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Location And Personalisation
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Book Synopsis Location and Personalisation by : Daniel Ralph
Download or read book Location and Personalisation written by Daniel Ralph and published by IET. This book was released on 2004 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management.
Book Synopsis Design for Personalisation by : Iryna Kuksa
Download or read book Design for Personalisation written by Iryna Kuksa and published by Routledge. This book was released on 2017-05-18 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The principle of personalisation appears in a range of current debates among design professionals, healthcare providers and educationalists about the implications of new technologies and approaches to consumer sovereignty for 'mass' provision. The potential of new technologies implies systems of provision that offer bespoke support to their users, tailoring services and experiences to suit individual needs. The assumption that individual choice automatically increases wellbeing has underlain the re-design of public services. Ubiquitous personalisation in screen-based environments gives individuals the sense that their personality is reflected back at them. Advances in Artificial Intelligence mean our personal intelligent agents have begun to acquire personality. Given its prevalence, it is appropriate to identify the scope of this phenomenon that is altering our relationship to the 'non-human' world. This book presents taxonomy of personalisation, and its potential consequences for the design profession as well as its ethical and political dimensions through a collection of essays from a range of academic perspectives. The thought-provoking introduction, conclusion and nine chapters present a well-balanced mixture of in-depth literature review and practical examples to deepen our understanding of the consequences of personalisation for our professional and personal lives. Collectively, this book points towards the implications of personalisation for design-led social innovation. This will be valuable reading for professionals in the design industry and health provision, as well as students of product design, fashion and sociology.
Book Synopsis Mass Customization for Personalized Communication Environments: Integrating Human Factors by : Mourlas, Constantinos
Download or read book Mass Customization for Personalized Communication Environments: Integrating Human Factors written by Mourlas, Constantinos and published by IGI Global. This book was released on 2009-10-31 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on the customization of services and communication environments to advance user satisfaction--Provided by publisher.
Book Synopsis User Modeling, Adaptation, and Personalization by : Geert-Jan Houben
Download or read book User Modeling, Adaptation, and Personalization written by Geert-Jan Houben and published by Springer Science & Business Media. This book was released on 2009-06-08 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the First International Conference on User Modeling, Adaptation, and Personalization, held in Trento, Italy, on June 22-26, 2009. This annual conference was merged from the biennial conference series User Modeling, UM, and the conference on Adaptive Hypermedia and Adaptive Web-Based Systems, AH. The 53 papers presented together with 3 invited talks were carefully reviewed and selected from 125 submissions. The tutorials and workshops were organized in topical sections on constraint-based tutoring systems; new paradigms for adaptive interaction; adaption and personalization for Web 2.0; lifelong user modelling; personalization in mobile and pervasive computing; ubiquitous user modeling; user-centred design and evaluation of adaptive systems.
Book Synopsis Intelligent Techniques for Web Personalization by : Bamshad Mobasher
Download or read book Intelligent Techniques for Web Personalization written by Bamshad Mobasher and published by Springer. This book was released on 2005-11-15 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-proceedings of the Second Workshop on Intelligent Techniques in Web Personalization, ITWP 2003, held in Acapulco, Mexico in August 2003 as part of IJCAI 2003, the 18th International Joint Conference on Artificial Intelligence. The 17 revised full papers presented were carefully selected and include extended versions of some of the papers presented at the ITWP 2003 workshop as well as a number of invited chapters by leading researchers in the field of Intelligent Techniques for Web Personalization. The papers are organized in topical sections on user modelling, recommender systems, enabling technologies, personalized information access, and systems and applications.
Book Synopsis User Modeling, Adaptation, and Personalization by : Paul De Bra
Download or read book User Modeling, Adaptation, and Personalization written by Paul De Bra and published by Springer. This book was released on 2010-06-16 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the Second International Conference on User Modeling, Adaptation, and Personalization, held on Big Island, HI, USA, in June 2010. This annual conference was merged from the biennial conference series User Modeling, UM, and the conference on Adaptive Hypermedia and Adaptive Web-Based Systems, AH. The 26 long papers and 6 short papers presented together with 7 doctoral consortium papers, 2 invited talks, and 4 industry panel papers were carefully reviewed and selected from 161 submissions. The tutorials and workshops were organized in topical sections on intelligent techniques for web personalization and recommender systems; pervasive user modeling and personalization; user models for motivational systems; adaptive collaboration support; architectures and building blocks of web-based user adaptive systems; adaptation and personalization in e-b/learning using pedagogic conversational agents; and user modeling and adaptation for daily routines.
