Library Public Relations And Services

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Library Public Relations, Promotions, and Communications

Author : Lisa A. Wolfe
Publisher :
ISBN 13 : 9781555704711
Total Pages : 0 pages
Book Rating : 4.7/5 (47 download)

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Book Synopsis Library Public Relations, Promotions, and Communications by : Lisa A. Wolfe

Download or read book Library Public Relations, Promotions, and Communications written by Lisa A. Wolfe and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popular first edition (1997) of Lisa Wolfe's guide has been totally revised---with five brand-new chapters: "Positioning Libraries in the 21st Century"; "Brand-building for Libraries"; "Using Technology as a PR Tool"; "Creative Effective Web Communications"; and "Planning for Crisis Communications." Once again, Wolfe comes to the rescue with ideas and step-by-step guidance for PR campaigns that make measurable differences. New tools, new examples of real-life library publicity successes, and new strategies for promotions and communications are thoroughly covered. Chapters explain how to position today's library in terms of policy issues, funding programs, and technological opportunities; how to develop a PR plan; build a brand identity and define your library's message; use the Web, the media, and library-developed marketing materials to tell your story; create word-of-mouth coverage; approach crisis communications plans; and evaluate and re-tool your PR program. There are dozens of sample PR material examples - event plans, newsletters, brochures, Web pages, press releases, and more, as well as online services for publicity and state and national public relations networking opportunities listed. This book is loaded with the tips and samples to help you make the most of your library's PR plans and get your message heard.

The Accidental Library Marketer

Author : Kathy Dempsey
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis The Accidental Library Marketer by : Kathy Dempsey

Download or read book The Accidental Library Marketer written by Kathy Dempsey and published by . This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.

Library’s Crisis Communications Planner

Author : Jan Thenell
Publisher : American Library Association
ISBN 13 : 9780838908709
Total Pages : 92 pages
Book Rating : 4.9/5 (87 download)

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Book Synopsis Library’s Crisis Communications Planner by : Jan Thenell

Download or read book Library’s Crisis Communications Planner written by Jan Thenell and published by American Library Association. This book was released on 2004-07-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: When emergencies escalate, knowing what to do in advance is the key. Libraries that are equipped with ready contact information, talking points, and spokespeople at hand are prepared to limit damage from big events or ensure small problems don't escalate.

Marketing and Public Relations for Libraries

Author : Cosette N. Kies
Publisher :
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.:/5 (434 download)

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Book Synopsis Marketing and Public Relations for Libraries by : Cosette N. Kies

Download or read book Marketing and Public Relations for Libraries written by Cosette N. Kies and published by . This book was released on 1987 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Overview of the Public Relations Function

Author : Shannon A. Bowen
Publisher : Business Expert Press
ISBN 13 : 1606491008
Total Pages : 198 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis An Overview of the Public Relations Function by : Shannon A. Bowen

Download or read book An Overview of the Public Relations Function written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2010-04-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

The Public Library Service

Author : International Federation of Library Associations and Institutions. Section of Public Libraries
Publisher : NBD Biblion Publishers
ISBN 13 : 9783598218279
Total Pages : 178 pages
Book Rating : 4.2/5 (182 download)

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Book Synopsis The Public Library Service by : International Federation of Library Associations and Institutions. Section of Public Libraries

Download or read book The Public Library Service written by International Federation of Library Associations and Institutions. Section of Public Libraries and published by NBD Biblion Publishers. This book was released on 2001 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

Marketing Library and Information Services: International Perspectives

Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
ISBN 13 : 3598440197
Total Pages : 436 pages
Book Rating : 4.5/5 (984 download)

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Book Synopsis Marketing Library and Information Services: International Perspectives by : Dinesh K. Gupta

Download or read book Marketing Library and Information Services: International Perspectives written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006-05-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

The Public Relations Handbook

Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1134369220
Total Pages : 377 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis The Public Relations Handbook by : Alison Theaker

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

The Public Relations Writer’s Handbook

Author : Whitney Lehmann
Publisher : Routledge
ISBN 13 : 1351261908
Total Pages : 293 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis The Public Relations Writer’s Handbook by : Whitney Lehmann

Download or read book The Public Relations Writer’s Handbook written by Whitney Lehmann and published by Routledge. This book was released on 2019-12-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.

