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Author : Wang Shaoqiang
Publisher :
ISBN 13 : 9788416504169
Total Pages : 0 pages
Book Rating : 4.5/5 (41 download)
Download or read book Logo Decode written by Wang Shaoqiang and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Deconstruction focuses on how logo and branding come into being and digs out the design stories behind logo development.
Author : LORA STARLING
Publisher : BalboaPress
ISBN 13 : 1452503028
Total Pages : 313 pages
Book Rating : 4.4/5 (525 download)
Download or read book The Logo Decoded written by LORA STARLING and published by BalboaPress. This book was released on 2011-12-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Author : Wang Shaoqiang
Publisher : Hoaki
ISBN 13 : 9788419220004
Total Pages : 240 pages
Book Rating : 4.2/5 (2 download)
Download or read book Decoding Logos: From LOGO Design to Branding written by Wang Shaoqiang and published by Hoaki. This book was released on 2023-01-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Logos focuses on how logo and branding come into being and uncovers the design stories behind logo development Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.
Author : Mike Fortun
Publisher : Univ of California Press
ISBN 13 : 9780520942615
Total Pages : 344 pages
Book Rating : 4.9/5 (426 download)
Download or read book Promising Genomics written by Mike Fortun and published by Univ of California Press. This book was released on 2008-09-02 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part detective story, part exposé, and part travelogue, Promising Genomics investigates one of the signature biotech stories of our time and, in so doing, opens a window onto the high-speed, high-tech, and high-finance world of genome science. In a luminous account, Mike Fortun investigates how deCODE Genetics, in Iceland, became one of the wealthiest companies of its kind, as well as one of the most scandalous, with its plan to use the genes and medical records of the entire Icelandic population for scientific research. Delving into the poetry of W. H. Auden, the novels of Halldór Laxness, and the perils of Keiko the killer whale, Fortun maps the contemporary genomics landscape at a time when we must begin to ask questions about what "life" is made of in the age of DNA, databases, and derivatives trading.
Author : M. Chevalier
Publisher : Springer
ISBN 13 : 0230508898
Total Pages : 335 pages
Book Rating : 4.2/5 (35 download)
Download or read book Pro Logo written by M. Chevalier and published by Springer. This book was released on 2003-10-10 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.
Author : Andrew Smith
Publisher : Taylor & Francis
ISBN 13 : 1000982998
Total Pages : 231 pages
Book Rating : 4.0/5 (9 download)
Download or read book Consumer Behaviour and Analytics written by Andrew Smith and published by Taylor & Francis. This book was released on 2023-11-08 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.
Author : David Tinsley
Publisher : Springer
ISBN 13 : 0387348441
Total Pages : 1074 pages
Book Rating : 4.3/5 (873 download)
Download or read book World Conference on Computers in Education VI written by David Tinsley and published by Springer. This book was released on 2013-11-11 with total page 1074 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book about a hundred papers are presented. These were selected from over 450 papers submitted to WCCE95. The papers are of high quality and cover many aspects of computers in education. Within the overall theme of "Liberating the learner" the papers cover the following main conference themes: Accreditation, Artificial Intelligence, Costing, Developing Countries, Distance Learning, Equity Issues, Evaluation (Formative and Summative), Flexible Learning, Implications, Informatics as Study Topic, Information Technology, Infrastructure, Integration, Knowledge as a Resource, Learner Centred Learning, Methodologies, National Policies, Resources, Social Issues, Software, Teacher Education, Tutoring, Visions. Also included are papers from the chairpersons of the six IFIP Working Groups on education (elementary/primary education, secondary education, university education, vocational education and training, research on educational applications and distance learning). In these papers the work in the groups is explained and a basis is given for the work of Professional Groups during the world conference. In the Professional Groups experts share their experience and expertise with other expert practitioners and contribute to a postconference report which will determine future actions of IFIP with respect to education. J. David Tinsley J. van Weert Tom Editors Acknowledgement The editors wish to thank Deryn Watson of Kings College London for organizing the paper reviewing process. The editors also wish to thank the School of Informatics, Faculty of Mathematics and Informatics of the Catholic University of Nijmegen for its support in the production of this document.
Author : Mike Hatfield
Publisher : Packt Publishing Ltd
ISBN 13 : 1783289708
Total Pages : 368 pages
Book Rating : 4.7/5 (832 download)
Download or read book CoffeeScript Application Development Cookbook written by Mike Hatfield and published by Packt Publishing Ltd. This book was released on 2015-03-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are interested in developing modern applications, this book will help you leverage the vast JavaScript ecosystem while using an elegant language, helping you avoid the shortcomings of JavaScript.
Author : Sean Adams
Publisher : Rockport Publishers
ISBN 13 : 1616736348
Total Pages : 240 pages
Book Rating : 4.6/5 (167 download)
Download or read book Logo Design Workbook written by Sean Adams and published by Rockport Publishers. This book was released on 2006-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Author : David A. Gauntlett
Publisher : Wolters Kluwer
ISBN 13 : 1454835311
Total Pages : 2268 pages
Book Rating : 4.4/5 (548 download)
Download or read book Insurance Coverage of Intellectual Property Assets written by David A. Gauntlett and published by Wolters Kluwer. This book was released on 2013-01-01 with total page 2268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insurance Coverage of Intellectual Property Assets, Second Edition is the best resource to comprehensively analyze the insurance protection issues that must be considered when an intellectual property dispute arises. From determining the scope of coverage under a policy, to tendering of a claim, to seeking remedies when coverage has been denied, this essential guidebook details the interactions among policyholders, insurers and the courts. You'll find comprehensive and timely analysis of federal and state case law and major commercial insurance policy provisions that address: The extent of insurance coverage under the andquot;advertising injuryandquot; and andquot;personal injuryandquot; provisions Language in policies that limits or excludes coverage for intellectual property claims Public policy exclusions to coverage for claims of an infringement undertaken with intent to harm Interpreting ambiguous language in insurance policies Defending a claim under a andquot;reservation of rightsandquot; and potential conflicts of interest triggered thereby Forum selection and choice of law And more. In addition, there's detailed discussion and comparison of the actual language used in most commercial insurance policies and the most recent Insurance Services (ISO) policies.
Author : Benoit Huet
Publisher : Springer
ISBN 13 : 3540928928
Total Pages : 513 pages
Book Rating : 4.5/5 (49 download)
Download or read book Advances in Multimedia Modeling written by Benoit Huet and published by Springer. This book was released on 2009-01-06 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: th Welcome to the 15 International Multimedia Modeling Conference (MMM 2009), held January 7–9, 2009 at EURECOM, Sophia-Antipolis, France. MMM is a leadinginternationalconference for researchersandindustry practitionersto share their new ideas, original research results and practical development ex- riences from all multimedia-related areas. MMM 2009 was held in co-operation with the ACM Special Interest Group on MultiMedia (ACM SIGMM). It was a great honor to host MMM 2009, one of the most long-standing th multimedia conferences, at EURECOM in Sophia-Antipolis, France. The 15 edition of MMM marked the return of the conference to Europe after numerous years of activity in Asia, and we are proud to have organized such a prestigious conference on the French Riviera. EURECOM is an engineering school in the domain of information and communication technology and a research center in communication systems. Since its creation in 1991 by TELECOM ParisTech and EPFL, it has developed strong international links with both academic and industrial partners. The heart of EURECOM is its internationally renowned research activities which focus on three areas: networking and security, mobile communications, and multimedia.
Author : Martial Pasquier
Publisher : Routledge
ISBN 13 : 1317222601
Total Pages : 296 pages
Book Rating : 4.3/5 (172 download)
Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2017-08-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Author : John Stones
Publisher :
ISBN 13 : 1592535437
Total Pages : 207 pages
Book Rating : 4.5/5 (925 download)
Download or read book No Rules! Logos written by John Stones and published by . This book was released on 2009-06-30 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Rules! Logos is a new survey series that rounds up the most innovative, radical, and out-there graphic solutions, from around the world. In each book, dyed-in-the-wool design rules are identified, and a range of examples demonstrate how to break those rules, to great effect. Each entry is featured in a number of illustrations, analysed and assessed, and includes feedback about impact and audience reaction. No Rules! Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype. Of course, in the world of No Rules! anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories. The book identifies 10 key “rules” of logo design, such as “keep it simple,” “make a mark that is constant and unchanging,” and “keep to primary colors or black and white.”