Book Synopsis Indoor Location-Based Services by : Martin Werner
Download or read book Indoor Location-Based Services written by Martin Werner and published by Springer. This book was released on 2014-11-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delivers concise coverage of classical methods and new developments related to indoor location-based services. It collects results from isolated domains including geometry, artificial intelligence, statistics, cooperative algorithms, and distributed systems and thus provides an accessible overview of fundamental methods and technologies. This makes it an ideal starting point for researchers, students, and professionals in pervasive computing. Location-based services are services using the location of a mobile computing device as their primary input. While such services are fairly easy to implement outside buildings thanks to accessible global positioning systems and high-quality environmental information, the situation inside buildings is fundamentally different. In general, there is no simple way of determining the position of a moving target inside a building without an additional dedicated infrastructure. The book’s structure is learning oriented, starting with a short introduction to wireless communication systems and basic positioning techniques and ending with advanced features like event detection, simultaneous localization and mapping, and privacy aspects. Readers who are not familiar with the individual topics will be able to work through the book from start to finish. At the same time all chapters are self-contained to support readers who are already familiar with some of the content and only want to pick selected topics that are of particular interest.
Book Synopsis Adaptive Hypermedia and Adaptive Web-Based Systems by : Wolfgang Nejdl
Download or read book Adaptive Hypermedia and Adaptive Web-Based Systems written by Wolfgang Nejdl and published by Springer Science & Business Media. This book was released on 2008-07-18 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adaptive Hypermedia has emerged as an important area of both academic and deployed research. It encompasses a broad range of research that will enable personalized, adaptive hypermedia systems to play an even more e?ective role in people’s lives. The Web has enabled the widespread use of many person- ized systems, such as recommenders, personalized ?lters and retrieval systems, e-learning systems and various forms of collaborative systems. Such systems have been widely deployed in diverse domains such as e-Commerce, e-Health, e-Government, digital libraries, personalized travel planning as well as tourist and cultural heritage services. They are particularly promising for users with special needs. The exciting possibilities of such deployed adaptive hypermedia systems rely on research progress in a broad range of areas such as: user pro- ing and modeling; acquisition, updating and management of user models; group modeling and community-based pro?ling;recommender systems and recomm- dation strategies; data mining for personalization; the Semantic Web; adaptive multimedia content authoring and delivery; ubiquitous computing environments and Smart Spaces; personalization for the plethora of mobile devices, such as PDAs, mobile phones and other hand-held devices; and pragmatics such as p- vacy, trust and security. Empirical studies of adaptive hypermedia and Web systems are also critical to informing future directions. The AdaptiveHypermediaconferenceshavebecomethe majorforumsforthe scienti?c exchange and presentation of research results on adaptive hypermedia and adaptive Web-based systems.
Book Synopsis Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics by : Pierce Ivory
Download or read book Google Semantic Search in Ireland. Personalisation, Trust, Influence, Reliance, Reputation, and Ethics written by Pierce Ivory and published by GRIN Verlag. This book was released on 2016-05-02 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: First Class Honours, , course: Masters Degree in Digital Marketing - Semantic Search Personalisation, language: English, abstract: This research is an investigation into the Irish public's perception of Google search. The study examines the methods used by Google to present users with the most relevant and satisfactory search results. 95% of the online public in Ireland use Google as a search tool. This study aims to uncover true user sentiment in Ireland. The objectives of this research are to reveal how the Irish public view Google in regards to semantic search personalisation, trust, influence, reliance, reputation, and ethics. The existing literature revealed that Google's search engine has evolved from, one that used Boolean Search logic to match keywords, to a semantic engine that understands user intent and context. The literature also reveals how the younger 'Millennial' generation associate the Internet with one brand, Google. The literature examines search personalisation and how intuitive it has become as it serves us with content that matches our online behaviour. We discover that over-personalisation is narrowing our search bubble which in turn can blind us from other information outside our search reach. During the course of this study, a mixed method research was used to measure and discuss public opinion. This study has identified where literature has fallen short. Where gaps have appeared in the literature, qualitative meaning has been extracted from 3 groups of people from differing levels of technical ability and experience. It was discovered that age demographic affects how we view Google as a search engine. Quantitative findings revealed that 75% of users were aware of personalisation but 70% of these users were not always happy with the results. Although a general consensus was formed that personalisation was helpful in many respects, it was also argued, in some camps, that it breached ethical boundaries. Overall, there was a national split whether users considered personalisation ethical or not. This study leaves open the debate of how we perceive Google as a nation but it also gets closer to the truth of how we feel about the search engine on a personal level. The research also confirms that there is plenty of opportunity to carry out further studies into this area.
Book Synopsis Location-Based Services by : Axel Küpper
Download or read book Location-Based Services written by Axel Küpper and published by John Wiley & Sons. This book was released on 2005-09-23 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users’ current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are automatically pinpointed and tracked. This book explains the fundamentals and operation of LBSs and gives a thorough introduction to the key technologies and organizational procedures, offering comprehensive coverage of positioning methods, location protocols and service platforms, alongside an overview of interfaces, languages, APIs and middleware with examples demonstrating their usage. Explanation and comparison of all protocols and architectures for location services In-depth coverage of satellite, cellular and local positioning All embracing introduction to 3GPP positioning methods, such as Cell-Id, E-OTD, U-TdoA, OTDoA-IPDL and Assisted GPS Explains the operation of enhanced emergency services such as E-911 Identifies unsolved research issues and challenges in the area of LBSs This comprehensive guide will be invaluable to undergraduate and postgraduate students and lecturers in the area of telecommunications. It will also be a useful resource to developers and researchers seeking to expand their knowledge in this field.
