Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Living Up To The Ads
Download Living Up To The Ads full books in PDF, epub, and Kindle. Read online Living Up To The Ads ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Living Up to the Ads by : Simone Weil Davis
Download or read book Living Up to the Ads written by Simone Weil Davis and published by Duke University Press. This book was released on 2000 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.
Book Synopsis A Big Life In Advertising by : Mary Lawrence
Download or read book A Big Life In Advertising written by Mary Lawrence and published by Simon and Schuster. This book was released on 2003-05-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Book Synopsis The Angel in the Marketplace by : Ellen Wayland-Smith
Download or read book The Angel in the Marketplace written by Ellen Wayland-Smith and published by University of Chicago Press. This book was released on 2020-09-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.
Book Synopsis The Sponsored Life by : Leslie Savan
Download or read book The Sponsored Life written by Leslie Savan and published by Temple University Press. This book was released on 2010-06-17 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a blatant lying in TV commercials—like Joe Isuzu's manic claims—create public trust in a product or a company? How does a company associated with a disaster, Exxon or Du Pont for example, restore its reputation? What is the real story behind the rendering of the now infamous Joe Camel? And what is the deeper meaning of living in an ad, ad, ad world? For a decade, journalist Leslie Savan has been exposing the techniques used by advertisers to push products and pump up corporate images. In the lively essays in this collection, Savan penetrates beneath the slick surfaces of specific ads and marketing campaigns to show how they reflect and shape consumer desires. Savan's interviews with ad agencies and corporate clients—along with her insightful analyses of influential TV sports—reveal how successful advertising works. Ads do more than command attention. They are signposts to the political, cultural, and social trends that infiltrate the individual consumer's psyche. Think of the products associated with corporate mascots—the drum-beating bunny, the cereal-pushing tiger, the doughboy—that have become pop culture icons. Think cool. Think of the clothing manufacturer that uses multiracial imagery. Think progressive. Buy their worldview, buy their product. When virtually every product can be associate with some positive self-image, we are subtly refashioned into the advertiser's concept of a good citizen. Like it or not, we lead "the sponsored life."
Download or read book Western Advertising written by and published by . This book was released on 1919 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Editor & Publisher written by and published by . This book was released on 1909 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis South to A New Place by : Suzanne W. Jones
Download or read book South to A New Place written by Suzanne W. Jones and published by LSU Press. This book was released on 2002-11-01 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking Albert Murray’s South to a Very Old Place as a starting point, contributors to this exciting collection continue the work of critically and creatively remapping the South through their freewheeling studies of southern literature and culture. Appraising representations of the South within a context that is postmodern, diverse, widely inclusive, and international, the essays present multiple ways of imagining the South and examine both new places and old landscapes in an attempt to tie the mythic southern balloon down to earth. In his foreword, an insightful discussion of numerous Souths and the ways they are perceived, Richard Gray explains one of the key goals of the book: to open up to scrutiny the literary and cultural practice that has come to be known as “regionalism.” Part I, “Surveying the Territory,” theorizes definitions of place and region, and includes an analysis of southern literary regionalism from the 1930s to the present and an exploration of southern popular culture. In “Mapping the Region,” essayists examine different representations of rural landscapes and small towns, cities and suburbs, as well as liminal zones in which new immigrants make their homes. Reflecting the contributors’ transatlantic perspective, “Making Global Connections” challenges notions of southern distinctiveness by reading the region through the comparative frameworks of Southern Italy, East Germany, Latin America, and the United Kingdom and via a range of texts and contexts—from early reconciliation romances to Faulkner’s fictions about race to the more recent parody of southern mythmaking, Alice Randall’s The Wind Done Gone. Together, these essays explore the roles that economic, racial, and ideological tensions have played in the formation of southern identity through varying representations of locality, moving regionalism toward a “new place” in southern studies.
Book Synopsis Designing Fictions by : Michael L. Ross
Download or read book Designing Fictions written by Michael L. Ross and published by McGill-Queen's Press - MQUP. This book was released on 2015-05-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, long a controlling force in industrial society, has provoked an important body of imaginative work by English language writers. Michael Ross's Designing Fictions is the first study to investigate this symbiotic relationship on a broad scale. In view of the appreciable overlap between literary and promotional writing, Ross asks whether imaginative fiction has the latitude to critique advertising as an industry and as a literary form, and finds that intended critiques, time and again, turn out to be shot through with ambivalence. The texts considered include a wide range of books by British, American, and Canadian authors, from H.G. Wells’s pioneering fictional treatment of mass marketing in Tono-Bungay (1909) to Joshua Ferris’s depiction of a faltering Chicago agency in Then We Came to the End (2007). Along the way, among other examples, Ross discusses George Orwell’s seriocomic study of the stand-off between poetry and advertising in his 1936 novel Keep the Aspidistra Flying and Margaret Atwood’s probing of the impact of promotion on perception in The Edible Woman (1969). The final chapter of the book considers the popular television series Mad Men, where the tension between artistic and commercial pressures is especially acute. Written in a straightforward style for a wide audience of readers, Designing Fictions argues that the impact of advertising is universal and discussions of its significance should not be restricted to a narrow group of specialists.
Download or read book Prove It On Me written by Erin Chapman and published by Oxford University Press. This book was released on 2012-03-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prove It On Me explores the sexual politics of the modern racial ethos and reveals the exploitative underside of the New Negro era. Analyzing intersecting primitivism, consumerism, and New Negro patriarchal aspirations, this history investigates the uses made of black women in 1920s racial politics and popular culture.
Book Synopsis Writing for Hire by : Catherine L. Fisk
Download or read book Writing for Hire written by Catherine L. Fisk and published by Harvard University Press. This book was released on 2016-10-17 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Required to sign away their legal rights as authors as a condition of employment, professional writers may earn a tidy living for their work, but they seldom own their writing. Writing for Hire traces the history of labor relations that defined authorship in film, TV, and advertising in the mid-twentieth century. Catherine L. Fisk examines why strikingly different norms of attribution emerged in these overlapping industries, and she shows how unionizing enabled Hollywood writers to win many authorial rights, while Madison Avenue writers achieved no equivalent recognition. In the 1930s, the practice of employing teams of writers to create copyrighted works became widespread in film studios, radio networks, and ad agencies. Sometimes Hollywood and Madison Avenue employed the same people. Yet the two industries diverged in a crucial way in the 1930s, when screenwriters formed the Writers Guild to represent them in collective negotiations with media companies. Writers Guild members believed they shared the same status as literary authors and fought to have their names attached to their work. They gained binding legal norms relating to ownership and public recognition—norms that eventually carried over into the professional culture of TV production. In advertising, by contrast, no formal norms of public attribution developed. Although some ad writers chafed at their anonymity, their nonunion workplace provided no institutional framework to channel their demands for change. Instead, many rationalized their invisibility as creative workers by embracing a self-conception as well-compensated professionals devoted to the interests of clients.
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book Commercial West written by and published by . This book was released on 1926 with total page 1376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Century written by and published by . This book was released on 1923 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising & Selling written by and published by . This book was released on 1909 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Measuring Up by : Vickie Rutledge Shields
Download or read book Measuring Up written by Vickie Rutledge Shields and published by University of Pennsylvania Press. This book was released on 2013-03-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are technoenhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.
Book Synopsis Scribner's Monthly, an Illustrated Magazine for the People by :
Download or read book Scribner's Monthly, an Illustrated Magazine for the People written by and published by . This book was released on 1924 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Scribner's Monthly by : Josiah Gilbert Holland
Download or read book Scribner's Monthly written by Josiah Gilbert Holland and published by . This book was released on 1923 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
