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Author : Kathy Matilla
Publisher : Editorial UOC
ISBN 13 : 8490646503
Total Pages : 172 pages
Book Rating : 4.4/5 (96 download)
Download or read book Cambio social y Relaciones Públicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kathy Matilla
Publisher :
ISBN 13 :
Total Pages : 117 pages
Book Rating : 4.:/5 (629 download)
Download or read book El uso de los modelos de planificación estratégica en las agencias y consultoras de relaciones públicas y comunicación del estado español written by Kathy Matilla and published by . This book was released on 2008 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ubaldo Cuesta Cambra
Publisher : ESIC Editorial
ISBN 13 : 847356863X
Total Pages : 432 pages
Book Rating : 4.4/5 (735 download)
Download or read book Planificación estratégica y creatividad written by Ubaldo Cuesta Cambra and published by ESIC Editorial. This book was released on 2012-09 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Fondo Editorial Humanidades
ISBN 13 : 9789800013687
Total Pages : 168 pages
Book Rating : 4.0/5 (136 download)
Download or read book Teoría de la Planificación written by and published by Fondo Editorial Humanidades. This book was released on with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : José María Sainz de Vicuña Ancín
Publisher : ESIC Editorial
ISBN 13 : 8415986920
Total Pages : 397 pages
Book Rating : 4.4/5 (159 download)
Download or read book El plan estratégico en la práctica written by José María Sainz de Vicuña Ancín and published by ESIC Editorial. This book was released on 2015-08-28 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los testimonios recibidos de los profesionales en cuyas empresas el autor ha utilizado esta herramienta básica para definir la "hoja de ruta" de cualquier organización, muestran que la aplicación de la sistemática de elaboración del plan estratégico que se expone en este libro les ha ayudado a "contar con el método necesario para que el equipo de dirección avance con rigor y orden en el proceso de reflexión interna (...) y tenga una guía de referencia sobre los proyectos a los que dedicar los mayores esfuerzos en el futuro". Si a ello añadimos los adjetivos atribuidos a los libros publicados por José Mª Sainz de Vicuña Ancín. ("Magníficos, útiles, prácticos, rigurosos, amenos, interesantes, profundos, sistemáticos, precisos y actuales"), nos encontramos ante una obra de obligada consulta para todas aquellas organizaciones que se enfrentan a la tarea de elaborar su plan estratégico. El autor del manual clásico en planificación, El Plan de Marketing en la Práctica, del que se han publicado ya 19 ediciones comerciales (además de las realizadas por encargo por diversas organizaciones), presenta en esta obra una guía eminentemente práctica de cara a la elaboración de un plan estratégico tanto para empresas privadas como públicas. La clave del éxito de esta obra ha sido desgranar las diferentes etapas de un plan estratégico, exponiendo tanto su contenido como las diversas herramientas disponibles para su elaboración, e ilustrando con varios casos de pequeñas y medianas empresas el resultado de la utilización práctica de las mismas. El libro contiene diez capítulos que explican, paso a paso y de forma eminentemente didáctica, cómo una empresa privada puede elaborar su plan estratégico. El último está dedicado al sector público. Y en esta edición se ha incluido un apartado sobre cómo elaborar un plan de negocio (Business Plan). Ya hemos constatado que los nuevos emprendedores se encuentran desorientados en cuanto a su contenido. De esta forma, cualquier profesional que tenga que elaborar el plan estratégico de una organización privada, pública o semipública encontrará una guía inigualable para su elaboración. Al menos, así lo han manifestado los lectores de las ediciones anteriores y los clientes de la empresa de consultoría SDV Consultores. Índice: ¿Por qué el pensamiento estratégico es más necesario que nunca?.- Planificación.- Primera etapa: Análisis de la situación.- Segunda etapa: Diagnóstico de la situación.- Tercera etapa: Sistema de objetivos corporativos: misión, visión, valores y fijación de los objetivos estratégicos.- Cuarta etapa: Estrategias corporativas: definición del negocio, estrategia de cartera (de negocios), estrategia competitiva y estrategia de crecimiento.- Quinta etapa: Decisiones operativas.- ¿Qué hacer para que un plan estratégico triunfe?.- Aplicación del plan estratégico a otros sectores de actividad.- Bibliografía.
