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Author : Ann-Kathrin Pallasch
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.:/5 (17 download)
Download or read book Logistikfabrik der Zukunft written by Ann-Kathrin Pallasch and published by . This book was released on 2009 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wolfgang Echelmeyer
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.:/5 (248 download)
Download or read book Logistikfabrik der Zukunft written by Wolfgang Echelmeyer and published by . This book was released on 2008 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Die deutsche Nationalbibliothek
Publisher :
ISBN 13 :
Total Pages : 914 pages
Book Rating : 4.6/5 (438 download)
Download or read book Deutsche Nationalbibliografie written by Die deutsche Nationalbibliothek and published by . This book was released on 2008 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stefan Heck
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544114566
Total Pages : 273 pages
Book Rating : 4.5/5 (441 download)
Download or read book Resource Revolution written by Stefan Heck and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to turn the problem of scarce resources into an opportunity to vastly improve your company's performance, by two top McKinsey consultants.
Author : Krishnendu Chakrabarty
Publisher : CRC Press
ISBN 13 : 1420008307
Total Pages : 228 pages
Book Rating : 4.4/5 (2 download)
Download or read book Digital Microfluidic Biochips written by Krishnendu Chakrabarty and published by CRC Press. This book was released on 2018-10-03 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Microfluidic Biochips focuses on the automated design and production of microfluidic-based biochips for large-scale bioassays and safety-critical applications. Bridging areas of electronic design automation with microfluidic biochip research, the authors present a system-level design automation framework that addresses key issues in the design, analysis, and testing of digital microfluidic biochips. The book describes a new generation of microfluidic biochips with more complex designs that offer dynamic reconfigurability, system scalability, system integration, and defect tolerance. Part I describes a unified design methodology that targets design optimization under resource constraints. Part II investigates cost-effective testing techniques for digital microfluidic biochips that include test resource optimization and fault detection while running normal bioassays. Part III focuses on different reconfiguration-based defect tolerance techniques designed to increase the yield and dependability of digital microfluidic biochips. Expanding upon results from ongoing research on CAD for biochips at Duke University, this book presents new design methodologies that address some of the limitations in current full-custom design techniques. Digital Microfluidic Biochips is an essential resource for achieving the integration of microfluidic components in the next generation of system-on-chip and system-in-package designs.
Author : Owen Hargie
Publisher : Routledge
ISBN 13 : 1134508239
Total Pages : 319 pages
Book Rating : 4.1/5 (345 download)
Download or read book Key Issues in Organizational Communication written by Owen Hargie and published by Routledge. This book was released on 2004-02-24 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is often said that the practice of management is in crisis, and that managers are now finding it harder than ever to develop strategies which withstand the shocks of the marketplace. This illuminating book cuts through these conflicting issues to show how organizational communication plays a vital role in confronting uncertainty. Arguing that many managers fail to adequately consider the communication consequences of the decision making process and its impact on organizational effectiveness, Hargie and Tourish present here numerous organizational communication insights, and show how they reveal a way through these dilemmas. Based on cutting-edge research findings and case studies, this book features contributions from the UK, USA, Canada, New Zealand and Norway, bringing multiple perspectives to this topical subject. The result is a comprehensive guide to organizational communication useful for managers, academics and students.