Author : Royce Yuen
Publisher : Routledge
ISBN 13 : 1317623010
Total Pages : 196 pages
Book Rating : 4.3/5 (176 download)
Download or read book Decoding Branding written by Royce Yuen and published by Routledge. This book was released on 2021-05-31 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
Author : Sofía De Jesús
Publisher : Packt Publishing Ltd
ISBN 13 : 1837631085
Total Pages : 438 pages
Book Rating : 4.8/5 (376 download)
Download or read book Applied Computational Thinking with Python written by Sofía De Jesús and published by Packt Publishing Ltd. This book was released on 2023-12-29 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the computational thinking philosophy to solve complex problems by designing appropriate algorithms to produce optimal results across various domains Key Features Develop logical reasoning and problem-solving skills that will help you tackle complex problems Explore core computer science concepts and important computational thinking elements using practical examples Find out how to identify the best-suited algorithmic solution for your problem Book DescriptionComputational thinking helps you to develop logical processing and algorithmic thinking while solving real-world problems across a wide range of domains. It's an essential skill that you should possess to keep ahead of the curve in this modern era of information technology. Developers can apply their knowledge of computational thinking to solve problems in multiple areas, including economics, mathematics, and artificial intelligence. This book begins by helping you get to grips with decomposition, pattern recognition, pattern generalization and abstraction, and algorithm design, along with teaching you how to apply these elements practically while designing solutions for challenging problems. You’ll then learn about various techniques involved in problem analysis, logical reasoning, algorithm design, clusters and classification, data analysis, and modeling, and understand how computational thinking elements can be used together with these aspects to design solutions. Toward the end, you will discover how to identify pitfalls in the solution design process and how to choose the right functionalities to create the best possible algorithmic solutions. By the end of this algorithm book, you will have gained the confidence to successfully apply computational thinking techniques to software development.What you will learn Find out how to use decomposition to solve problems through visual representation Employ pattern generalization and abstraction to design solutions Build analytical skills to assess algorithmic solutions Use computational thinking with Python for statistical analysis Understand the input and output needs for designing algorithmic solutions Use computational thinking to solve data processing problems Identify errors in logical processing to refine your solution design Apply computational thinking in domains, such as cryptography, and machine learning Who this book is for This book is for students, developers, and professionals looking to develop problem-solving skills and tactics involved in writing or debugging software programs and applications. Familiarity with Python programming is required.
Author : Philip Moriarty
Publisher : BenBella Books
ISBN 13 : 1944648534
Total Pages : 303 pages
Book Rating : 4.9/5 (446 download)
Download or read book When the Uncertainty Principle Goes to 11 written by Philip Moriarty and published by BenBella Books. This book was released on 2018-07-31 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are deep and fascinating links between heavy metal and quantum physics. No, really! While teaching at the University of Nottingham, physicist Philip Moriarty noticed something odd, a surprising number of his students were heavily into metal music. Colleagues, too: a Venn diagram of physicists and metal fans would show a shocking amount of overlap. What's more, it turns out that heavy metal music is uniquely well-suited to explaining quantum principles. In When the Uncertainty Principle Goes to Eleven, Moriarty explains the mysteries of the universe's inner workings via drum beats and feedback: You'll discover how the Heisenberg uncertainty principle comes into play with every chugging guitar riff, what wave interference has to do with Iron Maiden, and why metalheads in mosh pits behave just like molecules in a gas. If you're a metal fan trying to grasp the complexities of quantum physics, a quantum physicist baffled by heavy metal, or just someone who'd like to know how the fundamental science underpinning our world connects to rock music, this book will take you, in the words of Pantera, to "A New Level." For those who think quantum physics is too mind-bendingly complex to grasp, or too focused on the invisibly small to be relevant to our full-sized lives, this funny, fascinating book will show you that physics is all around us . . . and it rocks.
Author : Shivendra Shivani
Publisher : CRC Press
ISBN 13 : 1351681567
Total Pages : 412 pages
Book Rating : 4.3/5 (516 download)
Download or read book Handbook of Image-based Security Techniques written by Shivendra Shivani and published by CRC Press. This book was released on 2018-05-20 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on image based security techniques, namely visual cryptography, watermarking, and steganography. This book is divided into four sections. The first section explores basic to advanced concepts of visual cryptography. The second section of the book covers digital image watermarking including watermarking algorithms, frameworks for modeling watermarking systems, and the evaluation of watermarking techniques. The next section analyzes steganography and steganalysis, including the notion, terminology and building blocks of steganographic communication. The final section of the book describes the concept of hybrid approaches which includes all image-based security techniques. One can also explore various advanced research domains related to the multimedia security field in the final section. The book includes many examples and applications, as well as implementation using MATLAB, wherever required. Features: Provides a comprehensive introduction to visual cryptography, digital watermarking and steganography in one book Includes real-life examples and applications throughout Covers theoretical and practical concepts related to security of other multimedia objects using image based security techniques Presents the implementation of all important concepts in MATLAB
