Lightning Sales Ops

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Publisher :
ISBN 13 : 9780692844052
Total Pages : 194 pages
Book Rating : 4.8/5 (44 download)

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Book Synopsis Lightning Sales Ops by : Matt Bertuzzi

Download or read book Lightning Sales Ops written by Matt Bertuzzi and published by . This book was released on 2017-02-17 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, sales development has emerged as a critical discipline and lever for revenue growth. It has been billed as "the hottest job in sales" and "the most important sales process innovation in 10 years." For all the attention and buzz the SDR role has received, the way companies support sales development in Salesforce hasn't advanced much in a decade. Ask yourself, do your SDRs often remark about how much they love using Salesforce? Do they feel bad for peers at other companies with poorly configured CRMs? Are they thankful that, unlike those poor sods, they aren't drowning in manual steps and byzantine processes?This probably isn't a sentiment you hear very often. The focus of this book is making Salesforce work for your reps. Lightning Sales Ops shares strategies and stories for streamlining process, boosting productivity, and achieving "legendary" status as a button-click admin.

Sales Engagement

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Publisher : John Wiley & Sons
ISBN 13 : 1119584345
Total Pages : 246 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Sales Engagement by : Manny Medina

Download or read book Sales Engagement written by Manny Medina and published by John Wiley & Sons. This book was released on 2019-03-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

Learn Salesforce Lightning

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Publisher : Apress
ISBN 13 : 1484229940
Total Pages : 383 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Learn Salesforce Lightning by : Felicia Duarte

Download or read book Learn Salesforce Lightning written by Felicia Duarte and published by Apress. This book was released on 2017-12-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Refer to this invaluable how-to guide for basic training on Salesforce Lightning. Salespeople and technical users and consultants will no longer have to resort to learning the interface on their own, which is very time consuming. Learn Salesforce Lightning is a step-by-step visual guide that offers immediate and valuable solutions to the new set of UI tools included in Lightning. With chapters broken down into easily absorbed topics, you walk through the entire process of managing your daily activities within Salesforce, as well as basic customizations and system management. The book explains the primary use cases for Lighting, and simplifies some of the more complex features, such as opportunity stage management and the new dashboard builder. Topics covered include: Sales and service management Lightning Apps on the AppExchange Lightning dashboards and reports Lightning security Lightning Process Builder and more What You’ll Learn Navigate the Salesforce Lightning interface Know where to go in the setup area to make customizations Create dynamic reports and dashboards View Lightning on a mobile device Train other users on common day-to-day activities within Lightning Who This Book Is for Salespeople, managers, and executives who are currently evaluating Salesforce.com, who recently purchased a license with Salesforce.com, or recently upgraded to the Lightning user interface. This book is also for Salesforce administrators, consultants, project managers, and technical users looking for basic training on Salesforce Lightning.

Salesforce For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119576326
Total Pages : 416 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Salesforce For Dummies by : Liz Kao

Download or read book Salesforce For Dummies written by Liz Kao and published by John Wiley & Sons. This book was released on 2019-12-12 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to lightning speed with this fully updated, bestselling guide to using Salesforce.com! Salesforce.com For Dummies, 7th Edition gives you an edge in building relationships and managing your company's sales, marketing, customer service, and support operations. You’ll learn how to maximize the new user interface to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more. Written by Salesforce.com insiders with years of expertise in CRM services, this new edition covers the latest enhancements to Salesforce.com, the world's most popular customer relationship management software. You’ll find out how to determine the right configuration to suit your business needs, and how to use apps, widgets, and tools to personalize your system. Then, you’ll explore prospecting leads, managing accounts and partners, developing contacts, tracking products, calculating forecasts, and utilizing service and support. Customize the new user interface with apps, widgets, and tools Prospect leads, drive sales, and provide outstanding customer service Manage contacts, identify opportunities, and analyze your results Collaborate with colleagues using Chatter More than 150,000 companies worldwide use Salesforce.com as their CRM solution—if you’re a new or existing user looking to maximize the potential of the new UI, this book has everything you need.

