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Logistics Marketing
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Book Synopsis Marketing Logistics by : Martin Christopher
Download or read book Marketing Logistics written by Martin Christopher and published by Routledge. This book was released on 2012-05-04 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Book Synopsis Logistics Marketing by : Ehsan Zarei
Download or read book Logistics Marketing written by Ehsan Zarei and published by DMA4U. This book was released on with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to logistic marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your logistic marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your logistic marketing to the next level.
Book Synopsis Strategic Logistics Management by : James R. Stock
Download or read book Strategic Logistics Management written by James R. Stock and published by Irwin Professional Publishing. This book was released on 2001 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: Notable changes occurring in the global marketplace since the publication of the first three editions of this book (1982, 1987, and 1993) have included e-commerce and widespread use of the Internet, growth of supply chain management, a continued explosion of computer and information technology worldwide, development of 24-hour markets with many organizations operating worldwide, and a continued corporate emphasis on quality and customer satisfaction. Trade agreements such as North America Free Trade Agreement (NAFTA), European Union, ASEAN and Mercosur have enabled corporations to implement regional, if not entirely global, logistics strategies. The fourth edition of Strategic Logistics Management has been significantly expanded to reflect these and the many other changes that have occurred, as well as to include state-of-the-art logistics information and technology. The basic tenets of the previous editions have been retained, but new material has been added to make the book more managerial, integrative, and "cutting edge." Strategic Logistics Management is still the only text that takes a marketing orientation and views the subject from a customer satisfaction perspective. While emphasizing the marketing aspects of logistics, it integrates all of the functional areas of the business as well as incorporating logistics into supply chain management. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation. This book features brand new chapters on Supply Chain Management (Ch 2) and Measuring and Selling the Value of Logistics (Ch 17).
Book Synopsis Modern Logistics Management by : John F. Magee
Download or read book Modern Logistics Management written by John F. Magee and published by John Wiley & Sons. This book was released on 1985-10-02 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.
Book Synopsis The Event Marketing Handbook by : Allison Saget
Download or read book The Event Marketing Handbook written by Allison Saget and published by Kaplan Publishing. This book was released on 2006 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: See:
Book Synopsis Logistics Management and Strategy by : Alan Harrison
Download or read book Logistics Management and Strategy written by Alan Harrison and published by Pearson UK. This book was released on 2019 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Market Leader ESP Book - Logistics Management by : Adrian Pilbeam
Download or read book Market Leader ESP Book - Logistics Management written by Adrian Pilbeam and published by Longman. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market Leader Logistics Management is one of a range of specialist titles designed for use on its own or with the Market Leader Series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for logistics management. Key Features. Authentic reading texts from the Financial Times and other sources. A glossary of specialised language. Two 'Check Tests' and answer keys included
Author :Hugo Tsugunobu Yoshida Yoshizaki Publisher :Emerald Group Publishing ISBN 13 :1787568059 Total Pages :209 pages Book Rating :4.7/5 (875 download)
Book Synopsis Supply Chain Management and Logistics in Latin America by : Hugo Tsugunobu Yoshida Yoshizaki
Download or read book Supply Chain Management and Logistics in Latin America written by Hugo Tsugunobu Yoshida Yoshizaki and published by Emerald Group Publishing. This book was released on 2018-11-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America is a fast-growing market, but its poor infrastructure, explosive urbanization, expensive and inefficient logistics, and multiple social problems continue to pose major problems to logistics professionals and academics. Here leading scholars across Brazil, Colombia, Cuba, Ecuador, Peru, Panama, and the USA address these issues.
Book Synopsis Lean Six Sigma Logistics by : Thomas J. Goldsby
Download or read book Lean Six Sigma Logistics written by Thomas J. Goldsby and published by J. Ross Publishing. This book was released on 2005-08-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speed to market, reducing costs, and accelerating leadtimes are vital for survival in today's competitiveenvironment. Inventory is no longer considered an asset,and strategies are needed to operate with minimalinventories. Lean Six Sigma Logistics provides thevehicle to solidify strategic position, win overcustomers, and achieve ......
Book Synopsis Marketing & Economics by : Sultan Kermally
Download or read book Marketing & Economics written by Sultan Kermally and published by Vernon Press. This book was released on 2019-08-05 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the late Peter Drucker once remarked: “while you were out the world changed.” To make sense of to the world we live in, we are compelled to draw from diverse disciplines and subjects.This book focuses on the contributions of economics and marketing. The basic principles, theories and issues of economics are selected and are integrated with key elements and principles of marketing. Marketers, in conventional as well as in digital markets, are encouraged to integrate marketing with economics in order to make successful and effective business decisions. Marketing and Economics are subjects dealing with business – business of private firms, not-for-profit organisations and that of government. Economics involves allocation of scarce resources. Scarcity in economics is relative scarcity, scarcity in relation to demand. Written in a casual, accessible language and taking very little for granted, this book is for anyone who is curious about economics and marketing. It provides the essential analytical framework necessary for thriving in today's business. In its diverse chapters it covers topics such as offshoring, the circular economy, benchmarking, mergers and acquisitions, knowledge and innovation, services industries, customer relationships, advertising and communication, among others. It is particularly well suited to undergraduates in business or economics and its fresh perspectives on today's challenges would be of interest to business managers and marketing professionals.
