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Limpact De La Publicite Televisee Sur Les Enfants Microforme
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Author :Losson-Espiard, Caroline Publisher :Montréal : Service des archives, Université de Montréal, Section Microfilm ISBN 13 : Total Pages :554 pages Book Rating :4.:/5 (53 download)
Book Synopsis L'impact de la publicité télévisée sur les enfants [microforme] by : Losson-Espiard, Caroline
Download or read book L'impact de la publicité télévisée sur les enfants [microforme] written by Losson-Espiard, Caroline and published by Montréal : Service des archives, Université de Montréal, Section Microfilm. This book was released on 1993 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis L'impact de la publicité télévisée sur les enfants by : Caroline Losson-Espiard
Download or read book L'impact de la publicité télévisée sur les enfants written by Caroline Losson-Espiard and published by . This book was released on 1993 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising to Children on TV by : Barrie Gunter
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Media Education written by Zaghloul Morsy and published by UNESCO. This book was released on 1984 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Imaginative Communities by : Robert Govers
Download or read book Imaginative Communities written by Robert Govers and published by Reputo Press. This book was released on 2018-09-10 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.
Book Synopsis Girls and Schools in Sub-Saharan Africa by : Adhiambo Odaga
Download or read book Girls and Schools in Sub-Saharan Africa written by Adhiambo Odaga and published by World Bank Publications. This book was released on 1995-01-01 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: World Bank Technical Paper No. 298. Summarizes the factors that constrain girls¿ schooling in Sub-Saharan Africa and outlines practical ways of designing programs that will accelerate female participation in education in the region. Also available in French: (ISBN 0-8213-3507-3) Stock No. 13507.
Book Synopsis Architectes de la Révolution by : Aîssa Kechida
Download or read book Architectes de la Révolution written by Aîssa Kechida and published by . This book was released on 2001 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Frank William. Jefkins Publisher :Springer Science & Business Media ISBN 13 :1468415239 Total Pages :397 pages Book Rating :4.4/5 (684 download)
Book Synopsis International Dictionary of Marketing and Communication by : Frank William. Jefkins
Download or read book International Dictionary of Marketing and Communication written by Frank William. Jefkins and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
Book Synopsis Biosocialities, Genetics and the Social Sciences by : Sahra Gibbon
Download or read book Biosocialities, Genetics and the Social Sciences written by Sahra Gibbon and published by Routledge. This book was released on 2007-07-20 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biosocialities, Genetics and the Social Sciences explores the social, cultural and economic transformations that result from innovations in genomic knowledge and technology. This pioneering collection uses Paul Rabinow’s concept of biosociality to chart the shifts in social relations and ideas about nature, biology and identity brought about by developments in biomedicine. Based on new empirical research, it contains chapters on genomic research into embryonic stem cell therapy, breast cancer, autism, Parkinson’s and IVF treatment, as well as on the expectations and education surrounding genomic research. It covers four main themes: novel modes of identity and identification, such as genetic citizenship the role of institutions, ranging from disease advocacy organizations and voluntary organizations to the state the production of biological knowledge, novel life-forms, and technologies the generation of wealth and commercial interests in biology. Including an afterword by Paul Rabinow and case studies on the UK, US, Canada, Germany, India and Israel, this book is key reading for students and researchers of the new genetics and the social sciences – particularly medical sociologists, medical anthropologists and those involved with science and technology studies.
Download or read book Canadiana written by and published by . This book was released on 1982 with total page 1400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis List of Documents and Publications in the Field of Mass Communication by : Unesco
Download or read book List of Documents and Publications in the Field of Mass Communication written by Unesco and published by . This book was released on 1980 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Hold a Crocodile by : Diagram Group
Download or read book How to Hold a Crocodile written by Diagram Group and published by Firefly Books. This book was released on 2003 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to do practical and improbable things, such as how to roast an ox, handle a hamster, photography a fish, play the bagpipes, and vanquish a vampire.].
Book Synopsis Philosophy and Democracy in the World by : Roger-Pol Droit
Download or read book Philosophy and Democracy in the World written by Roger-Pol Droit and published by UNESCO. This book was released on 1995 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A worldwide survey on the place that philosophy occupies in education and culture, based on a large number of documents from dozens of countries and proposals put forward in various international fora. Its main conclusion: although the teaching of philosophy is highly praised in principle, it is neglected in practice. But in an increasingly interdependent and fragmented world, a sound philosophical education is inseparably linked to the issue of freedom. Publie egalement en franais: Philosophie et democratie dans le monde Publicado tambien en espanol: Filosofia y democracia en el mundo
Author :Robert D. Tamilia Publisher :École des hautes études commerciales, Chaire de commerce Omer DeSerres ISBN 13 : Total Pages :128 pages Book Rating :4.F/5 ( download)
Book Synopsis The Wonderful World of the Department Store in Historical Perspective by : Robert D. Tamilia
Download or read book The Wonderful World of the Department Store in Historical Perspective written by Robert D. Tamilia and published by École des hautes études commerciales, Chaire de commerce Omer DeSerres. This book was released on 2002 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis History of Soy Yogurt, Soy Acidophilus Milk and Other Cultured Soymilks (1918-2012) by : William Shurtleff
Download or read book History of Soy Yogurt, Soy Acidophilus Milk and Other Cultured Soymilks (1918-2012) written by William Shurtleff and published by Soyinfo Center. This book was released on 2012 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Examining Paratextual Theory and its Applications in Digital Culture by : Desrochers, Nadine
Download or read book Examining Paratextual Theory and its Applications in Digital Culture written by Desrochers, Nadine and published by IGI Global. This book was released on 2014-04-30 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The paratext framework is now used in a variety of fields to assess, measure, analyze, and comprehend the elements that provide thresholds, allowing scholars to better understand digital objects. Researchers from many disciplines revisit paratextual theories in order to grasp what surrounds text in the digital age. Examining Paratextual Theory and its Applications in Digital Culture suggests a theoretical and practical tool for building bridges between disciplines interested in conducting joint research and exploration of digital culture. Helping scholars from different fields find an interdisciplinary framework and common language to study digital objects, this book serves as a useful reference for academics, librarians, professionals, researchers, and students, offering a collaborative outlook and perspective.
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