Swords of Lightning

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Publisher : Simon and Schuster
ISBN 13 : 1637581548
Total Pages : 298 pages
Book Rating : 4.6/5 (375 download)

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Book Synopsis Swords of Lightning by : Mark Nutsch

Download or read book Swords of Lightning written by Mark Nutsch and published by Simon and Schuster. This book was released on 2022-05-17 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-person account of how a small band of Green Berets used horses and laser-guided missiles to overthrow the Taliban and al-Qaeda in Afghanistan after 9/11. They landed in a dust storm so thick the chopper pilot used dead reckoning and a guess to find the ground. They were met by a band of heavily armed militiamen who didn’t understand a word they said. They climbed a mountain on horseback to meet the most ferocious warlord in Asia. They plotted a war of nineteenth-century maneuvers against a twenty-first-century foe. They saved babies and treated fevers, trekked through minefields, and waded through booby-trapped streams—sometimes past the mangled bodies of local tribesmen who’d shared food with them hours before. They found their enemy hiding in thick concrete bunkers, dodged bullets from machine-gun-laden pickup trucks, and survived ambushes launched with Russian tanks. They fought back with everything they had, from smart bombs to AK-47s. They overthrew a government, mediated blood feuds between rival commanders, and argued with generals and politicians thousands of miles away. The men they helped called them gods. One of their commanders called them devils. Hollywood called them the Horse Soldiers. They called themselves Green Berets—Special Forces ODA 595.

Catching Lightning in a Bottle

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Publisher : John Wiley & Sons
ISBN 13 : 1118967615
Total Pages : 613 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Catching Lightning in a Bottle by : Winthrop H. Smith, Jr

Download or read book Catching Lightning in a Bottle written by Winthrop H. Smith, Jr and published by John Wiley & Sons. This book was released on 2014-08-20 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating story behind the company that revolutionized the financial world Catching Lightning in a Bottle traces the complete history of Merrill Lynch and the company's substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end. Throughout its ninety-four year history, Merrill Lynch revolutionized finance by bringing Wall Street to Main Street, operating under a series of guidelines known as the Principles. These values allowed the company to gain the trust of small investors by putting the clients' interests first, driving a business trajectory that expanded capital markets and fueled the growth of the American post-war economy. Written by the son of Merrill Lynch co-founder Winthrop H. Smith, this book describes the creation and evolution of the company from Charlie Merrill's one-man shop in 1914 to its acquisition by Bank of America in 2008. Author Winthrop H. Smith Jr. spent twenty-eight years at the company his father co-founded, bringing a unique perspective to bear in telling the story of the company that democratized the stock market and eventually fell from its lofty perch. Learn why the industry initially scoffed at Charles Merrill's "radical" investment ideas Discover the origin of the Principles, and how they drove operations for nearly a century Find out why the author left a successful Wall Street career, and why it was such a smart move Examine the culture and values that built Merrill Lynch into one of the world's most successful and respected companies Revolutionary vision is rare, and enduring success is even more so. When a single organization demonstrates both of those characteristics, it is felt throughout the world. Discover the fascinating story behind Merrill Lynch and the men who built it from an insider's perspective in Catching Lightning in a Bottle.

Breaking Into YOUR Silicon Valley

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Publisher :
ISBN 13 : 9781732895300
Total Pages : pages
Book Rating : 4.8/5 (953 download)

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Book Synopsis Breaking Into YOUR Silicon Valley by : Irwin Ki

Download or read book Breaking Into YOUR Silicon Valley written by Irwin Ki and published by . This book was released on 2018-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready for career disruption? Have you ever wanted to work at Google, Facebook, Amazon, or a hot tech startup? But never tried due to the belief of needing coding experience, an Ivy League education, or think you'd have to move the West Coast. That's what I thought...I've watched a whole generation get brainwashed by thinking of starting their own business is the ONLY way to get rich. In reality, 1 in 4 millionaires has worked "Gateway Jobs" inside of a company before building their fortunes. I even got caught up in it, and did the cliche "quit my job and become an entrepreneur." My most successful business venture profited about $72,000....but that took about 7 years to realize. Divided out by 7 years that would put my income below the poverty level HOORAY STARTING A BUSINESS ← (insert sarcasm)Feeling like a failure, I decided to get a "job" to support myself. I had no real skills, so I got a "Gateway Job" as a Sales Development Representative (a fancy title for "meeting setter"), but by doing this I got mentorship, sales training, and shockingly made over $100,000 in my first year. This "Gateway Job" taught me far more than my business ever did (not to mention paid me far more).This opened my eyes into this highly-paid, highly-in-demand world of technology. I watched these technology "Gateway Jobs" rocket people from: -Austin started as a marketing intern at Uber, now she's on the executive team of a $70billion company. -Jim went from a customer support rep wearing a phone headset all day, to moving up the company ladder, to getting a juicy exit when the company IPO'd. -Karina went from Macy's retail, moved up to sales development, and now has a six-figure a year job as a senior renewals account manager.By the end of this book you will have a solid idea of which of the 38 "Gateway Job" will be the best way to break into (and have a successful & lucrative career) in departments such as marketing, sales, finance, operations, IT, legal, development, product management, customer support, and HR. Plus this advice is applicable if you are NOT in Silicon Valley. I break down INSIDER STRATEGIES on how to land a tech job in your hometown & INSIDER STEP BY STEP guide on how to go from blank resume to multiple six-figure offers.Here's the book in a nutshell: PART 1: Showing WHY technology is the best industry to get into, and +20 examples of people who got a small "Gateway Job" then landed their Dream Job. Includes interviews, numbers, and a "Gateway Job Flow Chart" for each career path.PART 2: We dig up and find 2-8 Gateway Jobs (38 in total ) for each department including marketing, sales, finance, operations, IT, legal, development, product management, customer support, and HR.PART 3: We then show you HOW to get your first "Gateway Job" with a 10 step action plan to give you a proven tech resume template (used to get into Google, Facebook, Cisco), exercises, scripts, and tips on how to position your resume and skills. BONUS chapters: How to work in the Crypto/Blockchain & Video game industry This book is a refreshing career guide for the 21st century and includes compiled industry knowledge and advice from industry leaders like Mark Cuban (Shark Tank), Reid Hoffman (LinkedIn), Eric Schmidt (Google), and much more If you are looking for a proven way to land your first internship or TRANSFORM your career and life."You won't regret getting this book" -Irwin Ki