Book Synopsis Enhancing Customer Engagement Through Location-Based Marketing by : Singh, Amandeep
Download or read book Enhancing Customer Engagement Through Location-Based Marketing written by Singh, Amandeep and published by IGI Global. This book was released on 2023-03-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.
Download or read book Banking 4.0 written by Mohan Bhatia and published by Springer Nature. This book was released on 2022-05-21 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows banking professionals how to leverage the best practices in the industry to build a structured and coordinated approach towards the digitization of banking processes. It provides a roadmap and templates in order to industrialize the financial services firm over iterative cycles. To achieve the planned business and revenue results at the optimal costs, the digital transformation has to be calibrated and coordinated across both the front and back office, scaled and timed against external innovation benchmarks and Fintechs. To this end, data collection and evaluation must be ingrained, banking-specific artificial intelligence methods must be included, and all digitization approaches must be harmonized on an iterative basis with the experience gained. Spread over several chapters, this book provides a calibration and coordination framework for the delivery of the digital bank 4.0.
Book Synopsis Predictive, Preventive, and Personalised Medicine: From Bench to Bedside by : Halina Podbielska
Download or read book Predictive, Preventive, and Personalised Medicine: From Bench to Bedside written by Halina Podbielska and published by Springer Nature. This book was released on 2023-12-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents advanced bio/medical sciences with a particular value for translating research achievements into daily medical practice in the framework of Predictive, Preventive and Personalised Medicine (3PM/PPPM). First two decades of the 21st century are characterised by epidemics of non-communicable diseases such as many hundreds of millions of patients diagnosed with cardiovascular diseases and the type 2 diabetes mellitus, breast, lung, liver and prostate malignancies, neurological, sleep, mood and eye disorders, amongst others. Consequent socio-economic burden is tremendous. Unprecedented decrease in age of maladaptive individuals has been reported. The absolute majority of expanding non-communicable disorders carry a chronic character, over a couple of years progressing from reversible suboptimal health conditions to irreversible severe pathologies and cascading collateral complications. The paradigm change from reactive to predictive preventive and personalised medicine is essential to promote population health by application of individualised patient profiling, multi-parametric analysis leading to cost-effective targeted prevention. To this end, inadequate data for risk assessment on speed and urgency of COVID-19, combined with increased globalization of human society, led to the rapid spread of COVID-19. Despite an abundance of digital methods that could be used in slowing or stopping this virus and future pandemics, the world remains unprepared, and lessons have not been learned from previous cases of pandemics. The book presents PPPM strategies which might be of great clinical utility for future pandemics. In a long-term way, a significantly improved healthcare economy is one of the clear benefits of the proposed paradigm shift; a tight collaboration between all stakeholders including scientific community, healthcare providers, patient organisations, policy-makers and educators is analysed for the smooth implementation of the 3PM concepts. Further issues linked to big data management and medical ethics have to be carefully treated in the context of application of artificial intelligence in medicine.
Book Synopsis Coordination and Agent Technology in Value Networks by : Martin Bichler
Download or read book Coordination and Agent Technology in Value Networks written by Martin Bichler and published by GITO mbH Verlag. This book was released on 2004 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: New approaches and technologies are required to coordinate the interdependent interests of economic entities. Distributed decision making and self-organization become increasingly important where hierarchical planning reaches its limits. Therefore, innovative solutions have to face those challenges allowing especially for coordination and information processing between distributed entities. In particular market-based coordination mechanisms provide this opportunity; they can be efficiently combined with powerful technologies like software agents to build the flexible coordination infrastructures for today's and tomorrow's electronic business. Science and industry will have to collaborate. Not only to identify the challenges of the prospering information society and to bring them onto our research agendas. Consequently, the book at hand is targeted towards scientists and practitioners likewise.
Book Synopsis Digital Marketing Fundamentals by : Marjolein Visser
Download or read book Digital Marketing Fundamentals written by Marjolein Visser and published by Routledge. This book was released on 2019-11-04 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
Book Synopsis Data-Driven Personalisation in Markets, Politics and Law by : Uta Kohl
Download or read book Data-Driven Personalisation in Markets, Politics and Law written by Uta Kohl and published by Cambridge University Press. This book was released on 2021-07-29 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critiques the use of algorithms to pre-empt personal choices in its profound effect on markets, democracy and the rule of law.
Book Synopsis Understanding Personalisation by : Iryna Kuksa
Download or read book Understanding Personalisation written by Iryna Kuksa and published by Chandos Publishing. This book was released on 2022-08-21 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. - Offers multiple perspectives on personalization, a pervasive and complex issue - Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines - Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing
