The Influentials

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Publisher : State University of New York Press
ISBN 13 : 1438423578
Total Pages : 388 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis The Influentials by : Gabriel Weimann

Download or read book The Influentials written by Gabriel Weimann and published by State University of New York Press. This book was released on 1994-09-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.

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Author :
Publisher : Editions Bréal
ISBN 13 : 2749525756
Total Pages : 227 pages
Book Rating : 4.7/5 (495 download)

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Book Synopsis by :

Download or read book written by and published by Editions Bréal. This book was released on with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Augmented Customer Strategy

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Publisher : John Wiley & Sons
ISBN 13 : 1786303728
Total Pages : 326 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Augmented Customer Strategy by : Gilles N'Goala

Download or read book Augmented Customer Strategy written by Gilles N'Goala and published by John Wiley & Sons. This book was released on 2019-07-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.

Health Experts in the Media, Volume 2

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Publisher : John Wiley & Sons
ISBN 13 : 1394316895
Total Pages : 212 pages
Book Rating : 4.3/5 (943 download)

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Book Synopsis Health Experts in the Media, Volume 2 by : Laurence Corroy

Download or read book Health Experts in the Media, Volume 2 written by Laurence Corroy and published by John Wiley & Sons. This book was released on 2024-09-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally, health experts are called upon mainly by public authorities and academic circles. In recent years, however, thanks to the proliferation of media, 24-hour news channels and digital offerings, there is a growing demand for expert opinions on various health issues. Expert knowledge can, of course, come from doctors and scientists, however it is not limited to them. Patient associations, caregiver circles, patient influencers, YouTubers and specialist journalists are speaking out, which raises questions concerning the place of the "expert" and the nature of their expertise. Health Experts in the Media examines health experts’ place in the media in order to define the complexity of their role, question their legitimacy and better understand the controversies they generate. This book analyzes how expert discourse in the media can raise major scientific, democratic and political issues.

The Fourth Annual Conference of Islamic Economics & Islamic Finance

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Publisher : Dr. Ghada Mohamed
ISBN 13 :
Total Pages : 105 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Fourth Annual Conference of Islamic Economics & Islamic Finance by : Ghada Gomaa A. Mohamed

Download or read book The Fourth Annual Conference of Islamic Economics & Islamic Finance written by Ghada Gomaa A. Mohamed and published by Dr. Ghada Mohamed. This book was released on 2018-11-01 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Annual Conference of Islamic Economics & Islamic Finance Organized and Edited by Dr. Ghada Gomaa A. Mohamed Conference Venue: Chestnut Conference Centre, University of Toronto, Toronto, Ontario, Canada Conference Proceeding: Library & Archive Canada http://www.eco-ena.ca/f/Conference_proceedings_-_Islamic__Toronto_4.pdf

Risk Assessment and Management

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Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Risk Assessment and Management by : Emergency Preparedness Canada

Download or read book Risk Assessment and Management written by Emergency Preparedness Canada and published by . This book was released on 1988 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Leadership, Communication, and Social Influence

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Publisher : Emerald Group Publishing
ISBN 13 : 1838671188
Total Pages : 193 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Leadership, Communication, and Social Influence by : Brent D. Ruben

Download or read book Leadership, Communication, and Social Influence written by Brent D. Ruben and published by Emerald Group Publishing. This book was released on 2019-09-10 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for leadership and communication students, scholars, and practitioners, this book offers a timely exploration into the evolution of leadership, communication, and social influence, and sheds light on how we can all become more responsible leaders, followers, and citizens.

Public Opinion and the International Use of Force

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Publisher : Routledge
ISBN 13 : 1134602170
Total Pages : 306 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Public Opinion and the International Use of Force by : Philip Everts

Download or read book Public Opinion and the International Use of Force written by Philip Everts and published by Routledge. This book was released on 2003-12-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have witnessed a growing interest in the relationship between public opinion and foreign policy in Western democracies. This international board of contributors examine the ways in which the connection between public opinion and the use of military force has developed since the end of the Cold War. In doing so, it also addresses the crucial and topical question of whether, and to what extent a democratic foreign policy is possible.

Influence: Gaining Commitment, Getting Results (Second Edition) (French Canadian)

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Publisher : Center for Creative Leadership
ISBN 13 : 1604917970
Total Pages : 38 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Influence: Gaining Commitment, Getting Results (Second Edition) (French Canadian) by : Harold Scharlatt

Download or read book Influence: Gaining Commitment, Getting Results (Second Edition) (French Canadian) written by Harold Scharlatt and published by Center for Creative Leadership. This book was released on 2013-02-20 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence is an essential component of leadership. Your position in an organization and the power it gives you aren't always enough to motivate people to do what you ask. You may negotiate with or persuade people to make short-term behavioral change, but to create sustained change, you will need to influence them, which includes negotiation, persuasion, and other methods. Developing your skill at using different influence tactics can help you achieve results when you use those tactics to get support from direct reports, peers, bosses, and even clients and vendors.

Methods for the Study of Literature as Cultural Memory

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Publisher : BRILL
ISBN 13 : 9004488596
Total Pages : 477 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis Methods for the Study of Literature as Cultural Memory by :

Download or read book Methods for the Study of Literature as Cultural Memory written by and published by BRILL. This book was released on 2022-06-08 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume collaborators from different universities all over the world explore a wide variety of methods for the study of literature as cultural memory. In literature, the past may be (re)constructed in various ways and in very diverse forms. This immediately raises the question as to how one can describe and inventory the various discourses and metadiscourses of historical representation. In what sense can the rhetoric of literary historiography itself contribute to literature's function as cultural memory? Which methods of analysis are most appropriate for describing specific text types or genres as cultural memory? What have been the pragmatic uses and the ethical merits of the stability and continuity that literature has often provided for European, American, Asian and African cultures? What are the dilemmas they create for our teaching at the end of the twentieth century? To all these questions, a wide range of scholars here tries to find answers. In thorough and highly original contributions, they not only address theoretical problems, but also engage themselves in practical analyses of specific works.

AIMAC Proceedings

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Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis AIMAC Proceedings by :

Download or read book AIMAC Proceedings written by and published by . This book was released on 1997 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications

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Publisher : Springer Nature
ISBN 13 : 303165014X
Total Pages : 541 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications by : Yousef Farhaoui

Download or read book Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications written by Yousef Farhaoui and published by Springer Nature. This book was released on with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt:

La conquête silencieuse

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Publisher : Les éditions la Barbichette
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4./5 ( download)

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Book Synopsis La conquête silencieuse by : Christophe BOFARULL

Download or read book La conquête silencieuse written by Christophe BOFARULL and published by Les éditions la Barbichette. This book was released on 2024-05-30 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Découvrez comment mettre l'influence au service de ses intérêts. L'objectif de cet ouvrage est d'offrir des clés de décryptage des modèles d'influence: ses dynamiques, ses acteurs, son fonctionnement, etc. Cet ouvrage est à la fois théorique, mais aussi pratique. Des exemples concrets vous permettront de comprendre les mécanismes subtils qui dictent nos décisions, nos comportements et nos relations. La méthodologie 5D viendra vous aider pas à pas dans la construction de vos opérations d'influence. Ce livre s'adresse aussi bien aux néophytes, qu'aux fins connaisseurs de l'intelligence économique : une lecture incontournable pour ceux qui cherchent à mieux comprendre et maîtriser l'art de l'influence.

Laurentian University Review

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Publisher :
ISBN 13 :
Total Pages : 386 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Laurentian University Review by : Laurentian University of Sudbury

Download or read book Laurentian University Review written by Laurentian University of Sudbury and published by . This book was released on 1986 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Leaders, Groups, and Influence

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Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Leaders, Groups, and Influence by : Edwin Paul Hollander

Download or read book Leaders, Groups, and Influence written by Edwin Paul Hollander and published by . This book was released on 1964 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Utilisation des images d'archives dans l’audiovisuel

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Publisher : Lavoisier
ISBN 13 : 2746288311
Total Pages : 210 pages
Book Rating : 4.7/5 (462 download)

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Book Synopsis Utilisation des images d'archives dans l’audiovisuel by : CARNEL Jean-Stéphane

Download or read book Utilisation des images d'archives dans l’audiovisuel written by CARNEL Jean-Stéphane and published by Lavoisier. This book was released on 2012-04-16 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Par l'intermédiaire d'illustrations audiovisuelles, les journaux télévisés montrent le passé, le présent, mais aussi, paradoxalement, l'avenir. Ces programmes recourent aux images d'archives qui peuvent constituer près de 20 % de la durée d'une édition. Ces réutilisations quotidiennes d'images anciennes, qui ne sont généralement pas remarquées par le téléspectateur, présentent un défi pour les documentalistes qui les compilent. Quelles sont les méthodes utilisées pour répondre à ces besoins, anticiper les demandes urgentes et gérer les contraintes de production de contenus ? Comment sont sélectionnées, dès leur arrivée dans le service d'archives, les images possédant le plus important potentiel de réutilisation ? Les images aux aspects les plus stéréotypés sont sélectionnées pour proposer des supports pertinents et vraisemblables aux discours journalistiques. Par la redondance de leur utilisation, elles s'inscrivent dans nos répertoires visuels et donnent une image temporelle et un reflet de notre société.

Influence Without Authority

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Publisher : John Wiley & Sons
ISBN 13 : 1119347718
Total Pages : 327 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Influence Without Authority by : Allan R. Cohen

Download or read book Influence Without Authority written by Allan R. Cohen and published by John Wiley & Sons. This book was released on 2017-10-02 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get what you need to achieve your objectives and produce results Influence Without Authority is the classic guide to getting what you need from people you don't control. Getting things done requires collaboration, and convincing others to contribute requires political skill; this book introduces the Exchange Model, in which you get what you need by offering something of value in return. The key lies in knowing what the other person values—that's their "currency," and it's your immediate tool for coaxing their cooperation. This model has been proven over decades, as organizations around the world have turned away from frustration and resignation toward collaboration and results. This book shows you how to implement the Exchange Model at the personal, team, and organizational level to raise the bar for performance and leadership. This new third edition has been updated reflect the changing face of the workplace, and includes new examples and information on geographically dispersed virtual teams. Supplementary materials facilitate classroom and training use with discussions, role-play, videos, and other ancillaries that deepen understanding and promote practical application. Get what you need from the people who have it through mutual exchange Think in terms of interest, and pinpoint the "currencies" other people trade in Apply the Exchange Model across entire organizations to lead major change Learn practical real-world strategies for influencing those you do not control The ability to influence those not under your authority is becoming ever more valuable. Organizations are flattening, and outside contractors are taking on larger roles than ever before—getting results now means lateral cooperation, often across borders, time zones, organizations, and more. Influence Without Authority provides a proven model for success in this new environment, with expert guidance for real-world application.