Lightning Out of Lebanon

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Author :
Publisher : Presidio Press
ISBN 13 : 0345481852
Total Pages : 272 pages
Book Rating : 4.3/5 (454 download)

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Book Synopsis Lightning Out of Lebanon by : Tom Diaz

Download or read book Lightning Out of Lebanon written by Tom Diaz and published by Presidio Press. This book was released on 2005-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before September 11, 2001, one terrorist group had killed more Americans than any other: Hezbollah, the “Party of God.” Today it remains potentially more dangerous than even al Qaeda. Yet little has been known about its inner workings, past successes, and future plans–until now. Written by an accomplished journalist and a law-enforcement expert, Lightning Out of Lebanon is a chilling and essential addition to our understanding of the external and internal threats to America. In disturbing detail, it portrays the degree to which Hezbollah has infiltrated this country and the extent to which it intends to do us harm. Formed in Lebanon by Iranian Revolutionary Guards in 1982, Hezbollah is fueled by hatred of Israel and the United States. Its 1983 truck-bomb attack against the U.S. Marine barracks in Beirut killed 241 soldiers–the largest peacetime loss ever for the U.S. military–and caused President Reagan to withdraw all troops from Lebanon. Since then, among other atrocities, Hezbollah has murdered Americans at the U.S. embassy in Lebanon and the Khobar Towers U.S. military housing complex in Saudi Arabia; tortured and killed the CIA station chief in Beirut; held organizational meetings with top members of al Qaeda–including Osama bin Laden–and established sleeper cells in the United States and Canada. Lightning Out of Lebanon reveals how, starting in 1982, a cunning and deadly Hezbollah terrorist named Mohammed Youssef Hammoud operated a cell in Charlotte, North Carolina, under the radar of American intelligence. The story of how FBI special agent Rick Schwein captured him in 2002 is a brilliantly researched and written account. Yet the past is only prologue in the unsettling odyssey of Hezbollah. Using their exclusive sources in the Middle East and inside the U.S. counterterrorism establishment, the authors of Lightning Out of Lebanon imagine the deadly future of Hezbollah and posit how best to combat the group which top American counterintelligence officials and Senator Bob Graham, vice-chairman of the Senate Intelligence Committee, have called “the A Team of terrorism.”

Salesforce for Beginners

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Publisher : Packt Publishing Ltd
ISBN 13 : 1838987002
Total Pages : 457 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Salesforce for Beginners by : Sharif Shaalan