Author :
Publisher :
ISBN 13 :
Total Pages : 1978 pages
Book Rating : 4.:/5 (31 download)
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 1978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred R. David
Publisher : Prentice Hall
ISBN 13 : 9780136015703
Total Pages : 0 pages
Book Rating : 4.0/5 (157 download)
Download or read book Strategic Management written by Fred R. David and published by Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
Author : Enrique Cabrera Jr
Publisher : IWA Publishing
ISBN 13 : 1843391988
Total Pages : 185 pages
Book Rating : 4.8/5 (433 download)
Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua
Author : George Chadwick
Publisher : Pergamon
ISBN 13 : 9780080182322
Total Pages : 390 pages
Book Rating : 4.1/5 (823 download)
Download or read book A Systems View of Planning written by George Chadwick and published by Pergamon. This book was released on 1977 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physical change and human ecology; What is planning?; Systems; Planning as a conceptual system; On space and spatial planning; Goals; Projecting the system: What is the future?; Models; Some operational models and their underlying theories; Modelling "the whole system"; Evaluation; A spatial method for regional planning; Satisfaction or optimisation? The bounds of rationality; Plan or programme?; A mixed-programming strategy.
Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.:/5 (31 download)
Download or read book Planindex written by and published by . This book was released on 1994 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kathy Brittain McKee
Publisher : Routledge
ISBN 13 : 1135231516
Total Pages : 303 pages
Book Rating : 4.1/5 (352 download)
Download or read book Applied Public Relations written by Kathy Brittain McKee and published by Routledge. This book was released on 2010-03-17 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee and Larry F. Lamb examine how real organizations develop and maintain their relationships, offering valuable insights into contemporary business and organizational management practices. McKee and Lamb place special emphasis on public relations as a strategic management function that must coordinate its planning and activities with key organizational units - human resources, marketing, legal counsel, finance, and operations, among others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined, but also to understand the ethical implications of those choices. This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for Professional Communicators A companion website with resources for the student and the instructor. With its practical orientation and scope, Applied Public Relations is a useful text for courses on public relations management, public relations cases and campaigns, and integrated communication management.
Author : Michael R. Baye
Publisher : Elsevier
ISBN 13 : 0762309717
Total Pages : 280 pages
Book Rating : 4.7/5 (623 download)
Download or read book The Economics of the Internet and E-commerce written by Michael R. Baye and published by Elsevier. This book was released on 2002-10-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first six chapters of the text examine four broad issues: the role of the Internet in fostering competition, its impact on price dispersion and on business-to-business transactions, and the importance of reputation and trust in the new economy. The last four chapters examine the impact of the Internet on the organization of firms, the efficiency of auctions in the Internet age, how consumers choose websites and acquire product information, and the growing problem of congestion on the Internet.
Author : Douglas Rushkoff
Publisher : Ballantine Books
ISBN 13 : 0307775577
Total Pages : 365 pages
Book Rating : 4.3/5 (77 download)
Download or read book Media Virus! written by Douglas Rushkoff and published by Ballantine Books. This book was released on 2010-12-01 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.
Author : Samuel Kernell
Publisher : CQ Press
ISBN 13 : 1483366294
Total Pages : 289 pages
Book Rating : 4.4/5 (833 download)
Download or read book Going Public written by Samuel Kernell and published by CQ Press. This book was released on 2006-10-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presidents are uniquely positioned to promote themselves and their polices directly to the public. Using sympathetic crowds as a backdrop, a president can rally public opinion to his side, along the way delivering a subtle yet unmistakable message to his intended audience in Congress. Samuel Kernell shows how "going public" remains a potent weapon in the president’s arsenal, both for advancing his own agenda and blocking initiatives from his political adversaries in Congress. In his highly anticipated fourth edition, Kernell delivers thorough analysis and detailed background on how this strategy continues to evolve given the intense polarization of Congress and the electorate as well as changes in communications technology. He considers the implications of both factors—especially in combination—on the future of presidential leadership and weighs the lessons of 9/11 on "going public" in foreign affairs.
Author : Elsa Gómez Gómez
Publisher :
ISBN 13 : 9789275115411
Total Pages : 304 pages
Book Rating : 4.1/5 (154 download)
Download or read book Gender, Women, and Health in the Americas written by Elsa Gómez Gómez and published by . This book was released on 1993 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pablo González Casanova
Publisher : New York : Oxford University Press
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.X/5 ( download)
Download or read book Democracy in Mexico written by Pablo González Casanova and published by New York : Oxford University Press. This book was released on 1970 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : UNICEF.
Publisher : UNICEF
ISBN 13 : 9280644424
Total Pages : 100 pages
Book Rating : 4.2/5 (86 download)
Download or read book State of the World's Children written by UNICEF. and published by UNICEF. This book was released on 2009 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 20 November 2009, the global community celebrates the 20th anniversary of the adoption by the United Nations General Assembly of the Convention on the Rights of the Child, the unique document that sets international standards for the care, treatment and protection of all individuals below age 18. To celebrate this landmark, the United Nations Children's Fund is dedicating a special edition of its flagship report The State of the World's Children to examining the Convention's evolution, progress achieved on child rights, challenges remaining, and actions to be taken to ensure that its promise becomes a reality for all children.