Author : Mostafa Hashem Sherif
Publisher : John Wiley & Sons
ISBN 13 : 0470047674
Total Pages : 272 pages
Book Rating : 4.4/5 (7 download)
Download or read book Managing Projects in Telecommunication Services written by Mostafa Hashem Sherif and published by John Wiley & Sons. This book was released on 2006-10-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective project management tailored to the needs of the telecommunications industry "In our rapidly changing world, the information and communication technologies and services have an immense impact on virtually all aspects of our lives. . . . With his deep understanding of the telecommunication services, and his rich experiences in both standardization activities and teaching practice, [Dr. Sherif's] book provides a very clear analysis of development projects in telecommunication services. I believe the readers will find this book very useful and interesting." —Houlin Zhao, Director, Telecommunication Standardization Bureau,International Telecommunication Union "Dr. Sherif's book is an important contribution to the project management literature. With the domination of the service economy in recent years, the book addresses the unique features of telecommunication services, a critical pillar of the service sector. Development projects in telecommunications require combining good knowledge of the fundamentals of project management with clear understanding of the complexities arising from fast-changing technology, deregulations, standards, accountability, and supply chain management difficulties. This book addresses the much-needed integrative approach very well." —Tarek Khalil, President, International Association for Management of Technology (IAMOT) While there has been much written about project management, the vast majority of the literature focuses on industrial design and production. In Managing Projects in Telecommunication Services, Mostafa Hashem Sherif effectively demonstrates the unique requirements of projects in telecommunication services and, consequently, the benefits of an integrated approach to project management that is specifically tailored to the telecommunications industry. Managing Projects in Telecommunication Services draws from a wide range of disciplines, including organizational management, motivation, quality control, and software engineering. All the theory and practical guidance that an effective telecommunications project manager needs is provided. The text is divided into three main parts: Chapters 1 through 3 set forth the special characteristics of telecommunications projects, including technology life cycle, type of innovation, and project organization Chapters 4 through 10 cover the areas that the Project Management Institute has standardized in its publication A Guide to the Project Management Body of Knowledge (PMBOK® Guide), focusing on the issues specific to telecommunications. Chapters address scope, schedule and cost, information and communication, human resources, quality, vendor management, and risk Chapters 11 and 12 integrate and summarize all of the concepts for the planning and delivery of a project Chapters are loaded with examples and case studies, many from the author's personal experience, that demonstrate the benefits of good project management and the consequences of poor project management. Each chapter includes a summary of key points. References are also provided to facilitate further research and study. For project managers as well as students in telecommunications, this text is unsurpassed. It not only covers the theory and practice of effective project management, it also tailors its discussion specifically to the unique needs of the telecommunications industry. (PMBOK is a registered mark of the Project Management Institute, Inc.)
Author : Eric Delory
Publisher : Elsevier
ISBN 13 : 0128098872
Total Pages : 410 pages
Book Rating : 4.1/5 (28 download)
Download or read book Challenges and Innovations in Ocean In Situ Sensors written by Eric Delory and published by Elsevier. This book was released on 2018-09-21 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges and Innovations in Ocean In-Situ Sensors: Measuring Inner Ocean Processes and Health in the Digital Age highlights collaborations of industry and academia in identifying the key challenges and solutions related to ocean observations. A new generation of sensors is presented that addresses the need for higher reliability (e.g. against biofouling), better integration on platforms in terms of size and communication, and data flow across domains (in-situ, space, etc.). Several developments are showcased using a broad diversity of measuring techniques and technologies. Chapters address different sensors and approaches for measurements, including applications, quality monitoring and initiatives that will guide the need for monitoring. Integrates information across key marine and maritime sectors and supports regional policy requirements on monitoring programs Offers tactics for enabling early detection and more effective monitoring of the marine environment and implementation of appropriate management actions Presents new technologies driving the next generation of sensors, allowing readers to understand new capabilities for monitoring and opportunities for another generation of sensors Includes a global vision for ocean monitoring that fosters a new perspective on the direction of ocean measurements
Author : Bill Donaldson
Publisher : John Wiley & Sons
ISBN 13 : 0470028807
Total Pages : 289 pages
Book Rating : 4.4/5 (7 download)
Download or read book Strategic Market Relationships written by Bill Donaldson and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic. Continues to map relationships from strategy to implementation Text more clearly divided into strategy and implementation parts Continues to focus on close relationships and on the management of relationships Continues with introductory case illustration and end of chapter teaching cases with many new ones All chapter updated with new research since the last publication Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships New chapter on organizing relationships New chapter on people and relationships E-relationship chapter integrated into chapter on communication and dialogue in a relationship New chapter on channel relationships Chapter on relationship performance restructured around costs and value. Ethics and researching relationships expanded in the conclusion chapter