Download or read book Salesforce for Beginners written by Sharif Shaalan and published by Packt Publishing Ltd. This book was released on 2020-05-29 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a 360-degree view of the Salesforce platform and learn how to use it for sales, service, marketing, and automating business processes. Key FeaturesUnderstand how to use core Salesforce objects for maximum efficiencyBuild various dashboards and reports to analyze results and improve visibility in your business processesLearn the basics of Salesforce administration and mobile app set upBook Description Salesforce is the world's leading Customer Relationship Management (CRM) software, helping businesses connect with their constituents and partners. This book will give you a comprehensive introduction to managing sales, marketing, customer relationships, and overall administration for your organization. You'll learn how to configure and use Salesforce for maximum efficiency and return on investment. You'll start by learning how to create activities, manage leads, and develop your prospects and sales pipeline using opportunities and accounts, and then understand how you can enhance marketing activities using campaigns. Packed with real-world business use cases, this Salesforce book will show you how to analyze your business information accurately to make productive decisions. As you advance, you'll get to grips with building various reports and dashboards in Salesforce to derive valuable business insights. Finally, you'll explore tools such as process builder, approval processes, and assignment rules to achieve business process automation and set out on the path to becoming a successful Salesforce Administrator. By the end of the book, you'll have learned how to use Salesforce effectively to achieve your business goals. What you will learnUnderstand the difference between Salesforce Lightning and Salesforce ClassicCreate and manage leads in SalesforceExplore business development with accounts and contacts in SalesforceFind out how stages and sales processes help you manage your opportunity pipelineAchieve marketing goals using Salesforce campaignsPerform business analysis using reports and dashboardsGain a high-level overview of the items in the administration sectionGrasp the different aspects needed to build an effective and flexible Salesforce security modelWho this book is for If you're new to Salesforce and want to learn it from scratch, this book is for you. No prior knowledge of Salesforce is required to get started with this book.

Building a Salesforce-Powered Front Office

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Publisher : Apress
ISBN 13 : 9781484266755
Total Pages : 287 pages
Book Rating : 4.2/5 (667 download)

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Book Synopsis Building a Salesforce-Powered Front Office by : Rashed A. Chowdhury

Download or read book Building a Salesforce-Powered Front Office written by Rashed A. Chowdhury and published by Apress. This book was released on 2021-03-05 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of Salesforce to manage and grow your business. This book shows you how to use the Salesforce CRM tool to consolidate consumer data into a single place to gain better insight into your business and more easily manage data. Data (such as email, spreadsheets, databases) is generated through the front office or face of your business, where your company interacts with customers and revenue is generated. In a hotel, for instance, the front office is the lobby where guests are greeted, their problems are handled, and room payments are made. Another example is a coffee shop, where the front office is an employee taking a customer's order or serving a drink. Salespeople connect to customers by selling your company’s goods or services. Marketing team members connect with them through advertising and promotional activities. Service and support staff assist customers with problems and provide help with products. This book introduces the many ways Salesforce-based innovations are transforming the technology landscape and the strategies that may be used for designing and launching a digital front office. The book examines how organizations can launch and grow digital solutions and strategies for the governance of the platform and provides an overview of digital transformation across industries. What You Will Learn Understand basic Salesforce concepts, including the digital front office process tower, lead to cash journey, core CRM functions, best practices, and more Review data management concepts, integrated sales, customer service, marketing operations, and proposal and business development needs in a systematic way Use frameworks to build a business architecture and multi-year technology roadmap Get familiar with Salesforce business processes and concepts such as account, contact, lead, and opportunity management; marketing campaigns; master data management (MDM); and lead scoring, grading, and activity management across the front office Define and develop digital marketing challenges and strategy (people, process, brand, messaging, and ROI), measure campaign data, and create an end-to-end campaign in Salesforce Who This Book Is For Business executives, C-suites, IT management, and Salesforce managers and professionals working in IT, business development, sales operations, program management, marketing operations, and proposal development

Dealers of Lightning

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Author :
Publisher : Harper Collins
ISBN 13 : 0061913502
Total Pages : 612 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Dealers of Lightning by : Michael A. Hiltzik

Download or read book Dealers of Lightning written by Michael A. Hiltzik and published by Harper Collins. This book was released on 2009-05-19 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the Internet), only to see these breakthroughs rejected by the corporation. Yet, instead of giving up, these determined inventors turned their ideas into empires that radically altered contemporary life and changed the world. Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, this riveting chronicle details PARC's humble beginnings through its triumph as a hothouse for ideas, and shows why Xerox was never able to grasp, and ultimately exploit, the cutting-edge innovations PARC delivered. Dealers of Lightning offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistoiy--and the corporate machinations that almost prevented it from achieving greatness.

Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071770801
Total Pages : 241 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients by : Sue A. Hershkowitz-Coore

Download or read book Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients written by Sue A. Hershkowitz-Coore and published by McGraw Hill Professional. This book was released on 2011-09-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: High-impact language for today’s lightning-fast world of sales Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you’re not highly skilled with the latest communication platforms, you’re missing sales opportunities. Power Sales Writing will get you there in no time! “Your customers can ignore your correspondence or you can read this book. It’s that simple!” —Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life “If you can’t write well, you can’t sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels.” —Tim Sanders, author of Today We Are Rich “Can’t get enough! It’s so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition.” —Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts

Secrets of Mental Math

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Author :
Publisher : Crown
ISBN 13 : 030734746X
Total Pages : 306 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Secrets of Mental Math by : Arthur Benjamin