Book Synopsis Introduction to Marketing by : Adrian Palmer
Download or read book Introduction to Marketing written by Adrian Palmer and published by Oxford University Press. This book was released on 2012-03-29 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Book Synopsis Logistics and Supply Chain Management ePub eBook by : Martin Christopher
Download or read book Logistics and Supply Chain Management ePub eBook written by Martin Christopher and published by Pearson UK. This book was released on 2013-07-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today’s turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result. This updated 4th edition of the bestselling Logistics and Supply Chain Management is a clear-headed guide to all the key topics in an integrated approach to supply chains, including: • The link between logistics and customer value. • Logistics and the bottom line measuring costs and performance. • Creating a responsive supply chain. • Managing the global pipeline. • Managing supply chain relationships. • Managing risk in the supply chain. • Matching supply and demand. • Creating a sustainable supply chain. • Product design in the supply chain.
Book Synopsis Marketing Management by : S.H.H. Kazmi
Download or read book Marketing Management written by S.H.H. Kazmi and published by Excel Books India. This book was released on 2007 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
Book Synopsis New Marketing Strategies by : Ian Chaston
Download or read book New Marketing Strategies written by Ian Chaston and published by SAGE. This book was released on 1999-07-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing. New Marketing Strategies offers students a clear overview of the different theories and approaches whilst at the same time providing them with a flexible approach to developing marketing strategy. Different concepts such as transactional relationships and entrepreneurial marketing are shown to be useful in different settings. The author explores these fully, whilst showing how they may be effectively combined to create useful, mixed strategic models. This is an essential text for advanced students of strategic marketing. Go to the Teaching Material link below to view a complete set of Powerpoint overheads covering key teaching points for each chapter. Instant Student Support Facility is also included in these pages.
Book Synopsis The Digital Transformation of Logistics by : Mac Sullivan
Download or read book The Digital Transformation of Logistics written by Mac Sullivan and published by John Wiley & Sons. This book was released on 2021-03-30 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital transformation is in full swing and fundamentally changes how we live, work, and communicate with each other. From retail to finance, many industries see an inflow of new technologies, disruption through innovative platform business models, and employees struggling to cope with the significant shifts occurring. This Fourth Industrial Revolution is predicted to also transform Logistics and Supply Chain Management, with delivery systems becoming automated, smart networks created everywhere, and data being collected and analyzed universally. The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution provides a holistic overview of this vital subject clouded by buzz, hype, and misinformation. The book is divided into three themed-sections: Technologies such as self-driving cars or virtual reality are not only electrifying science fiction lovers anymore, but are also increasingly presented as cure-all remedies to supply chain challenges. In The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution, the authors peel back the layers of excitement that have grown around new technologies such as the Internet of Things (IoT), 3D printing, Robotic Process Automation (RPA), Blockchain or Cloud computing, and show use cases that give a glimpse about the fascinating future we can expect. Platforms that allow businesses to centrally acquire and manage their logistics services disrupt an industry that has been relationship-based for centuries. The authors discuss smart contracts, which are one of the most exciting applications of Blockchain, Software as a Service (SaaS) offerings for freight procurement, where numerous data sources can be integrated and decision-making processes automated, and marine terminal operating systems as an integral node for shipments. In The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution, insights are shared into the cold chain industry where companies respond to increasing quality demands, and how European governments are innovatively responding to challenges of cross-border eCommerce. People are a vital element of the digital transformation and must be on board to drive change. The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution explains how executives can create sustainable impact and how competencies can be managed in the digital age - especially for sales executives who require urgent upskilling to remain relevant. Best practices are shared for organizational culture change, drawing on studies among senior leaders from the US, Singapore, Thailand, and Australia, and for managing strategic alliances with logistics service providers to offset risks and create cross-functional, cross-company transparency. The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution provides realistic insights, a ready-to-use knowledge base, and a working vocabulary about current activities and emerging trends of the Logistics industry. Intended readers are supply chain professionals working for manufacturing, trading, and freight forwarding companies as well as students and all interested parties.
Book Synopsis The Management of Business Logistics by : John Joseph Coyle
Download or read book The Management of Business Logistics written by John Joseph Coyle and published by South Western Educational Publishing. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest edition of this market leading text has adopted a supply chain approach, one of the latest developments in logistics management. Its managerial focus blends logistics theory with practical applications and includes updated material of latest transportation regulations and carrier pricing.
Book Synopsis Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing by : Akkucuk, Ulas
Download or read book Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing written by Akkucuk, Ulas and published by IGI Global. This book was released on 2014-10-31 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of rising environmental concerns, it has become necessary for businesses to pay special attention to the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well. The Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields including economics, finance, marketing, operations management, communication sciences, sociology, and information technology.