Author : Joep Cornelissen
Publisher : SAGE
ISBN 13 : 1446209407
Total Pages : 297 pages
Book Rating : 4.4/5 (462 download)
Download or read book Corporate Communication written by Joep Cornelissen and published by SAGE. This book was released on 2011-03-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Author : Volker Schmid
Publisher : GRIN Verlag
ISBN 13 : 3638372960
Total Pages : 22 pages
Book Rating : 4.6/5 (383 download)
Download or read book Branding, Positioning and Segmentation at Volkswagen written by Volker Schmid and published by GRIN Verlag. This book was released on 2005-05-01 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Teesside (Teesside Business School), course: Strategic Marketing, language: English, abstract: This paper analysis the case study “VW Phaeton” by Röhm and Murphy (2005) about the launch of a luxury car by Volkswagen. Since the introduction of the VW Phaeton in May 2002, Volkswagen has been under pressure as the company did not reach their sales forecast, experiencing dramatic financial losses (Weernink, 2002). It comments on the strategy of VW in terms of branding and positioning. It also considers segmentation, niche and mass marketing as essential issues for VW. Various aspects of these issues are discussed as well as their relationship to customer loyalty, and how they contribute to a business success. Finally, it is summarised why the future of the VW Phaeton is considered to be a bleak. It could be shown that positioning is an outgrowth of segmentation, and therefore, presents an integral part of VW’s strategy. The paper shows that VW introduced the VW Phaeton to move up-market, and to polish the VW brand. However, the company did underestimate their own brand, which is associated with a people’s car. At the same time, Volkswagen missed to serve highly potential segments in the middle-class segment. In order to position the VW Phaeton in the upper-class, a comprehensive marketing campaign was launched, which could not add the missing emotional and prestige value to the VW brand. In the final section, it is argued why the future of the VW Phaeton is a bleak - mainly because of a strategic failure regarding the branding strategy.
Author : Nicole Pfeffermann
Publisher : Springer Science & Business Media
ISBN 13 : 3642414796
Total Pages : 462 pages
Book Rating : 4.6/5 (424 download)
Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer Science & Business Media. This book was released on 2014-01-09 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
Author : Michael B. Goodman
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433165689
Total Pages : pages
Book Rating : 4.1/5 (656 download)
Download or read book Corporate Communication written by Michael B. Goodman and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the foundation on which corporate communication was established and provides the context to analyze corporate communication practices from corporations' initial uses of the Internet to the contemporary fragmented media environment.
Author : Allen Amason
Publisher : Routledge
ISBN 13 : 1135234590
Total Pages : 314 pages
Book Rating : 4.1/5 (352 download)
Download or read book Strategic Management written by Allen Amason and published by Routledge. This book was released on 2011-03-17 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership, adaptability, value creation. These are the skills necessary for tomorrow's managers. This book is designed to help students think critically and understand fully how to strategically manage their future firms. .
Author : Michael ten Hompel
Publisher : Springer
ISBN 13 : 3319134043
Total Pages : 196 pages
Book Rating : 4.3/5 (191 download)
Download or read book Cloud Computing for Logistics written by Michael ten Hompel and published by Springer. This book was released on 2014-12-27 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited monograph brings together research papers covering the state of the art in cloud computing for logistics. The book includes general business object models for intralogistics as well as user-friendly methods for logistics business process design. It also presents a general template for logistics applications from the cloud. The target audience primarily comprises researchers and experts in the field, but the book will also be beneficial for graduate students.
Author : Mr Bill Quirke
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409460614
Total Pages : 384 pages
Book Rating : 4.4/5 (94 download)
Download or read book Making the Connections written by Mr Bill Quirke and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bill Quirke demonstrates practically how businesses can use internal communication to achieve differentiation, to improve their quality, customer service, and innovation, and to manage change more effectively. He describes the why, the what and the how of internal communication - why business needs better communication to achieve its objectives, what internal communication needs to deliver to add value, and how organizations need to manage their communication for best results.
Author : Emanuela Prandelli
Publisher : Edward Elgar Publishing
ISBN 13 : 1848442912
Total Pages : 176 pages
Book Rating : 4.8/5 (484 download)
Download or read book Collaborating with Customers to Innovate written by Emanuela Prandelli and published by Edward Elgar Publishing. This book was released on 2008 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet has created the problem of an increasing need for innovation, but - as this volume explains - also provides the solution. The authors explore the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.