Download or read book Secrets of Mental Math written by Arthur Benjamin and published by Crown. This book was released on 2008-06-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: These simple math secrets and tricks will forever change how you look at the world of numbers. Secrets of Mental Math will have you thinking like a math genius in no time. Get ready to amaze your friends—and yourself—with incredible calculations you never thought you could master, as renowned “mathemagician” Arthur Benjamin shares his techniques for lightning-quick calculations and amazing number tricks. This book will teach you to do math in your head faster than you ever thought possible, dramatically improve your memory for numbers, and—maybe for the first time—make mathematics fun. Yes, even you can learn to do seemingly complex equations in your head; all you need to learn are a few tricks. You’ll be able to quickly multiply and divide triple digits, compute with fractions, and determine squares, cubes, and roots without blinking an eye. No matter what your age or current math ability, Secrets of Mental Math will allow you to perform fantastic feats of the mind effortlessly. This is the math they never taught you in school.

Towards the Primeval Lightning Field

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Author :
Publisher : Litmus Press
ISBN 13 : 9781933959207
Total Pages : 0 pages
Book Rating : 4.9/5 (592 download)

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Book Synopsis Towards the Primeval Lightning Field by : Will Alexander

Download or read book Towards the Primeval Lightning Field written by Will Alexander and published by Litmus Press. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poetry. African American Studies. Philosophy. Essays. Now available as a second edition with a new preface from the author, Will Alexander's TOWARDS THE PRIMEVAL LIGHTNING FIELD (O Books, 1998) is a work of vertical philosophy revealing the strata of cultures and language, like geographical layers seen all at once. These essays comprise Alexander's search for origins outside the warrens of the visible, revealing a singular imagination that moves with the force of a manifesto and the impossible dexterity of the unknown. Described by Eliot Weinberger as probably the only African-American poet to take Aimé Cesaire as a spiritual father, Alexander's singular voice resonates far past the constrictions of the rational world. His work resembles no one's and is instantly recognizable. In part, he is an ecstatic surrealist on imaginal hyperdrive. He is probably the only African-American poet to take Aimé Césaire as a spiritual father...[Alexander] is a poet whose ecstasy derives from the scientific description of the stuff and the workings of the world.--Eliot Weinberger Will Alexander is by far the most original poet working in the United States today. A major force in the dissemination of surrealism, there is absolutely no one who sounds like Alexander, and he, most emphatically sounds like no one else.--Justin Desmangles If the quotidian amounts to little more than a dossier of unitary suffering, then Will Alexander's visionary essays commence the ignition of evolution beyond inclemency. Césaire, Lorca, Cheikh Anta Diop, non-European philosophy and cosmology, alchemical and anti-statist traditions: all animate this work; its range is incomparable. André Breton wrote that for surrealism 'life is elsewhere;' TOWARDS RGE PRIMEVAL LIGHTNING FIELD takes us in pleasure and terror along the way to that range, shimmering beyond grim power, 'where the waters and suns are both kindled by splendour.'--Barry Maxwell

Tell to Win

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Author :
Publisher : Crown Currency
ISBN 13 : 0307587975
Total Pages : 274 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Tell to Win by : Peter Guber

Download or read book Tell to Win written by Peter Guber and published by Crown Currency. This book was released on 2011-03-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.

The Everything Store

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Author :
Publisher : Little, Brown
ISBN 13 : 0316219258
Total Pages : 387 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Everything Store by : Brad Stone

Download or read book The Everything Store written by Brad Stone and published by Little, Brown. This book was released on 2013-10-15 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

Free the Darkness

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Author :
Publisher :
ISBN 13 : 9781952687013
Total Pages : 422 pages
Book Rating : 4.6/5 (87 download)

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Book Synopsis Free the Darkness by : Kel Kade

Download or read book Free the Darkness written by Kel Kade and published by . This book was released on 2021-07-06 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raised and trained in seclusion at a secret fortress on the edge of the northern wilds of the Kingdom of Ashai, a young warrior called Rezkin is unexpectedly thrust into the outworld when a terrible battle destroys all that he knows. With no understanding of his life's purpose and armed with masterful weapons mysteriously bestowed upon him by a dead king, Rezkin must travel across Ashai to find the one man who may hold the clues to his very existence.Determined to adhere to his last orders, Rezkin extends his protection to an unlikely assortment of individuals he meets along the way, often leading to humorous and poignant incidents.As if pursuing an elite warrior across a kingdom, figuring out who he is and why everyone he knows is dead, and attempting to find these so-called friends and protect them is not enough, strange things are happening in the kingdom. New dangers begin to arise that threaten not only Rezkin and his friends, but possibly everyone in Ashai.