prominent (and expensive) players and is written off by just about everyone—but then comes roaring back to challenge the American League record for consecutive wins. How did one of the poorest teams in baseball win so many games? In a quest to discover the answer, Michael Lewis delivers not only “the single most influential baseball book ever” (Rob Neyer, Slate) but also what “may be the best book ever written on business” (Weekly Standard). Lewis first looks to all the logical places—the front offices of major league teams, the coaches, the minds of brilliant players—but discovers the real jackpot is a cache of numbers?numbers!?collected over the years by a strange brotherhood of amateur baseball enthusiasts: software engineers, statisticians, Wall Street analysts, lawyers, and physics professors. What these numbers prove is that the traditional yardsticks of success for players and teams are fatally flawed. Even the box score misleads us by ignoring the crucial importance of the humble base-on-balls. This information had been around for years, and nobody inside Major League Baseball paid it any mind. And then came Billy Beane, general manager of the Oakland Athletics. He paid attention to those numbers?with the second-lowest payroll in baseball at his disposal he had to?to conduct an astonishing experiment in finding and fielding a team that nobody else wanted. In a narrative full of fabulous characters and brilliant excursions into the unexpected, Michael Lewis shows us how and why the new baseball knowledge works. He also sets up a sly and hilarious morality tale: Big Money, like Goliath, is always supposed to win . . . how can we not cheer for David?
Book Synopsis Compensation for Losses from the 9/11 Attacks by : Lloyd S. Dixon
Download or read book Compensation for Losses from the 9/11 Attacks written by Lloyd S. Dixon and published by Rand Corporation. This book was released on 2004 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The terrorist attacks of September 11, 2001, caused tremendous loss of life, property, and income, and the resulting response from public and private organizations was unprecedented. This monograph examines the benefits received by those who were killed or seriously injured on 9/11 and the benefits provided to individuals and businesses in New York City that suffered losses from the attack on the World Trade Center. The authors examine the performance of the compensation system--insurance, tort, government programs, and charity--in responding to the losses stemming from 9/11.
Book Synopsis Summary: Principles for Dealing with the Changing World Order: Ray Dalio by : Quick Savant
Download or read book Summary: Principles for Dealing with the Changing World Order: Ray Dalio written by Quick Savant and published by QUICK SAVANT. This book was released on 2022-06-20 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER This lengthy summary begins with a Ray Dalio synopsis of Principles of Dealing with Changing World Order. A full analysis of his chapters on China follows. This book and the audiobook are meant to complement as study aids, not to replace the irreplaceable Ray Dalio’s work. “A provocative read...Few tomes coherently map such broad economic histories as well as Mr. Dalio’s. Perhaps more unusually, Mr. Dalio has managed to identify metrics from that history that can be applied to understand today.” —Andrew Ross Sorkin, The New York Times From legendary investor Ray Dalio, author of the #1 New York Times bestseller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes—and to offer practical advice on how to navigate them well. Ray Dalio recognized a combination of political and economic situations that he had not seen before a few years ago. Huge debts and near-zero interest rates led to massive money printing in the world's three major reserve currencies; major political and social conflicts within countries, particularly the United States, due to the largest wealth, political, and values disparities in more than a century; and the rise of a world power to challenge the existing world order. Between 1930 and 1945, this confluence happened for the final time. Dalio was inspired by this discovery to look for the recurring patterns and cause-and-effect correlations that underpin all significant shifts in wealth and power over the previous 500 years. Dalio takes readers on a tour of the world's major empires, including the Dutch, British, and American empires, in this remarkable and timely addition to his Principles series, putting the "Big Cycle" that has driven the successes and failures of all the world's major countries throughout history into perspective. He unveils the timeless and universal forces for what is ahead. Humans are more likely to commit evil than good under legalism because they are only driven by self-interest and need rigorous regulations to restrain their urges.
