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Liquor Industry Marketing
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Book Synopsis Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs) by : Dr. Aarti T More
Download or read book Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs) written by Dr. Aarti T More and published by JEC PUBLICATION. This book was released on with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs)" : A Comprehensive Guide to Marketing Alcoholic Beverages.' This illuminating book provides a deep dive into the intricacies of promoting wines, beers, spirits, and liquors in a dynamic and competitive market. From branding to digital campaigns, discover the innovative tactics that shape the success stories of renowned beverage brands. Whether you're a seasoned marketer seeking fresh insights or a curious enthusiast exploring the business behind the bottle, this book offers a spirited exploration of the marketing landscape, blending industry expertise with captivating narratives.
Download or read book Liquor Industry Marketing written by and published by . This book was released on 1983 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Jobson's Liquor Industry Marketing by :
Download or read book Jobson's Liquor Industry Marketing written by and published by . This book was released on 1988 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Responsible Sales, Service and Marketing of Alcohol by : James Murphy
Download or read book Responsible Sales, Service and Marketing of Alcohol written by James Murphy and published by Goodfellow Pub Limited. This book was released on 2015 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The safe service of alcohol is of vital importance to those in the food and beverage industry - failure to act responsibly can result in fines, loss of license and the potential closure of the business. Responsible sale and service of alcohol (RSA) is important for all levels of the hospitality, tourism and retail service industries to minimise the risk of alcohol-related problems associated with the use and abuse of alcohol by any person. Management and all staff who sell or supply alcohol must promote and support a safer environment for alcohol to be consumed in a professional and responsible manner. By engaging in the responsible sale and service of alcohol, a better environment is created for both customers and staff. Responsible Sales, Service and Marketing of Alcohol for the tourism, hospitality and retail industries explains the complexities of alcohol and its' sale and supply, and examines the wide range of inter-related associated topics connected to the wider tourism, hospitality and retail industries. It provides readers with a greater awareness of the effects of alcohol and helps them understand their obligations to act responsibly when selling, supplying or marketing alcohol beverages in their workplace. It covers issues such as: *The rationale for responsible alcohol sale and supply in industry and society; *Alcohol's origins, its role in modern society and consumption rates; *Effects of alcohol on the body; *Associated risks and benefits of alcohol consumption ; *Selling, marketing and serving alcohol responsibly; *Techniques used to prevent under age sales, identifying intoxicated customers and dealing with difficult people; *Alcohol in the workplace; *Policy making for alcohol - towards a combined approach. A vital resource for students, practicing food and beverage managers, industry practitioners, in-house trainers and staff members who wish to formalize and update their knowledge and skills in the responsible serving, sales and marketing of alcoholic beverages.
Book Synopsis Needed: a New Marketing Strategy for Revitalizing the U.S. Liquor Industry by : Christopher Anthony Devcich
Download or read book Needed: a New Marketing Strategy for Revitalizing the U.S. Liquor Industry written by Christopher Anthony Devcich and published by . This book was released on 1979 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Liquor Marketing and Liquor Advertising by : Henry Bretzfield
Download or read book Liquor Marketing and Liquor Advertising written by Henry Bretzfield and published by . This book was released on 1955 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reducing Underage Drinking by : Institute of Medicine
Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Book Synopsis Marketing Booze to Blacks by : George A. Hacker
Download or read book Marketing Booze to Blacks written by George A. Hacker and published by Center for Science in the. This book was released on 1987-01-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer, wine, and liquor manufacturers aggressively seek to maximize sales of their products to blacks, despite public health and safety problems associated with those products. Rather than act to protect the public from the over-promotion of alcohol, government has set few effective constraints on the sales stratagems of alcoholic beverage producers, who advertise their brands to young people, and who routinely promote regular, daily drinking and appeal to the psychological needs of alcohol abusers. Although blacks, overall, consume less alcohol per capita than whites, drinking in the black community results in disproportionately high rates of certain alcohol-related problems, such as cirrhosis of the liver, esophageal cancer, and violent crime and accidents. But the black population is being targeted for increased consumption. Advertising and other marketing practices directed at blacks are examined. The alcohol industry's varied public relations and "public service" activities, which have been implemented ostensibly to promote goodwill in the black community, result in economic dependence that effectively prevents black media and civic organizations from taking energetic actions against alcohol problems. Recommendations are made to help decrease the economic dependence of these organizations on the alcohol industry. (BJV)
Book Synopsis Social Impact of Wine Marketing by : Mojca Ramšak
Download or read book Social Impact of Wine Marketing written by Mojca Ramšak and published by Springer Nature. This book was released on 2022-01-24 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is inspired by the term “digiwine,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs. When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels back the layers of the alcohol industry’s most obvious yet overlooked marketing tactics. It also reveals the sluggishness of preventive and curative efforts, as well as legal or self-regulatory measures, at keeping up with the alcohol industry’s use of technology. - Nadja Furlan Štante, Principal Research Associate and Professor of Religious Studies, Science and Research Centre of Koper, Slovenia.
Book Synopsis Marketing Revolution in the Liquor Industry by : Dale A. Hohler
Download or read book Marketing Revolution in the Liquor Industry written by Dale A. Hohler and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cultural Vessels by : David Homer Jernigan
Download or read book Cultural Vessels written by David Homer Jernigan and published by . This book was released on 2000 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The International Spirits Industry by : John Wakely
Download or read book The International Spirits Industry written by John Wakely and published by Woodhead Publishing. This book was released on 2001-05-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of all aspects of the international spirits business.
Book Synopsis Jobson's Wine & Spirits Industry Marketing by :
Download or read book Jobson's Wine & Spirits Industry Marketing written by and published by . This book was released on 1994 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wine Marketing written by C. Michael Hall and published by Routledge. This book was released on 2007-10-25 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Book Synopsis Spirits, Wine & Beer Industry Marketing by :
Download or read book Spirits, Wine & Beer Industry Marketing written by and published by . This book was released on 2009 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Adams Business Media Wine & Spirits Industry Marketing by :
Download or read book Adams Business Media Wine & Spirits Industry Marketing written by and published by . This book was released on 2000 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Liquor Industry by : Morris Victor Rosenbloom
Download or read book The Liquor Industry written by Morris Victor Rosenbloom and published by . This book was released on 1935 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