Public Law Librarianship

Author : Laurie Selwyn
Publisher :
ISBN 13 : 9781466621848
Total Pages : 0 pages
Book Rating : 4.6/5 (218 download)

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Book Synopsis Public Law Librarianship by : Laurie Selwyn

Download or read book Public Law Librarianship written by Laurie Selwyn and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While there are common misconceptions regarding the definition of a public law library, it can be defined as a government mandated library which provides the public with access to legal resources. Largely, public law libraries are instituted by state or federal law. Public Law Librarianship: Objectives, Challenges, and Solutions aims to introduce firsthand knowledge on the funding, organizational structures, and governance related to the public law library. This book includes comprehensive research for current and future public law librarians to provide administrative guidance and professional sources essential for running a public law library.

Library Public Relations, Promotions, and Communications

Author : Lisa A. Wolfe
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Library Public Relations, Promotions, and Communications by : Lisa A. Wolfe

Download or read book Library Public Relations, Promotions, and Communications written by Lisa A. Wolfe and published by . This book was released on 1997 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.

Library of Congress Subject Headings

Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 1512 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Library of Congress Subject Headings by : Library of Congress

Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2007 with total page 1512 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bulletin of the Public Affairs Information Service

Author : Public Affairs Information Service
Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Bulletin of the Public Affairs Information Service by : Public Affairs Information Service

Download or read book Bulletin of the Public Affairs Information Service written by Public Affairs Information Service and published by . This book was released on 1925 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Library PR Handbook

Author : Mark Gould
Publisher : American Library Association
ISBN 13 : 0838910025
Total Pages : 125 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis The Library PR Handbook by : Mark Gould

Download or read book The Library PR Handbook written by Mark Gould and published by American Library Association. This book was released on 2009-07-02 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. Written by high-profile experts in the PR field, The Library PR Handbook is the essential reader for those looking to spice up their library's message and get the word out.

Public Affairs Information Service Bulletin

Author :
Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Public Affairs Information Service Bulletin by :

Download or read book Public Affairs Information Service Bulletin written by and published by . This book was released on 1915 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Library Programs and Services

Author : G. Edward Evans
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1610696387
Total Pages : 517 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Library Programs and Services by : G. Edward Evans

Download or read book Library Programs and Services written by G. Edward Evans and published by Bloomsbury Publishing USA. This book was released on 2015-06-30 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering every essential topic ranging from circulation and literacy instruction to reference and security, this benchmark text provides an up-to-date, broadly based view of library public service and its functions. Supplying essential, foundational reading for students of library public services as well as an up-to-date overview for practitioners who wish to refresh their knowledge or acquaint themselves with a new area of responsibility, this book's broad and solid coverage will benefit anyone concerned with developing or maintaining the public face of the library. A revision and expansion of Libraries Unlimited's Introduction to Library Public Services: Seventh Edition, this edition has new chapters covering such topics as e-resources, collections, print and other media, and facilities and funding. Additionally, every chapter has been substantially updated and reorganized to better reflect the role of technology in library services today. The book begins with background information on public services in libraries and an analysis of the library's public service philosophy. Then, the authors delve into staffing and assessment of services, moving logically to major functional areas of public services—reference, instruction, document delivery, circulation and reserves, collections, programming, safety and security issues, and facilities and funding. Real-life anecdotes from public, academic, and school libraries illustrate principles and concepts throughout the book. For each topic, the authors detail its role and philosophy, and offer key points to remember, references, and lists for further reading.

Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation

Download Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation PDF Online Free

Author : Réjean Savard
Publisher : Walter de Gruyter
ISBN 13 : 3110954109
Total Pages : 96 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation by : Réjean Savard

Download or read book Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.